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COMPARISON UMEÅ2014 - RIGA2014 *Riga reference: European Capital of Culture in Riga – a Resounding Success: Click here
BACKGROUND
RIGA
UMEÅ
Population, city Population, urban region
709 145 1 098 523
120 000 150 000/200 000
DELIVERY AND LEGACY
RIGA2014*
UMEÅ2014*
International implementation and involvement in programme
90 different countries
65+ different countries
Number of people attending cultural events
Increased
Increased greatly +39 % in ticket sales SCB survey (May 2014) shows that 20 % of the population has spent more money on culture than recent years
Involvement in implementing the European Capital of Culture programme 2014
12,000+ participants from nearly 100 cultural bodies, national and municipal cultural institutions, and NGO cultural organisations.
Total 13000+ participants (+ 3 400+ volunteers, see down below) Project leaders: 536 Artists: 4864 Painters: 822 Cooperation partners: 2933 Marketing: 488 Others: 1127 Volounteers: 3 402 Hosts: 619 Proposers: 589 Not entirely producers: 1027 Others: 185
DELIVERY AND LEGACY
RIGA2014*
UMEÅ2014*
Involvement in implementing the Riga2014 artistic programme
1,900+ artists and creative groups - directors, producers, musicians, dancers, actors, artists, and many more creative personalities from Latvia and other places.
5686+ artists and creative groups (of which 2945 women and 2741 men), 52 % women, 48 % men
Volunteers
3,700+ “Riga 2014” volunteers (2,202 from Riga, 980 from near Riga, 525 from other Latvian regions) contributed to Riga2014 Programme. Youngest volunteer was 14 and oldest 83. Average age was 22 years, 83% women and 17% men.
3 400+ volunteers (1903 women, 1499 men, 56 % women, 44 % men)
To date (up to 1 Dec), more than 1.5 million people have attended “Riga 2014” events.
800 000+ +39 % in ticket sales
Attendances at ECoC events, concerts, theatre screenings, festivals and exhibitions
Source: Project owner survey
Live broadcasts on television and radio or streamed online via the internet.
Latvian Television viewing
Web site statistics
www.riga2014.org cultural portal for ECoC Programme. Since launch in April 2013, 651,000 unique users have visited the site. Latvianlanguage section 452,000 users, English section 127,000 visitors, Russian section 72,000 visitors.
Umea2014.se, Swedish and English sections.
In total, portal published: 5,544 articles, 1,705 photo galleries, 269 video recordings and 202 audio recordings. 32 live, online broadcasts from ECoC events (Portal hub)
In total, published on Umeå2014:
Published ECoC articles
Riga2014 events, concerts, opera and other activities reached a total 6.2 million views.
Umeå2014s media analysis report, but a rough – but low – estimation of gross reach via Swedish TV and radio is 45 million people from November 2013 to January 2015.
Unique users: 306 000 Since launch in January 2013: Unique users: 446 872 Unique Swedish users: 338 374 Unique foreign users: 108 498
Articles; 1 364 Photos; 2 844 Video recordings; 205 (on Youtube – 72 during the last two years) Live online broadcasts, (Bambuser); 583
DELIVERY AND LEGACY Accessibility to culture
RIGA2014*
UMEÅ2014*
Impact assessment study of “Riga 2014” Programme: 63% of events were free or freely accessible (freely meaning outdoors, in parks, etc.); provisionally, 37% of events required an entry fee; at 37% of events audience comprised not only spectators, but either a) participants; or b) both spectators and participants. (Data source – Analysis and typology of “Riga 2014” projects according to different features,
SCB study, overall The study will be ready in May 2015.
Doctor of Sociology, sociologist Gints Baiba Tjarve)
Tourism effects
Number of foreign tourists in Latvia the year, the second largest increase in Europe in that period. Most of that happened thanks to Riga being awarded the title of European Capital of Culture and focused cooperation with the Latvian Ministry of Foreign Affairs, all Latvian representations abroad, the Latvian Institute and tourism authorities in promoting ECoC events in Latvia and worldwide for several years beforehand. (European Travel Commission)
Media coverage
As early as in 2013, foreign media took interest in Riga’s role as a ECoC. Up to Dec 1st, there had been 1,503 foreign articles, reports or TV spots about Riga as ECoC, created by media representatives from 66 countries (in total, 460 foreign journalists visited Latvia, a further 100 or so foreign journalists are expected for the European Film Academy Awards ceremony).
*Riga reference: European Capital of Culture in Riga – a Resounding Success: Click here
Foreign tourists; guest nights in Umeå: + 27 % Overall Umeå tourism; guest nights in Umeå: + 24 % Overall Sweden tourism: SCB study will come in May 2015
During the period of Nov 2013 – January 2015: Foreign articles; 1058 (only counted from Denmark, Germany, Poland, Netherlands, Spain, GB, France, Italy, Russia and China) Swedish articles; 822 (local media from the Umeå region Is not included) International press trips to Umeå and Västerbotten after the tour in Europe, autumn 2013: 14 Media representatives during 2014: 200+ Geographic coverage: 50+
