Transcript
Brand Presentation 2014
Confidential & proprietary sales info for JOBY, Inc.
Our Market Outlook o The camera accessory market, including tripods and straps, drives over $1.38 Billion in US sales alone. o GoPro and Sony Action cameras are driving the growth of camcorder hardware. Over 3 Million action camera units expected to ship in 2014. o Mobile devices are becoming the primary photo/video tool for consumers. o The IDC projects that 87% of connected devices sales by 2017 will be tablets and smartphones o Worldwide Tablet hardware market projected by NPD to grow from 81.6M units in 2011 to 424.9M units by 2017 (31.7% CAGR)
Sources: NPD, Future Source Consulting
Photo of a JOBY Customer who shot this with a GripTight GorillaPod
Confidential & proprietary sales info for JOBY, Inc.
Our Mission To build innovative solutions that inspire a creative and active lifestyle.
JOBY = Innovative, Adaptable, Empowering, Alive, Fun!
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Our History 1998 Founder of JOBY JoeBen Bevirt conceptualizes the original GorillaPod tripod.
2008 GorillaMobile Line was born, offered a creative solution to challenges of our increasingly on-thego society.
2005 Newly formed JOBY team tests more than 80 plastic compounds before they find one that delivered the perfect balance of strength, flexibility, and durability.
2006 GorillaPod Original hits retail shelves, captivating consumers and cultivating a following of passionate and creative advocates.
2010 Inspired by its active and outdoor-oriented consumers, GorillaTorch Switchback is launched.
2009 Combining the strength of its existing product line and the pervasive desire to innovate, JOBY introduced its GorillaTorch Line.
2011 JOBY is acquired by DayMen/Lowepro, the leading photography accessories manufacturer and distributor
2011 JOBY expands into two completely new categories: always-on tripods and supports for compact system cameras with the launch of GorillaPod Micro 250, GorillaPod Micro 800 and GorillaPod Hybrid,.
2012 JOBY innovation in photo accessories expands to straps. GripTight, a revolutionary mobile solution is introduced.
2013 Expansion of straps offers a full portfolio of solutions. Action camera accessories make their debut.
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Our Inspiration Great design starts with a user-centric approach, is functional yet playful and enhances people’s lives.
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Our Creative Process Ideate Test innovative solutions that address consumer pain points in new and unique ways
Empathize Develop deep understanding of the consumer, their lifestyle, their daily habits, and their needs and wants
Execute Manufacture product according to the strictest specifications, using the finest materials
Design Create and refine a design concept that will yield the best solution and inspire the consumer Confidential & proprietary sales info for JOBY, Inc.
Our End User The Creative & Active Enthusiast Creative
• Photographers/Videographers • Gadget-enthralled: Fanboys & DIY • Creatively experimental / unconventional
Active
• Outdoor enthusiast • Travel • Sports & Event
Photos of and taken by JOBY customer
Our Key Retailers
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Our Products Innovative Mounting Solutions Straps
Action
Tripods
Mobile
Lighting
2013 Highlights o New Product Launches: o JOBY Mini Products o GPod Mini Magnetic, MPod Mini Stand o JOBY Camera Straps Line o
UltraFit Hand Strap with UltraPlate, DSLR Wrist Strap, Convertible Neck Strap, Pro Sling Strap, Camera Tether
o JOBY Action Series o
GorillaPod Action Tripod, Action Clamp & GorillaPod Arm, Action Clamp & Locking Arm
o Industry Rankings: o #1 best selling flexible tripod in the US; #4 best selling tripod brand in the US* o #6 best selling camera strap in the US; #8 best selling camera strap brand in the US*
o Design Awards: o Finalist of the 2013 International Design Excellence Award (IDEA®)
* Source: NPD; 12 Months Ending November 2013 by total retail US
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2013 Product Innovations
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JOBY Mini Series Fun. Impulse. Giftable.
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GPod Mini Magnetic™ Fun and friendly mini-tripod with magnetic feet •
Stable: Magnetic feet adhere to all types of metal objects; flexible leg joints adapt to all types of uneven surfaces – so you can get steady and stable images
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Flexible: An adjustable neck lets you change the position of the camera angle for more creative possibilities
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Portable: Weighs in at less than two ounces and features folding legs that make it easy to carry in a pocket, handbag, tote, backpack or point-and-shoot camera bag
Specifications Dimensions: 33 x 33 x 97 mm Weight: 43 g / 1.52 oz MSRP: $14.95
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MPod Mini Stand™ Fun and friendly mini-stand for your phone •
Universal Fit with Easy Set-Up: Fits most phones, with or without a protective case; expandable head mount clamps phone in place
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Portable: Weighs in at less than two ounces and features folding legs that make it easy to carry in a pocket, handbag, tote or backpack
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Stable: Flexible leg joints adapt to all types of uneven surfaces – so you can get steady and stable images
Specifications Dimensions: 33 x 33 x 116 mm Weight: 30 g / 1.06 oz MSRP: $14.95
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JOBY Camera Straps Revolutionary design. Comfortable fit. Superior performance.
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Pro Sling Strap™ A low profile, high strength camera strap with SpeedCinch™ •
Speed: Lightning Fast SpeedCinch™ System extends the strap automatically as you glide your camera up from your side to the shooting position – all in one fluid motion
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Security: SpeedCinch System and custom hardware allow you to keep your camera close to body for hands free activity; strap locks in cinched position for added security
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Strength: Low profile, high-strength materials and integrated tread with an anti-slip grip provides comfort, durability and a sleek look with no bulk Specifications Designed for: Pro and standard DSLRs Dimensions: (S-L) - 60 x 8 x 1,760 mm / 2.4 x 0.3 x 69.3 in.; (L-XXL) - 60 x 8 x 1,920 mm / 2.4 x 0.3 x 75.6 in. Weight: (S-L) – 110 g / 3.9 oz.,; (L-XXL) – 116 g / 4.1 oz. Sizes: S-L, L-XXL Connection: Universal stainless steel ¼”-20 tripod thumbscrew MSRP: $69.95
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UltraFit Hand Strap with UltraPlate™ Hand strap with universal tripod plate •
Comfortable: JOBY’s exclusive UltraFit Layered-Pad Technology™ provides lightweight support without bulk and conforms to the hand for the ultimate ease in shooting
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Easy to Use: Integrated UltraPlate baseplate offers built-in, Arca-Swiss compatibility for seamless transitions – from carrying by hand to securing to a tripod/ballhead
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Versatile: UltraPlate baseplate includes two ¼”20 attachment points for a sling strap or other camera accessory
Specifications Designed for: DSLRs, CSCs (compact system cameras) Dimensions: 66.4 x 15.7 x 20mm Weight: 58 g / 2.05 oz Connection: Universal shoulder lug and universal stainless steel ¼"-20 tripod screw MSRP: $49.95
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Convertible Neck Strap™ The most comfortable neck strap with an always-on wrist strap •
Comfortable fit: Custom, two-toned woven fabric provides a soft-to-touch fit around the neck for the ultimate, long-wearing comfort.
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Quick release/convertible: Durable, quick release clips allow you to remove the strap when needed, such as when transitioning to a tripod.
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Always-on design: Integrated, always-on wrist strap allows you to carry your DSLR or CSC camera on your wrist or with a handle.
Specifications Designed for: DSLRs, CSCs (compact system cameras), binoculars Dimensions: 40 x 8 x 1,010 mm / 1.6 x 0.3 x 39.8 in. Weight: 46 g / 1.6 oz. Connection: Universal shoulder lug MSRP: $29.95
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DSLR Wrist Strap™ Simple and secure cinching strap •
Lightweight: A comfortable and durable way – weighs less than half an ounce – to carry a DSLR or CSC
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Secure: Lightweight, braided nylon cordage with stopper to cinch in place and offer a perfect fit
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Easy to Adjust: Designed to automatically tighten if camera is dropped
Specifications Designed for: DSLRs, CSCs Dimensions: 10 x 15.7 x 220 mm Weight: 10 g / .35 oz Colors: neon green, charcoal Connection: Universal shoulder lug MSRP: $14.95
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JOBY Action Series Off-body POV. Modular design. Easy setup.
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Action Clamp & GorillaPod Arm™ The off-body, flexible mounting solution for action video with Mount for GoPro® •
Off-body POV: Finally get a shot of you in the action! Secure your action camera on a variety of surfaces – a bench, railing, street sign or other places – to get the best footage possible.
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Flexible: The movable arm joints allow you to vary the position of your action camera. Quickly change positions to frame the perfect footage or shots, right where you want them.
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Reliable: The GorillaPod Arm is portable, lightweight and made from best-in-class materials – the same used in JOBY’s award-winning GorillaPod family of products. Specifications Dimensions: GorillaPod Arm: 25 x 25 x 124.1 mm / 0.98 x 0.98 x 4.8 in. Action Clamp: 69.1 x 32 x 129.6 mm / 2.72 x 1.25 x 5.1 in. Mount for GoPro®: 30.7 x 31 x 27.5 mm / 1.21 x 1.22 x 1.08 in Weight: GorillaPod Arm: 0.03 kg / 1.05 oz Action Clamp: 0.085 kg / 2.9 oz. Mount for GoPro®: 0.008 kg / 0.28 oz. MSRP: $29.95 Confidential & proprietary sales info for JOBY, Inc.
Action Clamp & Locking Arm™ The off-body, vibration-resistant mounting solution for action video with Mount for GoPro® •
Off-body POV: Finally get a shot of you in the action! Secure your action camera on a variety of places– a kayak, car window, railing in skateboard park and so on – to get the most exciting footage possible.
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Vibration-resistant: The ultra-stabilized, sturdy and Locking Arm allows your camera to stay in position for long-duration shots. Now you can get steady and crisp action footage.
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Variable adjustments: The Locking Arm allows you to quickly position your action camera at various angles to frame the shots and get the most compelling footage. Specifications Dimensions: Locking Arm: 51.3 x 22 x 112.7 mm / 2 x 0.87 x 4.4 in.. Action Clamp: 69.1 x 32 x 129.6 mm / 2.72 x 1.25 x 5.1 in. Mount for GoPro®: 30.7 x 31 x 27.5 mm / 1.21 x 1.22 x 1.08 in Weight: Locking Arm: 0.04 kg / 1.41 oz. Action Clamp: 0.085 kg / 2.9 oz. Mount for GoPro®: 0.008 kg / 0.28 oz. MSRP: $39.95 Confidential & proprietary sales info for JOBY, Inc.
GorillaPod Action Tripod™ A versatile and flexible action video tripod with Mount for GoPro® •
Off-body POV: Finally get a shot of you in the action! Secure your action camera on a variety of surfaces – a branch, rock, street sign or other places – to get the best footage possible. Flexible legs allow you to connect your action video camera to virtually any surface.
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Precise control: Quickly orient your action camera and capture exciting footage with 90-degree tilting and 350-degree panning capabilities in landscape or portrait set-ups.
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Quick set-ups: The custom-made, quick-release mount stays connected to your GoPro® camera for instant set-ups.
Specifications Dimensions: 55 x 55 x 257 mm / 2.16 x 2.16 x 10.1 in. Weight: 0.192 kg / 6.7 oz. Connection: Universal stainless-steel ¼"-20 tripod screw and Mount for GoPro® MSRP: $39.95
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Marketing Support
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Recent Product Marketing Templates
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Our PR Coverage
“The Joby Gorillapod is a great choice for its low price-point , versatility, and durability.” -- Jamie Davis Smith, Huff Post Parents
275 Stories; 495,484,678 impressions
“The JOBY GorillaPod, has a really unique design that can twist around just about anything to hold your camera in place and allow you to get some really interesting angles.“ --Huffington Post Parents
“GorillaCam is such a simple
(and cheap) idea that solved a key pain point for JOBY’s core consumer.” --Forbes
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Marketing Our Online Presence Support 600,000+ impressions per month
JOBY blog 5,500+ page views per month
.com 130,000+ site visits a month
50,000 gorillapod mentions >1,500 members of GorillaPod Love group
7+ Million JOBYrelated hits
100 -200 JOBY conversations per day
400,000+ page views per month
16,144 followers
>13,000 Fans 19,700 videos
9100 gorillapod photos 4925 followers Confidential & proprietary sales info for JOBY, Inc.
Our Product Design Awards
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Appendix
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JOBY Tripods
DSLRs. Compact System Cameras. Point & Shoot.
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GorillaPod Focus + Ballhead X™ The adaptable and portable professional tripod
* Only with Ballhead X
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Sturdy machined aluminum sockets ensure that joints stay firm even after repeated use.
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Fully articulating legs allow you to stabilize on nearly any surface
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Rubberized ring and foot grips
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An included 3/8" adapter screw allows you to mount both cameras and professional tripod heads.
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Full 360° panning and 90 tilt°with Ballhead X for precise positioning at any angle*
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Arca-Swiss compatible mounting plate allows for easy setup and quick transitions* Specifications Max Capacity: 5kg Dimensions with Ballhead: 76 x 73 x 371mm Weight with Ballhead: 739g Colors: black/grey Case Pack/Master Carton: 4/40 MSRP: $99.95 without Ballhead, $149.95 with Ballhead Confidential & proprietary sales info for JOBY, Inc.
GorillaPod SLR-Zoom + Ballhead™ The portable DSLR tripod
* Only with Ballhead
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Fully articulating legs allow you to stabilize on nearly any surface
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Rubberized ring and foot grips
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Slim-line quick-release clip stays connected to your camera for instant setup
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An included 3/8" adapter screw allows you to mount both cameras and professional tripod heads
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Full 360° panning and 90 tilt°with Ballhead for precise positioning at any angle*
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Slim-line quick-release clip with bubble level for level images every time* Specifications Max Capacity: 3kg Dimensions with Ballhead: 60 x 60 x 305mm Weight with Ballhead: 386g Colors: gray, red Case Pack/Master Carton: 4/40 MSRP: $49.95 without Ballhead, $79.95 with Ballhead Confidential & proprietary sales info for JOBY, Inc.
GorillaPod Hybrid™ The portable compact system camera tripod • For compact system cameras up to 2.2 lbs/1kg • Integrated aluminum ball head with smooth ±90° tilt,
360° pan and dual action adjustment • Quick-release clip with bubble level for instant setup and
precise positioning • Flexible, wrappable legs for stability in any environment • Lightweight, compact design
Specifications Max Capacity: 1kg Dimensions: 55 x 55 x 257mm Weight: 191g Colors: gray, red Case Pack/Master Carton: 4/40 MSRP: $39.95
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Micro Hybrid Tripod™ The precision-engineered micro tripod •
For compact system cameras up to 800g
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Always-on: sleek, portable design for shooting on-the-go
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Adaptable positioning: aluminum ball allows 36° of movement in any direction
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Stability on any surface: coated zinc alloy legs and rubber foot grips
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Instant setup with auto-fanning legs
Specifications Max Capacity: 800g Dimensions: 85 x 28 x 20mm Weight: 65g Case Pack/Master Carton: 4/40 MSRP: $24.95 Confidential & proprietary sales info for JOBY, Inc.
GorillaPod Original™ The all-terrain, adaptable tripod • Position your camera anywhere: Flexible, wrapable joints let you frame the perfect shot • No more blurry pictures: rubberized ring and foot grips stabilize your camera on any surface
• Convenient: quick-release clip stays connected to your camera for instant setup • Portable: compact and lightweight legs for easy storage and carrying on-the-go • Durable: rugged materials can withstand heavy use and support up to 7x its weight • Available in 4 colors
Specifications Max Capacity: 325g Dimensions: 30 x 30 x 170mm Weight: 121g Case Pack/Master Carton: 4/40 MSRP: $19.95 Confidential & proprietary sales info for JOBY, Inc.
GorillaPod Magnetic™ The only magnetic tripod • Neodymium magnets allow you to secure the Gorillapod to any magnetic surface
• Fully articulating legs allow you to stabilize on any non-magnetic surface • Rubberized ring and foot grips • Slim-line quick-release clip stays connected to your camera for instant setup • Compact and lightweight
Specifications Max Capacity: 325g Dimensions: 30 x 30 x 170mm Weight: 130g Case Pack/Master Carton: 10/120 MSRP: $24.95 Confidential & proprietary sales info for JOBY, Inc.
GorillaPod Video™ The panning tripod for video • Smooth 360° pan and 135° tilt • Orient camcorder at any angle with 180° omnidirectional positioning video head • Flexible, wrappable legs and powerful magnetic feet for stability in any environment • Quick-release clip designed for mini-camcorders • Durable machined aluminum construction to withstand heavy use • Lightweight design with adjustable handle
Specifications Max Capacity: 325g Dimensions: 30 x 30 x 183mm Weight: 80g Case Pack/Master Carton: 4/40 MSRP: $29.95 Confidential & proprietary sales info for JOBY, Inc.
Micro Tripod™ The always-with-you tripod •
For point and shoot cameras up to 250g
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Always on hand: sleek design easily fits in any camera case or pocket
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Adaptable positioning: aluminum ball allows 36° of movement in any direction
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Stability on any surface: coated zinc alloy legs and rubber foot grips
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Easy to use: legs auto-fan for instant setup
Specifications Max Capacity: 250g Dimensions: 66.4 x 15.7 x 20mm Weight: 26g Colors: gray, red, blue Case Pack/Master Carton: 4/40 MSRP: $14.95 Confidential & proprietary sales info for JOBY, Inc.
JOBY Camera Straps Revolutionary design. Comfortable fit. Superior performance.
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UltraFit Sling Strap™ for Men Comfortable, quick-draw style strap with hands-free stability • Ergonomic Design: UltraFit Layered-Pad Technology™ distributes weight evenly and conforms to body for ultimate comfort • Camera Stability: Secure the camera close to body to free hands and prevent camera damage with the SpeedCinch™ system • Shooting Speed: Quick-draw design transitions to shooting position in seconds • Portable: Ultra-lightweight and compactable materials
Specifications Designed for: DSLRs, Compact System Cameras Dimensions: 51 x 4 x 1780mm / 2 x 0.14 x 70 in Connection: Universal stainless steel ¼”-20 tripod thumbscrew MSRP: $49.99
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UltraFit Sling Strap™ for Women Comfortable, quick-draw style strap with ergonomic design for women Additional key features designed for female body: •
Optimized Sizing: Shorter strap length and narrower pad accommodate the smaller female frame
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Ergonomic S-Curve: Curved pad design and pivot ring ensure the camera weight is evenly distributed comfortably across the female body
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Approachable Style: Streamlined grey design is versatile and can be worn everyday or to formal events
Specifications Designed for: DSLRs, Compact System Cameras Dimensions: 43 x 4 x 1630mm / 1.7 x 0.14 x 64 in Connection: Universal stainless steel ¼”-20 tripod thumbscrew MSRP: $49.99
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3-Way Camera Strap™ The only all-in-one wrist, shoulder and neck strap • Hands-Free Neck Strap: Extended neck strap locks in place, freeing up your hands to change lenses or tackle other tasks • Fitted Wrist Strap: Size adjuster secures the strap snugly around your wrist while maintaining full finger access to camera controls
• Reliable Shoulder Strap: Strap length extends using hyper-strong Dyneema® cord and stainless steel ¼”-20 camera mount positions the lens down to protect from potential damage
Specifications Designed for: Small and mid-sized DSLRs, Compact System Cameras Dimensions: 34 x 23 x 240mm / 1.3 x 0.9 x 9.4 in Connection: Universal stainless steel ¼”-20 tripod thumbscrew MSRP: $39.99
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JOBY GripTight Series Universal Fit. Works with any tripod. Pocketable design.
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GripTight Mount™ Mount for smartphones, with or without a case • Universal smartphone compatibility: patent-pending design supports an iPhone® or best-selling smartphones, with or without a case • Camera stabilization with any tripod: Mount connects to JOBY GorillaPods and other tripods via stainless steel ¼”-20 thread • Reliable grip on phone: rubber pads secure phone in place, even when turned sideways • Portable design for on-the-go: lightweight and pocket-sized form that can also attach to key ring or camera bag (lanyard not included)
Specifications Designed for: smartphones Dimensions: 27 x 7 x 78mm / 1.1 x 0.3 x 3.1 in Weight: 20g / 0.7oz Min/Max Phone Width: 54-72mm / 2.1-2.8 in MSRP: $19.95
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GripTight GorillaPod Stand™ The versatile, all-terrain smartphone stand • Universal smartphone compatibility: patent-pending design supports an iPhone® or best-selling smartphones, with or without a case • Camera stabilization with any tripod: Mount connects to JOBY GorillaPods and other tripods via stainless steel ¼”-20 thread • Reliable grip on phone: rubber pads secure phone in place, even when turned sideways
• Portable design for on-the-go: lightweight and pocket-sized form that can also attach to key ring or camera bag (lanyard not included)
Specifications Designed for: smartphones Dimensions: 30 x 30 x 226mm / 1.2 x 1.5 x 8.9 in Weight: 67g / 2.4oz Min/Max Phone Width: 54-72mm / 2.1-2.8 in MSRP: $29.95
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GripTight Micro Stand™ The most portable smartphone stand •
Universal smartphone compatibility: patent-pending design supports an iPhone® or best-selling smartphones, with or without a case
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Portable design for on-the-go: lightweight and pocket-sized form that can also attach to key ring or camera bag (lanyard not included)
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Precise control with 36° of movement: machined aluminum mini ballhead allows for precise control in photo or video composition
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Stability on even or uneven surfaces: rubber foot grips stabilize smartphone for convenient media consumption and crisp photos Specifications Designed for: smartphones Dimensions: 28 x 18 x 81mm / 1.1 x .7 x 3.2 in Weight: 49g / 1.7oz Min/Max Phone Width: 54-72mm / 2.1-2.8 in MSRP: $29.95 Confidential & proprietary sales info for JOBY, Inc.
JOBY Lighting
Flexible Legs. Magnetic Feet. Valid for any consumer.
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GorillaTorch 100™ The all-terrain, adaptable, flexible 100lumen flashlight • Illuminate any target hands-free by positioning the flexible, wrapable legs and light head • Secures to any surface with rubber grip rings and powerful neodymium magnet feet • Ultra-bright 100-lumen CREE LED with integrated dimmer switch to adjust brightness level • Intense spot beam can illuminate targets up to 190 meters away up the trail • Quick battery replacement--even in the dark!--due to uniform battery orientation
Specifications Dimensions: 8 x 3 x 2.5” | 20.3 x 7.6 x 6.4cm Weight: 6.9oz | 197g MSRP: $29.95
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GorillaTorch Flare 125™ The all-terrain, adaptable, flexible 125lumen flashlight with strobe •
Illuminate any target hands-free by positioning the flexible, wrapable legs and light head
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Secures to any surface with rubber grip rings and powerful neodymium magnet feet
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Ultra-bright white flood light adjustable to 3 brightness levels plus red LEDs for night vision
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Features 6 light modes including emergency strobe and remembers the last light mode used
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Quick battery replacement--even in the dark!--due to uniform battery orientation Specifications Dimensions: 8 x 3 x 2.5” | 20.3 x 7.6 x 6.4cm Weight: 6.9oz | 197g MSRP: $34.95
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Our Intellectual Property In 2012, JOBY was awarded a utility patent for GorillaPod functionality: • •
Utility patent in China for “Gorillapod” [1040-PCT-CN, awarded 2/20/2013] International patents pending in EU, Japan, Switzerland, Canada, Australia, and others
JOBY has been awarded additional patents for its distinctive design language: • • • •
Continuation of utility patent (US) for “Gorillatorch” protecting us from all segmented, flexible, leg, tripod mounted flashlights. US 8366341: Attachment clips for support structures. Utility patent for all of our wedge shaped mounting clips and mating cradles. US 8297566: Mounting Apparatus Using Ball and Socket Joints with Composite Connectors. EU Design Patent for “Micro Tripods”
Other patents are pending for more recently launched products.
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