Transcript
Attensi – Simulation based training Who we are – and our cooperation with Innovation Norway August, 2015 www.attensi.com
Company video
Attensi aspires to be world-leading and is growing rapidly Attensi grows rapidly and profitably
Powered by a strong and diverse team • Management consultants
• Founded in 2010 in Oslo, Scandinavia
• Learning designers
• Rapid revenue growth past 4 years. Profitable.
• Psychologists • Game designers
• Offices in Norway, Sweden, Palo Alto, Washington D.C. (August 2015)
• Programmers • Graphic artists
• 40 employees
• Interaction designers • Project managers
• Dominant industry focus: Retail and health
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Attensi provides large organizations with innovative technology tools to implement best-practices and improve KPIs 1. A proven methodology for setting Key Performance Indicator (KPIs) targets and follow up on them
Adjust and update program
Communi cate purpose
Measure and feedback
Create motivatio n
Implemen t
2. Tools and simulation training technology to instill best practice knowledge, behavior and motivation among employees
1. Performance tools that allow managers to track the organizational adoption of best practice and impact on KPIs
Attensi grows rapidly and profitably kNOK
18000 16000 14000 12000 10000 Revenues 8000
Operating profit
6000 4000 2000 0 2010
2011
2012
2013
2014
2015
Attensi has rapidly developed a broad range of customers
• Large international pharmacy chain
• Scandinavia’s largest private health company
• ‘The world’s most modern hospital’
• The largest grocery retailer in Norway. Has 40% market share
• The third largest low-cost airline in Europe
• Highly successful variety retailer
• The biggest furniture and interior retailer in Norway
• Global auditing and consulting company
• Scandinavia’s leading rehabilitation hospital
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Attensi strategic ‘wave’ chart of development
Strategic options Strategic initiatives Core • Develop global partner • Expansion in Sweden • SIM platform and tools • Develop Mobile SIM • Develop Retail SIM Suite • Develop Health SIM Suite
• • • •
US UK VR Solutions New segments • Oil and Gas • Education • Mngm training • Break-out opportunities • Health-stream • Human interaction toolset • Profession associations • Personal development
The Attensi SIM platform enables fast and efficient configuration and deployment of simulation solutions Attensi platform:
For a new simulation: Artificial Intelligence (AI) Tool
Scenario Tool
SW tools for SIM development
Implement. Tool
10-20% configuration • • • •
Content Tool
Rendering Tech Follow-up Tool
Support tools for implementation
3D rendering & simulation technology
Mission System
Deployment Tool
Performance Portal
Animation & Char system
Back-end platform Version System Patcher
Virtual store Dialogues Scoring System integration
80-90% platform universal • Characters, • Functions, • Mission system, feedback system, • score system, • performance portal, follow-up tools, • flexible dialogue system, • game logic
Attensi solutions can be deployed on any digital surface Live demonstration
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Attensi works with a lot of retailers to release the potential of their employees Grocery
Pharmacies
Variety stores
Travel retail
Do-It-Yourself
Furniture
Fitness centres
Interior
Consumer Electronics
Core belief: Training must be repeated to create lasting effect
Effect of training/ `Remembering curve´ First training
Repeat
Repeat
Repeat
100% 90%
Attensi
80%
(Our solutions are usually repeated 10 - 12 times per year, per employee)
70% 60% 50% 40% 30% 20% 10%
Typical training effort (Not repeated systematically)
Time
Note: Illustrative graph
Simulation based training is a very effective way to learn and adapt new behavior Illustrative World-acknowledged learning pyramid: Read
See
Passive learning
Hear
See a video or demonstration
Do the actions in a life-like environment Source: Edgar Dale’s cone of experience (1969) and Bobbi DiPorter's 'Quantum Learning'
Active learning
Participate in a discussion / talk
More than 10.000 employees has stated that they feel more empowered after completing the Attensi training
8 - 12 voluntary repetitions per employee / year
92% enjoy this training a lot, or quite a lot
90% state they sell more due to this training
Source: Selected Attensi customer results and illustrative photos
High correlation between the stores that trained alot and the revenue growth experienced in these stores afterwards Runde 1 - mai
Runde 2 - september
Runde 3 - desember
• Hver ansatt gjennomførte i første treningsrunde treningen i snitt 3 ganger (totalt 1 time) hver • Sterk korrelasjon mellom husene som trente mye og salgsøkning • Ingen andre salgsfremmende tiltak forklarer forskjellen • Før trening lå husene i snitt ann til lavere omsetning enn i fjor
• Basert på de gode resultatene fra runde 1 trente nå nesten alle varehus betydelig mer • Hver ansatt gjennomførte i snitt treningen i 2 timer hver • Man opplevde da en ekstrem salgsvekst i perioden som fulgte, spesielt for de varehusene som hadde trent mye i begge runder
• Den forenklede simuleringen for tablets og mobiltelefoner ble aktivert for denne treningen • Hver ansatt gjennomførte i snitt treningen ca 3 timer hver • I etterkant opplevde bortimot alle varehusene økt salg, men spesielt markant var veksten for husene som hadde trent mest
Omsetningsendring etter trening, versus samme periode i fjor (%)
Omsetningsendring etter trening, versus samme periode i fjor (%)
Omsetningsendring etter trening, versus samme periode i fjor (%) 30%
30 25% >5
15
12%
3-5
8% Ingen endring
<3
0 <1 gang per ansatt
1-3 3-5 >5 ganger ganger per ganger per ansatt ansatt per ansatt
Gjennomføringer 1.runde:
30 32% 20% 20 15% 19%
10% 10
11% 0 Gjennomføringer 2.runde: <3
3-5
Kilde: Skeidar regnskapstall, samt spilldata for hvert varehus fra 3D simuleringene
>5
<1 1-3 3-5 >5 gang ganger per ganger ganger per per ansatt ansatt per ansatt ansatt
At a furniture retailer an Attensi-program resulted in company-wide double digit sales growth shortly after kick-off Average year-on-year, Like-for-Like revenue growth that corp.management attributes to the Attensi training (%) 15
10
5
0
-5 Prior to Attensi training • Cumulated decline for 5 months prior to Attensi • Company decline in line with industry decline
Immediate impact in pilot • Two medium performing stores chosen as pilots • 95% completed training • 6.5 times per employee
Company-wide, round 1
Company wide, round 2
• 92% completed training • 3.5 times per employee • Industry / market decline in same period: 9%
• 3 months after completing first Attensi round • 98% completed training • 5.8 times per employee
Note: Total YoY grotwh twice as high as shown above, but corporate management states that at least 50% of the impact is due to Attensi
Resultat fra treningen
The customer experience also immediately increased, and has sustained at all-time-high levels ever since
Kundeundersøkelse: “Selger var høflig og hjelpsom”, svar 1 – 6 (hvor 6 er best)
2014 før
5,06
simulerings trening
2014 etter
5,39
første runde trening
2015 etter
5,44
tre runder med trening
4,75
5
5,25
5,5
Har blitt målt gjennom 5 år, men aldri før nådd et så høyt nivå som dette
Kilde: Skeidar kundeundersøkelse data Merk: Ingen andre tiltak er gjennomført mot selgerne i perioden som ville medført en markant økt kundeopplevelse-score på denne dimensjonen
To summarize: Attensi trainings differentiates themselves in three ways
Bespoke & experiential “Training that builds confidence”
+
Fun to repeat “Fun to complete.. and repeat!”
• Balance several priorities to recreate real-life stress
• Training is fun to complete, heavily driven by gamification techniques
• You need to observe, interpret and react to situations that appear
• Compete against your own shadow, as well as your peers
=
Drives impact “Translates into real-life action” • Robust diagnosis and org. development tool. Tracking of changed behaviour, best-practice adoption and employee feedback
• Realistic, but risk-free setting, even with exceptional situations
• Teams can also compete against other teams (i.e. ‘world cup’)
• Proven track record of showing that adopted simulation-behaviour is also adopted in real-life
• Highest form of active learning
• Fun to repeat; artificial intelligence used to randomize every session. Repetition important to sustained learning / changed behaviour
• Previous impact KPIs include: – Sales and market share – Customer satisfaction – Employee satisfaction
• Emotional learning, continuous positive and negative feedback
Attensi, IN and new markets Experience • London Tech Week • UK work • Palo Alto • Other Most valuable to Attensi: • Creating meeting places to create network − Offices − Conferences • Being a point of introduction to companies, consultants etc − IN often perceived as more neutral − Strong existing connections and history of introducing solid companies • Important points: − Be concrete – identify who/how/when – and just do it − Be fast. 2 meetings in 2 weeks ahead is MUCH better than a plan of getting 20 connections through an event in 6 months
Attensi, IN and new markets Examples • • • • • • •
Kaiser Innovation Walmart Sutter Publicis Accenture Helse Stavanger REN − Customers − Contacts