Transcript
AutoCAD
®
2012
Take design further.
Rendering of backstage robotic video screens for a rock concert tour. AutoCAD® and Autodesk® 3ds Max® software products were used in the design process. Image courtesy of Tait Towers, Inc.
Design and Documentation
Design and shape the world around you with the powerful, flexible features in AutoCAD software, one of the world’s leading 2D and 3D CAD design tools.
New and updated tools for conceptual design, model documentation, and reality capture help maximize productivity with AutoCAD 2012.
Autodesk has been bringing efficiencies to your design process for more than 28 years. Used by millions of people globally, AutoCAD® software is a world-leading design and documentation solution. Offering robust 3D free-form design tools and powerful drafting and documentation capabilities, AutoCAD drives design innovation for companies of all sizes in almost all industries.
Accelerate Documentation Speed projects from concept to completion with the powerful documentation tools in AutoCAD. Import 3D models directly into AutoCAD and instantly create intelligent 2D views. Minimize repetitive tasks and accelerate your workflow. No matter your project’s size or scope, you can meet the challenge with AutoCAD software.
Explore Your Design Ideas Create the previously unimaginable. AutoCAD gives you the flexibility you need to explore design ideas in both 2D and 3D. A powerful set of intuitive tools helps you visualize and shape your ideas, bringing innovative concepts to life.
AutoCAD offers a broad toolset that helps you drive efficiencies throughout the drafting and documentation process, no matter what industry you are in.
• Autodesk® Inventor® Fusion—An easy-to-use tool for direct modeling, helping you flexibly edit and validate models from almost any source. • 3D Free-Form Design—Use robust surface, mesh, and solid modeling tools in AutoCAD software to investigate and refine your ideas. • Point Cloud Support—Bring your 3D scans to life, streamlining time-consuming renovation and restoration projects. • Powerful Visualization Tools—Add impact to your designs. • 3D Navigation Tools—Quickly and intuitively walk or fly through a model. AutoCAD delivers the flexibility and power needed to help bring your design ideas to life.
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• Model Documentation—Automatically generate intelligent documentation for AutoCAD, Autodesk® Inventor® software, and other models. You can import and document designs from a wide variety of software applications including SolidWorks®, Pro/ENGINEER®, CATIA®, Rhinoceros®, and NX®. • Parametric Drawing—Define relationships between objects, minimizing the time needed to edit or rework drawings. • Associative Array—Easily create arrayed objects, like windows on a building or trusses on a bridge. Plus, you can now array objects in 3D or along a specified path. • Sheet Sets—Organize and manage your drawing sheets efficiently. • Dynamic Blocks—Save time when using standard, repetitive components. • Multifunction Grips—Maximize productivity with context-aware, object-specific menus. Don’t settle for second best. Rely on the drafting and documentation tools in AutoCAD to exceed expectations.
Communicate Seamlessly Share critical design data securely, efficiently, and accurately with AutoCAD (or online with AutoCAD® WS web and mobile service). Native support for DWG™, one of the world’s most widely used design data formats, helps you keep everyone informed at all times. With presentation-ready graphics, rendering tools, and robust plotting and 3D printing capabilities, AutoCAD helps to bring clarity and impact to all of your design communications. • AutoCAD WS—Enables you to stay connected to your designs over the web or from your mobile device. • Native DWG Support—Demand native DWG support, not a conversion or a translation. • PDF Import/Export—Share and reuse designs easily. Import PDF files as an underlay within your workspace. • Autodesk Exchange—With connected access to tips and tutorials, getting started videos, and help content, Autodesk Exchange brings the content you need directly to your AutoCAD workspace. • Photorealistic Rendering—Create stunning, visually rich images. • 3D Printing—Connect online to service providers or print from AutoCAD to a local machine. AutoCAD is communication at its best.
Customize in Ways You Never Thought Possible Your job is unique. Your software should be as well. With deep APIs, thousands of available addons, and a broad developer community, AutoCAD software can be customized for your particular requirements. Whether you simply want to arrange tools to match how you work or tailor the software for your industry, AutoCAD is flexible enough to fit your needs—perfectly. • Simplified Migration Tools—New and enhanced tools make it easier to migrate your custom settings. • Customizable User Interface—Get the tools you want, at your fingertips. • Programming Interface—Create specialized design and drafting applications. • Partner Products and Services—Extend AutoCAD software to suit all your needs. Don’t choose between flexibility and power. With AutoCAD, you can have both.
With the 3D capabilities of AutoCAD software, it’s fast and intuitive for us to turn ideas into conceptual designs we’re confident we can build. —Tyler Kicera Lead Designer Tait Towers
Learn More or Purchase Access specialists worldwide who can provide product expertise, a deep understanding of your industry, and value that extends beyond your software. To license AutoCAD software, contact an Autodesk Authorized Reseller. Locate a reseller near you at www.autodesk.com/reseller. Autodesk Education From instructor-led or self-paced classes to online training or education resources, Autodesk offers learning solutions to fit your needs. Gain access to free* software if you are a student or educator. Get expert guidance at an Autodesk Authorized Training Center (ATC®) site, access learning tools online or at your local bookstore, and validate your experience with Autodesk Certification. Learn more at www.autodesk.com/learning. Autodesk Subscription Autodesk® Subscription allows customers to extend the value of their software investment with access to the latest releases, powerful web services, and expedited technical support. Learn more at www.autodesk.com/subscription.
This brochure is printed on 100 percent postconsumer waste recycled paper. Autodesk, AutoCAD, ATC, DWF, DWG, and Inventor are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2011 Autodesk, Inc. All rights reserved. BR0C1-000000-MZ0D
Product Information
AutoCAD
®
2012
Product Description
Target Customer Profiles • Independent professionals and small- to medium-sized businesses—fewer than 5000 employees • New AutoCAD customers ∙∙ Need additional licenses as they hire new employees ∙∙ Need a new license as they start a new business ∙∙ Use competitor software • Upgrading customers ∙∙ Customers buying new hardware, operating system (Windows 7), or other peripherals, opportunity to upgrade softwares ∙∙ Must have serial number from 2009, 2010, or 2011 release to qualify for upgrade pricing
Target Customer Titles • CAD Manager/Purchaser • Architect—commercial and residential • Design Engineer, Designer/ Product Designer • Drafter • Machine Tool Designer • Engineering Service Provider • Building Owner • Facilities Department Manager • House or Interior Designer • Landscape Designer/Builder • Contractor
AutoCAD® software is one of the world’s leading 2D and 3D design applications. It helps users explore design concepts in 3D, speed documentation, and share ideas with ease. Powerful programming tools and thousands of available add-ons help users customize AutoCAD for their specific needs. •• Design: AutoCAD provides the flexibility to explore design ideas in both 2D and 3D, with intuitive tools that help design ideas become real. •• Document: AutoCAD has powerful documentation tools to create manufacturing or construction documentation. •• Communicate: AutoCAD users can share critical design data securely, efficiently, and accurately. And native DWG™ support facilitates data fidelity and compatibility. •• Customize: Configure settings, extend the software, build custom workflows, develop your own application or use one that is already built.
Business Value • AutoCAD software is used across the design workflow, from concept to completion. Our customers have access to market-leading tools to design, document, and communicate their ideas. • Create, send, and receive design data files with confidence. AutoCAD software’s native DWG file format is one of the most commonly used design file formats in the world. • AutoCAD software helps speed conceptual design workflows, helping you quickly move from idea to digital concept. • Users can complete documentation in less time using productivity tools in AutoCAD software; a detailed productivity study quantified productivity gains of up to 44% using AutoCAD 2011 versus older versions of AutoCAD.
Top 5 reasons to upgrade to this version from earlier releases • Document 3D models from almost any source: Save time by automatically generating intelligent documentation. Associative connections help ensure drawing views, edge display, and location are updated when an engineering change is made. Import models from Autodesk® Inventor®, Pro/ENGINEER®, CATIA®, Solidworks®, NX®, and Rhinoceros® software products. • Parametric drawing tools: When persistent relationships between objects are defined, parallel lines remain parallel and concentric circles remain centered. And now you can infer constraints in real time as you draw. • 3D modeling tools: With tools for surface, solid, and mesh modeling, AutoCAD 2012 provides the utmost flexibility and control when designing in 3D. • Better performance: Experience faster startup and file opening, more responsive commands, and hardware acceleration support. • Support for the latest file formats, hardware, and operating systems: DWG compatibility, 32- and 64-bit support, Windows® 7 compatibility.
Industries and SIC codes
Subscription
• SIC code 8711 Engineering Services/Manufacturing • SIC code 8712 Architecture, Engineering, and Construction
Autodesk® Subscription allows customers to extend the value of their software investment with access to the latest releases, powerful web services, and expedited technical support. www.autodesk.com/subscription.
Sales Pitch
Objections and Answers
AutoCAD software delivers the power and flexibility to speed design and documentation workflows, from concept through completion. [If promo is in place] In addition, you can save [fill in percent or amount] when you purchase AutoCAD today. Is this something you’d be interested in hearing more about?
My AutoCAD 200X software works just fine. Why should I upgrade? A lot has changed since your version was released. A productivity study* commissioned by Autodesk proved that users can be up to 44% more productive using AutoCAD 2011, the previous release, than on AutoCAD 2008. And if you’re using a release earlier than 2008, your productivity gains could be even greater. If you consider how much your time is worth, relative to time saved with more efficient software, the new software can pay for itself.
No — Ask why and use common pain/challenges section below to answer. Yes — Ask what version of AutoCAD (or other drafting software) and what operating system they are currently using. Determine pain point; use common pain/challenges section below to answer.
Why shouldn’t I just buy AutoCAD LT software? It’s much cheaper. AutoCAD LT® does not offer several of the key features in AutoCAD, including the following: • 3D modeling tools (mesh, surface, and solid modeling) • Model Documentation and Parametric Drawing tools, which could save significant time in 2D documentation workflows • Support for point clouds, which help users kick-start projects by importing as-built conditions
Common Pain/Challenges and Solutions Problem
Solution
The design and documentation process is taking too long.
Utilize the latest CAD technologies to cut design and documentation time by up to 44%.
Designers are using paper-based or incompatible digital formats to document conceptual designs.
Manage the entire 2D and 3D design work flow—concept to completion—in one application.
Your existing system is not flexible enough to meet your needs.
Take advantage of AutoCAD software’s flexible development platform to help boost your productivity. And enjoy the support of thousands of Autodesk’s software partners from around the world. Enhance your software with a broad range of fully integrated and interoperable solutions.
You have problems sharing information with consultants, partners, and customers.
Save and share files with confidence. DWG technology from Autodesk is the original and accurate way to store and share design data when working with industry professionals.
It is difficult to cost-effectively find and hire qualified staff.
Because AutoCAD is used by millions of people all over the world,costeffective, technically qualified, and trained staff is available.
* AutoCAD 2011 Productivity Study, by David Cohn (autocad_2011_productivity_study.pdf) Autodesk, AutoCAD, AutoCAD LT, Autodesk Inventor, DWG, and Inventor are registered trademarks or trademarks of Autodesk, Inc., and/or its s ubsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2011 Autodesk, Inc. All rights reserved.
