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Celebrating 10 years: 医疗与保健 Kitchen to table 产品与服务设计创新顾问公司
Product and Service Design Innovation Consultancy
Food & Beverage
Large Domestic Appliance
Kitchen Tools Small Domestic Appliance
10 years designing everything in the kitchen from appliances to tools.
PDD Celebrating 10 years: Kitchen to table Over the last 10 years, we’ve worked on more than 100 kitchen projects. We’ve conducted people-centred research to understand consumer needs in different markets; trends forecasting to identify cultural, technological and economic drivers; engineering design and development to solve challenging problems and create novel solutions. And, we’ve leveraged our experience with global manufacturers and manufacturing processes to create high quality, efficient and cost-effective products that are commercially successful for our clients.
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Work New angle on the age-old tradition of food preparation Zyliss | Herb cutter
Fuelling innovation worldwide
Samsung | Home appliances
Sharpening Frestec’s competitive edge in a crowded market
Frestec | Libra series refrigerators
ZAK! | Kitchen tool range
Developing a Award winning Severin | Breakfast set
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kitchen appliance range
signature style
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Food Futures 10 Years in the kitchen and still hungry for more… After tracking sociocultural and technology trends influencing and shaping the kitchen landscape over the past 10 years, we wanted to share with you some key insights and opportunity areas that will impact food futures. Two hot topics set to really influence consumers in the kitchen in the near future are nutrition and food production. We’re taking a look at the intersection between these two areas, along with opportunities for innovation within this space.
Nutrition + Production = Part of the process
What’s happening… Food scares and scandals, as well as consumer desire for ethical, fair trade and ‘supporting local’ is driving consumer interest in food provenance. Combined with the attitude of ‘the fresher the better’, consumers are demanding new products and services that brings them right to the heart of the process from ‘uber-local’ food production, through to ‘self-sourcing’ and ‘home harvesting’. Up until now large scale producers and appliance manufacturers have responded in various ways; with an increased stocking of ‘nationally grown’ foods, packaging listing farm and bred names for vegetable and meat, through to better chilling compartments in domestic fridges aimed at locking the goodness. But expect to see this take a leap further in the future with brands exploring new and innovative ways to bring consumers closer to nature, closer to nutrition and closer to production.
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Self-sourcing: From farmer to consumer Bonaverde coffee machine aims to revolutionize the world of home coffee brewing by enabling consumers to buy raw, green coffee beans direct from farmers around the world. In addition consumer can roast and grind the beans themselves at home before brewing them in this all-in-one machine.
Home harvesting: Tools to table Fiskars KitchenGarden, featured at Ambiente 2014, expands their range by creating an indoor table-top garden system for growing herbs; extending their consumer experience to include domestic indoor growing alongside tools for cultivating and harvesting.
Uber-local: Micro-sustainable home ecosystem Aqualibrium Garden is an aquaponic symbiotic system comprising of a series of chambers that function as both garden and aquarium. Water circulates from the fish tank below and up into the soil of the garden. Nutrients supplied from the fish, snails, or crayfish fertilize the soil to aid plant growth, with the plants in turn filtering the water, returning fresh back to the fish tank.
Where it’s going… Interest in ‘urban agriculture’ will increase, with consumers turning to hyper-local sourcing and grass-roots living creating a demand for both tools and appliances that enable them to get closer to food in its natural state. Consider how your future products could bridge the gap between ‘production and table’, allowing consumers to reap the benefits both ethically and nutritionally. We will see the emergence of more ‘closed loop ecosystems’ for the home, taking principles from large scale farming and manufacturing and scaling them down for the domestic kitchen. Consider how these systems could create a whole new category of large domestic appliances in the future, and how they would sit amongst other appliances in your portfolio?
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Fuelled by Insight, Driven by Creativity, Focused on Delivery PDD has over 30 years’ experience designing products and services. Relying on our experience across many sectors, including healthcare, consumer and industrial sectors, we focus on product and service innovation that is appealing, relevant and profitable. To help you uncover business opportunities, we have built a balanced team across human sciences, design and technology with the breadth needed for meaningful innovation.
About With headquarters in London and studios in Europe, North America and Asia, PDD is a global product and service design innovation consultancy with over thirty five years of experience in developing products across sectors.
Combining our expertise in uncovering consumer needs, identifying the key drivers that shape attitudes and behaviours, and a decade of experience working with manufacturers in the far east we can help you: • Uncover the social, technology, economic, environmental and political trends that are likely to drive change in different markets. • Identify opportunity areas for innovation that will lead to genuine growth and differentiation. • Develop a robust innovation pipeline that guides future R&D and marketing activities. • Maximise the quality, efficiency and cost-effectiveness of manufacturing, advising on what can and cannot be achieved.
Capabilities PDD is ISO 13485 certified with in-house expertise in:
People-Centred Research
Clients
Design Insight Design Strategy User Experience Design Industrial Design Human Factors & Usability Prototyping & Verification Production Outsourcing Technology & Invention Engineering Design & Analysis Electronics & Software Human-Centred Design Training
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London studio + 44 (0)20 8735 1111
[email protected] www.pdd.co.uk
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Hong Kong studio + 852 2997 6151
[email protected] www.pdd.com.hk
Shanghai studio + 86 21 5265 6990
[email protected] www.pdd.com.hk
