Preview only show first 10 pages with watermark. For full document please download

Emb Product Marketing Emea Q3 Update

   EMBED


Share

Transcript

Claus Bedsted Sales Manager Advanced Data Capture Eastern Europe, Turkey, Middle East and Africa Motorola Confidential Proprietary Agenda •Product portfolio •2D Imaging •Q1 ‟11 products preview and current 2D portfolio •2D applications •Support tools Motorola Confidential Proprietary EMEA EMS Advanced Data Capture Portfolio 2010 Q2 GENERAL PURPOSE SCANNERS LS1203 SR/HD LS2208 LS4208 SR/PD LS4278 DS6707 DS6707 DS6878 DS6708 SR SR/HD/DC/HC DP HC DS6878 SR/HD CS1504 LS3408 FZ/ER LS3578 FZ/ER DS3508 SR/HD/DP DS3578 SR/HD/DP MT2070 SR/HD/DP LS9208i DS9808 SR/LR MT2090 SR/HD/DP Scan Engines OEM Only MICRO KIOSKS HANDS FREE SCANNERS LS9203i CA50 OEM RUGGED SCANNERS LS3008 CS3000 CS3070 LS7708 LS = Laser Scanner SR = Standard Range DS = Digital Scanner DP = Direct Part Marking Motorola Confidential Proprietary LS7808 MiniScan Range Laser & Imager ER = Extended Range FZ = Fuzzy Logic MK500 3.5” HD = High Density DC = Document Capture MK1200 5.7” HC = Healthcare PD = PDF417 MK4000 12.1” 4 How big is the imaging market Motorola is a Leader in Imaging Motorola Confidential Proprietary EMEA Handheld Scanner SAM, 1H08 – 1H09 In the EMEA region, 2D imaging saw significant uptake during 1H09, encompassing 22.5% of the market, up from 12.7% in 1H08. 12.3% 12.7% 22.5% 31.7% 32.9% 21.8% 55.6% 54.8% 55.7% 1H08 2H08 1H09 Laser Motorola Confidential Proprietary Linear 2D Motorola is a Leader in Imaging When did “Symbol” launch its first barcode imager Motorola Confidential Proprietary 11 Years Ago Symbol Technologies VS4000 Launched May 1999 Motorola Confidential Proprietary What’s the Motorola is a Leader in Imaging latest generation of imaging technology Motorola Confidential Proprietary Imaging expertise 1. SE4400 Dual focus VGA engine i.e. MS4400 2. SE6700 Megapixel i.e. DS6700 3. SE4500 “Blockbuster” i.e. DS9808, DS6878 4. SE3300 “Mini Blockbuster” i.e. DS9208, DS4208 5. SE4600 “Hubble” i.e. DS3578-ER Motorola Confidential Proprietary Imaging Engines So what imaging products does Motorlola Motorola is a Leader in Imaging have now Motorola Confidential Proprietary Advanced Data Capture Imaging Scanning Portfolio – H1-11 GENERAL PURPOSE IMAGING SCANNERS DS4208 SR DS6708 SR DS6707 SR/HD/DC DS6707/8 HC DS6707 DP DS6878 HC DS6878 SR/HD RUGGED IMAGING SCANNERS DS3508 SR/HD/DP/ER DS3578 SR/HD/DP/ER MT2070 SR/HD/DP MT2090 SR/HD/DP MICRO KIOSKS HANDS FREE IMAGING SCANNERS DS9208 SR DS9808 SR/LR MS4407 SR/HD/DP DS = Digital Scanner SR = Standard Range MS = Miniscan DP = Direct Part Marking Motorola Confidential Proprietary Scan Engines OEM Only HD = High Density DC = Document Capture MK500 3.5” HC = Healthcare ER = Extended Range MK4000 12.1” DS9208 Product Overview Motorola’s Next Generation General Purpose Presentation Digital Scanner Motorola‟s next generation general purpose presentation imager offers outstanding features, performance and reliability at an affordable price. • Sleek new compact design – Compliments any environment – Takes up less space on counter – Supports a wide variety of handheld and hands free applications • Utilizes Motorola‟s revolutionary new imaging architecture – Decodes standard 1D, 2D and PDF-417 bar codes – Decodes from a mobile phone or PC display • Replaces the LS9208i as Motorola‟s midrange presentation scanner Motorola Confidential Proprietary LS9208i New DS9208! Introducing the Motorola DS4208 General Purpose 2D Hand Held Imager Show your customers the path to affordable 2D Imaging. The DS4208 addresses the “sweet spot” of the market in a wide variety of verticals. Provide your customers with the ability to upgrade from a 1D barcode scanner to a 2D Imager and now have the ability to read barcodes off of cell phones. Motorola Confidential Proprietary DS4208 Key Features ▪ Price point between the LS4208 and the DS6708 ▪ Reads 1D, 2D and PDF Barcodes ▪ Reads barcodes off Mobile Phones, Smart Phones and PC monitors ▪ Offers “laser-like” scan performance ▪ Omni-directional scanning ▪ Intuitive and easy to use ▪ 123Scan2 Compatible 5 year warranty Motorola Confidential Proprietary Advanced Data Capture Imaging Scanning Portfolio – Q4-10 GENERAL PURPOSE IMAGING SCANNERS DS6708 SR DS6707 SR/HD/DC DS6707 HC DS6707 DP DS6878 HC DS6878 SR/HD RUGGED IMAGING SCANNERS DS3508 SR/HD/DP DS3578 SR/HD/DP MT2070 SR/HD/DP MICRO KIOSKS HANDS FREE IMAGING SCANNERS DS9808 SR/LR MS4407 SR/HD/DP DS = Digital Scanner SR = Standard Range MS = Miniscan DP = Direct Part Marking Motorola Confidential Proprietary MT2090 SR/HD/DP Scan Engines OEM Only HD = High Density DC = Document Capture MK500 3.5” HC = Healthcare MK4000 12.1” DS3508 and DS3578 Rugged Scanners High performance scanners for harsh industrial environments Industry‟s Most Advanced Rugged Scanner Family • Continued investment in industry’s best-selling --Rugged ADC category • Meets DS34XX features / functionality / durability --(6.5 ft. Drop / IP65) Corded Options Best-in-class Design & Ergonomics • Bright LED and beeper with adjustable -----------volume • Includes multiple confirmation modes for ---------noisy environments (vibrate on decode). • Light weight 12.5oz. - 14.6oz. (cfg.Dependent) • USB, RS232, Keyboard Wedge, etc. Cordless Options (DS3578) Comprehensive Data Capture Options • New SE4500 “Blockbuster” imaging engine • Ability to read 1D and 2D bar codes • Omni-directional scanning • Capture of high-density bar codes (HD unit only) • Captures a wide variety of DPM marks (DPM unit only) • Open Bluetooth to pair with other devices • Class II, v1.2, BT radio with 300ft range • Batch mode operation for outside BT range Advanced data formatting • Eliminates costly modifications to the ----host software Extensive Line of Accessories Intuitive to Use / Little or no Training • No need to align item and scanner • Omni-directional scanning • Wide working range • Laser aiming pattern Motorola Confidential Proprietary • Forklift Cradle • Standard Cradle • Wall Mounts • Intellistand • Desktop Holder • Belt Holster DS6878SR/HD Cordless General Purpose Scanner Superior scanning capabilities in a cordless form factor High Performance Scanning Design • SE-4500 “Blockbuster” imaging scan engine • Same ergonomic housing as the LS4278 • Light weight design • Can use STB4278 cradle • 1.8m drop to concrete • 1D, 2D, Image Transfer • Swipe imaging capabilities Two Models • SR – Standard Range • HD – High Density • Either cash register white or twilight black Bluetooth Communication • Bluetooth v2.1 • Pair with cradle or direct to host • FIPS 140-2 Bluetooth encryption in Q3-10 Motorola Confidential Proprietary Imaging Capabilities • Mobile Phone Reading • OCR • Image Capture • Signature Capture • Swipe Imaging • 1D, 2D Omnidirectional Hands Free Scanning • Swipe scanning performance • Hands free scanning and charge stand - Q310 • Pager feature • Ability for image capture DS6878-HC Health Care Cordless imager designed for the needs of the health market High Performance Scanning • SE-4500 “Blockbuster” imaging scan engine • 1D, 2D, Image Transfer* Disinfectant Ready • IP-43 sealed • Disinfectant-Ready plastic housing • Withstands cleaning with harsh-chemicals * Only with hands free cradle Standard Cradles • Can use LS4278 cradles • Bluetooth • Countertop or Wall mount Design • Healthcare White and Blue • Lightweight and Ergonomic • 1.8m drop to concrete • Low power & USB charging Hands Free Scanning Cradle • Hands-free stand for swipe scanning while charging • Pager feature • Secure FIPS 140-2 Bluetooth connectivity • Available Q4-10 Motorola Confidential Proprietary Bluetooth Communication • Bluetooth v2.1 • Pair with cradle or direct to host • FIPS 140-2 Bluetooth encryption in Q4-10 DS6707 and DS6708 Megapixel Imagers Corded imager designed for superior barcode scanning and image capture Megapixel Scanning • SE6700 imaging engine • 1D, 2D, Image Transfer Range of capabilities • ’07 model for fast USB and RS232 • ’08 model for USB, RS232, KBW, IBM, Synapse • SR, HD, DC and DP focus levels • Great on small barcodes Imager Benefits • 1.3 megapixel engine • Document Capture • Image Capture • Omnidirectional barcode scanning Motorola Confidential Proprietary Design • Black or White • Lightweight and Ergonomic • 1.8m drop to concrete • Low power & USB charging DS6707-HC Health Care Corded imager designed for the needs of the health care market Megapixel Scanning • SE6700 imaging engine • 1D, 2D, Image Transfer Disinfectant Ready • IP-43 sealed • Disinfectant-Ready plastic housing • Withstands cleaning with harsh-chemicals • Small barcodes Design Imager Benefits • 1.3 megapixel engine • Document Capture • Image Capture • Omnidirectional barcode scanning Motorola Confidential Proprietary • Healthcare White and Blue • Lightweight and Ergonomic • 1.8m drop to concrete • Low power & USB charging DS9808 Hybrid Imager High performance handsfree and handheld scanner Scanning Capabilities • Superior scanning with the SE4500 imager Mobile Phone Reading • Improved performance on reading from mobile phones • Switched off by default • Upto 100 inches per second swipe speed Flexibility SITA Ready • Handsfree operation • Ergonomically designed to be used in the hand • Complied with the CUTE requirements OCR • Decode OCR A & B fonts • Perfect for identify cards Motorola Confidential Proprietary Multiple Barcode Reading • Scan multiple barcodes in one trigger pull • Select which barcodes not to scan • Choose order of barcode decode Why do most Motorola is a Leader in Imaging buy imagers Motorola Confidential Proprietary Probably because of 2D barcodes Motorola Confidential Proprietary Why Are 2D Bar Codes So Great? Capacity! More data = more story 1D codes can provide an identifying number and/or some basic data 2D codes can hold an entire item description, history, tracking information, etc. The technology of choice for scanning 2D bar codes is array imaging Fully backwards compatible with 1D codes Array imaging scanners enable more than just scanning of 2D bar codes… Motorola Confidential Proprietary Motorola is a Leader in Imaging What else can you do with an array imager Motorola Confidential Proprietary Direct Part Marking Healthcare Sterilisation and traceability Military Traceability Manufacturing Tooling and asset tracking Automotive Safety and recalls Aerospace Supply chain authenticity Class4 Products Certification required Motorola Confidential Proprietary Scanning Multiple Bar Codes At Once Array Imager The ability to scan multiple adjacent codes simultaneously Scan these… Useful for scanning forms, extracting select information from a busy target Examples: Parcel airbills Document automation Retail packaging (e.g. mobile phone boxes) Motorola Confidential Proprietary …but not this Image / Document Capture / Video All array imagers will do image catpure DS6707 with 1.3mp Captures a greyscale image up to A4 Electronically store Prescriptions Forms Proof of delivery Tickets Environmentally friendly Saves paper storage and archiving costs Motorola Confidential Proprietary Signature Capture Barcode with a special „blank‟ space for a signature Automatically recognise and process signatures: Application forms Declarations Proof of signature Shipping forms Motorola Confidential Proprietary Bar Codes on Electronic Displays Array Imager Electronic displays (e.g. mobile phone) can display a bar code on screen Imaging scanners can be configured to scan these codes Examples: Boarding passes for air, rail, and bus Retailer loyalty cards Movie, concert, and sporting event tickets Motorola Confidential Proprietary Optical Character Recognition Array Imager Special fonts that are readable by both people & machines Lower data processing ability than a PC OCR-B Font Example OCR-A Font Example Motorola Confidential Proprietary US Passport w/OCR string Motorola is a Leader in Imaging What about Motorola laser scanners Motorola Confidential Proprietary Lasers are still important Motorola still has a dominance in the laser market Almost 4mill LS2208‟s sold WW Linear / 1D barcodes are cheap and not going away anytime soon! GS1 Databar deadline for retailers of 2014 driving an upgrade of old estates Motorola Confidential Proprietary What about handheld lasers Motorola is a Leader in Imaging Motorola Confidential Proprietary Hand Held General Scanner Models LS4208 High performance multi-line rastering 1D scanner LS4278 LS2208 Bluetooth cordless high performing multi-line rastering 1D scanner Small, lightweight, excellent performing 1D scanner LS1203 Low end 1D scanner Motorola Confidential Proprietary CS30x0 Keyfob scanner with 500mb memory and optional bluetooth connectivity Motorola is a Leader in Imaging What about handsfree products Motorola Confidential Proprietary Hands Free Scanner Models LS7808 LS9208 High productivity in counter omni-directional Omni-directional 1D scanner with single line mode and multi rastering LS7708 DS9808 LR High throughput on counter presentation omnidirectional scanner Motorola Confidential Proprietary Superior swipe imaging technology for 1D and 2D codes Do you have a rugged range of scanners Motorola is a Leader in Imaging Motorola Confidential Proprietary Rugged Scanner Models LS3408/LS3578 ER Extended Range for 0.6m to 13m scanning on 1D Codes DS3508 / DS3578 Imager designed for 1D and 2D Codes and image transfer LS3408/LS3578 FZ Reads poorly printed and damaged 1D codes LS3008 Entry level rugged device for 1D codes with rastering laser Motorola Confidential Proprietary MT20x0 Next generation device with superior imaging and connectivity MT2000 Crisp QVGA 320x240 Color Graphic Display Bluetooth Wi-Fi a/b/g (MT2090 only) Uses Universal Scanner Cables Win CE 5.0 Core 64mb/64mb IntelXscale PXA270 312 mhz Overmolded rubber bumpers for added durability Motorola Confidential Proprietary 21-key single stroke numeric & shifted alpha keypad with 2 soft keys Vibrator motor and extra loud beeper IP54 sealing 1.8m concrete drop Choice of advanced laser or imaging scan engines Fully balanced handle forward design MT2000 Westcon ME bundle Easy to use Make your own menus Costumize and rebrand the software Motorola Confidential Proprietary I need a smaller form factor Motorola is a Leader in Imaging Motorola Confidential Proprietary Miniscan Models MS2207 A durable scanner that delivers optimized, high-speed capture of 1D and PDF417 bar codes MS1207 Compact scanner with fuzzy logic technology for premium scanning performance on all types of 1D bar code Motorola Confidential Proprietary MS3207 Small size, big performance with an omnidirectional scanner for kiosks that makes 1D and PDF417 data capture easy MS4407 Big performance in a small space with an imager that reads 1D and 2D bar codes, direct part marks and image Motorola is a Leader in Imaging What’s your Microkiosk range Motorola Confidential Proprietary MK500 Feature Set • Touch Screen • QVGA 3.5 Inch Colour Screen • Windows CE Net 5.0 • 64mb / 64mb Memory • Licensed Symbol Pocket Browser • Mini USB and Micro SD • Stereo Speaker • SE4500 Imaging Engine • Standard 75mm Vesa Mountings Motorola Confidential Proprietary MK4000 Feature Set • Touch Screen • SVGA 12.1 Inch Colour Screen • Windows CE Net 5.0 • 128mb RAM / 512mb ROM Memory • Licensed Symbol Pocket Browser • X3 Mini USB and Micro SD • X2 Stereo Speaker and Headset Jack • SE4500 Imaging Engine • Standard 100mm Vesa Mountings • Optional mag stripe reader Motorola Confidential Proprietary What online support tools does Motorola have Motorola is a Leader in Imaging Motorola Confidential Proprietary 123Scan2 Free Configuration Utility for Motorola Scanners 1. Easy to Use 4. Effortless Electronic Staging • Patented wizard streamlines setup process • Utility helps you stay up-to-date • Download latest Plug-ins • Download support for new scanners • Utility automatically detects connected scanner • Batch stage scanners using USB hubs, all scanners are shown on one screen with their asset information • Model Number • Serial Number • Date of Manufacture • Configuration File Name • Firmware • If upgrading firmware, preserve your parameter settings (reload your pre-upgrade settings) 2. Customer Specific Solution • Program a scanner to meet all needs • Multiple programming options • Clone settings across scanner fleet 5. Integrates with Popular Tools • 123Scan2 works with office tools • Maintain dbase records for historical tracking of customer service 3. One Step Manual Setup • Generate a sheet of barcodes • Traditional 1D barcodes • Concatenated 1D barcodes • A single 2D barcode • Print from 123Scan2 • Save as Word .doc for re-branding and easy distribution via email Motorola Confidential Proprietary * Supported on select scanners 6. Track Enterprise Deployments • Generate staging reports • View & sort asset tracking information Available Now www.motorola.com/adc/partnertoolkit Motorola Confidential Proprietary www.motorola.com/scanvisor Motorola Confidential Proprietary Motorola Confidential Proprietary