Transcript
Demo Room
Hyatt Grand Champions Resort
Tuesday 4:00 - 8:00 PM Wednesday 8:30 AM - 7:30 PM Thursday 8:30 AM - 4:00 PM
HPA Tech Retreat 2012 Demo Room Hours: Tuesday February 14 4:00 PM – 8:00 PM Demo Room Open Cocktail Reception, All Attendees 5:00 PM – 7:00 PM Wednesday February 15 8:30 AM – 7:30 PM Demo Room Open Cash Bar Open in Demo Room 6:00 PM – 7:30 PM Thursday February 16 8:30 AM – 4:00 PM Demo Room Open
GIC
DVS
Belden
Belden
TVLogic
TVLogic
Codex Digital
Colorfront
Cache-A
AVID
AmberFin CineCert
Cinepost production
EMC Isilon
Grass Valley
5th Kind
Sony
JVC
Dolby
Magic Lantern JVC
JVC
Crossroads
Sony OLED
Dark Space Demos (Sponsored)
Nativ Limited Cloud Sigma OmniTek Group One Junger Audio
Cube Vision Sample Digital THX THX
VidyoCast
Cobalt Digital NetApp Fujifilm Pixspan Quantel Rourke Data Tessive Prostor
DataDirect Networks FilmLight
Light Iron Light Iron
C360 Live
SoliDDD SoliDDD Lightcraft Lightcraft 1 Beyond
HPA
Sony
Panasonic Panasonic
Xytech Systems
Barco
Venera
Qube Cinema
SpectraCal Technologies
Tektronix
Psitech
Michael Smith
Elemental Technologies
Pixel Power
Ciphertex
MTI Film
Digital Rapids
Nexidia
HPA
Ensemble Designs
Image Essence
Canon
Snell
intoPIX
AVID
Main Entrance
HPA Tech Retreat 2012 Demo Room Descriptions Company: 1 Beyond, Inc. Email:
[email protected]
Contact: Terry Culen Telephone: 617-591-2200 x111
1. Modular-scalable Event Recording system for synchronized recording from up to 55 HD/3G camera sources for up to 40 hours contiguous recording. • Single-click start/stop record from Console station with picon view of 55 incoming signals and replay screens. • LiveReplay and editing capability (Adobe, Avid, Apple) during record. • Automated write to LTO5 tape while recording. • Direct to Edit Recording Formats including DNxHD to 220, AVC-Intra, DVC Pro, DV 100, Uncompressed with up to 1.5 GB/s disk bandwidth • Systems available – o Portable battery operated, o 1U with LTO-5 for 1-4 HD-SDI cameras, o 3U with dual LTO-5 for 1-4 HD-SDI cameras. This technology was developed for a large client (NASA - to record 36-hour launch sequence from 44 cameras aimed at new Taurus II rocket) but is now being made available for general sale. 2. Archiving / Recording to LTO5 tape with several products for Production to Post. • Advanced workflow improvements for file-based recording to LTO5. • New LTO5 NetDrive™ that works stand alone or on Network accessible to all users • An optional module with sw make the NetDrive into our FlexVTR for moving legacy tapes to LTO5 when not being used for file based backup. • SRDeck replacement based on LTO5 technology. 3. First Portable self-contained full Color / Dailies system uses DeVinchi Resolve, Red CineX, Scratch and others.
Company: 5th Kind Email:
[email protected]
Contact: Robert Crotty Telephone: 310-961-2917
5th Kind™ (previously OTC Productions) is an award-winning, industry leader in entertainment production asset management software. 5th Kind’s CORE software facilitates and automates secure, collaborative, online review, distribution and archiving of production assets within a centralized, on-site or in-the-cloud system. The CORE software platform has provided production asset management solutions for over 25 major studio productions, and Marvel Studios has standardized their workflows and archive management on 5th Kind. 5th Kind’s unique approach addresses the creative workflow in conjunction with the asset management challenge. Developed and tested in the crucible of studio feature film production, CORE was designed to meet the specific needs of dispersed production and marketing teams that require security and access defined at the user and asset level. Additionally, it’s ability to integrate camera workflows, dailies, meta data management and automatic transcoding and distribution of deliverables to production departments is what sets it apart from individual point solutions. www.5thKind.com The 5th Kind Demo will highlight meta data and workflow management across the full production lifecycle, featuring: • VIEW – Desktop & Mobile interface for secure viewing. File format agnostic with automated hi-speed transcoding and file conversion to create multi-format proxies • ORGANIZE – Meta Data Management with Automated File Ingestion based on naming convention, folder convention or meta data files. Includes Hierarchical Tagging to create unlimited relationships, connecting data and assets • TRACK – Logging & Reporting of all user and asset actions, including automated camera reports for on-set tracking • SECURE – On-the-fly Watermarking, Access Controls & a secure, encrypted platform ensure absolute content protection • COLLABORATE – Frame specific comments, visual & audio annotations and Instant Messenger allow for real-time collaboration directly through the system interface • DISTRIBUTE – Automated Package Sharing and S/FTP, Aspera & Signiant transfers with Burn-in Watermarking • INTEGRATION HUB – Automate Workflows with systems such as Codex, Colorfront, SciptE, Q-Take & LightCraft • VFX WORKFLOWS – On-set Data Wrangler for iPad, VFX Shot, Plate & Element Tracking, Task & Workflow Management Page 1 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: AmberFin Email:
[email protected]
Contact: Geoff Bowen Telephone: 818 768 8948
Amberfin iCR IMF and MXF Media Factory Creation and QC of HD and SD IMF wrapped Master Assets Conversion of existing MXF AS-02 Assets into IMF Asset packages Creation of downstream deliverables from IMF and MXF AS-02 Master Asset packages Manual and automated QC tools assist in ensuring quality & accuracy is being delivered by all automated processes.
Company: Avid Email:
Contact: Telephone: 818 557 2520
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools, Interplay®, ISIS®, VENUE, Sibelius®, System 5, and Avid® Studio. At this year's HPA Tech Retreat, Avid is proud to be showing Media Composer 6 and all new workflows with RED Epic and HDCAM-SR Codec via Avid AMA, as well as new technology for 3D workflows. For more information about Avid solutions and services, visit www.avid.com.
Page 2 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Barco Email:
[email protected]
Contact: Goran Stojmenovik Telephone: +32475980386
DP4K-P, dedicated 4K projector for Post-Production. At HPA we will give an introduction of a 4K projector dedicated for post-production. The actual projector won't be shown, rather the new and unique features will be presented. The main differences to a standard Barco 4K (cinema) projector are: • 4x 3Gb/s HD-SDI inputs, supporting Level A and Level B signals; • High contrast (2500:1) aided by a new high-contrast lens; • Color gamut, white point, brightness and color uniformity specifications according to SMPTE specs for Review Room projectors; • Wide Color Gamut filter enabling different color spaces (DCI, Rec.709, up to P7). Next to the optical and input capabilities, the input board in combination with Barco Communicator software, offers unique additional functionality such as: • Different 3D color gamut calibration files per eye; • Image composition of 2 inputs (side by side; vertical/horizontal/diagonal split with freely moveable split line; checkerbox); • Configurable bit analysis of input signals (showing R/G/B components; showing only Most Significant Bits to visualize truncation errors, magnifying the content of Least Significant Bits); • HFR v.s. normal frame rate: frame dropping of HFR signals to show them at normal frame rate.
Company: Barco Email:
[email protected]
Contact: Brian Claypool Telephone: +1 415 328 0826
Sponsor
The introduction of digital projection in cinema theatres has spurred a revival in 3D movies. In contrast to this revolution of the visual experience, cinema audio has been evolving very slowly. In fact, other than adding a few more speakers to surround the audience with sound, the past 20 years have brought forth no significant innovations that make the aural experience as life-like and immersive as 3D imagery … until now. Auro-3D provides the immersive 3D sound while being backwards compatible with existing standards. There is no “chicken & egg” problem, which has blocked the introduction of similar new technologies in the past. The master mix is first artistically created in 11.1 for the main release into theaters. Next, the 11.1 mix is folded into a 5.1 release mix in a quick, but artistically supervised, mix-down session. Then, this 5.1 master is encoded with the Auro-3D (11.1) channel information to create the final 5.1 PCM (uncompressed audio) master used in distribution and, potentially, in all other downstream formats. How does it work? It is generally accepted that the dynamic range of a final mix master for end-users does not have to be more than 20-bit (= a dynamic range of about 120 dB). In fact, the dynamic range of mastered sound (re)production will rarely exceed 96 dB (slightly more than the dynamic range of a 16-bit compact disc). This is not the case during the workflow (before the final master is made), where it is still important to have 24 bits providing enough headroom for mixing without any compromise. But as soon as the final mix is made, 20-bit PCM masters do have uncompromised perfect audio quality. Auro3D makes intelligent use of this available headroom to package the extra height information. We will show an interactive demo of an Auro3D setup, allowing the attendees to hear and play around with the configuration.
Page 3 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Belden Email:
[email protected]
Contact: Steve Lampen Telephone: 415-531-4668 cell
Belden will be showing three things at the 2012 HPA Tech Retreat. First will be our Brilliance fiber connectors. They go on in five seconds, require no glue, no heat, and only minimal fiber preparation. We will have them on hand to allow attendees to install one and test it to be sure it is working. And if the connection is bad, this fiber connector can be taken apart and repeated up to five times! Our second demo will be our new HD BNC connectors. These are one piece compression connectors which can be put on very quickly (a few seconds). On Belden 1694A cable they have a pull strength of 110 lbs (virtually impossible to pull off) and yet the return loss on this connector is better than the Belden cable it attaches to. Our third demo is truly revolutionary. We will be showing a new AVB switch from Hirschmann (a Belden brand). AVB is a re-write of IEEE 802.1, the Ethernet standard, allowing audio and video to be carried on Ethernet, with very low latency and timed bit streams. The demo will show two audio sources with the AVB turned on or off (and headphone to listen to). Alignment of audio bit streams is now part of the switch and does not require any other outboard device.
Company: C360 Technologies, Inc. Email:
[email protected]
Contact: Evan Wimer Telephone: 412-523-3555
View C360's "live" 360-degree video and object tracking technology. The C360 technology debuted this past summer with Turner Sports on NASCAR's TNT Race Buddy and provided fans a first-of-it's-kind interactive experience. C360 provides unlimited online viewers (all at the same time) the ability to independently pan/tilt/zoom it's cameras during live events. With an average online viewership time of 69-minutes during NASCAR events, you'll quickly see why C360 is a game-changing technology for broadcasters, fans and advertisers alike! While learning more about C360's video technology at the 2012 HPA Tech Retreat in the demo room be sure to see how C360 is about to inject "live" object tracking to it's "live" 360° technology. In real-time, unlimited viewers will be able to select objects carrying C360's chip technology and automatically track those objects. Each viewer will select as many objects as they wish that carry C360's chips at one time and view them as individual video streams! Page 4 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Cache-A Corporation Email:
[email protected]
Contact: Tom Goldberg Telephone: 303 517 7818
Power-‐Cache Archive Server and Library n n n n n n n n
Power-‐Cache development was completed in November '11, HPA is first showing as a shipping product Power-‐Cache Archive Server networks to mulAple archive sources via 10Gb Ethernet Power-‐Cache can write to up to 4 LTO-‐5 Tape drives simultaneously Power-‐Cache Works with Library drives or Stand-‐alone external drives in any combinaAon Built-‐in RAID provides caching for archive data while the OS and applicaAon runs on a separate SSD Supports both LTFS format and Cache-‐A tar format, user selectable on a tape by tape basis BeSer-‐than LTFS capabiliAes – mulA-‐user, networked, no file naming restricAons, fast bulk restores All standard Cache-‐A advantages: n n n n n n n
Makes it easy for digital media professionals to get their content onto safe secure LTO Self-‐contained, no addiAonal soWware needed and we can support the enAre soluAon over the internet Ideal long-‐term archive for acquisiAon, producAon and post producAon projects Works with asset management soWware such as CatDV to locate content in archive Contains built-‐in Catalog database to track all files on hundreds of 1500GB cartridges in both formats Plug & Play on Ethernet networks -‐ high speed transfers on GbE 80MB/s+, much higher on 10GbE ApplicaAon independent – OS independent -‐ Easy to deploy -‐ No IT professionals needed
Company: Canon Email:
[email protected]
Contact: Tim Smith Telephone: 951-334-9796
Canon U.S.A.,C300 is an all new interchangeable lens digital cinema camera that combines exceptional imaging performance with outstanding mobility and expandability to meet the demanding production needs of today's motion picture industry. The camera, which features a newly developed Super 35 mm-equivalent approximately 8.29-megapixel CMOS sensor, will be available in two models: the EOS C300 Digital Cinema Camera, equipped with an EF lens mount for compatibility with Canon's current diverse lineup of interchangeable EF lenses for EOS single-lens reflex (SLR) cameras and new EF Cinema Lens lineup; and the EOS C300 PL Digital Cinema Camera, with a PL lens mount for use with industry-standard PL lenses. The introduction of the EOS C300/C300 PL coincides with the launch of the Cinema EOS System, marking Canon's fullfledged entry into the digital high-resolution production industry. The new professional digital cinematography system spans the lens, digital cinema camera and digital SLR camera product categories.
Page 5 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: CineCert, LLC Email:
[email protected]
Contact: John Hurst Telephone: +1 (818) 563-1455
CineCert, LLC is presenting a d-cinema Key Delivery Message (KDM) authoring application for small theater circuits, post production facilities, studio screening rooms, etc. It supports management of screen and content information and the generation and delivery of KDMs. We are also providing a preview of our revised mastering products, Wailua and Ki'i, with support for Interoperable Master Format (IMF) authoring. The products feature a rich, Python-based scripting environmrnt that supports development of bespoke solutions for highly integrated D.I. workflows.
Company: CinePostproduction Email:
[email protected]
Contact: Matthias Saulich Telephone: 0049 172 88 69 820
Want to watch your dailies in highest quality? Wherever and whenever you like? Incredible fast, color graded and sound synced? Then COPRA is made for you. The powerful app for iPad, iPhone and iPod touch connects instantly to the COPRA Server and provides you with your latests dailies. All color graded and fully sound synced on set or within hours after wrapping. Use some of the features like • build in annotations • paint function • full QC report • chapter marks support. It connects perfectly seamless with Colorfront OSD and other industry leading dailies color grading tools. It even works locally in an onset Wifi zone so you can wirelessly download your dailies and watch them wherever you are. Interested? Visit our booth here in the demo room or visit us online at www.copra.de.
Page 6 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Ciphertex Email:
[email protected]
Contact: Don McDonell Telephone: 818-773-8989
Ciphertex manufactures storage products that protect your content from theft when it is in transport or just sitting at your editing station. At the HPA Retreat we will be demonstrating our new portable, hardware-encrypted RANGER-AV line of RAID arrays with up to 15TB of storage space running at over 250MB/sec. Portability is provided through the unique Ciphertex handle…something “sneakernetters” have been requesting for years. The encryption is AES 256-bit, the highest level of encryption available and approved by the government for storing classified data. We implement the encryption in hardware so it doesn’t affect the data rate of the device, which means you can actually edit on the RANGER-AV products with multiple streams of any ProRes format, including 2048x1024/60P. RAID levels include 0, 1, 3, 5, 10, JBOD and Large, and the disk drives are hot swappable. RANGER-AV comes standard with a quick eSATA interface that is plug replaceable with USB 3.0 or a combination of USB 2.0 and Firewire 400/800 interface module. Interface modules can be purchased separately from the web site and come complete with the appropriate data cables. As with all Ciphertex products, RANGER-AV comes with free NovaBACKUP software from NovaStor, as well as an eSATA cable. The full Ciphertex offering, along with pricing, can be found on our web site at www.ciphertex.com. Please stop by the Ciphertex stand and see the sleek and stylish design of the RANGER-AV arrays.
Company: CloudSigma Email:
[email protected]
Contact: Yoanna Savova Telephone: +41 (0)44 585 39 07
HPA Tech Retreat CloudSigma Overview CloudSigma is a pure-cloud Infrastructure-as-a-Service (IaaS) provider that offers highly-available, flexible, enterprise-class cloud servers and cloud hosting solutions, both in Europe and the U.S. At the HPA Tech Retreat, CloudSigma will be demoing two of its media industry partners’ platforms powered by their public cloud: Attend and Nativ. Attend’s MediaCloud and Content Ingest Network are designed to help media professionals who work with very large files overcome the resulting long upload, download and transcoding times. Nativ’s MioEverywhere platform helps video content owners get their media to market by automating workflows, centralizing content and measuring impact. Both companies require a very robust supporting infrastructure like that of CloudSigma’s to sustain their applications’ high-performance needs. CloudSigma’s demos will illustrate how their powerful IaaS offering can help companies such as Attend and Nativ meet demanding media industry requirements by providing: • Independent, scalable resource capacity configuration • Freedom of OS and software application restrictions for complete customer flexibility • Low cost optimized networking and free incoming data transfers • Complete data portability without vendor lock-in for easy data deployment and recoverability • 10GigE networking as a standard in the cloud plus private connections at One Wilshire ...and more Page 7 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Cobalt Digital Inc Email:
[email protected]
Contact: Ryan Wallenberg Telephone: 217-344-1243
New Product #1 - Cobalt LMNTS™ Cobalt LMNTS™ (Loudness Manager for N Transport Streams) performs automatic loudness processing across many transport streams. LMNTS™ can operate with diverse audio codecs (MP1L2, DD, DD+, Dolby E, AAC) and performs industry leading AEROMAX loudness management in the PCM domain. LMNTS™ avoids inferior compressed domain loudness processing shortcuts. LMNTS™ works single and multi program streams, and supports all video codecs. AV synchronization is perfectly maintained, as audio data is rewritten in place. Packet timing, PES alignment, PID structure, and stream metadata are all preserved. New Product #2 - SpotCheck™ SpotCheck™ performs total loudness monitoring of the transport stream at the point of emission. The product performs audio decode in the same way consumer equipment would, and provides accurate “as heard at home” measurement of the outbound signal. SpotCheck™ reads the automation as-run list to partition the stream into logical units, allowing each advertisement to be measured independently. As-Run data allows the system to avoid false alarms when network material generates loudness errors. SpotCheck™ reports data via an HTML5 web interface with extensive cross browser support. Total loudness history is kept for 12 months, and reports can be generated covering any time span.
Company: Codex Digital Email:
[email protected]
Contact: Sarah Priestnall Telephone: 323 969 9980
The Codex Vault S series provides a next generation, modular on-‐set solution for backup, review, and dailies production that supports digital cinema cameras made by ARRI, Sony, RED and other industry leaders. It is a standalone solution requiring no external drives or processing. It has its own internal processor and works with Codex 1TB Transfer Drives for automatic back up of camera original data. It provides a single, standardized workflow regardless of the camera with a simple user interface that anyone can use. It also has the capability to produce deliverables in all formats required for dailies review, post production and archive. It comes in four versions -‐ the Codex Vault S Process (process only), the Codex Vault S Process + Storage (process plus 8TB internal storage), the Codex Vault S Process + Archive (process plus archiving to 2 X LTO-‐5) and the Codex Vault S Process + Storage + Archive. All include the ground-‐breaking Codex Virtual File System (VFS).
Page 8 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Colorfront Email:
[email protected]
Contact: Mark Jaszberenyi Telephone: (310) 601-8621
Colorfront On-Set Dailies offers an all-embracing approach to digital dailies workflow, integrating all the necessary tools – including playback and sync, QC, color grading, audio and metadata management – with state of the art color and image science, and generates simultaneous faster-than-real time deliverables in all common file formats. At the 2012 HPA Technology Retreat, Colorfront showcases On-Set Dailies 2012 Winter Release, introducing real-time 4K display of dailies from top digital cinematography cameras, like Sony F65, ARRI Alexa, and RED Epic. Reviewing 3K, 4K, 5K RAW material played in final 4K quality on a compact, cart based solution allows On-Set Dailies to provide Cinematographers the ultimate tool to realize their vision, on set, near set, or at their favorite facility, and providing final, post quality dailies instantly to productions.
Company: Crossroads Systems Email:
[email protected]
Contact: Jim Biernacki Telephone: 949-829-1366
Crossroads Systems StrongBox StrongBox is a non-‐proprietary, file-‐based and fully portable storage soluAon for long-‐ term data retenAon. This enterprise-‐ level soluAon leverages Linear Tape File System (LTFS) technology, combining the unparalleled scalability of tape with the speed and accessibility of disk. StrongBox is the industry’s most cost-‐effecAve answer to ever-‐growing data storage requirements, seamlessly scaling for today while future-‐proofing for tomorrow. Come by the Crossroads booth to see a demonstraAon of this network-‐aSached storage soluAon. We’ll demo read/write commands, flexible data management policies, and reporAng tools. See how StrongBox takes your offline data & turns into an online-‐all-‐the-‐Ame, accessible file system. With StrongBox: USB Simplicity meets Enterprise Scalability
Page 9 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Cube Vision Technologies Email:
[email protected]
Contact: Keping Chen Telephone: 408-421-0452
Cube Vision Technologies is an Intellectual Property Development firm focused on the development of video image processing algorithms and FPGA implementations for our worldwide broadcast and professional customer base. As the business models for ASIC-based video processors approach sunset, Cube Vision answers the need with a low cost, future proof solution using commodity FPGA technology that rivals even the best ASIC-based solutions. Customizable cores are available as source or object code for Xilinx or Altera, and include on-site integration support from the principal designer. Cube Vision will be demonstrating the latest version of our award winning De-interlacer and a Scaler IP FPGA cores. De-Interlacer IP Core: • SD (480i/576i) and HD (1080i) • Low angle processing • Film mode 3:2,2:2,5:5,6:4,8:7, etc • Per Pixel Motion adaptive • Mixed mode • 12 or 14 bit, 4:4:4 processing • Low external memory requirements (1 DDR) Scaler IP Core: • Any progressive to any progressive, to 4k and beyond • Dynamic and arbitrary scaling and in/out sizes • 1:1 pixel mapping, 4:4:4 processing • 8 to 16 bit resolution • Programmable filter taps and filter phases • Sharpness controller • Low external memory requirements (1 DDR)
Company: Email:
Page 10 of 33
Contact: Telephone:
HPA Tech Retreat 2012 Demo Room Descriptions Company: DataDirect Networks Email:
[email protected]
Contact: Telephone: 800-837-2298
In 2011, a number of very prominent filmmakers and directors proclaimed their support of a new style of production and a frame rate which is FAR beyond how content have conventionally been shot. The move to 48fps creates challenges for traditional storage technologies that are still struggling with the move towards 3D content just a few years back that doubled the capacity and performance expectation. This move towards 48fps or even 60fps yet again increases the performance and capacity requirements for a storage subsystem. DDN will be demonstrating an SFA10K-X storage platform with xSTREAMScaler, which is designed for providing simultaneous access to multiple high bandwidth streams for enabling content rich shared workflows. SFA10K-X delivers 15GB/s of performance and scales to multiple PB's under same namespace with more IOPS and bandwidth to handle mixed and random seeks. The SFA10K-X is novel because it's the only storage system that can provide Real-Time access to streams at this much bandwidth with shared access. Low latency access with high IOPS provides the seek times necessary to access frames in time from multiple content creation tools. Whether increasing a parallel workflow or accessing different scenes at the same time (3D, multicam etc.), low latency is critical to the creative process. Producing bandwidth isn’t enough in a production environment. As CPU processing has increased in scale, disk storage has not kept pace. To take advantage of today’s faster workstations and higher video bitrates and frame rates, the digital film making process requires a storage solution built to harness and aggregate disk technologies to meet today’s demands for high resolution digital content with real life motion using higher frame rates. These high frame rate workflows are so latency sensitive, that a dropped frame or a jitter during recording requires a complete restart of the process – making latencies not inconveniences, but disasters. The SFA’s parallel, massive backplane will make this next generation of workflow, the standard.
Company: Digital Rapids Email:
[email protected]
Contact: Darren Gallipeau Telephone: 905-946-9666 ext. 157
Digital Rapids Kayak is a patent-pending new dynamic workflow platform. Kayak provides media organizations and systems integrators with an efficient, cost-saving, modular architecture for dynamic application and workflow design, prototyping and deployment that can easily adapt to changing market requirements. Kayak features a deep, repository-based catalog of technologies, tools and solutions for both media and business-oriented functionality. Using Kayak’s visual Workflow Designer, users combine these elements to design sophisticated processing flows with rich metadata support and adaptive automation that eliminates unnecessary workflow steps, reduces errors and maximizes processing efficiency. Tasks from basic video processing to complex, multi-stage workflows can be quickly implemented. Workflow logic is integrated directly into the processing pipeline, continuously analyzing content on a frame-byframe or sample-by-sample basis and adapting processing based on the attributes of individual samples, changing metadata or results of analytical processes. Kayak also features a rich, multi-language, multi-platform development framework and toolset that allows developers to add to the catalog by creating unlimited new functionality in their preferred programming language in a modular, component-based model. Maximizing deployment and management efficiency, Kayak features a dynamic, component-based deployment model. As workflow blueprints are assigned to host systems, application components are retrieved from the repository at run-time. Components can be updated independently, with the updates automatically deployed upon the components’ next use. The operational costs of software upgrades, maintenance and deployment are minimized. Furthering deployment flexibility, Kayak is seamlessly scalable from on-premises operations to the cloud.
Page 11 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Dolby Laboratories Email:
[email protected]
Contact: Vincent Maza Telephone: 818-815-9100
Dark
Suite
The Dolby® PRM-‐4200 Professional Reference Monitor is the first monitor capable of accurately displaying the full dynamic range, contrast, and color gamut delivered by leading-‐edge digital cameras. It renders true blacks, superb dark detail, and the most precise color accuracy possible. Dolby presents a workflow demonstraAon of high dynamic range monitoring from on-‐the-‐set, to dailies and color grading. Experience the full range of ARRIRAW images displayed on the PRM-‐4200. Learn how the monitor enables high dynamic range color grading. Discover why the Dolby Professional Reference Monitor is the perfect tool for displaying the full, extended dynamic range of the Academy Color Encoding (ACES) workflow. DemonstraAons in partnership with ARRI and Image Systems.
Company: DVS Digital Video, Inc. Email:
[email protected]
Page 12 of 33
Contact: Erik Balladares Telephone: 818-846-3600
HPA Tech Retreat 2012 Demo Room Descriptions Company: Elemental Technologies Email:
[email protected]
Contact: Dwayne Brady Telephone: (503) 222-3212
Demonstration Summary Elemental Server, the fastest file-to-file transcoder in the industry, is adding support for J2K processing. Demonstration highlights include transcoding of J2K to ProRes as well as J2K to UVVU. About Elemental Server • Unprecedented price/performance • Engineered for simple workflow integration • Reliable, high-performance scalability • Premium video quality encoding
About Elemental Technologies Elemental Technologies is the leading supplier of video solutions for multiscreen content delivery. The company’s award-winning products help content programmers and service providers bring video to any screen, at any time—all at once. Top media and entertainment companies around the world, including Comcast, Disney and HBO, rely on solutions from Elemental to power next-generation video services. The company partners with leading technology companies (Adobe, Apple, Microsoft, NVIDIA, Intel and others) to enhance its product suite for video delivery to any IP connected viewing device. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.
Company: EMC - Isilon Storage Division Email:
[email protected]
Contact: Jeff Grassinger Telephone: 206-315-7598
Object Storage Systems and Cloud Media Platforms Object-based storage systems are becoming highly popular due to the widespread adoption of Web 2.0 applications. These applications require scalability to the tune of billions of objects and high performance is critical to the rapid search for these objects.. This demo/session will demonstrate media cloud and data center use cases for object and file storage systems capable of storing billions of objects within a single scale-out storage cluster. Object Storage Systems and Cloud Media Platforms Object-based storage systems are becoming highly popular due to the widespread adoption of Web 2.0 applications. These applications require scalability to the tune of billions of objects and high performance is critical to the rapid search for these objects.. This demo/session will demonstrate media cloud and data center use cases for object and file storage systems capable of storing billions of objects within a single scale-out storage cluster.
Page 13 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Ensemble Designs Email:
[email protected]
Contact: Robert Nunez Telephone: 530-478-8333
Come see this new router , from Ensemble Designs , utilizing new technology in the following ways: 1) The customer chooses the number of inputs and outputs and configures it to the particular size needed. i.e. 8x2, 13x7, 26x4, etc. Traditional routers are limited as they are constrained to square configurations such as 8x8, 64x64 or 256x256. 2) iPad control is provided for configuration, monitoring and doing takes. This revolutionary control surface brings flexibility to the TV and post engineer. 3) Real time thumbnail LCD display shows the source in the router. Indicators for synchronicity, timing, audio and AFD, too. 4) Clean Switch option provides full frame synchronization so it can switch cleanly between asynchronous sources and it can be used for master control and bypass. (Other routers don't have a clean switch or only have a line sync.) The Avenue modular digital video router is the most flexible, technologically advanced small router available today. It’s ideal for QC monitoring, master control bypass switching, ENG trucks, edit suites, and a host of other applications. Ease of expansion, user-definable input/output port geometry, exclusive video thumbnails, built-in test signal generation, and optional clean and quiet switching on multiple outputs make it perfect for high-end post broadcast applications.
Company: FilmLight Email:
[email protected]
Contact: Craig Risebury Telephone: 323 785 1630
Flux FilmLight will demo a new type of media management platform, specifically addressing the needs of post production. It combines the open architecture of a general purpose high performance filesystem with an equally open sequence-aware database. This provides instant access to a wide range of standard and custom metadata, from standard file attributes via timecode, ISO settings to complex content-based identifiers. A sophisticated visual browser allows the constructions of sets of images, sequences and lists of sequences with specific properties like timecode ranges, resolutions or names. Set operators like union, intersect, except can be used to manage terabyte-scale content in an instant. A command line interpreter gives the ability to construct complex automated data management and workflow tasks, like selective archiving and conform-based data migration. Built-in image processing capability can be used to automatically do format conversions, create deliverables and make new versions. Data managed. No wrangling. Final Cut Pro Plugin Baselight Plugin makes Baselight's advanced colour grading functionality accessible within the heart of Apple's Final Cut Pro. Baselight technology works seamlessly in a familiar fashion, right within the FCP timeline. The editor can now grade source media in place and in full context of edits and applied effects. Nuke Plugin Bringing the powerful Baselight grading toolset directly into the VFX pipeline. With a single Baselight Plugin node you can apply several separate grading layers. Each layer has the ability to act either as an overall primary colour correction, or as a secondary correction layer allowing you to restrict the effect to selected parts of the image using bezier shapes, keys and external mattes. Secondary grades work as inside/outside layers where separate grades and filter effects can be applied both 'inside' and 'outside' the matte.
Page 14 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Fujifilm Motion Picture Email:
[email protected]
Contact: Michael Bulbenko Telephone: 323-957-8900
There is a great need for true and accurate color image monitoring on-set with the latest high dynamic range cameras that record in Log. Also, the ability to do an accurate preliminary grade as soon as possible can result in noticeable cost savings for dailies, audience previews and final color. Whereas the new AMPAS IIF workflow is already being implemented at many post houses, the Fujifilm CCBOXX is the only on-set preview/grade product that operates completely inside the ACES color space, and is fully IIF compliant. The CCBOXX allows selection of IDT, RRT and ODT. The CCBOXX's built-in monitor calibration utility of over 4,000 samples also provides for full evaluation and DeltaE readings. We are demonstrating the very user-friendly iPad controller interface that accesses a large set of professional color tools that each individual user can be comfortable with after only about 10 minutes of training. The internal processing pipeline will be discussed. The sophisticated export functionality for post-house implementation with all major color grade systems will be demonstrated.
Company: GIC Email:
[email protected]
Contact: Henry Gu Telephone: 818 836 6554
Digital Video Prime (DVP) is a file based workflow platform. It supports all file type (DPX, TIFF, J2K, etc.), and packaging (IMF, DCP, MXF, QT, AVI, etc.). DVP is a flexible software based system that can be easily customized for new standards and unique workflows. It provides effortless search, organization and transformation of content and metadata for making multiple format video distributions. DVP can be configured for QC, asset tracking, distribution versioning, or any file based processing. DVP-QC is a tool for quality control, previewing, and screening of all file based media. Its video and audio processors accelerate QC workflow and increase accuracy. Automatic analysis tools compare and extract difference between essences. It supports all LUT format and ASC CDL.
Page 15 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Grass Valley Email:
[email protected]
Contact: Eric Dufosse Telephone: +1 (503) 267 9647
STRATUS™ is the next step in the continuing evolution of Grass Valley software for the entertainment, playout, and news markets as well as a unique and exciting new concept in combining production tools, device control, and asset management into a single, highly configurable multitasking user interface. STRATUS works with the K2 Summit™ family of media server and storage products to provide a unified database for all asset management use cases and an expandable foundation for new applications and workflows. The ultra-modern Service Oriented Architecture at the foundation of STRATUS guarantees high-performance and a highly configurable user experience. This software architecture allows the creation of a varied and growing set of functional tools (as service modules), each providing a specific basic function. STRATUS allows these basic building blocks to be used in an almost infinite number of combinations. The demonstration accessible between conferences or on appointment will expose the complete framework thru a remote connection to our demonstration room in Oregon.
Company: Junger Audio (Group 1 distribution) Email:
[email protected]
Contact: Chris Fichera Telephone: 310-927-7788
Junger Audio's soon to be released new algorithm, Spectral Signature, will be featured in the TAP and DAP product line. Spectral Signature uses dynamic eq filters that can analyze and capture the spectral content of an audio program in order to later apply it to another audio program in real time. The program with the "Spectral Signature" applied to it will then have the sonic characteristics of the original sampled program. This technology will be useful for voice over matching, ADR, soundtrack and ambience cohesiveness, historical footage “recreation”, and more. Level Magic loudness processing utilizing Multi-Loop design will also be featured in TAP and DAP. Users can simply choose their appropriate target loudness and the algorithm will only force non-compliant audio to this value. Audio artifacts are avoided through use of both the Multi-Loop design as well as adaptive dynamic time constants. An audio active demonstration of Spectral Signature and stereo Level Magic processing will be displayed. A Loudness Logger will also be available for demo.
Page 16 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Image Essence LLC Email:
[email protected]
Contact: Gary Demos Telephone: (310) 837 2985
Upsize Software Demonstration This demonstration shows upsizing resolution from 1920 x 1080 scenes from the F35 (SCCE) and Viper (CAS) to 2880 x 1620 and to 3840 x 2160. Also shown is upsizing 2880 x 1620 Bayer Pattern scenes from the Arri Alexa to 3840 x 2160. All processing is done in IIF ACES, which is rendered via the latest RRT/ODT system during playback. Using layered decoding, the augmented resolution can be interactively optionally accessed during decoding, with the original resolution (and lower) also interactively available. Upsizing resolution is required for larger presentations. Upsizing resolution therefore typically expands the visual angle of each image pixel region, and thus any noise in the original is expanded in the visual angle that it subtends. Thus, the upsizing software is integrated with noise reduction. Sharpening is also added, although detail above the original image resolution is inherently synthetic. Also, there is a direct relationship between noise and sharpening. The integration of upsizing, sharpening, and noise reduction produces a high quality result as shown by this demonstration.
Company: intoPIX Email:
[email protected]
Contact: Jean-François Nivart Telephone: +32495230008
High Frame rate in production : Compression bitrate discussion With Digital Cinema moving toward High frame rate (60 frames per eye), production workflows need to adapt and to manage almost 3 times the amount of data to process. As a professional compression standard, JPEG 2000 could bring an efficient solution to this issue. The demo and paper consider all the aspects of high frame image compression and approach practical recommendations for profiles and bitrate to adopt at the different stages of the production dataflow
Page 17 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: JVC Professional Products Co. Email:
[email protected]
Contact: Gary Klasmeier Telephone: 513-697-6449
Dark
Suite
DLA-RS65U3D Reference Series 3 D-ILA Chip Video Projector with JVC 4K e-Shift technology. JVC e-Shift technology enables the display of a 3840 X 2160 precision image from any compatible 2D source material with improved local area contrast and detail, minimized aliasing and virtually no pixel structure. JVC e-Shift technology consists of a proprietary processing engine which up-scales the content to a 3840 X 2160 master frame, performs detail and contrast enhancement and develops 2 properly timed 1920 X 1080 sub-frames which are displayed at 120Hz by means of an LC optical device to produce an on-screen resolution of 3840 X 2160. Images displayed exhibit edges of shapes with less aliasing and a more true to life look. Diagonal lines have a smoother texture and improved edge detail. JVC has continued our collaboration with SpectraCal as they have added a guided calibration workflow to the latest version of CalMAN enabling a more efficient color, gamma and gamut adjustment process. The CalMAN software interfaces with the projector, signal generator and calibration probe to streamline the calibration process. Additionally a complete set or pre and post calibration reports can be generated for the operator’s reference. CalMAN supports a variety of test generators and calibration probes. Images from the DLA-RS65U3D are projected on to a Stewart FilmScreen Reflections 170 screen surface. DLA-RS65U3D includes (2) Pair of Active 3D glasses (1) IR Emitter Native Contrast Ratio 120,000:1 3D enabled with real time 2D to 3D converter. THX and ISF Certified with Full Color Management System (CMS) (3) Programmable lens memory positions Convergence Correction to 1/16 pixel increments
Company: JVC Professional Products Co. Email:
[email protected]
Contact: David Walton Telephone: (973) 317-5135
High-Quality and Cost-efficient 2D3D Conversion System 2D Picture
S3D Picture
2D Picture
ROTO Mask
Depth editing 2D3D conversion software with 4 monitors.
Depth Map
Automatic generation of 3D Depth models and Object-wise Emboss
Rotos
Base Depth Map
Depth editing layer-by-layer with less rotos Layer Edited Depth Map
Parallax conversion
S3D Picture
One of the impediments to the wide adoption of 3D has been the limited availability of content. JVC has developed a 2D-3D conversion workstation that significantly reduces the time and labor involved while maintaining high quality conversion. The system consists of proprietary hardware and software that create multiple 3D depth models in complex patterns and scenes, regenerating object emboss information layer-by-layer with less manual rotos. Quality is maintained with pixel-by-pixel transparency settings and a gradation generator to reduce object by object editing. Page 18 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Light Iron Email:
[email protected]
Contact: Michael Cioni Telephone: 323.472.8300
Light Iron will be showcasing the most recent developments in its on-set workflow architecture. Adding to their internationally growing network of on-set “OUTPOST” carts, Light Iron is announcing 4 NEW RELEASES to their product line: • LILY PAD: Compact and rugged on-set color look suite used to create a more efficient collaboration between DPs and DITs Features include: - One of the smallest fully-featured DIT carts on the market - Supports all major file-based camera systems - RAW & RGB support including CDL looks • LIVE PLAY 2.0: The version 2 release of the most comprehensive set-based iPad collaboration tool in the world Upgrades include: - AVID Media Composer, Final Cut Pro, Final Cut Pro-X and Adobe Premiere integration - Voice recording tool - Air Play streaming video • TODAILIES: Modernized dailies system giving users same-day dailies without the need for internet, intranet or DVDs Features include: - Advanced file sorting - Import/Export playlists to AVID Media Composer, Final Cut Pro, Final Cut Pro-X or Adobe Premiere - Non-tethered automated clip syncing • COMMAND POST: All-in-one data management & manipulation software package Features Include: - Fully-integrated with iPad camera metadata - Computer managed “auto-smart” media syncing - Supports all major file-based camera systems
Company: Lightcraft Technology Email:
[email protected]
Contact: Rick Balabuck Telephone: 310-386-7293
Lightcraft Technology will demonstrate recent added features of the Previzion real time visual effects system, including: - 3D backgrounds with multiple gigapixel resolution textures and millions of polygons rendered in real time - Physically correct real time 3D motion blur - Floor mounted fiducial tracking panels with automated survey generation - HDSDI embedded camera audio synchronized to live composited image in real time - Portable, motorized wide array lens calibration system for improved lens distortion calculation - Direct Maya animation connection over Prelink network protocol
Page 19 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: MAGIC LANTERN LLC Email:
[email protected]
Contact: John Callison Telephone: (913) 206-0964
Dark
Suite
Magic Lantern LLC is demonstrating an early-stage prototype projector that embodies a revolutionary technology platform for 4K digital projection. Subsequent beta projectors will deliver performance unmatched by any other 4K projector or display. The immediate uses for the beta and production versions are performance-critical applications such as post and simulation (with screens up to 120”). This proprietary technology is based upon simultaneously raster scanning multiple lines with laser spots. Baseline specifications include 4K resolution, sequential contrast >50,000:1 on the basis of true blacks and black detail, and a capacity for enormous subtlety according to one of Hollywood’s “golden eyes”. There is no smearing. Features include the ability to select color gamut, white point, black level and frame rate (48p, 60p, 60i). Note that this is a technology demonstration. Beta prototypes will have twice the brightness and a few already-identified and understood “kinks” worked out.
Company: Wavelet Consulting LLC Email:
[email protected]
Michael Smith Telephone: 310-993-7606
The perception of size and shape in stereoscopic 3D imagery is often described with terms like "minaturization", "gigantism", "elongation", "compaction", "roundness", etc. At the SMPTE 2011 Stereoscopic Conference, Brad Collar (Warner Bros.) and I presented a mathematical analysis of the perception of the geometry of stereoscopic 3D images, which can be used to explain the viewer's perception of the 3D imagery. During that presentation we presented the mathematical analysis and did not have example images to demonstrate the analysis. Since that presentation, we have produced example images that demonstrate the analytical factors called 3D Width Magnification and 3D Shape Ratio that predict the viewer’s perception of size and shape of stereoscopic image content. We will show our example images to the demo room participants. This will allow the participants to compare their own viewing perception to our prediction of their viewing perception using our analysis of 3D Width Magnification and 3D Shape Ratio. We will also explain the 3D Width Magnication and 3D Shape Ratio factors in detail if there is interest.
Page 20 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: MTI Film, LLC Email:
[email protected]
Contact: Belinda Merritt Telephone: 323-465-6478 x102
MTI FILM, LLC will be previewing Cortex::Convey, a simple-‐to-‐use yet powerful encoding soluAon. Built on the same core technology underlying Convey for Control Dailies, Cortex::Convey was designed from the ground up to facilitate the creaAon of file based deliverables at every phase in the post producAon workflow. Cortex::Convey is a 64bit applicaAon that leverages the latest technology from CPU and GPU technology from Intel and NVIDIA to convert files from and to almost every codec used in produciton and post-‐ producAon. Deliverable templates can be set up in seconds and organized by project and workflow to simplify the task of outpukng deliverables at different resoluAons with different audio mixes, burn windows and watermarks. Cortex::Convey includes MTI Film's best-‐of-‐breed algorithms for down-‐conversAon and color processing in a 32-‐bit floaAng point pipeline, as well as the latest real Ame, GPU-‐accelerated demosaicing algorithms for RAW camera codecs.
POWERFUL SOLUTIONS FOR POST RESTORATION | DAILIES | DELIVERABLES
Company: Nativ Email:
[email protected]
Contact: Jon Folland Telephone: 0044 207 580 9488
MioEverywhere is our Total Video Logistics platform designed to help our clients exploit every available video or music channel and device, by delivering their content to market faster and in the best quality possible. MioEverywhere is a cloud-based asset management and workflow solution. It is a full-featured and totally configurable enterprise DAM system including end-to-end workflow automation. Our solution provides; remote ingest, extensible metadata tagging, searching, keyframe extraction, reporting, transcoding, QC, task management, storage, playout and player creation and management, all from one platform. MioEverywhere can publish or deliver to multiple platforms, devices or partners. New for HPA 2012: • SuperNAP Launch of latest version of MioEverywhere with a transactional payment model and zero CAPEX in SuperNAP a high-security tier IV datacenter in Las Vegas already connected to many Hollywood studios and major post production facilities • Dolby partnership, the only pre-integrated solution for Dolby’s latest advanced audio and video technologies, including Dolby Digital Plus and UltraViolet. Innovative features: • Mio Desktop Client, a downloadable application including pre-ingest validation used for secure remote ingest • Format, platform, device agnostic: MioEverywhere recognizes the technical structure of all files, and publishes to any platform or device with a simple API plugin configuration • Completely configurable SOA architecture: business and technical systems integration, validation rules, metadata schemas, user access, workflows, transcoding profiles, resource allocation, player size, reports, saved searches, task allocation • MioPlayer directly delivers content to web, Windows, Android, IOS and connected TV Page 21 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: NetApp Email:
[email protected]
Contact: Jason Danielson Telephone: 650 743 6644
NetApp recently acquired the LSI Engenio line of storage. These systems are designed with the bandwidth and capacity densities needed for television and film production workflows at scale. NetApp will be shipping the latest generation of ESeries (formerly LSI Engenio) in the NAB 2012 timeframe. This 2-RU unit holds 24 2.5" HDDs and SSDs. Deployed as the NetApp Media Content Management solution with the StorNext file system, this array offers impressive bandwidth for both random and sequential large and small block I/O. A new data protection scheme will be discussed under NDA.
Company: Nexidia Email:
[email protected]
Contact: Drew Lanham Telephone: (650) 328-2585
Nexidia Dialogue Analysis for Production, Captioning & Broadcast - Automated Caption Timing and Re-Timing with Softel Swift ReSync: Dramatically reduce captioning costs and speed compliance with new web regulations. - Automatic Language Identification: Verify both playout and captions are in the correct language, without the cost of native speakers. - Transcription Assistant: Improves both speed and accuracy for human transcription. - MAM-scale Dialogue Search: Search 100,000 hours of media per second for any word or phrase in multiple languages. - Alerts and Tagging on Live Streams: Detect preset keywords, brand names, and prohibited language within milliseconds of ingest.
Page 22 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: OmniTek Email:
[email protected]
Contact: Phone:
Steve Carpenter 0044 125 634 5900
OmniTek would like to demonstrate some new advances in stereo-3D image analysis technology. We have developed a unique method for assessing the perceived depth of objects contained in stereo-3D source material, with the results presented to the stereographer via real-time graphical displays. OmniTek has combined these new displays with an accurate and easy-toread stereo camera rig alignment monitor, which also contains a new and unique colorimetry balancing indicator. This new technology is suitable for applications in live broadcast, QC, and post-production.
Company: Michael Bergeron Email:
[email protected]
Page 23 of 33
Contact: Michael Bergeron Telephone: : (201)348-7590
HPA Tech Retreat 2012 Demo Room Descriptions Company: Pixel Power Inc. Email:
[email protected]
Contact: Pete Challinger Telephone: 818-276-4509
Gallium and ChannelMaster Pixel Power will be showing their new scheduling, asset management and automation solution, Gallium, driving the new ChannelMaster Integrated channel playout system. We will discuss using BXF as a transfer mechanism from Traffic and issues of addressing secondary events through BXF. Built on an enterprise standard client/server architecture using the latest IT technologies, Gallium is a scalable workflow, scheduling and automation solution for single or multi-‐channel ChannelMaster installations. ChannelMaster is an award winning integrated playout system, incorporating advanced real-‐time 3D branding and a rich set of Master Control features preserving the ability to go live on any channel.
Company: Pixspan Email:
[email protected]
Contact: Michael Rowny Telephone: 202-386-7070
Pixspan has developed ways to handle 2K and 4K digital imaging to enable compact file-based storage and transmission for collaboration in better than real time. With a combination of multi-processing computing and mathematically lossless codec technology, Pixspan is demonstrating: • significant storage and bandwidth savings • at better than real time, 30+ fps with 4K DPX, or better than 120+ fps with 2K • with mathematically lossless compression, and • using commercially available hardware and software Pixspan is designing scalable systems for storage and transmission of imaging files from hundreds of terabytes to multiple petabytes in small, economical footprints. Often called “cloud-in-the-box” or Big Data solutions, Pixspan enables storing and sending large imaging files - like 2K and 4K - with significant storage, bandwidth, and wall-clock savings.
Page 24 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Imation Email:
[email protected]
Contact: Lawrence Segovia Telephone: 951-217-3242
We will be demonstrating our RDX ruggedized removable hard drives. We have two platforms for RDX. One is an 8 slot chassis that holds 8 RDX cartridges that range from 160GB to 1TB. A8 can be used as an tape-based autoloader or in JBOD mode. In JBOD mode A8 will present 8 drive letters to the network. Our second platform is a disk-based archive appliance called InfiniVault. InfiniVault uses RDX for offline archiving. InfiniVault can be used for just about any type of unstructured data for archiving, compliance and to help meet data retention policies.
Company: Psitech Inc. Email:
[email protected]
Contact: John Kerr Telephone: 714 964 7818
Psitech Inc. Vortex high frame rate video capture Long term recording system for Vision Research and other High Frame rate cameras The Vortex can be configured to record for many hours. The Vortex streams high speed sequences to storage Simultaneous playback while recording. The Vortex allows clips to be played back while continuing to record. Clips can be selected from anywhere in the recorded sequence. Playback of clips does not interfere with ongoing recording. Both record and playback HD outputs available. No compression used in recording. All the data coming off the camera is recorded. No data loss from compression. On the fly pixel processing. Raw captured data is fed through a pixel processing pipeline on the fly. Meta data is stored with the image sequence. Colors can be setup at record time. Colors can be adjusted later for playback. Page 25 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Qube Cinema, Inc. Email:
[email protected]
Contact: Eric Bergez Telephone: 818-392-8155
As an industry first, Qube Cinema will showcase its new IMB technology and discuss its ability to playback, in realtime, uncompressed 4K images through a DCI 4K projector via a Quad 3G interface using its new Qube Xi 4K IMB. This new technology can support the projection of uncompressed 4K images during final conform, color grading and QC. Additionally, the Qube Xi IMB can be paired with a new Qube XP-I D-cinema server to play 3D & 4K DCPs. This combination can also playback a single DCP to multiple IMBs from a single server, thus supporting dual projector 4K 3D for Giant Screens. As most 4K DLP Cinema projectors have a single slot that accepts an IMB or alternative input board, Xi enables the projection of 4K uncompressed material and DCPs without having to switch circuit boards.
Company: Quantel Inc Email:
[email protected]
Contact: Danny Peters Telephone: 323 436 7604
Pablo PA The latest development will show the full screen output and CUDA support using an Nvidia Quadro Card and the Pablo toolset on a standard PC workstation. The Pablo PA workflow • Full Pablo Toolset in software • GPU Rendering • Full Screen Output Boosts productivity of main suite • Conform • Stereo3D fixes • File-based deliverables Softmount : r3d, dpx, cin, tiff, DNxHD MXF files from a NAS/SAN. QTube – Global Workflow We will be demonstrating access to remote content; shot selection and remote client approval. We will also be discussing the potential ‘Roadmap’ for new Post Production workflows. Global access to content • –Internet or private network • –Secure Search, view, annotate, edit, download • –Frame accurate • –Low latency Access live production content • –Rushes, live recordings • –Work in progress, finished pieces Page 26 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Rorke Data Inc Email:
[email protected]
Contact: Bob Herzan Telephone: 952-836-9939
Rorke Data is exhibiting our new, integrated Project Management/Sharing software for video post production, with direct integration into Avid, Adobe and Apple editing workflows. Additionally, we have added a WAN and LAN Optimization tool into our Galaxy Aurora SAN Appliance allowing customers to move large files up to 12x faster than traditional transfer protocols. Because of Aurora's powerful capabilities, it can multi-task not only as a high-speed, shared RAID storage device, but also act as the Metadata Server for high-performance, low latency SAN management as well as the new Project Management/Sharing software -Strawberry. This new addition to Rorke's SAN arsenal improves users’ file search time, project organization, and increases the compatibility of your SAN, and reduces your MDC hardware costs. Strawberry’s project sharing capabilities make possible previously segregated Avid systems to "play" in a common SAN environment using HyperFS, Stornext or XSAN. Users can enjoy bin-locking and media sharing on Avid, Apple and Adobe. Developed by editors and directors to handle complex production issues while being easy to use and understand, Strawberry's intuitive user interface allows users to quickly learn how to share among themselves an unlimited number of projects in an organized manner, making collaboration with Avid, FCP and Adobe Premier easier than ever.
Company: Sample Digital Email:
[email protected]
Contact: Jennifer Goldstein Barnes, VP Sales Telephone: O 323-993-8848/ C 310-709-6838
Dax|MOBILE™ with iDailies® is a mobile iPad application distributed via iTunes. Now all the production tools and features of desktop dax are on an iPad! Dax|MOBILE™ with iDailies® is used for distribution, review, approval, creative collaboration, document management, photo kill, legal, and marketing throughout the content creation lifecycle. Dax|MOBILE™ is fully integrated with the dax|D3 Production Workflow and Digital Dailies® platform that services the entertainment industry by making collaboration between creative professionals more cost effective, simpler, and secure than ever before. This product is fundamentally changing the way studios and networks interact with scripts, dailies, cuts, and more by creating a uniform standard for review and approval workflow. With dax|MOBILE™ the iPad becomes a powerful review-and-approval tool for every step of the production process. The potential of dax|MOBILE™ is to deliver all media, from scripts, production documents, casting and location photography, to dailies, cuts, trailers, and EPKs, anytime and from any location through Sample Digital’s cloud-based media servers with one log-on through the user’s iPad application. Dax|MOBILE™ fits into the collaborative workflow and accelerates the process every step of the way. In preproduction, casting selects, location stills, scripts and other documentation are uploaded to our cloud-based server. In dax|MOBILE™, photos and documents can be compared and comments shared. Through production and post-production, dax|MOBILE™ is used for the review and approval of dailies and cuts. Our client services team oversees transcoding to ensure the highest video playback quality, which takes advantage of the horsepower of the iPad while considering the user’s varying connection speeds. High Definition encoding offers resolution superior to DVDs. Throughout distribution, administrators create user hierarchies, with the ability to instantaneously grant or cancel access to content for each individual on a need-to-see basis. All media viewed on the iPad is digitally stamped with a customizable dynamic watermark specific to each user. Also, for security purposes, passwords are not saved on dax|MOBILE™ and downloading is disabled, so no media is ever saved on the iPad.
Page 27 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Snell Email:
[email protected]
Contact: John Shike Telephone: 818-556-2616
Snell will demonstrate technology that supports real-time file I/O for video standards (frame rate) conversion. Hardware-based solutions which provide real-time, synchronous video conversion have been available for decades, including “black box” systems for complex operations such as standards conversion--or film-to-video field-cadence correction--with simultaneous motion estimation. In recent years, video broadcast and production service facilities have migrated from broadband video to file-based infrastructures and in the process have developed new "tapeless" workflows suited to the conversion and distribution of video and audio content in the form of files. In some cases, software applications have replaced black box hardware, but in cases of complex image interpolations the black box solutions continue to provide optimum results in terms of image quality and speed. A real-time file input and output functionality incorporated into the black box solution allows for both the advantages of a hardware-based system and the integration into the tapeless workflow.
Company: SoliDDD Corp. Email:
[email protected]
Page 28 of 33
Contact: Neal Weinstock Telephone: 917-328-5450 (mobile)
HPA Tech Retreat 2012 Demo Room Descriptions Company: Sony Electronics Email:
[email protected]
Contact: Tom Di Nome Telephone: 201-930-6357
Dark Suite Sponsor
Sony will demonstrate the stability and new software functions of its BVM series Trimaster EL OLED monitors for critical viewing. The demonstrations will also show Filmlight onset software controlling the BVM monitors for on set color correction applications. Sony is highlighting its F65 8K digital motion picture camera, along with the full line of SRMASTER products, presenting multiple post production workflow applications in use for television and 4K cinema post production. For TV/commercial production Sony is introducing SR Express, a high-speed file transfer that in collaboration with AJA takes SR codec files from a SRR1 and conforms them to an MXF file for convenient native, workflow support for editing and finishing. Sony is demonstrating three 4K workflow systems: one based on a Yo Yotta solution for 4K on set dailies support; Black Magic’s DaVinci Resolve will be paired with the SRPC5 and Assimilate Scratch will be paired with the SRPC4 allowing high speed transfer and file conversions of F65 RAW data. Sony will preview 4K footage from the F65 using Sony’s new 4K consumer projector. Sony will demonstrate an R&D sample of a new optical disc storage system with up to 12 discs contained in a slim cartridge, and able to be mounted as a single large volume by compact drive.
Company: Email:
SpectraCal
[email protected]
Contact: L.A. Heberlein (206) 375-6059
CalMAN Studio CalMAN Studio characterizes a monitor and produces a 3D LUT with the results. The LUT can be saved to an external image processor such as many of the processors familiar to the industry. The monitor is minutely profiled for its deviations from a specified standard. You can select among familiar standards such as BT 709 or DCI, but you can also create your own reference targets – for example, declaring an existing monitor used for mastering content in the past to be the standard which new monitors should be set to emulate. Based on the same engine as SpectraCal’s PC calibration product CalPC and video calibration flagship CalMAN, CalMAN Studio contains almost entirely automated workflow designed specifically to meet the requirements of the post-production professional. CalMAN Studio is in pre-release testing, and SpectraCal is actively seeking comments on its feature set and suggestions for improvement.
Page 29 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Tektronix Email:
[email protected]
Contact: Lynn Yeazel Telephone: 949 582 0212
TEKTRONIX INTRODUCES MULTI-‐INPUT PARADE/OVERLAY DISPLAY …. Now available on entry level, portable, waveform monitors and vectorscopes as well as tradiAonal fully opAoned instruments. This new feature parades or overlays up to four inputs of SD/HD/3G signal on the display simultaneously. No need to repeatedly switch inputs when comparing cameras for level and gamut sekngs. Real-‐Ame display of all inputs is a faster method of matching cameras than taking a “snapshot” of each camera, storing it, then recalling it as an overlay on the live signal. The display can consist of any of the waveform, vector, or gamut images. Also: previewing the tablet shaped, hand-‐held waveform monitor/signal generator that begins shipping in early 2012. It provides the videographer with full funcAon analysis of the video and audio signals in a light weight form factor ideal for locaAon video shooAng and technical troubleshooAng. 4-‐ Camera luminance parade
Company: Tessive Email:
[email protected]
Contact: Tony Davis Telephone: 505-500-4837
Tessive is demonstrating their Time Filter, an in-camera system for correcting temporal aliasing. Temporal aliasing is the root cause of many motion artifacts, including judder in pans, the “wagon-wheel effect”, and flicker in lights and plasma displays. In the live demonstration, a camera with the Time Filter attached is used to image moving objects that will, in normal circumstances, exhibit temporal aliasing. A spinning disk with a pattern ordinarily shows precessing patterns in the camera’s view, but when the Time Filter is activated, the recorded image appears as it does in real life. The Time Filter is a liquid crystal shutter that is placed in front of the camera’s lens. An included electronic control box interfaces with the camera to synchronize the shuttering with acquisition. The Time Filter shuttering is unique in that instead of a rapid closed to open transition, it smoothly transitions in a mathematically defined pattern between closed to open and back again. A typical shutter is a square wave; the Time Filter shutter describes a curved, smooth ramp. This dramatically changes the appearance of motion in the recorded image.
Page 30 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: THX Ltd. Email:
[email protected]
Contact: Geoffrey Tully Telephone: 310-291-3155
THX Media Director is a content-related metadata capture and distribution technology that can enable home entertainment components to automatically select appropriate playback settings as different content is selected for playback in the living room, delivering the artists' creative intent. This system is demonstrated on Blu-ray disc (the Star Wars Blu-ray box set) using a Blu-ray player by HD-Dune and a Sharp/Elite display. The workflow for creating Media Director metadata is supported in Rovi DVD and BD authoring tools. The demonstration shows the variety of content that can be supported by this technology. THX cineSpace color management is a companion THX technology that is evolving to support new workflows, including IFF/ACES. The software creates near-perfect representations of how images will appear in their final form, from the wide array of digital formats to film. THX is showing the newly released version 2.9.5 of the system, which includes support for 64-bit operating systems on Windows, Mac and Linux platforms. For the first time, THX will be demonstrating how to use the software with the new X-Rite i1 Display Pro colorimeter.
Company: TVLogic Email:
[email protected]
Contact: Wes Donahue Telephone: 818-567-4900
LUM-‐560W
XVM-‐325W TDM-‐473W
TVLogic, designer and manufacturer of broadcast & professional high definition monitors and displays, will demonstrate the latest technology in professional reference video monitoring systems. At HPA 2012, we will debut our new the 32" 10bit LED backlit XVM-325W color-critical LCD monitor with full HD/SDI input and output support, including 3G and dual-link and a builtin 3D LUT import/export. Also on display will be the TDM-473W - our 47" 2D and passive 3D display with Film Patterned Retarder for truly cinematic stereoscopic viewing. Ideal for 3D post-production, the TDM-473W features 12-bit processing for smooth gray scale and 3D LUT support for highly accurate color visualization in 2D and 3D modes. We will also be demonstrating OLED technology and, at the Colorfront demo table, we will be showing our 56" 4K display - the LUM-560W demonstrating the Colorfront real-time 4K dailies system. Page 31 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Venera Technologies Email:
[email protected]
Contact: Fereidoon Khosravi Telephone: 818-726-8173
Our Pulsar automated file verification software simplifies and automates the tedious task of reviewing media files for detection of video/audio quality issues, such as black frames, incorrect Luma/Chroma levels, freeze frames, audio mutes, loudness, etc. Pulsar is easy to use and provides efficiencies and cost savings while providing 100% QC for organizations such as post production houses, broadcasters, TV stations, content creators, content aggregators, and IPTV/VOD providers who deal with ingesting, editing, transcoding, archiving or broadcasting file based media and want to deliver highest quality results at every step of their work flow. Our newly announced Pulsar 'Rapid', which is an add-on to Pulsar QC, will allow rapid checking and sorting of incoming files based on user-defined rules, so that the media file headers can be quickly checked, and files can be sorted and incorrect files can be quickly rejected, before Pulsar QC does deep analysis of the remaining sorted files. Pulsar supports an amazing range of audio/video codecs as well as an impressive number of quality checks. The full list will be available at the demonstration. Pulsar is considered one of the fastest QC tools in the market with one of the best ROI (Return On Investment). And with its extensive SOAP API, Pulsar can be integrated easily into any existing automation system. With recent addition of support for Microsoft Smooth Streaming as well as iTunes specifications, Pulsar continues to expand its reach in providing comprehensive support for all of your QC needs. During the demonstration we'll show you the various features of Pulsar and how it can simplify your QC process. You will see the list of audio/video codecs, containers and quality checks that Pulsar supports. We will show the simple approach of creating 'templates' where you can define what container/video/audio/meta-data parameters you would like to check in a file. You will better understand our concept of 'Hot Folders' where you can automate many of your QC manual steps, and create a work flows to move your files through the QC process without the need for ongoing monitoring of the process. We will also run QC on some actual files and show you the results! We will demonstrate the amazing power of the 'Rapid' add-on and its userdefined rules in quickly and efficiently checking and sorting files.
Company: VidyoCast Division, Vidyo Inc Email:
[email protected]
Contact: Jim O'Brien, General Manager Telephone: 818-292-1489
VidyoCast is a the first TV industry deployment of H.264 SVC Scalable Video Coding following the great contributions made by H.264 AVC. When coupled with VidyoCast's advanced bandwidth management, we provide unprecedented broadcast quality over shared private networks and across the Internet. The scalability of SVC encodes in multiple resolution layers and smoothly adjusts to varying bandwidths. This makes software encoding/decoding on commodity PCs and Macs practical for a range of live interviews/feeds and lends itself well to hosted resources of broadcasters IP operations. Some hosted applications have enormous potential to change the cost-scale of TV production and post, including point-to-point/multi-point broadcast quality feeds at low latency over the Internet, production-switcher-like functions with audio-mix-minus, news and sports remote camera robotics capabilities, remote IP Monitor Wall viewing of feeds and desktop-news-gathering. This range of capabilities will be demonstrated in the VidyoCast HPA table.
Page 32 of 33
HPA Tech Retreat 2012 Demo Room Descriptions Company: Xytech Email:
[email protected]
Contact: Greg Dolan Telephone: (347) 746-4734
Xytech is proud to be making 2 unveilings at the 2012 HPA Tech Retreat. The first is a technology alliance with Signiant introducing a completely productized adapter between Signiant and Xytech's MediaPulse. This adapter allows a user to easily drive Signiant workflows from MediaPulse and enables Signiant activities to be translated into MediaPulse orders. This development continues Xytech's mission of automating Order Management. The second technology debuting at the HPA Tech Retreat is the MediaPulse HyperOrder. This new development allows for the federation of orders amongst a community of MediaPulse systems. Each HyperOrder can create orders in third party systems and keep users updated in real-time as to the status of every step involved in the fulfillment of an order. When used with MediaPulse’s Fuse integration extension, HyperOrders can also drive automated tasks in the digital supply chain.
Page 33 of 33
