Transcript
Adobe® Creative Cloud™ for teams Sales conversation guide for education Overview Adobe Creative Cloud for teams is an ongoing membership for education customers with small work groups that want access to any of the Adobe Creative Suite® 6 applications and more, for a low cost of entry. Membership includes access to the most comprehensive single offering of Adobe products to date, plus online services* for file sharing and storage, collaboration tools, and exciting new publishing applications—all for an affordable monthly membership. Easily manage and scale your team’s software with centralized purchasing and license management tools. You and your designated administrators can quickly add, assign, or transfer seats and track usage by team members.
Top benefits • Inclusion of every Creative Suite 6 desktop application, plus Adobe Muse,™ Photoshop® Lightroom® 4, Acrobat® XI, Adobe Edge Tools & Services, and more.
• Greater budget predictability for your work groups** that need creative tools • Ease of IT management
• Low cost of entry
• Increased collaboration among groups
• Instant access to product updates as they become available
Benefits for stakeholders Role
Issues
Potential Benefits
To Education/IT Leaders
• They have Creative Suite licenses more than one version old and may consider skipping upgrades because of cost.
• Access to all the creative applications with a single SKU
• They currently support many different point products, suite editions, or multiple versions.
• Easier compliance management
“Help me manage cost and complexity”
TO PROCUREMENT OR PURCHASING
• Creative Suite is a specialized product set, with many SKUs, versions, and updates.
“Help me streamline and simplify”
• Predictable budgeting for the school year • Immediate deployment • One SKU to manage • Across-the-institution compliance • Lower up-front cost • Cross-OS compatibility • No serial numbers to manage
• They need their teams with creative needs to be efficient, creative and collaborative.
• Lower up-front cost
“My team needs great tools”
• They need their team to collaborate better and more efficiently.
• Better collaboration when team uses same version of software
TO CREATIVE USERS
• They need to work with budgets and justify the use of new software
TO GROUP MANAGERS
“I want it”
• Growth and innovation ready
• Immediate access to every creative tool at no additional cost
Points to emphasize
1
All of Adobe’s latest professional creative tools and more: Creative Cloud for team members get more than just the latest versions of CS6 applications. They also get collaboration tools, 100GB of online storage, hosting services for up to 5 websites, and more.
2
Greater productivity: IT managers can boost productivity and manageability when they use Creative Cloud. Standardizing on Creative Cloud for teams can help simplify implementation, training, and maintenance and helps ensure compliance.
3
Streamlined licensing: Managing multiple versions of products is costly and hinders collaboration. (Use licensing and purchase order history data to estimate the number of desktops with multiple versions of older point products.)
4
Instant updates: Creative Cloud members receive updates and new products as they become available, so they don’t have to wait—or pay additional—for full-version releases.
Handling objections Objection
Response
“We aren’t ready to switch from Creative Suite to Creative Cloud at this time.”
Even though you may not be ready today, we recommend that you get a few memberships to start. Here’s why: • You can prepare your institution by evaluating and testing the latest software. • You will establish membership in Adobe’s VIP program, and you can deploy additional seats quickly, if budget owners request them.
“We have security concerns about cloud applications and data storage.”
Creative Cloud applications are delivered via the cloud, but they run locally for maximum performance: • The applications install on your local hard drive and function the same as the desktop versions. • You can direct users to store sensitive information elsewhere. • Using the 100GB of storage included is optional.
“Renting software will be more expensive over time.”
Consider the cost comparison of purchasing new versions of perpetual licenses. In addition: • Perpetual licenses have a fixed value over time, whereas a Creative Cloud membership delivers increasing value over time, especially as your work groups grow. • Also to be considered is the opportunity cost of not having access access to the latest Adobe technology.
“We have a locked-down IT environment, and Creative Cloud doesn’t meet our requirements.”
While there may be some limitations to broad deployment in larger managed environments: • You don’t need to switch all your creative desktops right away. • You retain the rights to existing licenses even when you purchase Creative Cloud for teams. • We recommend that you prepare by purchasing, evaluating, and testing a smaller deployment. This will establish membership in Adobe VIP and allow you to deploy additional seats quickly, if budget owners request them.
“We can’t allow administrative rights for users to install their own applications.”
In this case, we recommend centralized deployment and updates: • Use Adobe’s Enterprise Deployment tool to install the Creative Suite 6 components. http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/devnet/creativesuite/ pdfs/CCT_IT_Deployment_Guide.pdf • Use the Creative Cloud Packager (a new IT deployment tool for Creative Cloud for teams) when it is available in April 2013. *Internet connection required. Syncing functionality requires a separate download and agreement to additional terms. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy (see www.adobe.com/go/terms). The applications and online services are not available in all countries or languages, may require user registration, and may be subject to change or discontinuation without notice. Additional fees or membership charges may apply. **Creative Cloud for teams is appropriate for education customers with small work groups, such as marketing, administrative offices, athletics and other departments that are not deploying Creative Cloud for teams in labs or classrooms. In addition, Creative Cloud for teams does not meet federal privacy or data protection requirements stipulated by Children’s Online Privacy Protection Act (COPPA), Children’s Internet Protection Act (CIPA), and Family Educational Rights and Privacy Act (FERPA).
Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com
Adobe, the Adobe logo, Acrobat, Adobe Muse, Creative Cloud, Creative Suite, Lightroom, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2013 Adobe Systems Incorporated. All rights reserved. Printed in the USA.
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Adobe Creative Cloud for teams Education Marketing Copy for Channel Partners: North America
Adobe® Creative Cloud™ for teams The following copy blocks can be used in web pages, catalogs, print ads, or other promotional materials for Adobe Creative Cloud for teams.
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ADOBE® CREATIVE CLOUD™ FOR TEAMS HEADLINE/TAGLINE A better way of working together.
SHORT DESCRIPTION Adobe® Creative Cloud™ for teams delivers the ultimate set of creative tools with the features you need.
LONG DESCRIPTION Imagine if your small work groups on campus, such as marketing, administrative offices, athletics and other departments always had the latest tools. Imagine if they could save time by seamlessly sharing files and folders. That’s Adobe® Creative Cloud™ for teams. You get the entire collection of Adobe Creative Suite® 6 tools and exclusive updates, along with team-specific features that make working together—and managing licenses—easier than ever. All for one affordable monthly* price. *Creative Cloud for teams requires an annual contract. It is billed monthly if you purchase through Adobe.com. If you purchase through an Adobe Authorized Reseller, you pay for the year in full at time of purchase. †Adobe InDesign® Server CS6 and InCopy®CS6 are not included in Creative Cloud. ‡Expert support available in English, French, German, and Japanese.
EMAIL COPY/ AD COPY FOR IT MANAGERS Easy to manage. Easy to scale. Give your organization the world’s best creative tools—and give yourself a simple way to manage them. Adobe® Creative Cloud™ for teams* gives small work groups at your institution access to every Adobe Creative Suite® desktop tool, services for publishing apps and websites, collaboration features, and more. You’ll get centralized purchasing and administration, so you can easily reassign seats as the team grows and changes, plus access to Adobe’s expert support organization, and the peace of mind that comes with industry-leading security and encryption technologies** . Best of all, there’s no need to worry about updates—Creative Cloud for teams gives you access to all the latest features as they’re released, so the whole team can stay current. *Wireless internet connection required. Mobile and tablet applications and syncing functionality require a separate download and agreement to additional terms. Adobe online services, including Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy. The applications and online services are not available in all countries or languages, may require user registration, and may be subject to change or discontinuation without notice. Additional fees or subscription changes may apply. **Creative Cloud for teams does not meet federal privacy or data protection requirements stipulated by Children’s Online Privacy Protection Act (COPPA), Children’s Internet Protection Act (CIPA), and Family Educational Rights and Privacy Act (FERPA).
EMAIL COPY FOR CREATIVE GROUP MANAGERS A better way of working together. Give your team the world’s best tools and services to help them collaborate, create, and publish: Adobe® Creative Cloud™ for teams.* One affordable, simple-to-manage membership gives each person access to every Adobe Creative Suite® 6 app, as well as additional tools that aren’t part of CS6—like Adobe Muse,™ Adobe Acrobat® XI, Adobe Photoshop,® Lightroom® 4, and Adobe Edge Tools and Services—all with no-cost updates and features as they become available. Your team can easily publish websites using Adobe Business Catalyst® hosting service. And with Adobe Digital Publishing Suite, Single Edition, they can deliver stunning digital publications to iPad devices without having to write code. Creative Cloud for teams makes collaboration easier than ever. Each of your team members receives 100GB of cloud-based storage, sharing and collaboration capabilities, device syncing, and access to Adobe’s expert support organization. Flexible. Just like your team. *Wireless internet connection required. Mobile and tablet applications and syncing functionality require a separate download and agreement to additional terms. Adobe online services, including Adobe Creative Suite service, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy. The applications and online services are not available in all countries or languages, may require user registration, and may be subject to change or discontinuation without notice. Additional fees or subscription changes may apply. Creative Cloud for teams is appropriate for higher education customers with small work groups on campus, such as marketing, administrative offices, athletics and other departments that are not deploying Creative Cloud for teams in labs or classrooms. In addition, Creative Cloud for teams does not meet federal privacy or data protection requirements stipulated by Children’s Online Privacy Protection Act (COPPA), Children’s Internet Protection Act (CIPA), and Family Educational Rights and Privacy Act (FERPA).
AD COPY FOR CREATIVE GROUP MANAGERS Losing a designer but gaining a video editor? No problem. Adobe Creative Cloud for teams makes it easy to purchase and manage your creative software, so you can simply reassign seats as the team changes. License management and billing are completely centralized. And best of all, there’s no need to worry about updates—Creative Cloud for teams gives you access to all the latest features as they’re released, so your team can stay current.
BANNER COPY Introducing Adobe® Creative Cloud™ for teams
PRODUCT HIGHLIGHTS The world’s best tools—Equip your entire team with every Adobe® Creative Suite® 6 desktop application, plus Adobe Muse,™ Photoshop® Lightroom® 4, Acrobat® XI, Adobe Edge Tools & Services, and more. And everyone gets immediate access to new applications and features upon release. Publish apps and websites—Explore new outlets for your content with the publishing services included with Adobe Creative Cloud.™ Create and host websites, deliver stunning digital apps to the iPad device, and more. Share widely. Collaborate privately.—Now it’s easy to keep everyone on the same page. Share files or folders with one person or with a larger team. The latest industry-leading security and encryption technology is built right in. The files you need. Where you need them.—Work on files at your office, from home, on your tablet. Save them to the Creative Cloud Files folder on your desktop, and it syncs up with your workgroup members and your devices. A hefty 100GB per person is provided to every team member. Centralized administration—Easily manage and scale your team’s software with centralized purchasing and license management tools. You and your designated administrators can quickly add, assign, or transfer seats, and track usage by team members. Expert support—With Creative Cloud for teams, your team members get direct access to our product experts. Just schedule a one-on-one session—up to two a year per member. It’s like having your own Adobe expert right down the hall.
TOP REASONS TO BECOME AN ADOBE CREATIVE CLOUD FOR TEAMS MEMBER Easy to manage. Easy to scale. For one affordable monthly charge, Adobe® Creative Cloud™ for teams provides campus work groups with access to any of the Adobe CS6 applications, along with feature updates and new tools and services as they become available. Other reasons to join Creative Cloud: • Adobe Photoshop® Lightroom® 4 software • Adobe Muse™ and Adobe Edge tools and services • Collaboration tools and 100GB of online storage, per seat • Low cost of entry to all Creative Suite® 6 components • Administrator console helps you easily manage and scale your investment • Budget predictability for the entire school year • Easier procurement and license management Creative Cloud for teams is appropriate for higher education customers with small workgroups on campus, such as marketing, administrative offices, athletics and other departments that are not deploying Creative Cloud for teams in labs or classrooms. In addition, Creative Cloud for teams does not meet federal privacy or data protection requirements stipulated by Children’s Online Privacy Protection Act (COPPA), Children’s Internet Protection Act (CIPA), and Family Educational Rights and Privacy Act (FERPA).
Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com
Adobe, the Adobe logo, Acrobat, Adobe Muse, Creative Cloud, the Creative Cloud logo, Creative Suite, Lightroom, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
© 2013 Adobe Systems Incorporated. All rights reserved. 02/13
Adobe creative tools & licensing options for institutions A guide to choosing Adobe products and purchase options.
Adobe® Creative Cloud™ for teams Ideal for institutions that want to: • Download and use any Adobe professional creative tool, including Adobe Creative Suite®, Adobe Muse,™ Lightroom, Edge Tools & Services, and more • Benefit from always up-to-date software • Access new tools and features from Adobe as soon as they are available • Share content easily with colleagues inside and outside your organization • Take advantage of predictable budgeting • Experience a lower cost of entry • Simplify compliance management
Traditional Creative Suite products and licensing Ideal for organizations that want: • Specific and finite Adobe software products • A choice of licensing programs and payment options • Perpetual ownership of the license(s) • Ability to treat their software purchases as a capital expense and depreciate costs over time • To deploy and use Creative Suite in a lab or classroom
Common questions Creative Cloud for teams
Traditional CS6 licensing
Do I need to be connected to the Internet all the time?
Which versions can I upgrade from?
No, the applications install on your local hard drive and function the same as the desktop versions. Syncing to the cloud is optional.*
All future innovation, upgrades, and updates will be delivered via Creative Cloud. Consider Creative Cloud to avoid worrying about upgrades.
Will the Creative Cloud applications be slower than regular desktop versions?
Will I get updates when new versions are released?
Not at all. Because Creative Cloud applications are installed locally, you’ll still enjoy all the performance of CS, with features such as 64-bit support in Adobe Photoshop,® Illustrator,® Adobe Premiere® Pro, and After Effects® and Adobe Mercury performance. Will I be forced to move to new versions when released? Although all updates are made available to you immediately and are included for the term of your membership, you can install the new versions on your own schedule.
All future innovation and upgrades will be delivered via Creative Cloud where new tools and features are included with the cost of your subscription and are available as soon as they are released. Security is very important to our organization. Aren’t traditional desktop versions more secure? All CS6 applications for both traditional licensing and Creative Cloud install and run on the desktop. So, desktop software security is not a factor in choosing between Creative Cloud and Creative Suite.
Creative Cloud for teams
Creative Cloud for individuals
Is the membership associated with an individual?
No
Yes
Can the membership be transferred to another user?
Yes
No
Does the membership stay with the organization if an employee or team member leaves?
Yes
No
Is the software managed centrally?
Yes
No
Does membership include workgroup collaboration tools?
Yes
No
How many memberships are issued?
One per organization
One per user
What are the purchasing options?
Available through the Adobe VIP program
Credit card only
Differences between types of Creative Cloud membership
Product offering matrix Creative Cloud for teams
Creative Cloud for individuals
CS6 Design & Web Premium
x
x
x
Adobe Illustrator CS6
x
x
x
x
Adobe InDesign® CS6
x
x
x
x
x
x
x
x
Adobe Acrobat XI Pro
x
x
Adobe Flash® Professional CS6
x
x
Adobe Photoshop CS6 Extended Adobe Photoshop CS6
CS6 Design Standard
CS6 Production Premium
CS6 Master Collection
x
x
x
x
x
Adobe Acrobat® X Pro
x
x
x
Adobe Flash Builder® 4.6 Premium
x
x
Adobe Dreamweaver® CS6
x
x
x
Adobe Fireworks® CS6
x
x
x
Adobe Premiere Pro CS6
x
x
x
x
Adobe Prelude™ CS6
x
x
x
x
Adobe SpeedGrade™ CS6
x
x
x
x
Adobe After Effects CS6
x
x
x
x
Adobe Audition® CS6
x
x
x
x
Adobe Encore® CS6
x
x
x
x
Adobe Bridge CS6
x
x
x
x
x
x
x
x
x
x
Adobe Media Encoder CS6
x
x
Adobe Photoshop Lightroom®
x
x
Adobe Edge Tools & Services
x
x
Adobe Muse™
x
x
Unlimited publishing to iPad with Adobe Digital Publishing Suite, Single Edition
x
x
Website hosting with Adobe Business Catalyst®
x
x
100GB/user
20GB
Storage Workgroup features
x
Adobe Expert Services
x
New features, upgrades, and services as soon as they are available at no extra cost
x
Membership management tools
x
x x x
x
Purchasing options Creative Cloud for teams
CS6 Design Standard, CS6 Design & Web Premium, CS6 Production Premium, CS6 Master Collection
Value Incentive Plan
Traditional licenses
Customer value • Simple sign-up process with no minimum entry level or minimum level to maintain • Administrator console that provides easy seat management • No membership renewal fees • Anniversary date established for co-termination
TLP Volume program benefits in a single transaction without membership requirements
1+ Users
1+ Users
CLP Significant savings on high-volume purchases throughout a two-year membership period
5+ Users
* Internet connection required. Syncing functionality requires a separate download and agreement to additional terms. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy (see www.adobe.com/go/terms). The applications and online services are not available in all countries or languages, may require user registration and may be subject to change or discontinuation without notice. Additional fees or membership charges may apply.
Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com
Adobe, the Adobe logo, Acrobat, Adobe Audition, Adobe Muse, Adobe Premiere, After Effects, BusinessCatalyst, Creative Cloud, Creative Suite, Dreamweaver, Encore, Fireworks, Flash, Flash Builder, Illustrator, InDesign, Lightroom, Photoshop, Prelude, and SpeedGrade are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2013 Adobe Systems Incorporated. All rights reserved. Printed in the USA.
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Adobe® Creative Cloud,™ now built for education Creative Cloud for teams delivers the ultimate set of creative tools with the features that you need. You get the entire collection of Adobe Creative Suite® 6 software tools and exclusive updates, along with lots of team-specific features that make working together— and managing licenses—easier than ever. All at one affordable price. Top benefits • Get the world’s best tools—Access all the new Adobe Creative Suite 6* desktop applications you want, plus a host of additional tools and services—Adobe Muse,™ Acrobat® XI, Photoshop® Lightroom® 4, and Adobe Edge tools and services, and more. Creative Cloud gives your small work groups on campus** the right creative tools the moment they need it. Use our expert support services to make team members even more successful. • Collaborate with your team—Share widely, collaborate privately. Share files with colleagues both inside and outside your organization. Use up to 100GB of cloud-based storage and device syncing capabilities to share projects anywhere, anytime. • Publish apps and websites—Explore new outlets for your content with the publishing services included with Creative Cloud for teams. Create and host websites, deliver stunning digital apps to the iPad, and more. • Centralize administration—Easily manage and scale your team’s software with centralized purchasing and license management tools. You and your designated administrators can quickly add, assign, or transfer seats and track usage by team members. • Stay up to date—Get updates upon release, as well as new features and services as they become available.
Available through the Value Incentive Plan Creative Cloud for teams is sold through the Value Incentive Plan (VIP). VIP is a subscription-based licensing program designed for institutions of all sizes. With a VIP membership, no minimum license purchase is required. Management is easy. Deployment is immediate. And compliance is automatic. Ask your reseller for details on signing up.
What is in Creative Cloud for teams? USE
Creative Cloud for teams
CS6 Design and Web Premium
CS6 Design Standard
CS6 Production Premium
CS6 Master Collection
Adobe Photoshop CS6 Extended
Edit and composite images, use 3D tools, edit video, and perform advanced image analysis
x
x
STD
x
x
Adobe Illustrator® CS6
Create vector-based graphics for print, web, video, and mobile
x
x
x
x
x
Adobe InDesign® CS6
Design professional layouts for print and digital publishing
x
x
x
Adobe Acrobat XI Pro
Create, protect, sign, collaborate on, and print PDF documents
x
Adobe Acrobat X Pro
Create, protect, sign, collaborate on, and print PDF documents
x
x
Adobe Dreamweaver® CS6
Design, develop, and maintain standardsbased websites and applications
x
x
Adobe Flash® Professional CS6
Create rich interactive content across varied platforms and devices
x
x
Adobe Flash® Builder® 4.6 Premium Edition
Build exceptional applications for iOS, Android,™ and BlackBerry® using a single codebase
x
x
Adobe Fireworks® CS6
Rapidly prototype websites and applications, and optimize web graphics
x
x
Adobe Premiere® Pro CS6
Edit video with high-performance, industry-leading editing suite
x
x
x
Adobe After Effects® CS6
Create industry-standard motion graphics and visual effects
x
x
x
Adobe Audition® CS6
Create, edit, and enhance audio for broadcast, video, and film
x
x
x
Adobe SpeedGrade™ CS6
Manipulate light and color in video footage
x
x
x
Adobe Prelude™ CS6
Streamline the import and logging of video, from any video format
x
x
x
Adobe Encore® CS6
Author DVDs, Blu-ray discs, and web DVDs
x
x
x
Adobe Photoshop Lightroom 4
Organize, edit, and produce digital photography
x
Adobe Muse
Design and publish HTML websites without writing code
x
Adobe Edge
Optimize the look and performance of websites
x
Collaboration tools
Collaborate with colleagues inside or outside your organization, keeping files private or sharing at will
x
Services
Access to Business Catalyst® and Typekit® and Digital Publishing Suite Single Edition
x
Centralized administration
Centralized purchase and license management tools to manage and scale your software investment
x
Storage
100GB cloud-based storage per user
x
Expert services
Direct access to Adobe product experts—two one-on-one sessions per user per year
x
CREATIVE CLOUD
VIDEO AND AUDIO TOOLS
WEB TOOLS
DESIGN TOOLS
PRODUCT
x
x
x x
x
x
CREATIVE CLOUD FOR TEAMS EXCLUSIVE
*Internet connection required. Syncing functionality requires a separate download and agreement to additional terms. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy (see www.adobe.com/go/terms). The applications and online services are not available in all countries or languages, may require user registration, and may be subject to change or discontinuation without notice. Additional fees or membership charges may apply.
Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com
**Creative Cloud for teams is appropriate for small work groups on campus, such as marketing, administrative offices, athletics and other departments that are not deploying Creative Cloud for teams in labs or classrooms. In addition, Creative Cloud for teams does not meet federal privacy or data protection requirements stipulated by Children’s Online Privacy Protection Act (COPPA), Children’s Internet Protection Act (CIPA), and Family Educational Rights and Privacy Act (FERPA). Adobe, the Adobe logo, Acrobat, Adobe Audition, Adobe Muse, Adobe Premiere, After Effects, BusinessCatalyst, Creative Cloud, the Creative Cloud logo, Creative Suite, Dreamweaver, Encore, Fireworks, Flash, Flash Builder, InDesign, Illustrator, Lightroom, Photoshop, Prelude, SpeedGrade, and Typekit are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Android is a trademark of Google Inc. The Trademark BlackBerry is owned by Research In Motion Limited and is registered in the United States and may be pending or registered in other countries. All other trademarks are the property of their respective owners. © 2013 Adobe Systems Incorporated. All rights reserved. Printed in the USA. 02/13
