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European Tour 2012 - Reseller Information Dear Reseller Partner We are delighted to invite you to participate in the Blackmagic Design European Tour. This document contains background information that you will find useful. Specific information relating to each destination city will be provided separately prior to each event, however the format for each date is the same. As a participant on the tour your involvement is set out below;
Reseller Tables You will be provided with a covered table of approximately 1.8m x 0.9m (depending on venue), with a power socket provided to the table position. You will need to provide any additional cabling required.
Reseller Branding You may place pull-up banners directly at the side or behind the reseller table for promotion and identity purposes. You will not be able to hang any items to the ceiling or walls of the venue and displays should be free standing.
Exhibits You are invited to demonstrate and show products from this position and to engage with all attendees to promote your company. Please consider the most appropriate and complementary products for you to display to match the interests of attendees. In addition to Blackmagic Design and Apple products, appropriate items may include camera accessories (such as tripods, batteries, bags), storage solutions (particularly Thunderbolt enabled devices), and your own and third party developed software. Whilst we are more than happy for you to display and promote products from other manufacturers please consider that as this is a Blackmagic Design event the opportunity exists to primarily promote your relationship and expertise as a reseller in the local market. Should you wish to purchase discounted demonstration product prior to the event then please contact your Blackmagic Design Channel Sales Manager or distributor where applicable.
Set-up and De-rig Please arrive at the venue to set-up by no later than 10:00am. Set-up should be completed by 11:30am. Derig should not commence until 6:00pm and should be completed by 7:00pm.
Cost There is no charge for your participation in the event.
Marketing As a participant of the event we ask that you assist in raising the awareness of the event and encouraging attendees in the following two ways; Email Marketing; please email your existing contact customer and prospect databases with details of the event and your participation. Suggested copy in English is attached and this should be translated as appropriate. Web Site Banner; a promotional web banner will be provided to suit the layout of your web site. Please situate this prominently on your home page with a click through link to the URL supplied for the event invitation. Blackmagic Design will also be undertaking email marketing and PR activities with local media.
Contacts Event Director Simon Westland ! !
+44 7525 807318! !
[email protected]
Event Manager! Jake Lawrenson!
+44 7891 610532! !
[email protected]
+ 44 7581 466293! !
[email protected]
! !
Marketing Assistance Sian Tilley! ! !
European Tour 2012 - Email Marketing Copy {USE RESELLER LOGO OR RESELLER’S OWN EMAIL LAYOUT AS APPROPRIATE}
Come and join {RESELLER} at the Blackmagic Design European Tour in {CITY} on {DATE}! Learn more about the latest Blackmagic Design solutions for film, broadcast, post production and live events, with exclusive presentations and content from leading industry professionals. Attendance is free although capacity is limited, so register your attendance now by completing the online invitation here {INVITATION URL} The event will take place at the {VENUE INFORMATION} Doors to the event open at 12:30pm with live presentations beginning at 1:30pm. Acclaimed filmmaker James Tonkin will premiere “A Night at Nine Elms”, a project shot with the Blackmagic Cinema Camera specifically for the roadshow. Get an insight into digital film making techniques including choosing the right lens, the differences of RAW and compressed workflows, lighting and exposure, through to grading with DaVinci Resolve. Further live demonstrations will show how to work with ProRes and the Blackmagic Cinema Camera’s file metadata with Final Cut Pro X. Plus how the camera’s built in Thunderbolt connection creates the ultimate Apple professional production workflow. Zeiss will introduce their range of high quality lenses for digital cinematography with practical guidance and demonstrations. There will also be opportunity to learn how ATEM Production Switchers, Videohub Routers, Teranex Video Processors and further Blackmagic Design solutions are being used for broadcast and live events across Europe. {RESELLER} will be present throughout the event and are able to talk more about your specific needs. If you require any further information please contact us at {RESELLER EMAIL}.
European Tour 2012 - Background Information About the tour Blackmagic Design are staging a European Tour with an initial 5 dates planned for Q4 2012. The first 5 cities on the tour are Stockholm, Hamburg, London, Prague and Milan.
Dates, Venues and Times Each event will take place between 1:30pm - 5:30pm on the following dates; Thursday 25th October - Stockholm CLARION HOTEL SIGN Östra Järnvägsgatan 35 101 26 Stockholm Tuesday 30th October - Hamburg HOTEL ATLANTIC KEMPINSKI An der Alster 72-79 20099 Hamburg Thursday 1st November - London KENSINGTON GREAT HALL Hornton Street London W8 7NX Tuesday 6th November - Prague PRAGUE MARRIOTT HOTEL V Celnici 8 Prague 110 00 Thursday 8th November - Milan MILAN MARRIOTT HOTEL Via Washington, 66 Milan, 20146
Content The roadshow will feature live stage presentations and video content that’s exclusive to the roadshow. Acclaimed cinematographer James Tonkin will show ‘A Night in Nine Elms’, a special short film project shot with the Blackmagic Cinema Camera on a one day shoot! James will delve into the details of the project, including choice of recording format and lenses, accessories used with the camera and the post production workflow. This will conclude with a powerful demonstration of grading with DaVinci Resolve. Leading videographer Anton Nelson will demonstrate how the Blackmagic Cinema Camera media was edited with Final Cut Pro X and highlight the benefits of ProRes workflows and file metadata generated within the camera. Together with the benefit of Thunderbolt connectivity, the Blackmagic Cinema Camera is a perfect solution for professional Apple video workflows. Additional video content will be shown on the day to demonstrate the use of ATEM Production Switchers, Videohub Routers and further Blackmagic Design products in live production environments.
Schedule 12.30pm! 1.30 ! ! 1.45 ! ! 2.30 ! ! 3.15 ! ! 3.45 ! ! 4.30 ! ! 5.15 ! !
Registration and Exhibits Welcome; Simon Westland, Blackmagic Design (15mins) Live to Air Presentation (45mins) James Tonkin ‘A Night in Nine Elms’ (45mins) Break and Exhibits (30 mins) Anton Nelson Final Cut Pro X (45 mins) James Tonkin DaVinci Resolve 9 (45 mins) Closing Summary (15 mins)
