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Case Study - Global Reach Internet Productions

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CASE STUDY ATLAS TECHNOLOGIES http://www.instantreplaydvd.com GENERAL INFORMATION Atlas Technologies is a technology company that has adapted its patented (pending) software for Division I athletic departments in order to package in DVD form an enormous amount of customized information that includes statistics, interviews, profiles, game audio and video, and special features from the entire game season of various teams. SITUATION Atlas Technologies approached Global Reach with the goal of developing a strong online presence that would enable the company to reach out to a potentially very large audience and to provide them with the ability to showcase and sell their products entirely online. SOLUTION The Instant Replay DVD web site has a collection of the following main interactive features: • • • • • • Public users can view a streaming video describing in detail the features included in the Instant Replay DVDs All available Instant Replay DVDs can be seen in the online store and users can place their order by selecting the DVD of their favorite team season Users are given the option to enter their e-mail address if they want to be notified as soon as an Instant Replay DVD becomes available for a particular school team. All orders are stored in a central database and can be processed by a central administrator. A mass e-mail marketing tool allows Atlas Technologies to target any number of users with e-mail advertisements. A wide variety of data collected can be presented in a number of ways through a comprehensive set of reporting tools. BENEFITS The application Global Reach designed and developed for Atlas Technologies provided them with the following benefits: • • • The online product catalogue can be updated constantly in a cost-effective way. The company can reach more effectively a very large market of alumni that is disbursed geographically. The way an order is placed and processed minimizes the possibility of errors. GLOBAL REACH http://www.globalreach.com 2501 North Loop Drive Ames, Iowa 50010 USA [email protected] 515-296-0792