Entrepreneurs, Norway Supports You!

Transcript

Entrepreneurs, Norway Supports You! Jeanett Sandmo Senior Advisor Strategy Entrepreneurship Innovation Norway www.innovasjonnorge.no INNOVASJON NORGE 2015 Ny organisasjon og ledelse Much more than financing Photo: Johan Wildhagen/Innovation Norway Innovation Norway: Our services Financing services Promotional services Competence services 4 Advisory services Networking services An international organization OFFICES IN EVERY COUNTY REPRESENTATION IN MORE THAN 30 COUNTRIES Våre gründerbedrifter vokser mer 21 % Gründere og oppstartbedrifter med støtte fra Innovasjon Norge har 21 prosentpoeng høyere omsetningsvekst enn gründere uten støtte. Source: Statistics Norway / Innovation Norway Mål: Flere gode gründere Flere gründerbedrifter «overlever» Etter fem år er 72 % av gründerbedriftene fortsatt aktive. Sammenlignet er 67% av bedriftene i kontrollgruppa og 30 % av alle bedrifene som startet opp i 2007 fortsatt aktive etter fem år. Gjennomsnitt for IN er 72 % Gjennomsnitt NFD er 73 % Kilde: SSB/Innovasjon Norge Spennende tech selskaper over hele landet – «Bobler» av entreprenørskapslyst 8 Entrepreneurship & startup division Cash • Grants • Loans • Develop new products, alliances, eco system Competence • • • • • Digital guiding and challenging application processes Mentor IPR Open courses («Fra Ide til Marked») On invitation only («FRAM », «GET») Connections • • • • • Regional startup organisations, incubators, public services Cluster programs (Arena, NCE, GCE) Innovation contract (OFU/IFU, Bedr.nettverk) Export accelerator (TINC) Events, exhibitions & delegations (EMAX, …) Culture • Evangelisation • From kindergarden to intrapreneurship • Social Entrepreneurship 9 The Norwegian Startups Scene www.innovasjonnorge.no Go Global or Die? www.innovasjonnorge.no THE ENTREPRNEURIAL SPIRIT INNORWAY HAVE NEVER IS ALL TIME HIGH! 59-83% FROM 2003-2014 18 19 Ca. 50 000 new companies every ‘Enkeltpersonforetaksyndromet’ Sole proprietorship Foto: Aaron Amat www.innovasjonnorge.no Kilde: SSB The Challenge: Low growth ambitions • Only 1 % of norwegian startup companies express growth ambitions (GEM). • Only 1,3% of established Norwegian companies qualify to be a growth company *(SSB2006-2009). • 3 % of newly established companies stands for 60 % of the growth (NIFUSTEP) Entrepreneurship is risky, but how risky is it in Norway?! Foto: Digital Vision Think BIG! • Solve problems with a big enough market – Is the market in need of ypour solution willing enough to pay for it? • Focus on the customers • Think international markets from day 1! • Make sure you have the perfect team www.innovasjonnorge.no • The Norwegian tech startup scene is immature compared to the other Nordic countries • Few international investors compared to the rest of the Nordics • There is a huge potential, highly skilled entrepreneurs and high quality startups….. Startup Extreme - Building a more visible startupscene & attracting investors Financing Grant, loans, Public/industrial research and development www.innovasjonnorge.no Financing ecosystem IDEAVKLARING Kunden UTVIKLING Privat MARKEDSINTRODUKSJON VEKST Børs Private investorer Bank Pollen Venture Såkorn P.E. Inkubator, TTO Næringshage Klynger, møteplasser Offentlig EU Enova + Forskningsrådet Innovasjon Norge Næringsselskaper NAV 1. linje NAV SIVA Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted. Eric Ries Startup Grants (Etablerertilskudd) • Development, market introduction and early growth phase • Phase 1: “Market clarification” Up to 150.000 covering up to 100% of the project cost 100.000 • Phase 2: “Commercialisation” Up to 800.000 covering up to 75% of the project cost 500.000 18 Conditions for our support • Adding value to Norway Can you build it? • Innovation What’s new about it? • Market potential Is there a market for it? • Profitable How will you reach the market? • Ability to complete taskthey care? Why will • Triggering effect 32 Other Grants and Loans • Public/industrial research and development: Development of competitive products in an international market in collaboration with a customer (IFU / OFU) • Innovation loans: Companies in the growth phase or loans for development of innovation projects 18 Other Services • IPR / Design services • Mentor programs • International marked advisory • Competence programs • Network programs Conditions for our support • Adding value to Norway Can you build it? • Innovation • Market potentialWhat’s new about it? Is there a market for it? • Profitable How will you reach the market? • Ability to complete task Why will they care? • Triggering effect 35 We do not give grants if • Payment problems, poor financial situation • Inventions lacking business sense • Company older than 3 years (5) • Local focus – traditional commerce, private service, consulting, hand craft • Import, agencies or licensing businesses 36 Osterwalder´s Business Model Canvas • Who are our Key Partners? • Who are our Key Suppliers? • Hvem er partnerne våre? • Hvilke leverandører har vi? • What key activities do we have to do to deliver the Value Propositions? • Hvilke kjerneaktiviteter må vi selv utføre for å levere verdiløftet? • What Key Resources do our Value Propositions require? (Physical, Intellectual, Human, Financial) • Hvilke ressurser trenge vi for å oppfylle verdiløftet? • What are the most important costs in our business model? • Hva er de viktigste kostnadene i forretningsmodellen? • What value do we deliver to the customer? • Which one of our customer’s problems are we helping to solve? • Which customer needs are we satisfying? • Hva slags verdi gir vi kundesegmentene våre? • Hvilket problem løser vi for kundene? • Hvilke kundebehov tilfredsstiller vi? • How do we maintain the relationship with our customer segments over time? (i.e. Personal assistance, Self-service, Automated services) • Hvilken type relasjon har vi til våre kundesegment? • Through which channels do we reach our customers? (Channel phases: Awareness, Evaluation, Purchase, Delivery, After sales) • Gjennom hvilke kanaler når vi våre kunder? • For what are the customers currently paying? • How are they currently paying? • Hva tar vi oss betalt for i dag? • Hvordan tar vi oss betalt? • For whom are we creating value? • Who are our most important customers? • Hvem skaper vi verdi for? • Hvem er våre viktigste kunder? Skattefunn • Administered by Forskningsrådet • Legal right based scheme designed to promote R&D activity in Norwegian companies • Tax deduction of up to 20 per cent of the eligible costs related to R&D activity Additional public funding • EU funding • Kulturrådet • Local grants • Etc. Go Global Competence & Network Services www.innovasjonnorge.no Working towards more global entrepreneurs from Norway We create learning & networking opportunities around the globe for Norwegian high potential startups Faster growth at lower risk www.innovationnorway.no/GE “I got loaded with inspiration and knowledge, a true experience of a lifetime!” — Terje Sørbø, Stifio International learning arenas – Global networks and services for startups Entrepreneurial Marketing NYC Tech City London TINC Silicon Valley GET Boston Entrepreneurship in Emerging Market India TINC Singapore Og Global Services – Soft landing spots in international markets Around 230 Norwegian tech companies on training in global markets 43 Global Entrepreneurship Problem / Solution fit Product / Market fit Skills for Scale Entrepreneurship in Emerging Markets (India) TechCity London Entrepreneurial Marketing (New York) TINC Tech Incubator (Silicon Valley + Asia) Business Bootcamp (in Norway) GET Global Entrepreneurship Training www.innovationnorway.no/GE (Boston) Business Bootcamp 2.0 TINC Asia “The TINC program has helped us to find and connect with the right people and most importantly, in the right way” - Christian Teigland, CEO of OceanHub. Global Entrepreneurship Training PARTNERING WITH THE NUMBER ONE ACADEMIC INSTITUTION ON ENTREPRENEURSHIP AND INNOVATION Global Entrepreneurship Marketing – New York Tech City Exceutive Accelerator (TEA) – London Entrepreneurship in emerging markets - India The Global Startup Ecosystem Ranking 2015 Copyright © 2015 Startup Compass Inc. Copyright © 2015 Startup Compass Inc. www.innovationnorway.no/GE WE CONNECT ENTREPRENEURS TO GLOBAL NETWORK AND EXPERTISE IN LEADING HUBS AROUND THE GLOBE Thank You! Senior Advisor Strategy Entrepreneurship Jeanett.sandmo@innovation norway.no M: 92 22 63 78 @jeanettsandmo