Transcript
Steinberg Cubasis VST 5 New Product Guide October 2003
New Product Guide
Product Name Tagline
“THE ULTIMATE MUSIC STUDIO FOR YOUR PC”
Positioning Statement
“Coming from the professional edge of computer music production, Steinberg offers with CUBASIS VST 5.0 the perfect entry-level sequencer for the musically interested. CUBASIS VST 5.0 is the little brother of Steinberg’s famous CUBASE and offers professional solutions for a reasonable price. In its 5th generation CUBASIS VST offers everything creative people need and is the ideal tool for everyone that grew out of the Magix Music Maker age.”
Product Summary
With Cubasis VST, you can turn your PC into the ultimate music studio with professional possibilities: Up to 48 audio channels (Wave and MP3) and 64 MIDI tracks, a professional mixer with real-time effects and a great variety of virtual instruments leave nothing to be desired. Compose songs, edit sounds, print your scores and burn your own CD with surround sound. With Voice Detective, you can even input MIDI notes by singing! Cubasis VST 5.0 comes with new professional effects such as a 4 band EQ with graphical editing and VST Dynamics (Compressor, Limiter, Noise Gate) and innovative virtual instruments such as a StagePiano, a Drawbar Organ and a perfect historic analogue synth emulation, the Model-E. Cubasis VST is the perfect tool for making your music. •
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Steinberg Cubasis VST 5 – New Product Guide V. 1.0
CREATIVITY The perfect software from composing your tunes to burning them onto CD. JAM SESSION Make music straight away - the great variety of virtual instruments includes drums, acoustic and electric guitars, synths and more. EASY EDITING Quickly arrange tracks, loops and samples the way you want. MIX MASTER The 48 audio and 64 MIDI channels give you all the 2 of 8
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Steinberg Cubasis VST 5 – New Product Guide V. 1.0
recording capacity you need. PROFESSIONAL EFFECTS Add real-time effects to spice up your recording—there are over 35 to pick from. MUSIC VIDEOS Create your own music videos using the included video editing software Pinnacle Studio 8 SE. GO PUBLIC Master and burn your own audio CDs, even print out CD covers and labels.
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Competitive Comparison Summary Company Product Name
Steinberg CUBASIS VST € 99,99 Europe www.pinnaclesys.com Retail/Internet/Direct
Magix Music Studio deluxe 2003 € 69,99 Europe www.magix.net Retail/Internet/Direct
Price Countries sold URL How sold Features audio channels (Wave and MP3) & MIDI tracks mixer & real-time effects virtual instruments Voice Detective: Input notes by using your voice 24 bit / 96 kHz support Surround sound An interactive tutorial Video software Sound editing, Mastering and CD-R software Bonus samples & songs AUDIO and MIDI tracks in one application
€ 39,99 Europe www.ejay.com Retail/Internet/Direct
48 / 64
64 / 2000
48 / 0
yes yes yes
yes yes no
yes yes no
yes yes yes yes yes
yes yes movie internal video track yes
no no no internal video track no
yes yes
yes no
yes no MIDI
Target Customers
eJay Dance eJay 5
>> The musically interested with a PC looking for a professional yet easy solution Everyone who wants to do and record music on a PC is our primary target group. Mostly male, 14-35 years old, they are looking for an easy-to-use solution with a professional touch. Cubasis is their entry into the professional world of Steinberg, they have often already heard about the brand and about the big product. These users may have started with competing audio only sequencers, but now grew out of their “Music Maker age”.
>> Musical prosumers, hobby musicians People who simply do not require the full feature set of the big version are perfectly ok with CUBASIS VST. The price is a lot more attractive and the capabilities still offer everything that is needed for full professional recording sessions Cubasis VST 5 addresses our installed base customer who “wants to create better songs” by giving that user new tools, new effects and new instruments. Nonmusicians will be covered by the new additional content, that gets you started without the need for musical details.
Steinberg Cubasis VST 5 – New Product Guide V. 1.0
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Product Facts/Comparison
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Steinberg Cubasis VST 5 – New Product Guide V. 1.0
48 audio channels (Wave and MP3) & 64 MIDI tracks Professional mixer & more than 35 professional real-time effects (NEW: DeEsser, Amp-/SpeakerSimulation, VSTDynamics – incl. Compressor, Limiter, Noise Gate-, Subbass Synthesizer, Filter) 13 virtual instruments (several synthesizers, a drum machine, virtual guitars and a singing monk, NEW: Model-E synth, StagePiano, Drawbar Organ) Voice Detective: Input notes by using your voice 24 bit / 96 kHz support Professional 4 band EQ with graphical editing NEW Surround sound Integrated LoudMax for professional mastering NEW Time Stretch tool directly in arrangement - NEW More effect and instruments slots - NEW MIDI Groove Control (incl. presets) - NEW An interactive tutorial Sound editing, Mastering and CD-R software WaveLab Lite 2.5 and Master Unit 2 Bonus CDs with samples & songs – MORE Includes Video Software Studio 8 LE - NEW
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Model-E A milestone in music history - fat analogue synth basses
Easy Guitar Authentic electric guitar riffs and acoustic guitar strumming
Drawbar Organ Born to be wild: The perfect rock organ
Stage Piano Legendary funky E-Piano
Brother Gregory Cult: The singing monk
Steinberg Cubasis VST 5 – New Product Guide V. 1.0
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Key Features & Benefits Feature
Benefit
UP TO 48 AUDIO & 64 MIDI CHANNELS
CUBASIS VST offers everything you need for a professional production. The amount of tracks and channels is more than sufficient for any user.
OVER 30 PROFESSIONAL EFFECTS & 10 VIRTUAL INSTRUMENTS
A whole armada of professional virtual instruments and effect processors are included with CUBASIS VST. The range includes classic analog synth emulations (incl. 303 type and the historic analogue synth emulation Model-E), a drum machine, virtual electric and acoustic guitars, echo-, reverb-, flanger-, phaser- and filter-effects, professional EQs and Dynamics, a unique virtual singing monk (!) and more! There’s no more cheesy MIDI-type sounds as in the early stages of computer music.
SURROUND SOUND
If you wish to have the unique feeling of surround sound rumbling in your living room – just try the surround module. CUBASIS VST’s Surrounder perfectly emulates the movie feeling of huge cinemas.
MASTERING & CD-R SOFTWARE
For professional results a small version of Steinberg’s famous WaveLab for mastering purposes plus a CDR software is included. The mastering tools ensure that your songs have enough punch and compression to stand against your favourite artists’ songs.
INCLUDES 2 BONUS CDs: SAMPLES, SONGS & MORE
To get you started right away CUBASIS VST includes two CDs full of samples and songs. These can be used freely for your own compositions – let yourself be inspired.
Key Messages
- perfect music production software for first-time buyers - cross-platform compatible - best value for money available today - includes a powerful version of Popel - includes five full-featured VST Instruments - professional 24-bit/96 kHz audio quality - fully upgradeable - attractive savings on full product when upgrading
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Pricing/Components
4 CDs (Main, 2 Sample CDs, Video Editing), 1 printed manual “Quick Start”, cardboard box modeled after a typical equipment flightcase Suggested Retail Price: 79.00 € incl. VAT) (Educational pricing available)
Shipping in November 2003 Upgrade Policy:
Upgrade 4.0 to 5.0
System Requirements
= 19.99 €
- Intel Pentium II 350 or AMD Duron or better - 128 MB RAM (192 MB RAM for Windows 2000/XP) - Windows 98 SE, ME, 2000, XP - MME-, DirectX- or ASIO compatible sound card - SVGA-Grafikkarte (800 x 600 Auflösung bei 16-Bit Farbtiefe, 1024 x 768 empfohlen) - CD-ROM drive - Optional: CD burner, MIDI keyboard and Steinberg USB MIDI interface recommended - Approx. 340 MB free hard drive capacity
FAQ Question Who has the budgets if I want to place ads in my region? Where do I get product support? Where can consumers call? Where can I order marketing material? Who pays for the marketing material ?
Steinberg Cubasis VST 5 – New Product Guide V. 1.0
Answer Art is supplied by EMS, ad budgets are regional Support for all language versions will be handled by the Pinnacle European Service Center just as all regular Pinnacle products Can be ordered at Hamburg (mailto:
[email protected]) with SAP numbers provided by Thorsten Steen All marketing material budgets are regional
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