Canon New Legria Hf R38, Hf R36 And Hf R306 Full Hd Digital

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CANON HONGKONG COMPANY LIMITED Domestic Sales Office: 19/F., The Metropolis Tower, 10 Metropolis Drive, Hunghom, Kowloon, Hong Kong. Telephone No. : (852) 2170 2828 Facsimile : (852) 2723 9684 website : www.canon.com.hk shop-canon : www.shop-canon.com.hk 【For Immediate Release】 22 March, 2012 Canon New LEGRIA HF R38, HF R36 and HF R306 Full HD Digital Camcorders Wi-Fi Wireless Instant Sharing and High Zoom Power Easy Capture and Sharing of High Quality Videos Canon today announces the new LEGRIA HF R38, HF R36 and HF R306 Full HD Digital Camcorders which incorporate superior imaging technologies, 32x zoom power and a host of intelligent features for easy and fun experience of full HD recording. LEGRIA HF R38 and HF R36 feature a new Wi-Fi Wireless Function for easy wireless sharing of videos and images to iOS devices*, or uploading to popular social networking sites via iOS devices instantly to show your fun videos with friends. The Wi-Fi connectivity can also allow direct video playback on a DLNA-compliant HD TV without cable connection. In addition, both camcorders support direct video backup to external hard disk without the need of a computer for more convenient operation. All three new camcorders are equipped with a 3.28-megapixel full HD CMOS sensor, Intelligent Optical Image Stabilization (OIS), 38 Auto Scene Detection modes and Face Detection function for simplified operation. Coupled with various creative functions including Story Creator, Cinema-Look Filters and Touch Decoration, fun and creative videos can be recorded with ease. New Wi-Fi Wireless Function for Instant Sharing of High Quality Videos LEGRIA HF R38 and HF R36 full HD digital camcorders support a new Wi-Fi Wireless Function. With free download and installation of Movie Uploader application on your iOS devices, videos# and images shot with the camcorders can be sent and saved to the iOS devices via Wi-Fi wireless network directly. Apart from videos or images playback on the iOS devices, you can also upload them to popular social networking sites such as Facebook or YouTube, instantly sharing every joyful moment with friends. Videos on the camcorders connected to a home Wi-Fi network can be accessed and played on a DLNA-compliant TV directly without cable connection. Operation is easy as selection of video playback on HD TV can be done simply with the TV remote control. Wi-Fi Wireless Function also allows users to easily save or upload videos to a computer for further sharing or backup. Users can enjoy a more convenient video shooting experience with fun and instant video sharing capability. # Applicable to MP4(720p) format videos * iOS devices include iPhone 4, iPhone 4S, iPad, iPad 2 and iPod touch 4th Generation 1 CANON HONGKONG COMPANY LIMITED Domestic Sales Office: 19/F., The Metropolis Tower, 10 Metropolis Drive, Hunghom, Kowloon, Hong Kong. Telephone No. : (852) 2170 2828 Facsimile : (852) 2723 9684 website : www.canon.com.hk shop-canon : www.shop-canon.com.hk Canon 32x Optical Zoom and 51x Advanced Zoom HD Video Lens for Clear Capture of Distant Images Canon has leveraged on its expertise in manufacturing broadcasting Video lenses to develop proprietary HD video lenses for LEGRIA digital camcorders. The three new camcorders provide powerful tele-video recording with the 32x optical zoom and 51x advanced zoom HD video lens to capture far away images in clarity with enhanced flexibility. Users can enjoy more creative possibilities in their videos. The lens is configured in 10 elements in 7 groups with aspherical lens that effectively corrects aberrations and image distortion so image sharpness in HD quality is guaranteed. 3.28-Megapixel Full HD CMOS Sensor for Unsurpassed Image Quality The three full HD digital camcorders are equipped with a 3.28-megapixel full HD CMOS sensor with approximately 2.07 effective megapixels. It can deliver full HD video with faithful color reproduction in 1920 x 1080 resolution. DIGIC DV III Digital Image Processor for High-Speed Processing of HD Video and Image Data Inheriting Canon’s advanced digital imaging technologies, the three new full HD digital camcorders feature DIGIC DV III Digital Image Processor optimum for HD videography for quick processing of massive HD 1080i data. The processor handles video and image data in separation with enhanced algorithm speed and efficiency, ensuring optimal image quality for both HD video and still images. The captured HD video and images are guaranteed with image sharpness and rich colors in excellent tonal gradation. Full HD Recording in Versatile Media for Unlimited Shooting Flexibility The three full HD digital camcorders are compatible with SD, SDHC & SDXC memory cards as recording media to bring expanded and more flexible recording capacity. Unconstrained recording can be achieved through unlimited memory expansion simply by replacing the memory cards. Users no longer have to worry about the limited recording memory even when access to computer is unavailable. The dual memory camcorders LEGRIA HF R38 and HF R36 feature a built-in 32GB and 8GB Flash Memory respectively which enables recording up to 12 hours or 3 hours of HD video under LP mode. When the Flash Memory is used up, the camcorders will automatically shift to SD, SDHC or SDXC memory cards to continue the recording. Users can easily upload videos to video-sharing websites or share to friends by converting the full HD video to SD format from built-in memory to the memory card in card slot without the need of a computer. In addition, as Flash Memory involves no mechanical structures, the new camcorders possess advantages of fast start-up, low-power consumption, silent operation, compact body and vibration resistance. Reliable and steady 2 CANON HONGKONG COMPANY LIMITED Domestic Sales Office: 19/F., The Metropolis Tower, 10 Metropolis Drive, Hunghom, Kowloon, Hong Kong. Telephone No. : (852) 2170 2828 Facsimile : (852) 2723 9684 website : www.canon.com.hk shop-canon : www.shop-canon.com.hk video performance is thus guaranteed. Cinema Style for Dramatic and Interesting Movie Effects LEGRIA HF R38, HF R36 and HF R306 add an extra dimension of creativity to your videos by equipping Story Creator, 7 Cinema-Look Filters and Touch Decoration for easy creation of the desired video style. Story Creator provides 5 themes to choose from: travel, kids and pets, party, ceremony and blog. Users can simply select a topic when shooting, and follow the guidance in each scene with specific shooting tips to ensure no single detail will be missed. Video clips shot at different times will be re-arranged automatically based on the correct scene order during playback so users can enjoy a story-telling video well composed and edited. Every scene allows multiple video clips that can be graded for easy selection. Also, background music and songs can be added during playback, so users can create short video stories effortlessly with minimal post-production works. The three camcorders also come with 7 Cinema-Look Filters for more fun and creativity in video making! Apart from Cinema Standard filter, others include: Vivid for bright and cheerful colors, Cool for a bluish tint that brings a futuristic look, Old Movies with the simulated scratch lines and jitters, Black & White for a high contrast monochromatic look, Sepia with use of sepia tint for an antique and faded look, and Nostalgic that recreates the look of old 70s TV programs. Together with Touch Decoration that allows users to draw directly on the 3” LCD flat touch panel with the included stylus pen for video embellishment, you can achieve the desired result just as imagined. By adding texts and drawing, applying frame graphics, stamps, date, time and animation, or even mixing the effects together, you can easily create video with personal touches! 38 Auto Scene Detection Modes for Automatic Optimal Video Result The three full HD digital camcorders offer 38 Auto Scene Detection modes. Simply by pointing the camcorder to the subject or scene, the system will combine human subject, shooting distance, brightness, color temperature and movement information to analyze, and automatically select the optimum shooting scene out of as many as 38 different pre-set scene modes. Detecting not only general subjects like people, landscapes or macro objects, it can also detect daylight, night scenes or backlit conditions and adjust to different shooting modes. What’s more, it can recognize blue skies and sunsets to capture beautiful blue skies and magnificent sunsets in rich colors by adjusting color saturation and expanding dynamic range. Even the subjects are moving under a bright, backlit or blue skies, the camcorder can still automatically determine the optimum shooting setting. Focus and exposure, as well as white balance, ISO settings and dynamic range can be adjusted automatically with no manual setting needed. Best results of vivid and sharp videos can be achieved effortlessly. 3 CANON HONGKONG COMPANY LIMITED Domestic Sales Office: 19/F., The Metropolis Tower, 10 Metropolis Drive, Hunghom, Kowloon, Hong Kong. Telephone No. : (852) 2170 2828 Facsimile : (852) 2723 9684 website : www.canon.com.hk shop-canon : www.shop-canon.com.hk A Tele Macro mode will be enabled automatically when taking macro shots of nearby subjects in telephoto zoom range. Macro shooting with subjects as close as 50cm is supported which can capture extreme close-up shots for small subjects and create dramatic compressed effect and a shallow depth of field easily. A natural perspective can be maintained without having the subject overshadowed by the camcorder body. Intelligent Optical Image Stabilization for Steady and Smooth Videos LEGRIA HF R38, HF R36 and HF R306 are equipped with Intelligent Optical Image Stabilization (OIS) where the camcorders will automatically switches among 4 types of stabilization modes including Dynamic IS, Powered IS, Marco IS and Tripod Mode according to shooting conditions to ensure steady and smooth videos at all times. The default Dynamic IS can detect vibrations across different frequency ranges with the lens gyros system and followed by effective adjustment through expanded shift lens movement. Whether it is the slightest tremor, hand-shake, or even heavy movements while walking, shaky and headache-inducing recordings can be minimized. The result is smooth and crispy clear HD videos. For tele-videography, the camcorders will switch to Powered IS automatically to offer powerful correction to the low frequency shake in telephoto shots, ensuring shake-free and high quality videos. Macro IS will be used when taking macro shots to detect and correct both angular and shift-type camcorder shake for enhanced macro recording stability. When the camcorder is steadily placed such as when mounted on a tripod, the OIS will be switched off automatically. Face Detection Function for Quick and Precise Focusing Supported by the accurate and rapid processing technology of DIGIC DV III Digital Image Processor, the three new camcorders feature Face Detection function which can ensure focus and exposure to be stabilized and aligned instantaneously by tracing the faces to improve the accuracy and speed of focusing. The new metering system can adjust for exposure setting automatically to correct back-lit, over or under exposed images, which guarantees natural and sharp video even recording under unfavorable conditions. Direct Backup to External Hard Disk for Easy Backup of Massive Videos Videos in LEGRIA HF R38 and HF R36 can be saved directly to high-capacity external hard disk via USB connection without a computer for easy backup. It is especially useful and convenient for backup of large amounts of videos shot on vacation, so that more recording capability can be freed up to record all the precious moments during your journey. Videos backed up to a hard disk can also be played on a TV via the camcorder for easy recall of happy moments. 4 CANON HONGKONG COMPANY LIMITED Domestic Sales Office: 19/F., The Metropolis Tower, 10 Metropolis Drive, Hunghom, Kowloon, Hong Kong. Telephone No. : (852) 2170 2828 Facsimile : (852) 2723 9684 website : www.canon.com.hk shop-canon : www.shop-canon.com.hk LEGRIA HF R38, HF R36 & HF R306 Feature Highlights:  Full HD 1920 x 1080 recording and compatible with 24Mbps recording bit rate  Built-in 32GB (Available for LEGRIA HF R38) / 8GB (Applicable for LEGRIA HF R36) Flash Memory  Compatible with SD, SDHC and SDXC memory card  3.28-megapixel Full HD CMOS sensor  Canon 32x optical zoom and 51x advanced zoom HD video lens  Support Wi-Fi wireless uploading MP4(720p) format video to iOS devices* for playback , or upload to SNS sites** via iOS devices (Applicable for LEGRIA HF R38 & HF R36)  Files on a camcorder connected to a home network can be accessed from a DLNA-compliant TV through WIFI (Applicable for LEGRIA HF R38 & HF R36)  Support Direct Backup to External Hard Disk (Applicable for LEGRIA HF R38 & HF R36)  3-inch LCD flat touch panel, with a brand new clear and thoughtful user interface  Cinema Style including Story Creator, 7 Cinema-Look Filters and Touch Decoration  38 Auto Scene Detection modes  Intelligent OIS (Dynamic, Powered, Macro, Tripod mode)  DIGIC DV III Digital Image Processor  Face Detection function  Video snapshot function and Pre-REC function *iOS devices include iPhone 4, iPhone 4S, iPad, iPad 2 and iPod touch 4th Generation **Social Networking Service (SNS) sites includes Facebook and YouTube The Canon’s new LEGRIA HF R38, HF R36 and HF R306 Full HD Digital Camcorders are now available in Hong Kong with suggested retail prices of HK$5,480, HK$4,480 and HK$3,980 respectively. Accessories for LEGRIA HF R38, HF R36 and HF R306 and respective suggested retail prices are as follows: Model Suggested Retail Price BP-718 Battery Pack HK$480 BP-727 Battery Pack HK$700 CG-700 Battery Charger HK$550 HTC-100 HDMI Cable HK$300 UA-100 USB Adapter HK$80 5 CANON HONGKONG COMPANY LIMITED Domestic Sales Office: 19/F., The Metropolis Tower, 10 Metropolis Drive, Hunghom, Kowloon, Hong Kong. Telephone No. : (852) 2170 2828 Facsimile : (852) 2723 9684 website : www.canon.com.hk shop-canon : www.shop-canon.com.hk About Canon Hongkong Company Limited Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera in 1934, called the Kwanon. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan’s first plain-paper copier in 1970 and the world's first inkjet printer in 1985. With over 70 years of experience in imaging products manufacturing, Canon’s global revenue currently stands at US$45.7 billion (as of 31 December 2011). The extensive resources it devotes to research and development has made Canon one of the U.S. imaging industry’s top technology patent-holders, and the only manufacturer across the globe to offer both input and output device solutions to the world’s various imaging needs. As one of the company’s earliest offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for sales, marketing and services of all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia, including its digital cameras, digital video camcorders, printers, copiers, scanners, projectors and other imaging merchandise. CHK adheres to Canon’s corporate philosophy, kyosei, which in essence motivates the company with its staff to proactively strive for harmonious coexistence with other citizens through participation in various social, charitable and environmental activities. From year 2005, the Hong Kong Council of Social Service has awarded CHK the Caring Company Logo in recognizing CHK’s continuous efforts contributed to the local community. Furthermore, CHK also endeavours to adopt internationally recognized management systems, having become certified in conformance with ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 in 2003, 2004 and 2005 respectively. CHK is certified to COPC-2000 CSP Standard in 2006. Being a responsible manufacturer, Canon leads to be the first in global to set up its own Canon Toner Cartridge Recycle Factory located in Japan, China, U.S. and France since 1990 to make sure all collected toner cartridges are utilize as reused parts in new products. Up to 2010, Canon has 2 reduced the use of new resources by 168,000 tons and CO emissions by 402,000 tons. Likewise, CHK from 2009 has established Ink Cartridge Collection boxes placed in voluntary schools, shopping malls, commercial centers and commercial buildings to collect used cartridges for recycling purpose. Canon Enquiries Hotline: 3191-2333 Website: www.canon.com.hk #### This press release is distributed by Canon Hongkong Company Limited - Domestic Sales Office. This press release can be downloaded at http://www.canon.com.hk/en/corporate/press_release/index.do 6 CANON HONGKONG COMPANY LIMITED Domestic Sales Office: 19/F., The Metropolis Tower, 10 Metropolis Drive, Hunghom, Kowloon, Hong Kong. Telephone No. : (852) 2170 2828 Facsimile : (852) 2723 9684 website : www.canon.com.hk shop-canon : www.shop-canon.com.hk Specification System LEGRIA HF R38 LEGRIA HF R36 AVCHD Standard: MPEG4-AVC/H.264 MP4 Standard: MPEG-4 AVC/H.264 AVCHD Standard: Dolby Digital 2ch MP4 Standard: MPEG-2 AAC-LC (2ch) HD video: 1,080/50i MP4 video: 720P 1/4.85-inch CMOS, RGB Primary Filter Total Pixels: approx. 3.28-megapixel Video Effective Pixel under (default/off)IS mode: Approx. 2.07-megapixel Video Recording System Audio Recording System Video Signal Configuration Image Sensor Recording Media Maximum Recording Time LEGRIA HF R306 When advanced zoom is on: 2176 x 1224 (full wide angle) 1920 x 1080 (midway between full wide angle and full telephoto) 1360 x 765 (full telephoto) Still Image resolution: Approx. 2.07-megapixel Built-in 32GB Flash Memory, Built-in 8GB Flash Memory, SD/SDHC/SDXC Memory Card SD/SDHC/SDXC Memory Card compatible compatible 32GB Flash Memory: MXP Mode: 175mins FXP Mode: 250mins XP+ Mode: 345mins SP Mode: 575mins LP Mode:735mins LCD Monitor Microphone Lens Lens Configuration White Balance AF System Minimum Object Distance Minimum Subject Illumination Zoom Image Stabilizer Still Images Recording Media Recording Pixel Recording Standard Image Recording Format 8GB Flash Memory: MXP Mode: 40mins FXP Mode: 60mins XP+ Mode: 85mins SP Mode: 140mins LP Mode:180mins SD/SDHC/SDXC Memory Card compatible - 3-inch, color touch panel LCD, approx. 230,000-dot Stereo electret condenser microphone f=2.8 - 89.6 mm Aperture: F/1.8 - 4.5 Advanced zoom On : 33.9 – 1,729 mm Advanced zoom Off : 38.5 – 1,232 mm 10 elements in 7 groups (1 aspheric element) Auto, Pre-set (Daylight, Tungsten), Custom TTL AF-manual/Face Detection/Touch Focus Intermediate range: 1m Tele Macro: 50cm* Wide focal range: 1cm 0.4 lx (Using Low Light Mode, 1/2 sec.) Video: 32x Optical Zoom & 51x Advanced Zoom Still Image: 32x Optical Zoom Intelligent OIS (Optical-Shift Image Stabilizer) Built-in Flash Memory, SD/SDHC/SDXC Memory Card compatible Still Image: 1920 x 1080 pixels Design Rule for Camera File System (DCF), Exif 2.3 Still Image: JPEG Input/ Output Terminal AV Terminals ∅ 3.5 mm stereo mini-jack HDMI Terminals ○ USB Terminals Mini –B (support USB2.0 Hi-Speed) Mic Terminals ∅ 3.5 mm stereo mini-jack Wi-Fi Standard Complies with the IEEE 802.11b/g/n protocol Frequency 2.4 GHz Supported channels 1-13 Encryption methods WEP-64/WEP-128, TKIP/AES Power etc. Power Supply 3.6V DC (Battery Pack), 5.3V DC (DC IN) Operating Temperature 0 – 40 0C Size (W x H x D) Approx. 54 x 55 x 115 mm Weight (body only) Approx. 250g *Only Applicable to the Tele Macro mode of 38 Auto Scene Detection *Specification is subject to change without notice. 7 -----