Arria Live Media, Inc.

Transcript

ARRIA.Live is Smart ARRIA.Live is Smart Arria.Live makes the endpoints—like microphones and speakers—smart. Smart endpoints mean that the endpoints self-identify and self-confi gure themselves. Arria.Live smart endpoints work in tight synchronization, knowing automatically how to work with every other device in the system. They identify themselves by name and can be directly controlled on an iPad®.` Arria.Live makes the endpoints—like microphones and speakers—smart. Smart endpoints mean that the endpoints self-identify and self-confi gure themselves. Arria.Live smart endpoints work in tight synchronization, knowing automatically how to work with every other device in the system. They identify themselves by name and can be directly controlled on an iPad®.` ARRIA.Live is Simple ARRIA.Live is Simple Arria.Live Smart Dynamic Microphone Arria.Live technology changes the fundamental architecture of sound systems. For more than 50 years, live sound systems have been built on the same centralized analog architecture, have required hours to set up using heavy analog cabling, complex mixing consoles, and outboard effect boxes. Arria.Live smart endpoints bring plug and perform technology to “The Arria.Live products far audio systems. surpassed anything we have been able to do with our house system. It was easy enough for our students to run, but allowed for the sophistication we have only been able to achieve by hiring audio professional. We will not revert to our old analog cable system now that we have experienced the future...” —Jim Dunlop, Band Director, Century High School, Hillsboro, Oregon Arria.Live technology embeds an audio processing engine in every endpoint (including microphones and speakers) and connects them together over a standard Ethernet network. No more mapping tables, and loosing track of which cable is plugged in where. No more hours of troubleshooting to make sure it all works right. ARRIA.Live is Cost Effective Arria.Live Smart Dynamic Microphone Arria.Live technology changes the fundamental architecture of sound systems. For more than 50 years, live sound systems have been built on the same centralized analog architecture, have required hours to set up using heavy analog cabling, complex mixing consoles, and outboard effect boxes. Arria.Live smart endpoints bring plug and perform technology to “The Arria.Live products far audio systems. surpassed anything we have been able to do with our house system. It was easy enough for our students to run, but allowed for the sophistication we have only been able to achieve by hiring audio professional. We will not revert to our old analog cable system now that we have experienced the future...” —Jim Dunlop, Band Director, Century High School, Hillsboro, Oregon Arria.Live technology embeds an audio processing engine in every endpoint (including microphones and speakers) and connects them together over a standard Ethernet network. No more mapping tables, and loosing track of which cable is plugged in where. No more hours of troubleshooting to make sure it all works right. ARRIA.Live is Cost Effective New sound systems can be very expensive. Arria.Live uses standard Ethernet network technologies available anywhere, and common smart components to build smart endpoints. This keeps costs about the same as many digital sound systems. New sound systems can be very expensive. Arria.Live uses standard Ethernet network technologies available anywhere, and common smart components to build smart endpoints. This keeps costs about the same as many digital sound systems. A key value of Arria.Live is the scalability of the system. You only buy what you need now, and add more when you need them. Need more speakers? Just add them. Need more inputs or microphones? Just add them to the network. There’s never a time when buying the “9th input” or the “17th input” requires tossing your 8-channel or 16-channel mixer to get something more expensive. Just buy what you need and add as you grow! A key value of Arria.Live is the scalability of the system. You only buy what you need now, and add more when you need them. Need more speakers? Just add them. Need more inputs or microphones? Just add them to the network. There’s never a time when buying the “9th input” or the “17th input” requires tossing your 8-channel or 16-channel mixer to get something more expensive. Just buy what you need and add as you grow! Arria.Live Mix Overview Screen Arria.Live Mix Overview Screen Arria.Live makes your equipment smart. Arria.Live makes audio setup and operation simple. Arria.Live provides value for your system now and makes room for growth in the future. Arria.Live makes your equipment smart. Arria.Live makes audio setup and operation simple. Arria.Live provides value for your system now and makes room for growth in the future. Pro audio has never been this simple. Pro audio has never been this simple. Pro audio has never been this simple. Advancing the Technology for Professional Audio The basic architecture of professional audio has not changed in at least 50 years. This architecture depends on a centralized mixer for control. All microphones, instruments, and other input sources are wired to the inputs of the mixer. Ampli fi ers and their speakers are connected to the outputs of the mixer. Setting up these systems requires operators to design and track complex signal routing just to make sure each input and each output are connected to exactly the right channel. For example, a microphone can be plugged into any mixer input, that input can often be con fi gured or mapped to any given mixer channel, and mixer channels need to be con fi gured or mapped to various mixes, which represent outputs. These outputs also need to be connected to the right amplifi ers and speakers. The more inputs, the more complex the signal routing becomes. Even modern sound systems that feature digital technology are built on the same old mixer-centric architecture. This centralized architecture depends on technology that is even older. For example, the XLR connector that is the primary method of connectivity in live performance systems, was invented in the early 1950s. In today’s world of advanced distributed communication using tablets and smartphones, shouldn’t we be surprised that the same connector and architecture used in microphones when the Beatles arrived in the USA back in 1964, are still the primary methods for live performance today? If it works, why change? Traditional audio architecture But changing just for the sake of advancing technology is not a good reason to change a solution that already works. For example, using a digital audio network doesn’t make much sense if signal mapping makes it harder to use and if the solution costs a lot more. In fact, technology for professional live audio should not advance unless that technology can make a sound system easier to setup and use, add new features that are signi fi cant and desirable, or signi fi cantly reduce cost of ownership. Arria.Live was invented to make professional live sound systems simpler and cost effective with signi fi cant new functionality. Arria.Live uses technology as a tool to exceed those objectives, not as the premise for change. Making Sound Systems Simple Arria.Live was created fi rst to make professional sound systems easier to operate for professionals and amateurs alike. Research suggests that signal routing and input mapping are the most common and also the most complex challenges to be solved by installers and sound technicians. Getting everything plugged in the right way to the right place, then mapping the signals to the right channels and back again to the right speakers and mixes can be overwhelmingly complicated, particularly with channel counts above just a few. Arria.Live uses smart network technology to eliminate signal routing completely. Arria.Live inputs (such as microphones) announce themselves on the network, and then confi gure themselves to communicate with outputs (such as speakers)—all without user intervention—completely eliminating the need to manually decide which input goes where. By eliminating the need for complicated channel mapping, Arria.Live technology dramatically simplifi es setup and use of professional sound systems. This is particularly valuable in venues where many varied confi gurations are used—places like colleges, high schools, churches, and community centers—and where volunteers, amateurs or event staff are not professional (read: expensive) sound engineers. In contrast, digital media transports such as Audinate’s Dante remove some of the weight of traditional snakes and provide extended channel routing backbones for large venues (like stadiums and convention centers). But for most live installations, these transports add layers of signal routing and mapping, actually making sound system harder to setup and use. Who wants that? How Does It Work? Arria.Live audio architecture Arria.Live technology works by making endpoints—including microphones and speakers—smart. Each has a tiny but powerful signal processor on board. Each processor is then connected to other endpoints using a standard Ethernet network. These endpoints talk to each other continuously to maintain precise audio synchronization and control integrity. Arria.Live uses today’s technology to create a much smarter fully distributed live performance sound system. Eliminating Complex Signal Routing Making sound systems simple requires eliminating the channel mapping and signal routing problem. Because Arria.Live is built on distributed processors, every smart endpoint is attached to the same wire. That means endpoints can be plugged into the network just about anywhere. With Arria.Live patented technology each endpoint identi fi es itself on the network, and con fi gures itself to transmit or receive audio. No mapping is required. No signal routing is required. All devices run on the same wire, so they’re all there where you need them. No signal routing, no channel mapping. Simple. Eliminating the Mixer Arria.Live Smart Dynamic Microphone With Arria.Live’s patented architecture, every speaker becomes a mixer—but each speaker mixes information only for itself. Each speaker assembles the sound exactly as the user desires—right or left, main or monitor—with each input playing with the right volume, EQ and effects. With each speaker creating just the perfect mix for itself, the system scales easily from one speaker to dozens of speakers without running out of channels. But there’s more. Each speaker participates in a group of outputs, called a mix. A mix is just a collection of speakers that play the same combination of input settings. Mixes are stereo, so a speaker can be placed on the left, the right, or anywhere in between. That means you can have a mix that has 5 speakers, for example, with two for left channel, two for right channel, and one for the center of the stereo fi eld. Speakers can be assigned to about any confi guration of left, right, and center that you like. While speakers in an Arria.Live system mix audio only for themselves, they cannot act independently, of course, or the result to the listener would be confusing and distasteful. Instead, speakers and inputs continuously communicate with each other to maintain perfect audio synchronization and control integrity so that the sound fi eld is perfect every time. Pro audio has never been this simple. And yes, because of Arria.Live’s distributed mixing technology, the traditional centralized mixer, used for more than 50 years, becomes obsolete. Eliminating Channels With smart endpoints connected together on a network, each device con fi gures itself and identi fi es itself on the network. As a result, the very concept of “channels” goes away. An operator does not have to consider which channel is mapped to a given audio source. There are no channels. With Arria.Live technology you operate on endpoints directly not on some arbitrarily assigned channel. Such a solution is far more intuitive for amateur and professional operators alike, and greatly simplifi es usage. Arria.Live Microphone Parametric EQ Screen User Control Every modern professional audio mixer system today provides remote control using a tablet such as an iPad. Arria.Live provides an iPad interface as well. However, in the distributed architecture of the Arria.Live system the iPad is not remote-controlling a centralized mixer it is sending control instructions to all smart endpoints, so that they can confi gure themselves. It’s not so much remote control as it is conducting an orchestra. Using simple gestures, the iPad application coordinates all the endpoints so that they work together in perfect synchronization while maintaining control integrity. Professional live sound systems based on Arria.Live technology become far easier to setup and use: • by eliminating complex signal routing and mapping, • by removing the need for a complicated centralized mixer, • by operating directly on endpoints instead of channels, • and by coordinating each endpoints actions in perfect synchronization. New Features A radical change in architecture should provide new functionality in addition to making sound systems easier to setup and use. Because endpoints, including microphones and speakers, are smart, they can now do things they could not have done before. Some examples of Arria.Live Smart Speaker Converter what can be done with Arria.Live smart endpoints are as follows:Arria. Live based technologies allow clear visual identi fi cation of any device. Each device includes full-color LEDs that light up in a variety of ways. For example, choose a color for the fader on the iPad, and light up a microphone with a matching color. There’s never confusion as to which device you’re working on. Colored tape is no longer necessary. • Arria.Live inputs (including microphones) can be very easily grouped together as makes sense to the operator. For example, put all the drums in a group. Put all the vocals in a group. Even put all the sopranos and altos in separate groups and combine those groups together as a vocal group. Grouping simplifi es mixing for large events and shows, similar to using VCAs or sub-mixes on traditional mixers, but far simpler to setup and far more fl exible. Pro audio has never been this simple. • Because Arria.Live control applications are not tied to centralized mixers, channel order and position on the screen can be easily changed with a simple drag-and-drop action. • Arria.Live technology can tune a room like never before. Every speaker can have its own EQ, position, delay, and feedback protection, allowing unprecedented audio quality for every audience member, even in dif fi cult venues. • Arria.Live technology provides a simple drag-and-drop method to make a speaker a member of any mix, providing various monitor mixes—not like complicated AUX channels, but simply as a collection of speakers (one or more) that work together. And of course, each performer can have and control their own mix if desired. • Because Arria.Live devices are smart, they can provide much more information than just their channel confi guration. Devices can store and recall device name, image, owner, manufacturer, custom settings (such as wireless microphone frequency or battery level), preferred mix preferences, and more. • The Arria.Live control protocol is open (based on the Open Sound Control (OSC) protocol) and extensible so that any application can control sound system parameters—with the appropriate permissions, of course. New applications can be developed by systems integrators or app developers. A complete SDK for iOS and Windows devices is available. Arria.Live Smart Input Converter Such capabilities are simply not available in the older sound systems architectures that we have used for so many years. With a step up to Arria.Live technology the possibilities for new functions and additional innovation are just beginning. Cost Effective New sound systems architectures only make sense if they can be implemented cost effectively. Arria.Live technology uses standard Ethernet network technologies available anywhere, and common, smart components to build smart endpoints. This keeps costs low, with typical Arria.Live installations costing less than digital systems built with a traditional architecture. Scalability is a key value of the Arria.Live architecture. Scalability means that you can buy just what you need now, and then add more as needed. Need more speakers? Just add them. Need more inputs or microphones? Just add them to the network. There’s never a time when buying the “9th input” or the “17th input” requires tossing your 8-channel or 16-channel mixer to get something more expensive. Get just what you need and add as you grow! Arria.Live Mix Overview Screen Pro audio has never been this simple. And of course, since the Arria.Live architecture simplifi es setup and use, an expensive sound engineer is not required. Arria. Live systems can be controlled and setup by volunteers, event staff, or others not trained in the intricacies of signal routing and mapping. Also, there’s no need to spend hours troubleshooting complex, multi-channel signal paths looking for what went wrong. Arria.Live systems save time and money because they are smart and self-confi guring. Summary Professional Audio sound system architectures haven’t changed much over the years. But changing the technology is only valuable if it will make the solution simpler to use, or add new features, or increase cost effectiveness. Arria.Live distributes intelligence in every endpoint. This architectural change makes sound systems far easier to install by eliminating signal routing and channel mapping completely. In addition, Arria.Live adds new capabilities never before available. Finally, Arria.Live technology provides simplicity and functionality in a cost-effective way. Pro audio has never been this simple. Pro audio has never been this simple. Frequently Asked Questions 1. Q. What does Arria Live Media do? Arria Live Media, Inc. develops breakthrough networked media technology designed to make setup and use of pro audio systems for live performance radically simpler. Our flagship technology, Arria.Live, puts a tiny but powerful computer in every microphone and every speaker, eliminating the complexity of channel routing, while also eliminating traditional mixers and snakes. 2. Q. What products are you selling? Arria.Live is at the core of a new generation of microphone, speakers, and converters. These endpoints are smart, and therefore eliminate the complexities of sound system setup and operation. Our initial products include: • • • • • • Arria.Live Smart Dynamic Microphone Arria.Live Smart Input Converter Arria.Live Smart Stereo Converter Arria.Live Smart Speaker Converter Arria.Live Smart Headphone Monitor Arria.Live iPad software (iPhone and MAC coming soon) In the near future, we plan to introduce these products as well: • • • Arria.Live Smart Speaker Arria.Live Smart Condenser Microphone Arria.Live Smart Wireless Microphone Receiver 3. Q. What makes your sound system better than others? Arria.Live technology changes the fundamental architecture of sound systems. Rather than relying on a centralized mixing system that requires complex signal routing and channel mapping, Arria.Live makes the endpoints smart. That way, endpoints self-­‐identify and self-­‐configure, presenting themselves directly to the operator. This is the most significant breakthrough in usability for live performance systems in more than 50 years. 4. Q. What are your prices? Installing an Arria.Live system in a typical venue can often be done for less than the cost of a traditional sound system. 5. Q. How does someone buy your products? Arria.Live Starter Kits (2 microphones, one input converter, one stereo converter, two speaker converters) will soon be available directly from Amazon.com. We also encourage customers to work with one of our manufacturer’s reps as indicated on our web site. 6. Q. Who are your customers? Arria.Live products are targeted at “venues with stages”—typically schools (high schools and colleges), churches, and community centers. These venues often require help from volunteer staff, and therefore benefit greatly from Arria.Live simplicity. 7. Q. How many systems have you already sold? Arria.Live is launching at NAMM 2016, but does have customers that have pre-­‐ ordered systems. 8. Q. How big is Arria Live Media? Arria Live Media, Inc. currently has over a dozen people involved in development and marketing. 9. Q. How long has Arria been around? Arria Live Media, Inc. was formed in 2013. 10. Q. Are you competing with or an alternative to Dante? Dante is a network-­‐based “audio transport”. Arria.Live incorporates a network-­‐ based transport, but adds much more intelligence and functionality on top of the transport. This added intelligence makes endpoints truly smart, eliminating routing complexities. Also, Dante maintains the traditional mixer-­‐centric sound system architecture, where Arria.Live completely rethinks sound-­‐system architecture making systems far simpler to setup and operate. Dante is not architected for smart endpoints. 11. Q. Why should I buy your gear instead of Dante-­‐enabled gear? Arria.Live is far simpler to setup and operate because there is no configuring of signal routes and mapping of channels. Signal routing and channel mapping are the most complex and error prone tasks in configuring a traditional sound system. While Dante provides great flexibility, it can actually make these tasks even more complex. 12. Q. Can your system work with Dante-­‐enabled products? Arria.Live has the potential to work with Dante where Dante is a backbone for large distance configuration (like stadiums and convention centers). 13. Q. What makes you any better than the other mix-­‐via-­‐iPad solutions like Behringer X Air, Mackie, QSC, Soundcraft, etc.? Arria.Live removes the complexity of channel mapping and signal routing making setup and operation far simpler. Also, the Arria.Live control app presents only the devices that are actually connected, thereby greatly reducing clutter and complexity. 14. Q. How many channels can you support? Network bandwidth is the limiting factor. On a 100 Mbs Ethernet network, Arria.Live technology supports up to 32 simultaneous inputs (microphones and input converters). A nearly unlimited number of outputs can be used simultaneously. 15. Q. What are the technical specs for your networked audio? Arria.Live network audio utilizes 24 bits per sample, and a sampling rate of 48 KHz. We do not use any compression for live audio streams in order to keep latency to the absolute minimum. 16. Q. What is the maximum number of iPad controllers allowed? Arria.Live technology does not place a limit on the number of controllers allowed in a system. 17. Q. What is the maximum number of Aux busses? Outputs? Arria.Live does not use the concept of aux busses. Arria.Live simply uses “mixes”. A mix can be sent to one or more speakers. Currently, up to 16 independent mixes are provided. 18. Q. What is the maximum number of mixes? Currently up to 16 mixes are provided. 19. Q. What are the requirements for the Ethernet network? The Ethernet network can be either 100Mbit or Gigabit, and can use standard network switches that also provide standard Power Over Ethernet (POE) ports. Many Arria.Live products (microphones, input converters, for example) are powered by POE. 20. Q. Do you need Internet connectivity? Do you recommend it? Internet connectivity is not required for Arria.Live, however, Arria.Live does not preclude the use of Internet connectivity, and there are some benefits of having Internet connectivity on the same network with Arria.Live. Each venue should evaluate the benefits and the risks of providing Internet connectivity on the same network with Arria.Live. 21. Q. What version of Power Over Ethernet (POE) does your equipment require? Arria.Live products consume very little power, and therefore the most basic POE (802.3af or 802.3ar Type 1) is all that is required. 22. Q. Do I have to buy all new microphones and powered speakers to use your system? No, Arria.Live sells input and output converters. However, to maximize the value of Arria.Live, microphones and powered speakers with Arria.Live technology built-­‐in are far easier to use and configure. 23. Q. How do instruments get plugged in? Arria.Live technology can be built into instruments, however Arria.Live provides Smart Input Converters designed to work with instruments directly. 24. Q. How can I play accompanying track, walk-­‐in music, sound effects, etc.? Arria.Live provides the Arria.Live Smart Stereo Converter that can receive a line-­‐ level stereo signal via RCA jacks (red, white). 25. Q. Can I use the same iPad for both system control and track source? How? Yes. Both applications, system control and track source (such as iTunes) can run on the iPad simultaneously. The headphone output of your iPad connects to an Arria.Live Smart Stereo Converter. For wireless playback of audio, an AirPlay compatible device can be plugged in to a Smart Stereo Converter. 26. Q. If my electric guitar had Arria.Live integrated in like the one you are showing, would I still be able to use my pedals and effects boxes? How? Not your existing pedals and effect boxes. However, in the future, Arria.Live technology will use included DSP technology to emulate many pedals and effect boxes. Alternately, you can use your standard guitar interface, plug in all your pedals, then put the Arria.Live Smart Input Converter at the end of that connection chain. 27. Q. Why would I buy Arria.Live mics? Why not just buy a bunch of input converters and use the mics I already own? The benefits of Arria.Live technology are most prevalent when embedded in the endpoints. When an input converter is used with an existing mic, the person setting up the system has to keep track of which microphone is plugged into which input converter. Using Arria.Live microphones eliminates this problem completely, as well as all other complexities relating to signal routing and channel mapping. 28. Q. How does an Arria.Live system connect in to my venue’s installed amps and speakers? Arria.Live Smart Speaker Converters are designed to connect with existing amplifiers and powered speakers. They include a “pass-­‐through” option that allows existing installed sound systems to continue to work exactly as they have, while providing the benefits of Arria.Live simplicity for those who choose to use that system. 29. Q. Where can I get more information on your products? See Arria.Live. Yes, that’s a real web site. 30. Q. How can I try out your products to see what I think? Starter kits will soon be available for purchase via Amazon.com Each kit contains: • • • • 2 Arria.Live Smart Dynamic Microphones 1 Arria.Live Smart Input Converter 1 Arria.Live Smart Stereo Converter 2 Arria.Live Smart Speaker Converters • 1 POE Ethernet Switch This is over $1800 worth of equipment for just $999. Alternatively, you can fill out a contact form on our web site to have one of our manufacturer’s reps call on you. 31.Q. Beyond the planned products listed in question #2, what future products should we expect to see? Arria Live Media does not announce future products, but we do expect Arria.Live technology to be built into many existing and future professional sound endpoints. 32.Q. Who is backing Arria Live Media? Arria.Live is currently funded by private investors. Announcing Arria.Live the Next Generation Digital Audio Technology Arria.Live Greatly Simplifies Live Sound Systems Making Dedicated Mixers and Snakes Obsolete Anaheim, CA— January 20, 201 — Arria Live Media, Inc. a leading developer of digital media technology, announces Arria.Live™ technology and products at the 2016 National Association of Music Manufacturers (NAMM) Show. Arria.Live technology embeds an audio processing engine in every endpoint (including microphones and speakers) and connects them together over a standard Ethernet network. Because these endpoints are smart, they identify themselves by name and can be directly controlled on an iPad® without the complexity of signal routing. Problems with Live Sound Systems For more than 80 years, live sound systems have been built on the same centralized analog architecture, have required hours to set up, with heavy analog cabling, complex mixing consoles, and outboard effect boxes. And endpoints (speakers and microphones) provided no indication of what was connected; therefore, when issues arose, systems often required hours of troubleshooting. To solve this problem, Arria.Live makes endpoints smart allowing the sound engineer, student, or volunteer, to see instantly what’s connected, and control settings directly (including volume, mute, EQ, dynamics, effects) without complex routing maps. Additionally, customers can expand their systems, adding one device at a time, never outgrowing their initial investment. Arria.Live technology simplifies installation, eliminates troubleshooting, and expands seamlessly in a way that was not possible until now. “Our church sound system is run primarily by volunteers,” said Jim Copfer, Technology Leader at Crossridge Church in Sherwood, Oregon. “Arria.Live allows them to set up the praise band almost instantly, and since the sound system is so much easier to use, the quality of our worship services has taken a huge leap forward.” How It Works Arria.Live’s all-digital architecture represents a radical departure from traditional sound system design. By embedding the very latest computing and digital signal processing technology into the endpoints (including microphones and speakers), and by connecting them all together on a standard Ethernet network with powerful distributed software embedded in each device, Arria.Live technology offers, for the first time, true plug and play connectivity for audio systems. Arria.Live Technology In a Smart Microphone and Smart Input Converter Because Arria.Live endpoints are smart, they identify themselves on the network and, working in tight synchronization, automatically know how to work with every other device in the system. Using a free application on an iPad or Mac, one sees and interacts directly with only the devices that are currently connected, without mapping tables or the clutter of unused channel strips. When used together, Arria.Live endpoints create a simple to use, scalable, and affordable digital sound system designed for live performances at “venues with stages” including schools, churches, and community centers. “The Arria.Live products far surpassed anything we have been able to do with our house system. It was easy enough for our students to run, but allowed for the sophistication we have only been able to achieve by hiring audio professionals,” said Jim Dunlop, Band Director at Century High School in Hillsboro, Oregon, “We will not revert to our old analog cable system now that we have experienced the future that is so powerfully simple and elegant.” Availability Arria.Live starter kits are available by visiting Arria Live Media, Inc. at NAMM booth #7527 in the heart of the Arena at the Anaheim Convention Center, January 21-24, 2015, or at http://arria.live. About Arria Live Media: Arria Live Media, Inc. is bringing a new generation of digital media to live performance. The company offers an increasing range of products and services that leverage the latest technology to make live performances simpler to setup and sound fabulous. Arria Live Media, Inc. and Arria.Live are trademarks of Arria Live Media, Inc., iPad is a registered trademark of Apple, Inc. Media Contact: Linda Ferguson PR Counsel, Arria Live Media 503-869-5827 [email protected] ###