5-video Services

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Le soluzioni di Video Services per le aziende: semplicità, sicurezza e scalabilità [email protected] - IT Service Mgmt Sales Lead for Italy [email protected] - Video Services SME for Italy URL di questa sessione in live streaming: goo.gl/2J5T4I #IBMTECHDAY Agenda • IBM Video Services Offering Aspera Clearleap Ustream • • • • Approfondimenti sulla soluzione Ustream Demo • IBM is making major investments in cloud video services to provide a comprehensive solution addressing customer challenges IBM vision for Video Services Cloud Video Platform: Compute & Storage Infrastructure Video Analytics Distribution/CDN (*) Gartner defines dark data as the information assets organizations collect, process and store during regular business activities, but generally fail to use for other purposes. Similar to dark matter in physics, dark data often comprises most organizations’ universe of information assets. IBM vision for Video Services SOLUTIONS Multiscreen Streaming Workflow & Distribution Live Events Corporate Communications Marketing Catalog & Subscriber Manager Clearleap Streaming Manager Ustream CLOUD VIDEO FOUNDATION Media Processing / Transcoding Live & On Demand Media Server CDN / Distribution Aspera Video Player & Device Framework Core Infrastructure 24/7 NOC | Professional Services | Consumable API | High Availability Elastic Scalability | Worldwide Footprint | Proven Security CONSULTING SERVICES Logistics Manager Clearleap COGNITIVE SOLUTIONS PRODUCTS Aspera • Software technology company focused on innovation in new data transfer technologies • Based in Emeryville, California • Founded in 2004, acquired on Dec 19th 2013 • Created the patented FASP® protocol • • • • Innovative, highly efficient bulk data transport technology Ranked first in every WAN transfer throughput benchmark Unique and core to all Aspera’s high-performance data transfer software Outperforms competing software and hardware WAN acceleration solutions • Patents: FASP® Bulk Data and Dynamic Bandwidth Control issued in USA and many other countries • Global 24x7 support with direct sales and sales engineering around the world • Emmy Engineering Award winner: recognized excellence in the television industry (LINK) © 2015 IBM Corporation Page 6 Why Aspera compare sync over WAN with 100ms latency and 1% packet loss Small Files: sync of files with average size 100 KB Small files performance Number of files Data set size Sync time Throughput Aspera sync 978,944 93.3 GB 9,968 sec (2.8 hours) 80.4 Mbps rsync 978,944 93.3 GB 814,500 sec (9.4 days) 0.99 Mbps Speed up difference 81x Large Files: sync of of files average size 100 MB Large file performance Number of files Data set size (GB) Sync time Throughput Aspera sync 5,194 500.1 GB 4,664 sec (1.3 hours) 921 Mbps rsync 5,194 500.1 GB 4,320,000 sec (50 days) 0.98 Mbps Speed up difference © 2015 IBM Corporation Page 7 940x Aspera use cases Content Distribution / System Mirroring Disaster Recovery / Business Continuity Web Application Primary Site Primary Site Alternate Site Alternate Site • Replicate mission critical data from a primary site to one or more alternate sites • Systems remain available after a system outage or site loss - critical data is preserved • Automatically replicate digital content from one system to another • Content is always available, offering high availability of the service Hub & Spoke for Collection or Distribution Data Migration for Diverse Storage Environments • Daily collection or distribution of data across a large network of end points • Continuous update of online content, software and media • • Replicate entire file system, or portions of the file system Preserve file attributes such as permissions, access times, ownership, etc. Aspera customer stories text With over 23 million streaming members globally, Netflix delivers streaming movies and TV shows to over 700 different devices – PCs, internet-connected TVs, gaming consoles, tablets and smart phones. AT&T U-verse delivers advanced digital TV, high-speed Internet, and digital home phone service together over state of the art fiber optic technology and computer networking as a fully integrated experience. Solution: With over 50 terabytes of new content a month from over 200 global partners, Netflix uses Aspera On Demand Direct-to-S3 technology to move, process and store content in Amazon Web Services S3 storage. Solution: High-speed digital file transfers of ad content from sponsors into an endto-end fully automated ad-ingest and file-based workflow that verifies, schedules, and confirms delivery and broadcast. Benefit: High-speed FASP™ transfers direct to S3 storage allow Netflix to leverage the extreme scalability of AWS, eliminating the need to build its own data centers and enabling on demand compute capacity control. Benefit: “Lights out” automation enables large scale ad ingest, with high reliability and service levels driving increased ad revenue and more sponsors at significantly lower operational costs. Universal Pictures produces major motion pictures, massive projects requiring an army of partners and facilities seamlessly working together to deliver a top-notch final product. Charter is the fourth-largest cable operator in the US, providing advanced video, high-speed Internet, and telephone services to approximately 5.2 million residential and business customers. Solution: High-speed, reliable and secure exchange of daily post-production media files (15-30GB each) between multiple companies around the globe using Aspera faspex™. Solution: High-speed delivery of ad content to broadcast and cable TV operators, with automated QC, verification, and closed loop billing. Benefit: Easy-to-use file transfer solution that’s deployed in hours, not weeks and real-time collaboration between geographically distributed teams leading to significant reduction in production cycle times. Benefit: Automation allows a higher rate of more targeted ads leading to more effective advertising and increased subscribers at a much lower cost. Clearleap Founded in 2008: HQ in Atlanta, GA Acquired by IBM: December 8th , 2015 Data centers: (co-located) in Atlanta, Ashburn, Las Vegas, Frankfurt and Amsterdam API Driven Platform: modular components building Intelligent, rules-based automation of video distribution from ingest to multi-platform publishing with APIs and Adapters capable of interfacing any existing DRM, CDN, Billing, Recommendation, Encoding engine. Serving Premium Customers Major entertainment brands (HBO, BBC America, Time Warner Cable, ScrippsNetworks) ; deeply integrated into customer operations © 2015 IBM Corporation Page 10 Clearleap customer stories Premium Video Solutions for the World’s Leading Media and Enterprise Brands © 2015 IBM Corporation Page 11 Multiscreen Streaming • SVOD / OTT business model similar to Netflix • European deployment (Private Cloud) • 4 markets, 4 currencies, 5 languages • Support for Web, iOS, Android, Xbox, PlayStation 3/4, Apple TV. • Ingest and Workflow • Video and metaData mgmt • Business rights per country and screen • Catalog mgmt, User mgmt, API mgmt • CDN integration for delivery/streaming “HBO’s key partner in the technical overhaul was Clearleap… the data clearly shows how effective the overhaul has been.” - Colin Dixon, nScreenMedia • • • • 50% reduction in churn - immediate 4 stars in Apple Store, from just 1 plus social media raves from 2% to 14% market penetration after 1 year Subscriber totals projected to double in less than 6 months Ustream profile Founded in 2007: HQ in San Francisco Acquired by IBM: January 21st, 2016 Data centers: San Jose, Amsterdam, Budapest, Tokyo fully adaptive: across CDN’s, bitrate and resolution Pioneer in Live Streaming: 1.3M broadcasts per month API Driven Platform: 20M API requests a day Winner of Readers’ Choice Award: 2013, 2014, 2015 Serving a Large Enterpise Base: 5700+ customers across industries (e.g. eBay, AirBnB, Facebook, Sony, Linkedin) , 25M broadcasts in 2014, 15M registered users © 2015 IBM Corporation Page 13 Ustream use cases • Streaming Mgr (Ustream Pro) • • Corporate branding and advertising • • • • Customer service Produce and manage video for customer relation and support (video assisted CRM chat, video in FAQs, How to videos, videos in self service app, etc..) External communication • • Streaming Mgr for Enterprise (Ustream Align) © 2015 IBM Corporation Page 14 Content Marketing on web site, blogs, SocialMedia Live broadcast for product launch Produce and manage video for lead generation Description of products for sale Shareholder meeting Tradeshow presentation (live and OnDemand) • Employee Training • Communication • Support to employee • Collaborative sharing Produce and manage video for Employee training Executive presentation broadcast (live and recorded) Use Video for scheduled broadcast of key business informations Use Video for internal support (like IT support) Use Video to facilitate a culture of sharing know-how, ideas, etc.. Ustream: Customer stories Sony gains exposure and drives massive audiences using Ustream’s Pro Broadcasting and LiveAd platforms 1M+ concurrent / 8M live / 16M total views for the live Playstation 4 launch event in 2014 • PS4 launch live streamed in 8 languages for global reach • 151K unique and 185K total views for Sony’s CES 2016 press conference, a 350% increase in unique views and 290% more total views “The biggest benefit of Ustream is the amount of people you are able to touch and reach at one given time.”.” - Michael Brynteson, Sony Computer Entertainment To educate the public about NASA’s missions and garner their support, the Jet Propulsion Laboratory live streams major mission events as well as several 24/7 channels. The live broadcast of asteroid DA14’s near-earth fly-by reached a peak audience of 1.4M concurrent viewers while NASA’s main Ustream channel has over 50M total views. “For us, it’s about building community and getting people excited… people can ask NASA a question and the whole world sees the answer. Watching our numbers grow has been amazing.” -Veronica McGregor, NASA JPL News and Social Media Manager Why Ustream ● Simple to use ● Deliver & manage live and on-demand adaptive video instantly to any device Massive scalability (1M+ concurrent live stream – Sony case) Gartner says: “streaming to large audiences is particularly strong” ● Reliable Secure content by geo, password, paywall or company directory. ● Multiple CDNs and private corporate enterprise CDNs allows high bit rate with more streams than competitors. Gartners calls it “very strong predictive modeling based on network conditions” ● No dependencies on 3rd party vendors ● multiple patents for media server, analytics & telemetry, SD-CDN, OnDemand Transcoding and more Outstanding Live streaming with features for mobile viewers experience (e.g. closed captioning) ● Local Italian system integrators with experience for non-video assets integration How the Ustream platform works ENCODE LIVE INGEST TRANSCODE AND DELIVER MANAGE AND CONTROL Ustream MEDIA SERVER (UMS) • Proprietary, highly customizable and scalable • Real-time data collection and aggregation TRANSCODING • VOD and Live Transcoding Highly efficient, hybrid software/ hardware approach • • USTREAM software encoders • VOD file upload • Certified 3rd party hardware encoders STORAGE Intelligent storage framework optimized for video VIDEO CONTENT MANAGEMENT SYSTEM SOFTWARE DEFINED CONTENT DELIVERY NETWORK (SD-CDN) Proprietary control layer utilizing Ustream’s own CDN in combination with 3rd party CDNs and providing nearly unlimited redundancy and seamless failover capability. (VCMS) • Manage hundreds of thousands of assets • Custom metadata, admin workflows API & ANALYTICS Control and measure all stages of the ingest, management and delivery workflow PLAYER & SDKS • HTML5 player for desktop and mobile • SDKs for mobile apps & OTT delivery Ustream encoder Broadcaster: Instantly go live from any web browser or create fast recordings. Capture from integrated or external camera and audio Producer: Mac / Windows desktop software. Instant multimedia productions including video file playback, titles, picturein-picture effects and multi-camera switching and professional grade live encoder. Mobile App: allow you to broadcast live video from anywhere Also Integrated with and fully supporting industry-leading live encoders.Wirecast, Teradek, Tricaster, Harmoni, Elemental, Wowza Video Content Management System Easily manage hundreds or thousands of video assets. Search, label, filter, sort and manipulate metadata and settings for each video or groups of videos. Optimized network for video delivery Ustream’s Software Defined Content Delivery Network (SD-CDN) utilizes multiple CDNs and private corporate enterprise CDNs (eCDN) to maximize delivery efficiency and quality. Proven scale for over 1 million concurrent viewers with full redundancy and high availability at every stage. USTREAM SD-CDN Analytics Second-by-second real time live viewership stats and historical data access. Investigate by dimension: · total · unique · average Drill-down by: · Geolocation (heatmaps) · Embedding domains · Devices/operating systems IBM Cloud Video Streaming Mgr EXTERNAL STREAMING INTERNAL STREAMING Cloud transcoding to optimize delivery to any device Customizable video portal to host all your corporate video content Flexible publishing and sharing to reach your audience anywhere, anytime Integration with corporate directory for secure access Robust Multi-CDN for global delivery Individual viewer tracking & contribution Powerful Analytics to understand your audience and how your videos perform Ustream eCDN for optimized delivery on corporate network Demo Ustream • • • • • • • Dashboard e gestione dei canali Tipologie di video: recorded & live Gestione del video Player embedding, branding & white label Definizione della playlist Broadcast settings & encoders Analitycs and Monitoring ; ØLive and past broadcast ØIndividual view tracking Questions? Thank you !