Transcript
CAPTURE MORE
SALES
WITH IMPROVED PRODUCT DATA. UNITED STATIONERS’ CONTENT INITIATIVE FOR RESELLERS
MANAGING YOUR BUSINESS FOR GROWTH AND PROFITABILITY includes managing product data in today’s electronic world. United Stationers new Content can help you guide your customers to simpler and more profitable buying decisions, capturing more sales for you.
DEFINING “CONTENT” In its simplest terms, “digital content” is a whole range of data that describes the products you sell, in an electronic format that’s • rich in information for you and your customers • flexible enough to be used for different web or email applications as well as the print world. • accessible to you and/or your system vendor
Here are some of the examples of improved content that are already available, or will be on our Electronic Commerce DataBase (ECDB) 2.0 release in Q4 2007. It’s all part of United’s plan for product content that meets an array of different applications in electronic or print marketing.
PHOTOGRAPHY The web demands product photographs that go beyond the old print catalog world with its many product family photos, to offer individual product photos for increased selectivity and alternate views to better illustrate product detail. United has already shot 31,000 product images – now available – with more to come.
BIC BRITELINER GRIP XL
QUARTET PRESTIGE PLUS TOTAL ERASE DRY-ERASE BOARD
Aluminum Finish Frame Fluorescent Blue Fluorescent Green Fluorescent Pink
Fluorescent Yellow
ALERA CENTURY SERIES Mahogany Finish Frame
Graphite Finish Frame
Main
Details
“SELL” COPY In order to truly persuade consumers, descriptive copy must be expertly written and distinguished from simple product facts, or attributes. Product sell copy and attributes are no longer just a single block of text; now they consist of many separate pieces that can be used depending on the marketing application – web-site, email promotion, simple flyer, printed catalog, and other media.
QUARTET PRESTIGE PLUS PREMIUM MAGNETIC PORCELAIN MARKER BOARD SELLING POINTS – USE ALL, SOME, OR NONE
PERSUASIVE SELLING COPY
“ Depend on top-of-the-line Prestige Plus surface for maximum ” durability in heavy-use environments
“ Trust that DuraMax Porcelain will not scratch or dent for long-lasting durability ” “ Clearly communicate with Total Erase surface that will not stain or ghost ” “ Juggle multiple tasks with the magnetic surface that also serves ” as a bulletin board and projection screen
“ Clean and maintain board with ease ” “ Secure board to wall with patented “Easy Mount” hanging system ”
“Increase productivity with crisp, clean presentations on a Prestige Plus porcelain dry erase board. It’s the perfect choice for heavy-use environments that demand clear communication and maximum durability. Total Erase DuraMax surface will not stain or ghost and will remain scratch- and dent-free. Magnetic surface doubles as a bulletin board or projection screen. Attached tray keeps accessories at your fingertips. Package includes four assorted Quartet dry-erase markers, Quick Clips and mounting hardware.”
“ Purchase with confidence, supported by a 100% satisfaction guarantee ”
PRODUCT ATTRIBUTES Product attributes vary greatly in complexity by type of product. Having a rich set of attributes provides more accuracy in product identification and enables easier product comparisons for consumers. It also makes it easier to establish precise routines for product search.
WARRANTY AND “PACKAGE INCLUDES” These critical pieces of information have their own fields.
Board Type
Magnetic Dry-Erase Boards
Board Width
36 in.
Board Height
24 in.
Frame Color
Mahogany
Frame Material
Anodized Aluminum
Mounting Details
“Easy Mount” Hanging System Included
Surface Color
White
Surface Material
Porcelain on Steel
Post-Consumer Recycled Content Percent
0%
Pre-Consumer Recycled Content Percent
0%
Recycled Comments
N/A
Total Recycled Content Percent
0%
MSDS Indicator
No
WARRANTY
PACKAGE INCLUDES
Manufacturer’s limited lifetime warranty
Package includes four assorted Quartet dry-erase markers, Quick Clips and mounting hardware.
HOW DOES IMPROVED CONTENT
BENEFIT YOU? http://www.biggestbook.com
Product content is a key to customer satisfaction and improved product selling: • Better consumer understanding of product features & benefits • Stronger identification of the RIGHT product, reducing returns • Easier product comparisons • More user-friendly search • More flexibility to shape product data to your marketing strategy
MORE TO COME http://www.biggestbook.com
United’s Q4 release of ECDB 2.0 is just one more milestone in the transformation of product data for your sales growth. Watch for other key developments, including the Q4 re-launch of a completely redesigned biggestbook.com that will show our new content in action. Capturing more sales with improved product data is one more key to growing your sales, profitability and customer satisfaction.
