Transcript
Product Offering Guide
ST-S3600 (Clifford) Long awaited Single Folder
th.. 2008 June. June. 24 24th 2008
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I. Compelling Message
Samsung S3600 Stylish slim Clamshell with Ample Basic Multimedia Features
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Easy on the eye Slim and Stylish Design covered with metal pressing Premium look with Hairline Brushed Metal body. Easy-to Grab with Ergonomic consideration
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Easy to use Vivid big LCD (2.2”, QCIF) 1.3 Mega camera Dedicated Music & My Menu button External Memory Card (up to 2G) 3/19
II. Product Summary Consumer
Targets Beat the N6131& W377 Volume driver for Samsung Folder M/S increase
Primary : Stylish & Basic - Experience simple Multimedia - Express your Style
Secondary : Simple music & photo
Customer Retailer : wants to satisfy consumer’s
Competitor Key Competitors :
replacement needs in mass market
- Nokia 6131
Consumer are seeking affordable, but
- Motorolla W377
ample multimedia phone 4/19
III. Product Summary 1. Category / Segment : Style / Style Basic 2. Positioning : Long awaited single folder & Main competitor of Nokia 6131 & Motorolla W377 3. Schedule (SRA) : W40(Sep.30th), 2008 4. Design 5. USP’s (vs Competitor) • Slim & stylish design • Metal CMF design • Fascinating Design with Affordable Price • Protean single LCD version
6. Main features • EDGE (850/900/1800/1900) • 1.3Mega camera • 176x220, 2.2” Large 65K TFT LCD • FM radio with RDS • WAP 2.0/ SMS/ MMS/ USB2.0/ BT2.0 • MP3 Player / Phonebook (1000 entry) • Mobile Printing (BT/ pictbridge) • Up to 2GB external microSD slot
7. Price : - Q3’s TP : € 81 (NetNetNet) 9. Placement : - all channels 5/19
IV. Unique Sales Point 1
Easy on the eye Slim and Stylish Design
• Slim and Stylish Design covered with metal pressing
• Premium Look with Hairline Brushed Metal Body • Easy-to Grab with Ergonomic consideration
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IV. Unique Sales Point 2
Easy to use User Friendly Multimedia Feature • Vivid big screen (2.2”QCIF TFT) • FM Radio with Recording • 1.3MP Camera • QCIF Video Recording • Multitasking (BGM) • Dedicated Music key, My menu key
Convenient Connection • Bluetooth 2.0 • USB 2.0 • Mobile Printing (BT:OPP,BPP / Pictbridge) • External Memory Card (Up to 2G) 9/19
V. Appendix – Simple Specification Form Factor & Design
Main Features
Target segment - Stylish Basic
Operating System
Proprietary
Chipset
PNX 6511
Camera
1.3MP
Display Resolution/Size 3G Bearer&Band
2.2” QCIF TFT
2G Bearer&Band
EDGE/GPRS 850/900/1800/1900
Connectivity
BT 2.0, USB 2.0
GPS
NA
Radio
FM Radio with RDS (w/ recording)
- Nokia 6131
Audio
Poly 64, SP-Midi, SMAF, MP3, AAC, AAC+, WMA
- Motorolla W377
Video
H.263, H.264, MPEG4
Memory
30M (generic software) + Micro SD (up to 2GB)
- 98 x 49.9 x 15.3 , TBD g
Additional Applications
Office document viewer, Offline mode, Photo slide show
USPs
Talk/Standby time
880mAh
Dimensions & Weight
Target audience - Youngster (20’s ages)
N/A
- Stylish User
Main competitors
- Fascinating design with affordable price
- 1 batt., Manual - Stereo Headset - T/A, PC Link Kit
- Slim & minimal design - Real metal body for durable and stylish look
Inbox contents
1 (Main)
2 (option)
3 (option)
4 (option)
5 (option)
Optional accessories - B/T Headset - Car Charger
VI. Appendix – Design Stylish Metal Designed Slim Clamshell 49.9mm
1.3MP Camera
98.5mm
Premium looking metal CMF
High Gloss Metallic Surface
Metallic hearline 15.3mm
Elegant Slim Streamline Design
