Transcript
Augmented Reality (AR) Market Share, Global Trends, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2014 – 2020
Future Market Insights
www.futuremarketinsights.com
[email protected]
Future Market Insights (FMI) is a premier provider of syndicated research reports, custom research reports, and consulting services. We deliver a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights, aerial view of the competitive framework, and future market trends. We provide research services at a global as well as regional level; key regions include GCC, ASEAN, and BRIC. Our offerings cover a broad spectrum of industries including Chemicals, Materials, Energy, Technology, Healthcare, and Retail. We have a global presence with delivery centers across India specializing in providing global research reports and country research reports. FMI is headquartered out of London, U.K., with a state-of-the-art delivery center located in Pune, India. We combine our knowledge and learning from every corner of the world to distill it to one thing – the perfect solution for our client.
Research Capabilities
Customized Research
Customized Research Syndicated Research Investment Research Social Media Research
Sector Coverage
Automotive and Transportation Electronics, Semiconductor, and ICT Retail and Consumer Products Industrial Automation and Equipment Healthcare, Pharmaceuticals & Medical Devices
Subscription Information
Syndicated Research
For detailed subscription information please contact
Investment Research
T: +44 (0) 20 7692 8790 | D: +44 20 3287 4268
Social Media Research
Hari. T (Sr. Manager - Global Business Development)
Email:
[email protected]
Chemicals & Materials Food and Beverages Services and Utilities Energy, Mining, Oil, and Gas
Report Description Report Description Augmented reality applications and gradually witnessing mainstream adoption and are witnessing rapid traction among consumers. Augmented reality (AR) generally portrays as a real time hub and integrated combinations of text, graphics, audio and several other enhancements to customer screens and showcase real-world objects. With increasing uptake of social media, Augmented Reality application providers are focusing on developing location-based services for mobile devices. Typically consumer use Augmented Reality “hardware” which include smart phone with GPS, camera, compass, and tilt-sensing technology all integrated under a single platform. This augmented reality applications is gradually witnessing traction among retailers, as customers are using this to find locations or products with maps and directions; customers are also using the same to search in-depth information about certain products. Retailers use this as an opportunity to contextualize products and send personalized promotional messages to their potential clients for upselling and cross selling. Tier 1 retailers continue to experiment with Augmented Reality applications in-store, online and on mobile devices. Globally the retail space is increasingly becoming overcrowded and customers are not responding to traditional marketing methods. That’s where augmented is pitching in. As shoppers are preferring Omni-channel strategy with combination of online, mobile, and bricks-and-mortar shopping for their convenience, brands and retailers has to think of new and innovative ways in which they can capture customer attention.
Report Description Report Description Examples of implementations include enabling customers to virtually try clothing online or in a "virtual dressing room" in the store or how jewellery would appear in certain lights and against certain skin tones. to enable shoppers to virtually try on their purchases quickly and easily. In terms of US$ market opportunity for providers, it’s still not more than US$50million in 2014; however Future Market Insights in its upcoming report indicated, with the phenomenal adoption of Augmented Reality applications for mobile devices, the retail opportunity is expected to grow at CAGR of over 35% in next few years. Request Free Report Sample@ http://www.futuremarketinsights.com/reports/sample/rep-gb240 In terms of application the retail opportunity can be split into, location search, and product search, accessing product information & receiving relevant promotional message. However FMI in the upcoming report highlighted that after initial hype of mobile based Augmented Reality around GPS, there have been development to develop richer and more graphic-intensive applications which is expected to drive. During forecast period, FMI predicts functionality is bound to expand its horizon to computer-vision-based location services (such as image and objection recognition) to deliver the ability to visually identify still and moving objects.
Report Description Report Description Request For TOC@ http://www.futuremarketinsights.com/toc/rep-gb-240 FMI in the upcoming report highlighted that there are several options how vendor can tap this opportunity. Success of adoption of Augmented Reality among retailers will depend on their ability to use it as a means of Omni-channel shopping experiences rather than using it as a one of technology. Key vendors which were analysed in the report are Gold Run; Iryss; Layer; Metaio; Total Immersion; Zugara.
Thank You!
To know more about us, please visit our website: www.futuremarketinsights.com For sales queries or new topics email us on:
[email protected] For other queries contact: Future Market Insights: 616 Corporate Way, Suite 2-9018, Valley Cottage, NY 10989, United States T: +1-347-918-3531 | D: +1-845-579-5705
