Transcript
Media Data Centre for SPs and Broadcasters – Evolution to a Media Cloud BRKSPV-2106
Presentation_ID BRKSPV-2106
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Media Data Centre Agenda What is Changing? ‒ Youtube, iDevices, Commodity computing, Cloud
Why build a Media optimised Data Centre? How to design an MDC Using a MDC to implement a “TV Everywhere” service
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Media Entertainment Market Trends
Video Everywhere 2015 by the Numbers
81 Exabytes
15 Billion
Global IP traffic/month *
Connected Devices *
62 Gigabytes Average Internet Household Traffic per Month *
91 Percentage Share of Video in Consumer Traffic *
* Source: Cisco 2011 Presentation_ID BRKSPV-2106
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Open Digital Media Value Chain
So much content…so many subscriber apps…and so many devices to reach
Create Content
Any Content Presentation_ID BRKSPV-2106
Aggregate Monetise
Any Storefront
Distribute Content
Consume Content
Any Network
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Any Device 6
Media Application Domain – The World of Many Apps Content Creation • Raw Asset Ingest • Raw Transcode and Formatting (SDI, DX) • Rough Cut Editing Apps • Audio / Video Editing Apps • Content Finishing • Language Tracks and Subtitles Apps
Production Management • Asset Creation Workflow Managers • Asset Catalogs • Quality Control Tools • Asset Access Management
Production Storage Services • Master / Editing Storage • Master / Editing Archive • Disaster Recovery and Backup Services • Virtual Storage Containers Presentation_ID BRKSPV-2106
Content Acquisition & ABR Processing • Finished Asset Ingest • ABR Transcode Packages (Adaptive Formats) • Encryption Packages • Digital Rights Managers • Language Tracks and Subtitles Apps • Digital Content Managers
Content Distribution Management • Asset Workflow Managers • EPG and Metadata Tools • Publishing and Entitlement • Subscriber Mgt, BSS/OSS • Asset Catalogs
Distribution Storage Services
Enhanced TV Services • Cloud DVR • Enhanced EPG • Cloud Rendered Apps • Virtual STB • Session Shifting • Legacy TV Mgt Services • Device Mgt Services
Advertising Services • Ad Campaign Managers • Ad Insertion Managers • Ad Content Storage Packages • Ad Sales and Consumer Targeting • Ad Consumption Tracking Tools
Storefront & Consumer Apps • Storefronts and Web Portals • Merchandising and Promotion • Transaction Services • Consumer License Validation • Recommendation Engines
Analytics • Session Management • Conductor • Alert Managers and Logging Services • Client Usage and Consumption Analytics • Reports and Analysis Tools
• Origin Servers and CDN Handoff • Service Routing • Content Transfer Tools, Hash and Encryption • Network Containers • Data Centre Interconnect
Mobility • Mobile Content Adaptation Engines • Mobile Device Managers • Dynamic Session Managers
Infrastructure & Session Mgt • Data Centre Infrastructure Mgt • Virtualisation Mgt Apps • Load Balancers, Firewall, Security • Service Orchestration • Database Servers and Mgt Tools
• Asset Storage • Asset Archive • Disaster Recovery and Backup Services • Virtual Storage Containers © © 2012 2013 Cisco Cisco and/or and/or its its affiliates. affiliates.All All rights rights reserved. reserved.
Distribution Services
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Media has Unique Requirements Satellite Off-Air
L2/L3 Fabric
Unique Interfaces to Media Sources
High Bandwidth Network Loading
Unique Media Storage Requirements
Media Application Diversity
Media Cloud Service Models
Security for Content and Data Centre Presentation_ID BRKSPV-2106
Strict Media Redundancy Models
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Media Analytics
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Creates Infrastructure Challenges Media Delivery Networks need to evolve to match the new demands of Entertainment Scale-Constrained Infrastructure
Service-Defined Silos
Internet
VoD
Linear
Do you have different infrastructures for each Media service?
Can your network and data Centre scale to handle new web applications?
Time-Intensive Deployments
Mission-Critical Applications
How long does it take you to rollout a new service or consumer app?
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How confident are you in the quality of your services?
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Media Cloud Business Drivers How does this Impact Media Delivery?
What is Cloud Computing? “A Style of Computing Where Scalable Data CentreEnabled Capabilities Are Delivered “As a Service” to Multiple External Customers Using Internet Technologies” Gartner 2008
What is Cloud Computing? Visual Model of NIST’s Working Definition of Cloud Computing
Essential Characteristics Service Models
Deployment Models
Measured Service
On-Demand Self Service Software-asa-Service
Public
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Rapid Elasticity
Broad Network Access
Platform-asa-Service
Private
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Resource Pooling
Infrastructureas-a-Service
Media-as-aService
Hybrid
Community
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Data Centre Economics Operations will consume a larger slice of expenses
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Cisco IT Case Study Private Cloud
Average TCO
2-3 Weeks IT Maintenance / IT Innovation 70/30
6-8 Weeks to Deploy Legacy Computer Platform
Average TCO -37%
15 Minutes IT Maintenance / IT Innovation 60/40
60% Virtual, Legacy Computer Platform
Virtualisation
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Average TCO -31%
IT Maintenance / IT Innovation 40/60
65% Virtual, Unified Computing Platform, 100% Automated Unified Infrastructure and Automation
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Changing Data Centre Economics Cisco Unified Data Centres – Enterprise/SP Cloud Lessons
30% Less Cost
50% Faster
90% Less Time
Deploy 2x Capacity No Staff Increase
60% Less Cost
30% Faster
The same Economic Benefits, proven for IT Enterprise Cloud Services apply to Media Applications running in the Cloud Infrastructure Costs
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Disaster Recovery
Deployment Times
IT Staffing
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Power Cooling
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Application Performance
1 + 1 =3
Two Service Architectures are Colliding Apply proven economic benefits from Enterprise Cloud models to deliver new Media Applications and Content
Internet Data Centre
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Media Cloud
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Traditional TV Systems
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The Journey to a Media Cloud Evolution of Data Centres + Business Agility Stage 1
Stage 2
Stage 3
Consolidation
Virtualisation
Automation
Data Centre Infrastructure
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Media and Business Applications
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“Media-as-a-Service”
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Evolution of the Media Processing Appliances
Appliances in Racks
Blades
Blades in Media Pods
Virtualisation Virtual Apps and Infrastructure
Media Cloud
Distributed Data Centres and Media-as-a-Service Media Cloud
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Moving from Appliances to Blade-based Media Pods Comparing 150 Unit Encoder Systems 150 Unit Encoder System – Appliance Model
150 Encoder System – UCS Blade Model
Media Pods Presentation_ID BRKSPV-2106
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Preliminary Calculations Appliance versus UCS Bare Metal install
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Impact of Blades 35% Less Rack Space
89% Less Cables Per Rack 92% Less Cables Per System 95% Less Switches
Only 1 Management Interface Compute Density of Blades will improve Virtualisation will Yield Even More Savings
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Evolution of the Media Data Centre Media Data Centre provides a Cloudy-Ready Design 1
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Extend Multi-Tier Data Centre with Media PoDs
Implement Diverse Media Apps on a Unified Media PoD
• Extend Multi-tier Data Centre to new application domains (TV Everywhere) • Insert Unified Media PoD for new services • Fundamental Building Block of Media Cloud
• CPU intensive Media apps consuming complete blades and bare-metal (ABR Transcoders) • Media apps with high transaction rates or fast database access (MediaSuite Content Mgt, Oracle RAC Database) • Multiple classes of computing required: high compute, dense memory, high I/O, and virtualised workloads (B200 M2, B250 M2) • Certain appliance products remain (DCM, D9036)
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2
Provide Unique Interfaces to Media Sources • Data Centre support for SSM Multicast • FabricPath and VPC+ required • Source Redundancy based on application control plane and Media analytics (ETR-290)
FabricPath 2
3
Optimised Media Storage Requirements
VPC+ 2
Manage High Bandwidth Network Loads
• NFS/NAS file systems and resource pools for Media workflows and content Archive • Design scales with storage requirements: new content sources, delivery profiles, and device formats • Storage spans Media Workflows (SAS), high capacity database (Blended Flash and SAS), and Content Archive (NL-SAS)
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• QoS network model weighted for high volume, low latency, priority traffic over redundant paths • Media traffic is bursty, measure cumulative loading on 10G port buffers (drops, overflows) on Nexus 5K, 7K, FI • Less link oversubscription for North/South and East/West traffic (3:1) • Media load dictates unified fabric and 10G switching links
5
7 6 2
4
Security Tiers and Services • Security Tiers and Services for Public Web versus Private Apps Presentation_ID BRKSPV-2106
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3
1
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Unique Redundancy Models & Media Analytics • Critical applications require duplicate Media Workflows on fully redundant components (N+N model) • Validate Apps redundancy across infrastructure outages • Media Monitoring (content acquisition stages) Cisco Public
A Media Data Centre is Built from the Cisco Cloud Solution Set
Cisco Cloud Solution Set Media Data Centre is Mapped to this Solution Set Common Physical Infrastructure
Presentation_ID BRKSPV-2106
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Infrastructure Service Management Software
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Cloud Building Blocks The Pod is the Fundamental Building Block of the Media Cloud
PoD
NAS SAN Nexus (AGG)
Storage
6500 DSN (SERVICES)
MDS
UCS 6100
UCS 6100
Network
Network
UCS Chassis + Blades
Compute
Presentation_ID BRKSPV-2106
UCS Chassis + Blades
Integrated Compute Stack-1
...
Compute
Integrated Compute Stack-N
Modular construct consisting of groupings of Integrated Compute Stacks plus Storage and Unified Networking A single PoD can be deployed and operated by itself or connected together to other PoDs to achieve scale Scale of Applications dictates styles of PoDs: Compact and Large
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Vblock: Integrated Compute Stack •
•
•
Pre-integrated and supported cloud infrastructure Focus teams on using infrastructure vs. assembling and supporting the individual components Cloud service provider operational model provisioning, service delivery, chargeback, etc. Accelerates the shift to a private cloud model Less time debating, more time using.
• Vblock Series 700
Storage: EMC Symmetrix Vmax Compute: Cisco UCS Virtualisation: VMware Orchestration: Unified Infrastructure Manager (UIM) Vblock Series 700 model MX • Vblock Series 300
Storage: EMC VNX Compute: Cisco UCS Virtualisation: VMware Orchestration: Unified Infrastructure Manager (UIM) 4 Models
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FlexPod: Integrated Compute Stack 1 Rack DC Solution
VMware vSphere™
30 Westmere CPUs (180 Cores) 2TB Server Memory (Up to 4TB) 40Gbps Interconnect (4 x 10GbE) 512GB SSD Storage Cache 42TB Storage
vSphere Enterprise Plus vCentre™ Standard
Cisco Unified Fabric 2 Nexus 5548 (per 3 FlexPods) with Fabric Services 2 Nexus 1010 & Nexus 1000v
1 Enterprise IT Infrastructure Catering for an organisation of 1,500 users with a mixed workload of: VMware View 4.5 (Windows 7) MS Exchange 2010 MS SharePoint 2010 MS SQL Server 2008R2 Headroom for more applications
Cisco UCS 2 3 9 6
Fabric Interconnect 6120 B-Series 5108 Chassis B-Series B250M2 + VIC B-Series B200M2 + VIC
NetApp FAS3210A 4 DS2246 450GB SAS Shelves 2 256 GB Flash Cache 2 10Gbps IP Interfaces 4 4Gbps FC Interfaces NetApp Complete Bundle
Presentation_ID BRKSPV-2106
Two classes of compute supporting dense memory and general virtualised workloads
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Media Data Centre Architecture
MDC Functional Layers Management Storage Compute
Services Network Presentation_ID BRKSPV-2106
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Mapping MDC to Media Pods Massively Scalable Cisco Nexus 7000
Cisco VSS Services
vPC+
vPC+
Fabric Path
Cisco Nexus 5000
Network Cisco UCS 6200 Fabric Interconnect
vPC+ vPC+
Cisco UCS Blade Servers
Compute
4x10GE
4x10GE
4x10GE
4x10GE
FCoE
Ether Channel
10GE
FCoE
Storage
Ether Channel
10GE
Redundant & Replicable Media Pods
EMC VNX 5500
Media Pod 1 Media Pod n Presentation_ID BRKSPV-2106
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Media PoD Components Infrastructure Building Block of the Media Cloud
VMware vSphere
1 Rack Data Centre Solution
VMware vSphere Enterprise Plus VMware vCentre Standard
Cisco® Unified Fabric 2 Cisco Nexus® 5548UP with fabric services (per 3 Media Pod configurations) 2 Cisco Nexus 1000V
36 Westmere CPUs (218 cores) 2 TB server memory (up to 4 TB) 40-Gbps interconnect (4x 10 GE) 512-GB SSD storage cache 50 TB storage
1 Flexible Media Infrastructure Cisco UCS Platform 2 Cisco UCS 6248UP Fabric Interconnect 3 Cisco UCS 5108 Blade Server Chassis 4 Cisco UCS B-250 M2 plus VIC 16 Cisco UCS B-200 M2 plus VIC
Plus headroom for more servers and storage capacity Two classes of computing supporting dense memory and general virtualised workloads
EMC VNX-5500 Storage VNX 600GB 15K SAS Drives VNX 2TB 7.2K SAS Drives 4 10-Gbps IP interfaces 8 8-Gbps Fibre Channel interfaces 2 10-Gbps FCoE interfaces Presentation_ID BRKSPV-2106
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Media PoD – Redundant Unified Architecture One architecture, One data Centre infrastructure to manage Access Network
Unified Computing System
vPC+
Presentation_ID BRKSPV-2106
Cisco UCS 6200 Fabric Interconnect
“Wire-once” Fabric Interconnect
vPC+
(2) 10GbE with FCoE per Fabric Extender
Cisco B-Series UCS 5108 Chassis Cisco UCS B250 M2 Blade Servers Cisco UCS B200 M2 Blade Servers
Ether Channel 2 x10 GbE
Unified Storage
Cisco Nexus 5548
Unified Access Switch supports GE, Fibre Channel, and FCoE
Fibre Channel over Ethernet 2 x 10G
Ether Channel 2 x10 GbE
Unified Storage supports both SAN and NAS, and virtual resource pools
EMC VNX 5500 Unified Storage
Fibre Channel over Ethernet 2 x 10G
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Fully redundant server I/O, backplane, and network connections High performance Blades support multiple classes of computing and dense memory
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Media Data Centre Traffic Flows
Live Content Acquisition - Satellite Example Redundant Video Sources Acquired and Transcoded Satellite Input Processing
DCMs Convert ASI MPTS to IP MPEG SPTS Format
Receivers
Video Sources
RF 1 Satellite
RF
(L-band)
DCM
30 ASI
2
2
GE
Primary
IP MPEG (SPTS)
Decoders
10 10 10
ASI ASI
2
GE
ASI
Encoders
2 Satellite
RF
RF
30 ASI
2
(L-band) 10 10 10
Video Format Conversion
Presentation_ID BRKSPV-2106
RF MPTS
ASI MPTS
Live Encode Node
ASI
2 Backup
IP MPEG (SPTS)
ASI ASI
GE
2
GE
Redundant IP Streams are available, IGMP join draws best available stream to Encode Node
• Redundant Content is made available in a common format (IP MPEG SPTS) • The ABR Live Encode Node joins the “best available” stream (SSM IGMP Multicast Join)
Multi-Service Switch
IP GE SPTS
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IP GE SPTS
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Source Specific Multicast Draws Video Flows through Processing Stages 5
1
4
TV Everywhere Workflows
Stream Conditioning
Media Pod
3
2 Satellite Input Processing
Live Content Acquisition
(Blade Servers executing TV Everywhere Media Workflows)
Live Video Sources
Receivers
1
RF Satellite (L-band)
RF Decoders
(S1 ,G) ASI
(S3 ,G)
Live ABR Processing Nodes
IP
(S5 ,G)
Media Pod RF Satellite (L-band)
ASI Encoders
RF
Distribution Network
IP
(S2 ,G) Acquisition DCM
Multi-Service Switch
(S4 ,G)
Redundant IP Streams are delivered, IGMP join draws best available stream to Workflow Processing Nodes
Conditioning DCM
Primary Video Stream Backup Video Stream
Presentation_ID BRKSPV-2106
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FabricPath and vPC+ in the Media Data Centre Unified network for Media Applications, Workflows, and Consumer Services A Single Fabric that supports Multiple Protocols • Single control protocol is used for unicast forwarding, multicast forwarding, and VLAN pruning, which is ideal for mixed Media environments VPC+
Support for SSM Multicast Video flows • Media Data Centre requires SSM Multicast flows to be delivered to compute and storage Pods • Virtual Port Channel (vPC) does not support SSM Multicast FabricPath
Lower Latency between Distributed Server Hosts • Frames are forwarded along the shortest path to their destination,
reducing the latency of the exchanges between end stations compared to a spanning-tree-based solution • This provides Media workflows lower latency switching across different compute and storage Pods
VPC+
Better Media Application Mobility and Scale • FabricPath allows better mobility of Virtual applications from one compute Pod to another • FabricPath provides unlimited bandwidth for east-west Media flows
Non-Disruptive Config Modifications • FabricPath allows for configuration changes to be implemented without disrupting active host nodes. • This is critical in a Media environment in which new network capabilities must be added while maintaining existing Media services.
Presentation_ID BRKSPV-2106
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Media Data Centre Compute Resources
Define Application Resource Pools “Resource Pools” will partition production workloads and infrastructure management Production Pool ABR Workflows
Content Mgt System
• Acquisition • Transcode • Encapsulation • DRM • Watermarking
• MediaSuite Workflow, Management, and Publishing
ABR Transcoding Workflows
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Content Mgt System
Infrastructure Pool Origin Servers and Storage • Origin Servers • File Transfer
Origin Services
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Infrastructure • vCentre / VSphere • SQL Manager • AD / DNS • Storage Operations Manager • Cisco n1K VSM
Pre-Production Pool Pre-Production Apps • Staging • Validation
Pre-Production Staging
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Rapidly Deploy Media Apps using Service Profiles and Templates Virtual Applications are Mapped to Blades in the ESXi Server Pool
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Bare Metal Applications are Mapped to Blades in the Bare Metal Server Pools
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UCS Design: Infrastructure Management Apps Standard vSwitch Implementation • Each vSwitch contains two vmnics • Each Port Group contains two vmnics • One vmnic is marked as Active, while the other is marked as Standby • ESX Management, VM Management NICs, N1K Control go out Fabric A (Low Latency Traffic) • ESX Storage, VM Storage and vMotion go out Fabric B (High Bandwidth Traffic) • QoS Traffic marking in vNICs for Infrastructure Mgt Apps
Media Data Centre Release 2.0 Design Presentation_ID BRKSPV-2106
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UCS Design: Virtual Media Applications Nexus 1000V Distributed vSwitch • Using Standard vSwitch for Management, vMotion and Storage • Use Port Profiles • Each Port Profile contains two vmnics • One vmnic is marked as Active, while the other is marked as Standby • ESX Management, VM Management NICs, N1K Control go out Fabric A (Low Latency) • ESX Storage, VM Storage and vMotion go out Fabric B (High Bandwidth) • QoS Traffic marking in N1K for Production Apps • QoS Traffic marking for Infrastructure Mgt Apps in vNICs
Media Data Centre Release 2.0 Design Presentation_ID BRKSPV-2106
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UCS Design: Example “Bare Metal” Media Applications • Cisco Transcode Manager (CTM) – ABR VoD FLows • Cisco Media Processor (CMP) – ABR Live Flows • Blades load-balanced across Fabric Interconnects • Active / Standby Links GE Links • SAN Boot over FCoE
Presentation_ID BRKSPV-2106
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Network QoS and Management for Media Applications
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IP-NGN
Media Application Partitioning across Data Centre Tiers Media Data Centre Release 2.0
VLAN – Group A External DMZ
Tier 1
MediaSuite Entitlement
Magento EPG Search Mgr Web Portal (Solr Slave)
(Public) Public Tier Apps
VLAN – Group B Playready License
Infrastructure
Data Centre Services Nodes (DSN)
Private Tier Apps
EPG Search MediaSuite MediaSuite Solr Master EPG Mgr CMS
VLAN – Group G
Infrastructure Mgt Apps ESXi Mgt VMKernal
UCSM & FI OOB
vCentre
vCentre DB
ESXi VEM
VLAN - Group I
Tier 2 (Private)
VoD Manager
VoD Analysis
VoD Encode
Live Manager
Live Encode
Microsoft IIS Apache Origin Server Origin Server
VLAN – Group C
Tier 3 (Database)
vCentre MS-SQL
VoD Encapsulate
Database Tier Apps
Syslog
Virtual Switch Mgr
VLAN – Group E ESXi NFS VMKernal
Storage Mgt MediaSuite Oracle Database
Active Directory
Storage VLANs
NFS VLAN Jumbo Frames VM NFS VMKernal & Apps
Storage System (SAN / NAS)
MediaSuite Oracle RAC
VLAN – Group H Cluster Traffic Oracle RAC Presentation_ID BRKSPV-2106
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Storage Apps
Multi-Tier Data Centre Design Security, Load Balancing, and Bandwidth Mgt critical for Media Applications
Media Applications
IP-NGN
Infrastructure Mgt and Storage Applications
External Network
ACE Load Balancer
DSN - Firewall VLAN A1
Tier 1 Servers (Public)
VLAN A2
Web App #1
Web App #2
Storage VLAN A
ACE Load Balancer
Mgt VLAN A
Web App #N
Infrastructure Management (Private)
VLAN G VLAN I
Mgt App #1
Mgt App #2
Mgt App #N
ACE Load Balancer VLAN B1
Tier 2 Servers (Private)
VLAN B2
Private App #1
Private App #2
Private App #3
Storage Management
Mgt VLAN B
Private App #N
(Private)
Storage VLAN B VLAN E
ACE Load Balancer VLAN C1
Tier 3 Servers (Database)
Storage System (SAN / NAS) Mgt VLAN C Database App #1
Storage VLAN C Presentation_ID BRKSPV-2106
Databas e App #2
Databas e App #3
Databas e App #N
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VLAN H
Oracle and SQL Cluster Traffic
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Storage App #1
Storage App #2
Storage App #N
Traffic Classification and Marking Across Data Core, Aggregation, Access
• Packets originating in the Content Acquisition are classified and marked by the Cisco DCM. • Packets originating in the Media PoD are classified and marked by the UCS or the Nexus 1000V. • Packets exiting the Media PoD are classified and marked by the Nexus 7000 in the aggregation layer.
Presentation_ID BRKSPV-2106
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Overview of COS and DSCP Trust Across Data Core, Aggregation, Access
• Packets classified and marked by the Cisco DCM in the content acquisition layer are trusted in the L3 access, aggregation, and core layers. • Packets classified and marked by the UCS or the Nexus 1000V in the Media PoD are trusted by the Nexus 5548UP at the Media PoD edge. • Packets classified and marked by the Nexus 7000 in the aggregation layer are trusted by the routers in the core layer.
Presentation_ID BRKSPV-2106
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Implementing “TV Everywhere” Services
Adaptive Streaming Flavours Most premium entertainment is delivered using one of these options Apple
Microsoft
Adobe
HTTP Live Streaming (HLS)
Smooth Streaming (HSS)
HTTP Dynamic Streaming (HDS), “Zeri”
• H.264 • MPEG-2 TS files • Transport segments Sole format format for: • iOS devices (iPhone, iPad, iTouch).
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• H.264 or VC-1 • Fragment MP4 files Delivers to: • Silverlight Player on a PC • Windows Phone • Xbox Device
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• H.264 • Fragment in segments Delivers to: • Phones running Flash • PCs running Flash
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Adaptive Bit Rate Processing Internet-like File based delivery Model
Presentation_ID BRKSPV-2106
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Zooming Out The Origin Server is the interface between CDN and Ingest Acquire & Encode
Encapsulate & Protect
Originate HSS File Types
.ISM .ISMC .ISMA .ISMV
Acquisition
Distribute IIS Media Svc IIS Windows
CDN Core
Protect
Trans-code
File Types
ABR Condition
Stream Types
Flash Player
HDS Fragment
Present
.F4V .F4M .F4F
Origin Module
Cache
Apache
CDN Edge
Linux | Windows
HLS
Cache File Types
Apache +
.TS
Linux | Windows
Adaptive TS RTMP ( HDS)
CDN
Origin Servers Presentation_ID BRKSPV-2106
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Consumer Devices
On-boarding Media Applications to the Media Pod
Media PoD Uses Cases for Release 2.0 Validate Data Centre Infrastructure for Units of Capacity (Live and VoD ABR workflows)
VoD Workflow Requirements
Live Workflow Requirements
(Media Pod Use Case)
(Media Pod Use case)
30 Live Concurrent HD Channels
100 HD VoD Assets Per Day • Each asset is 60 minutes of HD content • 14 Total Profiles, single AVC format • 2 encoded output formats (Apple, Microsoft) • Playready DRM • 15 Mbps MPEG Input Format (HD 720/1080i)
• 14 Total Profiles, single AVC format • 2 encoded output formats (Apple, Microsoft) • Playready DRM • 15 Mbps MPEG Input Format (HD 720/1080i)
• Validate these ABR Workflows across a Production-Ready Media Pod • Demonstrate Increased Scale, Validate a 2x Capacity for ABR Live Workflows (60 Live Channels) on the Media Pod • Highlight Cisco Data Centre competitive advantages across Media Pod elements (UCS, Nexus, storage, mgt, H/A) • Generate a Validated BOM, develop a paper study providing guidance for larger scale (100 Live Channels,1000 VoD assets/Day) Presentation_ID BRKSPV-2106
© © 2012 2013 Cisco Cisco and/or and/or its its affiliates. affiliates.All All rights rights reserved. reserved.
Cisco Public
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Mapping a Live ABR Workflow to Blade Servers UCS Blades will Encode, Encapsulate, and DRM Wrap each Live Channel 4
1
2
3
Acquire Live Channel
Encode Live Channel to MPEG HD IP format
Encode each ABR H.264 Profile
Blade Server 1
Encoder
Cisco D9036 Encoder
Original Format Archive Storage Presentation_ID BRKSPV-2106
5
Encapsulate and DRM Wrap Each Profile
4.0 Mbps 1280 x 720
4.0 Mbps 1280 x 720
3.2 Mbps 1024 x 576
3.2 Mbps 1024 x 576
2.8 Mbps 960 x 540
2.8 Mbps 960 x 540
2.0 Mbps 960 x 540 1.6 Mbps 700 x 394
2.0 Mbps 960 x 540 1.6 Mbps 700 x 394
1.2 Mbps 700 x 394
1.2 Mbps 700 x 394
Blade Server 1
0.8 Mbps 512 x 288
0.8 Mbps 512 x 288
0.4 Mbps 512 x 288
0.4 Mbps 512 x 288
PC, Mac, TV PC, Mac, TV PC, Mac PC, Mac PC, Mac PC, Mac PC, Mac PC, Mac
Deliver to Origin Servers
ABR Live Encap Node
ABR Live Encode Node 3.0 Mbps 1280 x 720
3.0 Mbps 1280 x 720
2.0 Mbps 960 x 640
2.0 Mbps 960 x 640
1.0 Mbps 640 x 360 0.7 Mbps 400 x 224
1.0 Mbps 640 x 360 0.7 Mbps 400 x 224
0.4 Mbps 400 x 224
0.4 Mbps 400 x 224
0.2 Mbps 400 x 224
0.2 Mbps 400 x 224
Encode Archive Storage © © 2012 2013 Cisco Cisco and/or and/or its its affiliates. affiliates.All All rights rights reserved. reserved.
Deliver to Origin Server
iPad 2 iPad 2, iPad iPad, iPhone 4 iPhone native iPhone native iPhone native
Live to VoD Archive Storage Cisco Public
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Scaling Live ABR Workflows across Blade Servers Blade Density and Storage IOPS Matter…Drive More Workflows with Fewer Blades 1
2
3
Acquire Live Channels
Encode Live Channels to MPEG HD
Encode each H.264 ABR Profile (4 Blades)
ABR Live Encode Nodes
4 Encapsulate and DRM Each ABR Profile
ABR Live Encapsulator Nodes
5 Deliver to Origin Servers
Deliver to Origin Servers
Encoders
Cisco D9036 Encoders
Blade Servers 1 thru 4
Original Format Archive Storage Presentation_ID BRKSPV-2106
Encode Archive Storage © © 2012 2013 Cisco Cisco and/or and/or its its affiliates. affiliates.All All rights rights reserved. reserved.
Blade Servers 1 thru 4
Live to VoD Archive Storage Cisco Public
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Mapping a VoD ABR Workflow to Blade Servers UCS Blades will Analyse, Encode, Encapsulate, and DRM Wrap each VoD Asset 1
2
3
Upload On-Demand Content
Validate Content Integrity
Encode each H.264 Profile
Blade Server 2
4
5
Encapsulate and DRM Wrap Each Profile
4.0 Mbps 1280 x 720
4.0 Mbps 1280 x 720
3.2 Mbps 1024 x 576
3.2 Mbps 1024 x 576
2.8 Mbps 960 x 540
2.8 Mbps 960 x 540
2.0 Mbps 960 x 540 1.6 Mbps 700 x 394
2.0 Mbps 960 x 540 1.6 Mbps 700 x 394
1.2 Mbps 700 x 394
1.2 Mbps 700 x 394
0.8 Mbps 512 x 288
Blade Server 3
0.8 Mbps 512 x 288 0.4 Mbps 512 x 288
0.4 Mbps 512 x 288
Copy to Origin Storage
PC, Mac, TV PC, Mac, TV PC, Mac PC, Mac PC, Mac PC, Mac PC, Mac PC, Mac
Analysis Node
Blade Server 1
15 Mbps MPEG2 HD
ABR Post Encode Node
Encode Node
Copy to Origin Storage
3.0 Mbps 1280 x 720
3.0 Mbps 1280 x 720
2.0 Mbps 960 x 640
2.0 Mbps 960 x 640
1.0 Mbps 640 x 360 0.7 Mbps 400 x 224
1.0 Mbps 640 x 360 0.7 Mbps 400 x 224
0.4 Mbps 400 x 224
0.4 Mbps 400 x 224
0.2 Mbps 400 x 224
0.2 Mbps 400 x 224
iPad 2 iPad 2, iPad iPad, iPhone 4 iPhone native iPhone native iPhone native
Storage
Storage Presentation_ID BRKSPV-2106
Storage © © 2012 2013 Cisco Cisco and/or and/or its its affiliates. affiliates.All All rights rights reserved. reserved.
Storage Cisco Public
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Scaling VoD ABR Workflows across Blade Servers Blade Density and Storage IOPS Matter…Drive More Workflows with Fewer Blades 1
2
3
4
5
Content Upload
Validate Content Integrity (1 Blade)
Encode each H.264 Profile (5 Blades)
Encapsulate and DRM Wrap Each Profile (2 Blades)
Copy to Origin Storage
Encode Nodes
ABR Post Encode Nodes
Copy to Origin Storage
Analysis Node
Blade Server 1
Blade Servers 7 and 8
Blade Servers 2 thru 6
Maximum Server Density Max I/O to Unified Storage Accelerated Provisioning Storage Presentation_ID BRKSPV-2106
Storage
Storage © © 2012 2013 Cisco Cisco and/or and/or its its affiliates. affiliates.All All rights rights reserved. reserved.
Storage
Cisco Public
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On-Boarding Media Applications to a Cloud Data Centre ABR VoD Workflow Servers ABR Live Workflow Servers Infrastructure Mgt Servers ABR Origin Servers Content Mgt / Entitlement / Publication / Database Servers
Aggregation Switching
Fabric Interconnect
Fabric Interconnect
Aggregation Switching
Fabric Interconnect
VoD Mgt Server Analysis Node
Presentation_ID BRKSPV-2106
Unified Storage (SAN / NAS)
© © 2012 2013 Cisco Cisco and/or and/or its its affiliates. affiliates.All All rights rights reserved. reserved.
Access Network Loading
Application On-Boarding
Live Mgt Server Encode Node
Fabric Interconnect
Encode Node
Origin Server Origin Server
Encode Node
Encode Node
DRM Server
Post-Encode
Encode Node
Encode Node
Encode Node
Analysis Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Origin Server Origin Server Origin Server Origin Server
Encode Node
Encode Node
Encode Node
Encode Node
DRM Server
Post-Encode
Post-Encode
Encode Node
Encode Node
Encode Node
Unified Storage (SAN / NAS)
Fabric Interconnect
East – West Network Loading
Fabric Interconnect
North / South
Start with Pre-Built Media Pods, On-board Media Applications
Encode Node
Encode Node
Encode Node
Encode Node
Live Mgt Server Encode Node
Encode Node
VoD Mgt Server Analysis Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Post-Encode
Encode Node
Encode Node
Encode Node
Analysis Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node Encode Node Infrastructure Infrastructure Mgt Mgt
Encode Node
Encode Node
Post-Encode
Post-Encode
Unified Storage (SAN / NAS)
Cisco Public
CMS Mgt Server Publisher Entitlement Database Server Entitlement Database Server Infrastructure Infrastructure Mgt Mgt
Origin Server Origin Server DRM Server
DRM Server
CMS Mgt Server Publisher Publisher Entitlement Database Server Entitlement Database Server Infrastructure Infrastructure Mgt Mgt
Unified Storage (SAN / NAS)
Media Applications Consume Data Centre Resources ABR VoD Workflow Servers ABR Live Workflow Servers Infrastructure Mgt Servers ABR Origin Servers Content Mgt / Entitlement / Publication Servers
Aggregation Switching
North / South
Demonstrate UCS / Nexus competitive benefits across key video applications PoD Optimised for Media Applications UCS Compute Server
East – West Network Loading Fabric Interconnect VoD Mgt Server Analysis Node
Fabric Interconnect Live Mgt Server Encode Node
Fabric Interconnect
Encode Node
Origin Server Origin Server
Encode Node
Encode Node
DRM Server
Post-Encode
Encode Node
Encode Node
Encode Node
Analysis Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Origin Server Origin Server Origin Server Origin Server
Encode Node
Encode Node
Encode Node
Encode Node
DRM Server
Post-Encode
Post-Encode
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Origin Server Origin Server DRM Server
• Application Mapping to UCS, sockets, cores • Blades offer multiple computing classes • Support Virtual apps, “bare-metal”, and appliances • Server Resource Pools, Service Profiles/Templates • Rapid Service Deployment thru “Stateless Servers”
Access Network Loading
Network Loading and Adapter Definitions
Live Mgt Server Encode Node
VoD Mgt Server Analysis Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node
Post-Encode
Encode Node
Encode Node
Encode Node
Analysis Node
Encode Node
Encode Node
Encode Node
Encode Node
Encode Node Encode Node Infrastructure Infrastructure Mgt Mgt
Encode Node
Encode Node
Post-Encode
Post-Encode
Unified Storage (SAN / NAS)
Presentation_ID BRKSPV-2106
CMS Mgt Server Publisher Entitlement Database Server Entitlement Database Server Infrastructure Infrastructure Mgt Mgt
DRM Server
CMS Mgt Server Publisher Publisher Entitlement Database Server Entitlement Database Server Infrastructure Infrastructure Mgt Mgt
• Unified Fabric and FEX – massive cable reduction • 10G and FCoE offer “wire-once” at different scales • Network loading / QoS for video applications
Consolidated Storage Definition • Unified Storage System (combined SAN/NAS) • Secure partitioning, LUNs, Zones, RAID, arrays • FCoE and 10G Storage I/O reduces network cost • Virtual Storage containers for VM applications
Video Operations and Mgt Definition Unified Storage (SAN / NAS)
© © 2012 2013 Cisco Cisco and/or and/or its its affiliates. affiliates.All All rights rights reserved. reserved.
• Data Centre Services (load balancing, security) • Application Performance, Net Boot, Analytics • Virtualisation, Scaling, and Redundancy • Cloud-ready Multi-tenant Design
Cisco Public
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The Media Pod “Scales Out” with New Media Services Rapid Expansion of Media Services with “Stateless Servers” and Unified Fabric Single Point of Management Support Many Customers on a common Infrastructure
Unified Fabric Data Centre Management
Analytics & Origin Servers
Content Mgt & Entitlement
Linear Adaptive Transcoders Packagers
Linear Adaptive Transcoders Packagers
Data Centre Management
Storage Array
1
2
3
Add VoD Steaming Service
Add Linear Service, Grow VoD Service
Grow Linear Service, add formats and devices
(PC / Tablet)
Presentation_ID BRKSPV-2106
Unified Compute 3rd Customer
Stateless Servers… Service Profiles… Virtualised Apps
Analytics & Origin Servers
VoD Adaptive Transcoders Packagers
+
Media Services
2nd Customer
Content Mgt & Entitlement
VoD Adaptive Transcoders Packagers
Media Services
+
Storage Array
4
+
Unified Storage
Scale Out PoDs for Additional Customers
(PC / Tablet / Mobile)
(PC / Tablet )
© © 2012 2013 Cisco Cisco and/or and/or its its affiliates. affiliates.All All rights rights reserved. reserved.
Cisco Public
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Summary and Conclusions
Benefits of a Cloud-ready Media Infrastructure Organisational Flexibility…driven by changing service models, diverse Media Applications and Vendors, and the need to deliver more with less
Reduced Cost of Media Infrastructure…based on operational efficiencies, proven across large scale Enterprise Cloud deployments
Agile Data Centre Infrastructure…that supports many application vendors and unique Media requirements
Rapid Service Deployment…using automated provisioning, virtual resources, and Modular building blocks (Media Pods and Integrated Compute Stacks)
Distributed Media Data Centres…supporting geographically diverse workflows, improved availability, disaster recovery, and elastic Media workloads
Cloud-Ready Media Network…supporting Service Orchestration of Media workloads, Multi-tenancy, Service Containers, and validated Public/Private Cloud designs
Presentation_ID BRKSPV-2106
© © 2012 2013 Cisco Cisco and/or and/or its its affiliates. affiliates.All All rights rights reserved. reserved.
Cisco Public
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The Media Cloud Service Provisioning (Futures)
Media Cloud Orchestration Example – Consumer Demand triggers Service Expansion ABR VoD Workflow Servers ABR Live Workflow Servers Infrastructure Mgt Servers ABR Origin Servers Content Mgt / Entitlement / Publication Servers
1 Boise
Service Analytics Detects Capacity Threshold Alarm Selects and triggers “new capacity” request into Cloud Orchestration engine
Omaha
Boston
Chicago
Cleveland
New York
Las Vegas
2
Washington
Cloud Orchestration engine analyses Service request: 1. Query resource DB to determine availability and location of blade and Atlanta storage capacity for each application 2. Trigger compute, network and storage container provisioning from Service Phoenix
Catalogue Los Angeles
3. Carry-out provisioning of required VMs and Validated Workflows
Dallas
3
Domain Manager brings new service capacity on-line: 1. Domain Manager Approves and Pushes Services template to target blades
Miami
2. Compute, Switching and Storage capacity is provisioned 3. New Service Turn On
Presentation_ID BRKSPV-2106
© © 2012 2013 Cisco Cisco and/or and/or its its affiliates. affiliates.All All rights rights reserved. reserved.
Cisco Public
Q&A
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Presentation_ID BRKSPV-2106
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BRKSPV-2106
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