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CANON HONGKONG COMPANY LIMITED Domestic Sales Office: 19/F., The Metropolis Tower, 10 Metropolis Drive, Hunghom, Kowloon, Hong Kong. Telephone No. : (852) 2170 2828 Facsimile : (852) 2723 9684 website : www.canon.com.hk shop-canon : www.shop-canon.com.hk
【For Immediate Release】
30 May, 2014
Canon Launches New EF-S 10-18mm f/4.5-5.6 IS STM Ultra-Wide angle zoom lens And Macro Ring Lite MR-14EX II Ring-type Flash 1
Canon is proud to announce the launch of 2 new products: EF-S 10-18mm f/4.5-5.6 IS STM - first EF-S ultra-wide angle zoom lens equipped with an optical image stabilizer, as well as Macro Ring Lite MR-14EX II – the new ring-type flash that offers supreme flash performance which enables unique and creative possibilities in close-up photography.
EF-S 10-18mm f/4.5-5.6 IS STM Offering Affordable and Enjoyable Ultra-wide Angle Experience to Entry-level users EF-S 10-18mm f/4.5-5.6 IS STM is an affordable option that offers the capability to shoot creative, high-quality images and video where the surrounding area can still fill the frame even when the subject is at close up range. The lens’s stunning ultra-wide 10-18mm zoom range (equivalent to 16-29mm in 35mm format) provides the flexibility to capture a wide variety of scenes: from cozy corner table in a restaurant to a large group shots in limited spaces at parties or weddings, or even taking holiday snaps of vast landscapes and cityscape panoramas. Ultra-wide angle zoom capability in a compact size EF-S 10-18mm f/4.5-5.6 IS STM has adopted a large diameter PMo aspherical element, made possible by Canon’s innovative production techniques, and a new 4-group zoom optics, resulting in a compact design where it weighs only 240g and lens length has been shortened to 72mm - which is even shorter than the EF-S 18-55mm f/3.5-5.6 IS STM kit lens. Paired with compact DSLRs like the EOS 100D, casual users who want to go light will be pleased with this combination’s portability. Offering a focal length equivalent to 16-29mm in 135 format and an 107° degree angle of view (diagonal) coverage, the EF-S 10-18mm f/4.5-5.6 IS STM provide an extraordinary perspective which can also be used innovatively to produce highly dramatic pictures that cannot be achieved by other types of lenses. Pioneering EF-S ultra-wide angle zoom lens with optical image stabilizer to expand possibility of photos and movies expression EF-S 10-18mm f/4.5-5.6 IS STM’s ultra-compact Image Stabilizer offers shake compensation up to 4-stop shutter speed2 and automatically detects normal shooting and panning for optimal compensation. With its feature to minimize camera shake at slower shutter speed during ultra-wide angle range shooting, EF-S 10-18mm f/4.5-5.6 IS STM helps users to ensure image quality in many different scenarios, such as indoor shooting where a tripod or flash is not available, or shooting in dark scenes with lower ISO speed to suppress the overall noise level. For handheld landscape photography, the image stabilizer can also enable user to use a smaller aperture with slower shutter speed in order to capture the depth of the entire subject as well. It can also help to create crispy sharp images when the photo is examined under high magnification. Image Stabilizer is also useful for handheld movie shooting, ensuring high quality movies with exceptional clarity under different shooting environment. Optimised optical components to provide astonishing image quality Equipped with a large diameter PMo aspherical element and a glass-molded (GMo) aspherical element, EF-S 10-18mm f/4.5-5.6 IS STM is able to correct aberration phenomena for higher image quality from center to peripheral. The EF-S 10-18mm f/4.5-5.6 IS STM also features an Ultra-Low Dispersion (UD) lens element to reduce chromatic aberration at all focal lengths. The 7-blade circular aperture also provides astonishing out-of-focus effects, plus a range of optimised lens coatings to minimise ghosting and flare. Optional Lens Hood EW-73C is also available for users to achieve better flare control. 1 2
Compatible with EOS 7D / EOS 70D / EOS 60Da / EOS 60D / EOS 50D / EOS 40D / EOS 30D / EOS 20D / EOS 20Da / EOS 700D/ EOS 650D/ EOS 600D/ EOS 550D / EOS 500D / EOS 450D / EOS 400D / EOS 350D / EOS 300D / EOS 100D /EOS 1200D/ EOS 1100D / EOS 1000D CIPA Standard, Focal Length: 18mm (35mm format equivalent: 29mm), EOS 7D is used
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Redesigned focus mechanism to create sharp photos and movies EF-S 10-18mm f/4.5-5.6 IS STM features a near-silent auto-focusing mechanism with Stepping Motor (STM) to provide smooth, quiet and continuous auto-focusing during movie shooting and Live View 3 shooting . It makes an ideal companion for EOS DSLRs with Canon EOS Movie Servo AF function like EOS 70D, EOS 700D and EOS 100D cameras. Also, the EF-S 10-18mm f/4.5-5.6 IS STM’s rear focus system, together with a high-speed CPU and improved AF algorithms has enable the lens to achieve a high-speed auto focus for photos. Full-time manual focus is also supported for this lens to further enhance its focusing flexibility. In addition, the front lens element of EF-S 10-18mm f/4.5-5.6 IS STM does not rotate during focusing, in which has facilitated the use of a polarising filter. The best companion for every entry level users The ultra wide-angle zoom range of the new EF-S 10-18mm f/4.5-5.6 IS STM is a must-have addition to the currently available EF-S 18-55mm f/3.5-5.6 IS STM and EF-S 55-250mm f/4-5.6 IS STM zoom lenses, completing the focal length from 10-250mm (16-400mm in 35mm format equivalent) or to expand the wide angle expression to users of EF-S 18-135mm f/3.5-5.6 IS STM. The new EF-S 10-18mm f/4.5-5.6 IS STM ultra wide angle zoom lens will be available for sale in Hong Kong now. Suggested retail price is HK$2,480. There is a wide range of accessories compatible with the new EF-S 10-18mm f/4.5-5.6 IS that are available: Model 67mm Protect Filter 67mm Circular Polarizing Filter PL-C B Lens Hood EW-73C Lens Cap E-67 II Lens Dust Cap E Extension Tube EF 12 II Lens Case LP1116
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Suggested Retail Price HK$380 HK$1250 HK$190 HK$60 HK$20 HK$590 HK$170
Applicable to EOS 70D / EOS 700D/ EOS 650D / EOS 100D / EOS M with Mount Adapter EF-EOS M (as of 13 May 2014)
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EF-S 10-18mm f/4.5-5.6 IS STM Specifications: Angle of View (diagonal)
107°30’ - 74°20’
Lens Construction
14 elements in 11 groups
Special Lens Elements No. of Diaphragm Blades
1 UD lens elements 2 Aspherical lens elements 7 (circular aperture)
Minimum Aperture
f/22-29
Closest Focusing Distance (m)
0.22m
Maximum Magnification (x)
0.15x
AF Actuator
Stepping Motor (STM)
Full-time Manual Focus
Supported
Image Stabilizer
Effectiveness (CIPA standard)
Tripod Detection
IS Mode
4 steps^
Supported
Mode 1/2 (Auto)
Filter Diameter (mm)
67mm
Length x Diameter (mm)
72.0 x 74.6 mm
Weight (g)
Approx. 240g
Accessories Maximum Magnification with Extension Tube EF 12 II
0.87-0.70
Maximum Magnification with Extension Tube EF 25 II
Not compatible
Focal Length with Extender EF 1.4x
Not compatible
III Focal Length with Extender EF 2x III
Not compatible
Lens Hood
EW-73C
Lens Cap
E-67 II
Lens Dust Cap
Lens Dust Cap E
Lens Case
LP1116
All data is based on Canon's standard testing methods. Subject to change without notice. ^Focal Length: 18mm (35mm format equivalent: 29mm), EOS 7D is used.
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Macro Ring Lite MR-14EX II Lighting up the World of Close-up Photography for Professional Photographers The Macro Ring Lite MR-14EX II, the new ring-type flash that designed for 4 EF Macro lenses , is tailor-made for specialist DSLR shooters who are passionate about close up and macro photography. MR-14EX II features a variety of advanced functions, including independent flash tube operation, increased responsiveness, as well as enhanced custom functions. It provides close-up photography enthusiasts with a hassle-free solution to create desired atmospheres with lighting effects. Supreme flash performance to explore the unique and creative possibilities 4 Compatible with Canon’s wide range of EF Macro lenses , the Macro Ring Lite MR-14EX II supports ETTL II autoflash and manual flash, allowing users to deliver accurate and consistent exposures. The new flash also offers users a pair of independently-controlled left-and-right flash tubes, and a maximum Guide Number of 14 (meter; ISO 100) for dual sides firing simultaneously or 10.5 (meter; ISO 100) for single-side firing, allowing users to explore unique and creative lighting set ups when working close up at high magnifications. Improved focusing lamps utilize new high-brightness white LEDs with 5-step brightness adjustment, which offers enhanced focus assist than its predecessor– making it easier to focus in low-light conditions. Optimized for the job duties of professional users, MR-14EX II provides a shorter recharging time and silent recycling, which helps users to catch critical moments, and it’s also ideal for users who capture more timid subjects. Equipped with new quick flash function and color temperature information transmission features, users can also press the shutter confidently at the best timing and perfectly adjust to different situations. Users can also employ the Macro Ring Lite MR-14EX II as a wireless optical master unit to operate and trigger stunning lighting effects agilely, with wireless control of up to 3 groups (A, B, C) of external flashes. Optimized operability for the controllable results Inheriting the advanced control interface of Speedlite 600EX-RT, MR-14EX II allows users to easily adjust the flash settings and makes custom adjustment of lighting ratios via an integrated LCD panel, in order for better operability. 12 new custom functions and 3 new personal functions are also available, giving users the freedom to further adjust settings to meet specific creative challenges. The Macro Ring Lite MR-14EX II also offers enhanced body design and provides a range of new features. Leveraging on the compact flash control unit with improved connection cord arrangement, the height and amount of protrusion when attached to the camera is reduced, improving usability in tight spaces. And the cord is now attached to the left of the flash’s body, preventing interference with the camera’s shutter button. New functions of this second generation flash include the control from EOS DSLR’s menu, a new indictor that displays the flash’s recharge progress, the memory function to save and load flash settings, plus a 5 67mm filter thread provided at the front of the flash unit for using an optional protective filter or circular polarizing filter, allowing users to concentrate on producing the desired outcomes without being hindered by any configuration difficulties. Increased stability and reliability for the ultimate creativity MR-14EX II features a highly durable metal mounting foot same as Speedlite 600EX-RT, for secured flash installation. With an improved quick locking mechanism, hot shoe and contact reliability is further enhanced - a dust-wipe mechanism can remove dust and dirt stuck to the hot shoe contact, while a variable contact pressure design can improve transmission reliability by varying the pressure at the contacts, enabling the camera and flash contacts to remain firmly in touch while preventing scratches on the hot shoe, making it easier to attach and remove. The flash will also implement 2-line transmission for important signals. With the backup contacts, transmission accuracy is greatly improved. Also, Lens Cap
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Compatible EF Macro Lens: EF 50mm f/2.5 Compact Macro, EF 100mm f/2.8L Macro IS USM (requires Macrolite Adapter 67), EF 100mm f/2.8 Macro USM, EF 100mm f/2.8 Macro, EF 180mm f/3.5L Macro USM (requires Macrolite Adapter 72C), MP-E 65mm f/2.8 1-5x Macro Photo and EF-S 60mm f/2.8 Macro USM Not applicable to EF 50mm f/2.5 Compact Macro
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E-67 II is included for attaching at the front of flash to prevent dust and dirt build-up, and protects against scratches and bumps when the expensive lens isn't in use at work.
The new Macro Ring Lite MR-14EX II will be available for sale in Hong Kong now. Suggested retail price is HK$4,880.
There is a wide range of accessories compatible with the new Macro Ring Lite MR-14EX II that are available: Model 67mm Protect Filter 67mm Circular Polarizing Filter PL-C B Lens Cap E-67 II Macrolite adapter 67 Macrolite adapter 72C Compact Battery Pack CK CP-E4
Suggested Retail Price HK$380 HK$1,250 HK$60 HK$240 HK$270 HK$1,580
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Macro Ring Lite MR-14EX II Specifications: Type Type Compatible cameras Compatible lenses
Flash Unit Guide Number (ISO 100, meter) Flash coverage Flash Time Color temperature information transmission Filter Focusing Lamp
Exposure Control Exposure control system Effective flash range
Flash mode Flash ratio control Flash exposure compensation FEB FE lock High-speed sync Manual flash Flash exposure compensation Modeling flash
E-TTL II/E-TTL/TTL autoflash, Ring-type flash unit for close-ups Type-A EOS cameras (E-TTL II/E-TTL autoflash) Type-B EOS cameras (TTL autoflash) *Please refer to Compatibility for details EF 50mm f/2.5 Compact Macro EF 100mm f/2.8L Macro IS USM (requires Macrolite Adapter 67) EF 100mm f/2.8 Macro USM EF 100mm f/2.8 Macro EF 180mm f/3.5L Macro USM (requires Macrolite Adapter 72C) MP-E 65mm f/2.8 1-5x Macro Photo EF-S 60mm f/2.8 Macro USM Both sides firing: approx.: 14 Single-side firing: approx. 10.5 Approx. 80° vertically, 80° horizontally Normal flash: Approx. 1.8 ms or shorter / Quick flash: Approx. 2.3 ms or shorter Flash color temperature information transmitted to camera when flash is fired A 67 mm filter can be attached on the front face of the flash unit Coverage Upper lamp: Approx. 60° vertically and 60° horizontally Lower lamp: Approx. 45° vertically and 45° horizontally Light intensity: Adjustable E-TTL II/E-TTL/TT autoflash, manual flash Normal flash: Approx. 20mm - 5m Quick flash: Approx. 20mm - 2.7m (at Guide No. 7.5, in meters) High-speed sync: Approx. 20mm - 2.7m (at 1/250 sec.) * Both sides firing, with f/2.8 lens, ISO 100 * Distance from the flash unit Both sides firing, single-side firing 8:1 - 1:1 - 1:8, 1/2-stop increments ± 3 stops in 1/3- or 1/2-stop increments ± 3 stops in 1/3- or 1/2-stop increments (when used with flash exposure compensation) Enabled with the camera’s Multi-function button or FE lock/ AE lock buttons Supported Normal flash: 1/1 - 1/128 power (1/3-stop increments) High-speed sync: 1/1 - 1/64 power (1/3-stop increments) Flash exposure confirmation lamp lights Fired with camera’s depth-of-field preview button or MR-14EX II’s test flash button
Flash Recycling Firing interval (recycling time)
Normal flash: Approx. 0.1 - 5.5 sec. Quick flash: Approx. 0.1 - 3.3 sec. * When using AA/LR6 alkaline batteries Flash-ready lamp display Lights in red: normal flash available Lights in green: Quick flash available Optical Transmission Wireless Master Function Connection Method Optical Pulse Channel Channel 1-4 Slave unit control Up to 3 groups (A, B, C) Transmission range Indoors: Approx. 0.2 - 5m (at the front) Outdoors: Approx. 0.2 - 3m (at the front) Approx. 60° vertically and 80° horizontally Power Source MR-14EX II power source Four AA/LR6 alkaline batteries
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Battery Life (number of flashes) Power Saving External power source Others Custom functions Personal functions Dimensions (W x H x D) Weight
* AA/LR6 Ni-MH and AA/LR6 lithium batteries also usable Approx. 100 - 700 flashes (When using AA/LR6 alkaline batteries) Power off after approx. 90 sec. of idle operation Compact Battery Pack CP-E4 can be used 12 3 Flash Unit: 129.6 × 112.1 × 25.3 mm Control unit: 69.6 × 118.8 × 71.4 mm Approx. 455g (MR-14EX II only, excluding batteries)
All specifications above are based on Canon’s testing standards. Product specifications and external appearance are subject to change without notice.
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About Canon Hongkong Company Limited Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera in 1934, called the Kwanon. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier in 1970 and the world's first inkjet printer in 1985. With over 70 years of experience in imaging products manufacturing, Canon's global revenue currently stands at US$35.5 billion (as of 31 December 2013). The extensive resources it devotes to research and development has made Canon one of the U.S. imaging industry's top technology patent-holders, and the only manufacturer across the globe to offer both input and output device solutions to the world's various imaging needs. As one of the company’s earliest offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for the sales, marketing and services for all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia, including its digital cameras, digital video camcorders, printers, copiers, scanners, projectors and other imaging merchandise. CHK adheres to Canon’s corporate philosophy, kyosei, which in essence motivates the company with its staff to proactively strive for harmonious coexistence with other citizens through participation in various social, charitable and environmental activities. Since 2005, the Hong Kong Council of Social Service has awarded CHK the Caring Company Logo by way of recognizing CHK’s continuous efforts to contribute to the local community. Furthermore, CHK also endeavours to adopt internationally recognized management systems, having become certified in conformance with ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007. Being a responsible manufacturer, Canon became a global leader in 1990 by being the first to set up its own Canon Toner Cartridge Recycle Factory located in Japan, China, U.S. and France, to make sure all collected toner cartridges are utilised as reusable parts in new products. Up until 2012, Canon had 2 reduced the use of new resources by 201,000 tons, and CO emissions by 450,000 tons. Likewise, since 2009 CHK has established Ink Cartridge Collection boxes in voluntary schools, shopping malls, commercial centers and commercial buildings in order to collect used cartridges for recycling purposes.
Canon Enquiries Hotline: 3191-2333 Website: www.canon.com.hk ##### This press release is distributed by Canon Hongkong Company Limited - Domestic Consumer Imaging and Information Group. This press release can be downloaded at http://www.canon.com.hk/en/corporate/press_release/index.do
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