Transcript
2014
MEDIA KIT
2014
EDITORIAL CALENDAR JANUARY
ON SALE - 1/20 CLOSING - 12/21
ATHLONSPORTS.COM
APRIL
ON SALE - 4/20 CLOSING - 3/21
THE SUPER BOWL ISSUE | Super Bowl - 2/2/14
NFL DRAFT PREVIEW | NFL DRAFT - 5/8
Super Bowl XLVIII Preview Winter Olympics Health - Training Table Food - Super Bowl Cheese Dip Ask Athlon Q&A - NASCAR Champ Reporter’s Notebook Crossword
Finance - Professional Salaries Across Sports Health - Training Table Food - Ham - 10 ways | Easter - 4/20 Ask Athlon Q&A Reporter’s Notebook Crossword
FEBRUARY
ON SALE - 2/17 CLOSING - 1/17
MAY
ON SALE - 5/18 CLOSING - 4/18
NASCAR | Nascar Kicks Off - 2/15
WORLD CUP PREVIEW | BRAZIL - 6/12 - 7/13
The Return of #3 Automotive - Athletes & Their Autos Health - Training Table Food - Warm Chilli/Soup Ask Athlon Q&A Reporter’s Notebook Sports Icons - Heart Health Crossword
Team USA Profile Health - Training Table Food - Soccer Snacks for the Whole Family Food - National Hamburger Month | Memorial Day - 5/26 Ask Athlon Q&A - Pets | Pet Month Reporter’s Notebook Crossword
MARCH
ON SALE - 3/17 CLOSING - 2/12
JUNE
ON SALE - 6/22 CLOSING - 5/16
MLB RETURNS | Spring Training Begins - 3/22
THE “A” LIST (FUTURE SPORTS STARS)
March Madness Memories | NCAA Selection Sunday - 3/16 (Sun) Health - Training Table Food - Meatless Food - March Madness Munchies | 3/20 - 3/30 Ask Athlon Q&A Reporter’s Notebook Crossword
World Cup Predictions | Brazil - 6/12 - 7/13 (Thurs-Sun) Health - Training Table Food - Grilling & Grads | July 4 Preview Ask AP Reporter’s Notebook Crossword | Heroes
Editorial content subject to change. Materials are due 5-7 days after closing dates. Every issue will always feature Ask Athlon, 30 Second Timeout and Reporter’s Notebook.
2014
EDITORIAL CALENDAR
JULY
ON SALE - 7/20 CLOSING - 6/20
ATHLONSPORTS.COM
OCTOBER
ON SALE - 10/19 CLOSING - 9/19
COLLEGE FOOTBAL PREVIEW | END OF AUGUST: SEASON OPENER
NHL PREVIEW | REGULAR SEASON OPENER - 10/1
Health - Training Table Food - National Hot Dog Month Ask Athlon Q&A Reporter’s Notebook Crossword
NHL Players Survey NBA Preseason | Regular Season Opener - 10/29 Health - Training Table Food - Crocktober Cocktails | Tailgate; Chilli Month Reporter’s Notebook Ask Athlon Q&A Crossword | Popcorn Month
AUGUST
ON SALE - 8/17 CLOSING - 7/18
NOVEMBER
ON SALE - 11/23 CLOSING - 10/17
NFL PREVIEW | 1ST WEEK OF SEPTEMBER: SEASON OPENER
SPORTS & POLITICS | ELECTION DAY - 11/4
5 Bold Predictions Athlon Sports Super Bowl Picks Health - Training Table Food - Tailgate Ask Athlon Q&A | Back to School Reporter’s Notebook Crossword
Politicians & Their Fandom
SEPTEMBER
ON SALE - 9/21 CLOSING - 8/22
FANS & FOOD | LABOR DAY - 9/1 Health - Training Table Food - Celebrity Tailgating Recipes | Rice Month Food - Best Stadium Food NFL Preview Ask Athlon Q&A Reporter’s Notebook Crossword Editorial content subject to change. Materials are due 5-7 days after closing dates. Every issue will always feature Ask Athlon, 30 Second Timeout and Reporter’s Notebook.
Politiians Who Were Athletes Health - Training Table Food - Deep Frying Turkey Tips | Thanksgiving - 11/27 Seasonal - Gift Guide | Black Friday - 11/28 Ask Athlon Q&A Reporter’s Notebook Crossword
DECEMBER
ON SALE - 12/21 CLOSING - 11/21
BCS CHAMPIONSHIP | NCAA CHAMPIONSHIP - 1ST WEEK OF JANUARY College Football Bowl Games | Bowl Games - Last week of Dec 1st week of Jan NFL Season Analysis Health - Training Table Food - Football Snacks Seasonal - Gift Guide | Christmas - 12/25 Ask Athlon Q&A Reporter’s Notebook Crossword
2014
READER PROFILE
ATHLONSPORTS.COM
(000)
%COMP
INDEX
23,697
79.5
164
MEDIAN AGE
45.5
N/A
N/A
M 18 - 34
6,293
21.1
137
M 35 - 54
10,464
35.1
197
MEDIAN HHI
$72,470
N/A
122
GRADUATED COLLEGE
11,242
37.7
136
EMPLOYED
21,031
70.6
118
PROFESSIONAL/ MANAGERIAL
7,481
25.1
110
2+ KIDS IN HOUSEHOLD
7,958
26.7
114
WATCH ANY SPORT ON TV
5,103
84.2
132
MEN
Source 2013 GfK MRI Doublebase, Publisher’s Prototype
2014
RATE CARD
EFFECTIVE: JULY 2014
|
ATHLONSPORTS.COM
CIRCULATION: 9 MILLION
UNIT
4C
B/W
FULL PAGE
$377,565
$320,971
M PAGE
$302,052
$256,742
1/2 PAGE
$226,539
$192,600
2/5 PAGE
$207,706
$176,613
1/4 PAGE
$132,194
INSIDE STRIP
$13,219
COVER STRIP
$105,390
BACK COVER
$452,903
2014
PRINT AD SPECIFICATIONS
AMERICAN PROFILE, ATHLON SPORTS, RELISH and SPRY are press delivered, non-bleed magazines. Trim size is 8.250 x 9.375 inches. The full “live area” is 8.000 x 9.125 inches. There is a .125-inch non-print area outside of the live area.
AD SIZE
DIMENSIONS (Live Area)
FULL PAGE
8.000 x 9.125
STRIP H
8.000 x 1.625
REVERSE QUEEN
2.250 x 9.125
3/5 V
4.812 x 9.125
3/5 H
8.000 x 3.687
2/5 V
3.187 x 9.125
2/5 H
8.000 x 3.687
DIGEST
4.562 x 6.562
MAGAZINE
5.750 x 9.125
1/2 V
4.000 x 9.125
1/2 H
8.000 x 4.562
1/4
4.000 x 4.562
FRONT COVER STRIP
6.000 x .812
TIDBITS STRIP
5.500 x .812
1/3 HORIZONTAL SPREAD
16.250 x 3.000
1/3 HORIZONTAL
8.000 x 3.000
1/2 HORIZONTAL SPREAD
16.250 x 4.562
FULL SPREAD
16.250 x 9.125
2014
PRINT AD SPECIFICATIONS
CUSTOM AD UNITS Custom ad units can include Dutch Doors, Cover Wraps, Pop-ups, Business Reply Cards and more. Contact a sales representative for more information and ad specifications.
AD CONSTRUCTION GUIDELINES • Build ads to the live area size • Use stylized fonts and do not apply style attributes to basic fonts • Place elements at 100% size. Avoid rotation and cropping of images in layout program • Supply as single pages not spreads • Partial page ads should be built to 100% of their actual live area size. Bleed is not available • Ad material will not be returned • All elements should be defined as CMYK, never RGB • UCR should be set at 280 • All screen and printer fonts that are necessary for ripping the file must be included. It is best to have the fonts already converted to outline or rendered into raster graphics by the ad provided. Be aware that some placed or embedded elements may also need fonts included.
TYPE REPRODUCTION • Type should NEVER be less than 6-point boldface • Process color for small type should NOT be used • Fine and/or serif type should be used at a minimum and held to one color to avoid registration problems • For reverse type, the dominant color should be used for shape with subordinate colors spread slightly to avoid registration problems. Reverse type or 100% black type is recommended Please note: If these guidelines are not followed, Athlon Media Group cannot guarantee the quality of type reproduction
NATIVE FILE REQUIREMENTS Submission of native application files such as InDesign or Quark are strongly discouraged, but we realize that it may be unavoidable in certain situations. Therefore, the following information should be clearly understood and followed. All native application files will be treated by Athlon Media Group as individual unstripped pages which means that they will be pre-flighted, ripped and proofed. In the event the advertiser does not supply an approved digital color proof of the ad as described above, Athlon Media Group will take reasonable measures to ensure color accuracy of the ad, but will in no way guarantee its acceptance or reproduction.
Native File Formats Accepted: QuarkXPress 9.0 (or earlier), PhotoShop CS6 (or earlier), Illustrator CS6 (or earlier), and InDesign CS6 (or earlier). Macintosh versions are strongly recommended. Native File Packaging: Compress all files before transmitting with common compression methods (ZIP, Stuffit, Rar, etc.). Native File Package Contents: When submitting native files include all fonts, images, scans, logos/artwork. Do not nest EPS in other EPS files. Pantone colors must be in CMYK mode. All Images/scans must be in CMYK mode. Font information should include manufacturer, font name and version. Supply Quark “Collect for Output” or similar reports. When sending PDFs other than PDF/X-1a it is recommended you also send the native files.
CONTENT & CONTRACT PROOFS One content proof and one DDCP (direct digital color proof) are required. Kodak Approval or Epson color calibrated proofs of the generated file are preferred. Proofs furnished for other printing processes may not accurately reflect the printed piece. In the event that the only proof supplied by the advertiser is a low-resolution color printout, Athlon Media Group will take reasonable measures to ensure color accuracy of the ad but cannot guarantee its acceptance or reproduction.
AD MATERIAL POLICY Athlon Media Group assumes no responsibility for unsatisfactory reproductions as a result of ad material that does not abide by the previously outlined material specifications. Athlon Media Group reserves the right to reduce an advertiser’s material by as much as 5% vertically, horizontally or proportionately except when expressly prohibited.
AD SUBMISSION Material should be submitted through Athlon Media Group’s Ad Grinder web application: http://adgrinder.athlonmediagroup.com Username: athlonupload Password: advertiser Send physical proofs to: Athlon Media Group Attn: Production Dept. 2451 Atrium Way, Suite 320 Nashville, TN 37214 Preferred Format: PDF/X-1a Files In order to assure accurate insertion, material must be clearly marked with the issue date and publication name
2014
DIGITAL RATES
RICH MEDIA UNIT
970x250
PUSHDOWN
970x66
970x418
$20
300x250, 300x600, 970x250
850x700
$20
WALLPAPER
$13
728x90,300x250, 300x600,Wallpaper
$28
728x90, 300x250, 300x600
$24
FULL-PAGE STATIC INTERSTITIAL
550x400
$18
HALF PAGE
300x600
ROADBLOCK
UNIT
SIZE
OPEN RATE CPM
STATIC LEADERBOARD
728x90
$10
STATIC MEDIUM RECTANGLE
300x250
$10
MOBILE
STATIC HALF PAGE
300x600
$14
UNIT
EXPANDABLE LEADERBOARD*
728x90
EXPANDABLE MEDIUM RECTANGLE*
300x250
500x250
$18
EXPANDABLE HALF PAGE*
300x600
500x600
$20
728x480
$22
1400x1200
CHANNEL TAKEOVER
EXPANDABLE SIZE
OPEN RATE CPM
BILLBOARD*
SIDEKICK*
DISPLAY
EXPANDABLE SIZE
SIZE
SIZE
500x600
EXPANDABLE SIZE
$14
OPEN RATE CPM
$18 STATIC WIDE BANNER
320x50
$15
STATIC MEDIUM RECTANGLE
300x250
$15
2014
DIGITAL RATES
VIDEO UNIT PRE-ROLL
SIZE
EXPANDABLE SIZE
:15 or :30
OPEN RATE CPM $25
CUSTOM UNITS UNIT SLIDESHOW** EDITORIAL CONTENT HUB
NOTES * AVAILABLE BEGINNING IN JULY ** AVAILABLE BEGINNING IN MID-MAY
SIZE 300x250
EXPANDABLE SIZE
OPEN RATE CPM $8 $25
2014 MONTHLY MAGAZINE
DIGITAL
9 MM CIRCULATION | 30 MM READERS Sports | Men
AMG PARTNERS
1.1 MM MONTHLY UNIQUES Sports Vertical Custom Content | Video | Hubs
NEWSSTAND
EVENTS
INTERACTIVE
PRESEASON MAGAZINES
EXPERIENTIAL MARKETING
GAMES
$7.99 Per Copy 100 - 400K Copies
Sport Events | Custom
Custom | Kid-Friendly | Sports
For more information please contact Bryce Wells, Publisher at
[email protected].
36 MM MONTHLY UNIQUES 600+ Newspaper Websites Hyper local. National Scale. Anchored in Vertical Content IN-STORE
RETAIL RackCards Wet/Dry Sampling | Custom
Source: BPA; comScore Jan 2014; MRI Fall 2013 publisher’s prototype
