Transcript
10 Tips on Promoting EMS Week Activities Every day thousands of special events and occasions are promoted through the press and social media in the US. But all may not be considered noteworthy or as important as National Emergency Medical Services. Below are some tipsfor promoting your EMS week activities
1. Draft apress release – It should include who, what, where, why and how. If you have never written a press release, you can find loads of sample press releases on the internet. 2. Write a media advisory, if you are doing a media event. Also include date, time, special guests, location, parking, contacts and “visuals.” 3. Create amedia list – Ask your chamber of commerce or your city government offices for the latest PR agencies list. Watch local television, listen to the radio and read newspapers to find reporters who you think might like the story. 4. Send media information about EMS Week in advance – usually 6 – 8 weeks in advance for newspapers, 3 months for magazines and 1-2 weeks for TV and radio. 5. Create a Facebook page for your event and ask your family and friends to “like it.” Facebook also has a “causes” section for nonprofits. 6. Request your local politicians come to the event or to support it with a commendation. 7. If you have a blog, then start talking up your plans with ways that people can participate. Write a “10 Tips” blog on how to observe the week or ways to stay safe. 8. If you know any local celebrity ask them to help promote the week by speaking to local media or making guest appearances at events around town handing out materials about the week. 9. Draft a fact sheet about what this week means and why people should care. Put it in places where people gather such as a city hall and a library. 10. Get a booth or set up a table at a local farmer’s market, shopping center or wherever crowds gather and tell people about the week and what they can do to help. Take some photos of you and your team at the event and send them to the local newspaper to get some coverage about the importance of EMS week. Tellem Grody Public Relations, Inc. 30745 Pacific Coast Highway, Ste. 243 Malibu, CA 90265 (310) 313-3444
