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FANTA FLAVOUR LAB RETURNS TO MIX UP THE FUN 7 April 2014, Sydney Australia – As part of its ongoing mission to create more play in the world, FANTA today announces the return of its FANTA Flavour Lab campaign, calling on Aussies teens to ‘Mix, Name and Share’ their own FANTA Flavour combinations. Coinciding with the launch of the campaign, FANTA has rolled out another fantastically fun limited edition flavour, FANTA Strawberry Kiwi which offers up a tangy taste giving consumers a mouth-watering burst of flavour fun. The hub of the campaign is a FANTA Flavour Lab app where FANTA fans are challenged to tackle a range of mixing inspired games, earn FANTA drops and compete for prizes, including Sony PlayStation 4 and PlayStation Vita packages. “Building on last year’s successful campaign, we’ve brought the FANTA Flavour Lab back to give Aussie teens the chance to mix up the fun all over again – this time adding the new tangy flavour FANTA Strawberry Kiwi to the mix and refreshed mixing games on our FANTA Flavour Lab app,” said Delia Maloney, FANTA Marketing Manager. “The FANTA Flavour Lab is all about encouraging self-expression, getting Aussie teens to try our FANTA flavours, mix them together to make their own favourite mixes.” In addition to the FANTA Flavour Lab app, the campaign will be supported by out-of-home, digital, cinema, social media and point-of-sale marketing activities. To get involved in the mixing fun, Aussies can play or download the app at the FANTA Australia Facebook page, Apple App or Google Play stores: Apple App store – Click here Google Play store – Click here FANTA Australia Facebook page – Click here FANTA Strawberry Kiwi joins Orange, Raspberry, Passionfruit, Grape, Creaming Soda and Lemon to bring the current range of flavours in Australia to seven across all channels. Agencies credits: Creative – Ogilvy & Passport Media – Ikon Digital – Webling Social Media – Pulse Communications Shopper - Mix For further information, campaign imagery or to request an interview, please contact Pulse Communications: Braiden Moffat, Pulse Communications
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[email protected] P: 02 8437 5371 | M: 0432 282 906 About The Coca-Cola Company: The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit www.thecoca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog at www.coca-colablog.com. The Coca-Cola Company is represented in Australia by Coca-Cola Amatil and Coca-Cola South Pacific. For more information about our Company, please visit our website at www.coke.com.au In July 2013, we made four business commitments to help to address the issue of obesity in Australia. These commitments are to increase the availability of our smaller portion sizes, offer more low kilojoule beverage options, provide transparent nutritional information in more places and help get people moving by supporting physical activity programs. For more on our commitments, visit www.coca-colajourney.com.au.
