For Immediate Release Contact: Mike Lohman Shure

Transcript

FOR IMMEDIATE RELEASE Contact: Mike Lohman Shure Incorporated 847-600-6417 [email protected] Audrey Sahl Formula PR 212-219-0321 [email protected] SHURE UNVEILS ULX-D DIGITAL WIRELESS SYSTEM AT NAMM 2012 NILES, Ill., January 19, 2012—While available spectrum may be shrinking, the demand for wireless audio in both presentation and performance settings is growing. To meet this need, TM Shure Incorporated is introducing the ULX-D Digital Wireless system, offering unmatched sound quality, improved spectral efficiency, robust encryption, and intelligent rechargeable batteries for professional sound reinforcement applications. The system is designed for use in corporate, education, worship, and live performance facilities. “Until today, digital wireless microphone users have had to accept trade-offs,” said Erik Vaveris, Category Director for Wireless products at Shure. “No digital wireless system has come close to meeting the performance standard set by Shure's industry leading analog wireless product line until now.” The ULX-D system’s unprecedented combination of audio quality, signal stability, and spectral efficiency is driven by a unique digital wireless audio technology developed by Shure. “The result is a tremendous breakthrough in wireless audio quality,” said Vaveris. “This is the purest reproduction of source material ever available in a wireless system.” The ULX-D system also raises the bar for spectral efficiency and RF signal stability. “The intermodulation performance of ULX-D enables a dramatic increase in the number of simultaneous active systems in one TV channel, making the most of the available spectrum,” said Vaveris. Up to 14 ULX-D systems can operate in one six MHz TV channel, making it easy to use, even in highly congested urban areas where open TV channels can be scarce. For applications where secure transmission is required during confidential meetings, the ULX-D system includes Advanced Encryption Standard (AES) 256-bit encryption for privacy. While audio and RF quality are always paramount, wireless users are often frustrated by something more mundane: battery management. Based on the technology used in Shure’s Axient wireless system, the SB900 Lithium-Ion rechargeable battery pack provides ULX-D transmitters with up to 12 hours of performance time. Transmitters and receivers display remaining battery life in hours and minutes, accurate to within 15 minutes. The battery can be recharged at any time with no memory effect, and a complete discharge is never necessary. The SBC200 Dual Docking Charger recharges batteries while in the transmitter or out, and up to four chargers can be linked together and powered by one power supply. An SBC800 Eight-Bay Battery Charger is also available, and both chargers fit in a standard-size rack drawer for easy storage and transport. ULX-D transmitters can also run on standard AA batteries for up to 11 hours. Pricing and Availability The Shure ULX-D Digital Wireless system is now shipping and available through authorized Shure resellers in numerous configurations with a wide range of Shure microphone options. Some typical systems are shown below: MODEL MSRP MAP ULXD14 Instrument Wireless System $1,650.00 $1,320.00 ULXD14/83 Lavalier Wireless System with WL183 lavalier mic $1,746.00 $1,397.00 ULXD24/SM58 Handheld Wireless System with SM58® mic $1,686.00 $1,349.00 ULXD124/85 Combo system with ULXD4 receiver, ULXD2 handheld transmitter with SM58 mic, and ULXD1 bodypack transmitter with WL185 lavalier mic $2,368.00 $1,894.00 Full product information is available at www.shure.com. About Shure Incorporated Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority. Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, the Netherlands, Denmark, and the United States. ### FOR IMMEDIATE RELEASE Contact: Mike Lohman Shure Incorporated 847-600-6417 [email protected] Audrey Sahl Formula PR 212-219-0321 [email protected] SHURE AXIENT WIRELESS SYSTEM NOW SHIPPING NILES, Ill., January 19, 2012—Shure Incorporated is now shipping the Axient™ Wireless Management Network, which can automatically change frequencies to avoid interference. Axient employs several breakthrough technologies – some offered for the first time in a wireless microphone system – that work together to deliver interference-free audio in today’s hostile RF spectrum environment. “With new unlicensed devices soon to be using the TV band white spaces, volatile spectrum is a fact of life for professional wireless users,” said Sandy LaMantia, President and CEO of Shure Incorporated. “They face increasing pressure to deliver an interference-free performance even though conditions are more unpredictable than ever before. The Axient system was designed to perform flawlessly, even while interference sources appear and disappear without warning.” “Axient delivers a game-changing set of tools for dealing with the challenges faced by wireless microphone users in critical, high-profile applications,” said Erik Vaveris, Category Director for Wireless Products at Shure. “Of course, for the most demanding customers, Axient also has to be at the pinnacle of RF and audio performance.” Axient delivers an exceptionally refined, beautifully tailored sound with detailed transient response and ultra-low noise. Featuring a dramatic minimization of intermodulation distortion and an exceedingly robust receiver design, Axient was created to provide rock solid operation in the congested, high-noise spectrum found at major broadcast events and theatrical centers. Axient delivers great sound and gives engineers new capabilities to adapt to poor or rapidly changing conditions during an event: the ability to change frequencies in mid-performance, the ability to adjust transmitter settings in real time, and the ability to transmit full-fidelity audio on redundant frequencies for added security. “Axient defines a new standard for control and confidence in applications with zero tolerance for failure,” said Vaveris. “This is the first wireless microphone system that can detect interference and avoid it automatically.” The Axient system’s agility in difficult RF conditions is driven by four key features:  Interference Detection and Avoidance detects RF interference and enables the system to move to a clear and compatible frequency in milliseconds.  For critical microphones where even the briefest gap in audio is unacceptable, Frequency Diversity mode transmits full-bandwidth audio on two separate frequencies. If one frequency is disrupted by interference, the audio from the second frequency is automatically used.  ShowLink™ remote control enables the operator to make real-time remote adjustments of transmitter settings (such as audio gain, RF output power, and RF mute) while the microphone is live, without interrupting a performance or disturbing an elaborate costume. Control coverage extends throughout the entire performance area and can be extended to include backstage areas.  The Axient Spectrum Manager scans the spectrum constantly, and monitors, ranks, and deploys backup frequencies automatically. This ensures that the system uses only the cleanest frequencies during a performance. While the technical processes are complex, the transmitters, receivers, access points, and the spectrum manager operate together seamlessly. “When the receiver’s Interference Detection and Avoidance feature senses interference, the Spectrum Manager assigns a new frequency that it knows is clean,” continued Vaveris. “The frequency is deployed to the transmitter by the ShowLink wireless access point, and the transmitter and receiver execute a synchronized frequency change in a matter of milliseconds. And with the AXT200 Frequency Diversity Handheld Transmitter, there is no audible trace whatsoever.” For ample, reliable power, Axient transmitters rely on high performance Lithium-Ion rechargeable batteries and smart chargers. Axient batteries provide up to nine hours of run time with zero memory effect, and remaining battery life – accurate to within 15 minutes – is displayed on the transmitter, on the receiver, and in the Wireless Workbench® software. The Rack Mount Charging Station offers touring-ready battery storage and charging for up to eight bodypack or handheld batteries, and is fully networked for remote monitoring. Axient takes advantage of Wireless Workbench® 6, a completely new software interface that enables users to monitor and control the entire system. The software uses scan data, an internal TV channel database, and advanced compatibility algorithms to create a list of clean, viable frequencies for any number of primary and backup channels in a system. The Axient Wireless Management Network is now available through designated Shure Axient dealers. For more information, visit www.axient.net. About Shure Incorporated Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority. Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, the Netherlands, Denmark, and the United States. Page 2—Shure Introduces SRH1440 and SRH1840 Open Back Headphones Contact: Mike Lohman Shure Incorporated 847-600-6417 [email protected] Audrey Sahl Formula PR 212-219-0321 [email protected] SHURE INTRODUCES SRH1440 AND SRH1840 OPEN BACK HEADPHONES New Models Deliver Unique Sound Signature for Critical Mastering, Monitoring and Unparalleled Audiophile Listening NILES, IL, January 19, 2012—Shure Incorporated announced today the expansion of its headphone line with the Company’s first open-back models: the SRH1440 and SRH1840 Professional Open Back Headphones. Delivering on customer requests, Shure’s open-back headphones provide an alternate choice, designed for professional engineers who require a reference sound comparable to near-field monitors to achieve the best mix and production quality, and passionate audiophiles seeking an enhanced listening experience with professional sound quality. Leveraging superior sound, comfort, sleek design, and legendary Shure quality, the SRH1440 and SRH1840 are engineered to withstand the rigors of everyday use, while creating an exceptionally natural sound, wide stereo image, and increased depth of field. The open-back, circumaural design of the new SRH models enables sound to move more freely and with minimal distortion. This contributes to increased audio fidelity and a unique listening experience when compared to closed-back headphones. Customers will now engage in a more immersive listening experience, whether at home or in a professional mastering or post/editing studio. SRH1840: Unparalleled Acoustic Performance with Smooth, High-End Extension The SRH1840 model features:     Individually matched 40mm neodymium drivers for unparalleled acoustic performance with smooth, high-end extension Aircraft-grade aluminum alloy yoke and stainless steel grilles for enhanced durability and custom-crafted lightweight design Steel driver frame with a vented center pole piece to improve linearity and eliminate internal resonance for consistent performance at all listening levels Ergonomic dual-frame, padded headband is lightweight and fully adjustable for hours of listening comfort SRH1440: Full Range Audio with Rich Bass and Detailed Highs The SRH1440 model features:    40mm neodymium drivers, to deliver full-range audio with rich, controlled bass and detailed highs in a sleek, attractive design Optimized impedance for a direct connection to a wide range of portable audio devices A premium-padded headband with a steel frame for a comfortable fit Page 2—Shure Introduces SRH1440 and SRH1840 Open Back Headphones “As with our existing headphones, Shure developed these two new models with audio production and critical listening in mind,” said Matt Engstrom, Category Director for Monitoring Products at Shure. “All Shure earphones and headphones are designed to not color or change the sound, to give artists and engineers an accurate representation of their work. The SRH1840 and SRH1440 continue that tradition. They reveal every detail, no matter how subtle, making them an ideal fit for the most demanding audio applications.” Both models feature a dual-side detachable cable with Kevlar® reinforced jacket and gold-plated MMCX connectors enabling secure connection and easy replacement. Other accessories include a storage case, replacement set of velour earpads, and an extra cable—promising years of uninterrupted listening enjoyment. Pricing and Availability SRH1440: $399 SRH1840: $699 The SRH1440 and SRH1840 headphones carry a two-year limited warranty and will be available for purchase from select retailers beginning January 2012. For a complete list of where Shure products are sold, please visit www.shure.com. Connect with Shure on Facebook at www.facebook.com/shureinc, or on Twitter: @shureinc. About Shure Incorporated Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority. Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, the Netherlands, Denmark, and the United States. ### FOR IMMEDIATE RELEASE Contact: Mike Lohman Shure Incorporated 847-600-6417 [email protected] Audrey Sahl Formula PR 212-219-0321 [email protected] SHURE ADDS LAVALIERS, EARSET TO MICROFLEX® LINE New Models Designed For Presenters NILES, Ill., January 19, 2012—Shure Incorporated has added new models to its Microflex microphone line. The new models include the MX150 subminiature lavalier microphone and the MX153 subminiature earset microphone. With discreet, low profile designs and CommShield® technology to resist noise from smartphones and other wireless devices, Microflex microphones are ideal for use in meeting facilities, houses of worship, and other sound reinforcement applications. “Most events are recorded on video for online distribution, so appearance has become an important factor,” said Chad Wiggins, Category Director for Wired Microphones at Shure. “The MX150 lavalier and MX153 earset are designed to deliver excellent sound quality with very low visibility on camera and to the audience.” The MX150 subminiature lavalier microphone is available with either an omnidirectional or cardioid polar pattern, and in wired or wireless configurations. A new snap-fit foam windscreen is included, which locks securely to the microphone and reduces plosives and wind noise. A new multi-position tie-clip reduces cable noise by routing the cable in loops, and can be mounted horizontally or vertically for ease of use on different types of clothing. The same clip can accommodate single or dual microphones for applications where redundancy is required. The MX153 subminiature earset microphone is ideal for speech reinforcement in situations where a lavalier mic does not provide sufficient gain-before-feedback. The MX153 features a padded earloop for excellent comfort, and a flexible boom for easy microphone placement. The MX153 is available in black, tan, or cocoa to match typical skin tones. In TV show production, sound, versatility, and visibility are equally important. “The MX150 is a great improvement in cable and handling noise, and the reversible tie clip makes it easy to configure for men’s or women’s clothing,” said John Christie, RF Coordinator for So You Think You Can Dance Canada. Christie also likes the windscreen: “I love the snap lock that keeps it securely in place. It’s visually appealing on television, and less foam means less coloration of the sound.” Both the MX150 and MX153 feature Shure CommShield Technology. CommShield consists of robust shielding and RF filtering that makes the microphone highly resistant to intense RF interference from nearby smartphones or other digital wireless devices, often called “GSM buzz.” Pricing and Availability The MX150 lavalier and MX153 earset are available now in a variety of configurations as shown below. MODEL DESCRIPTION MSRP MAP MX150B/O-TQG 5mm Subminiature Lavalier, Black, Omnidirectional, TQG connector for wireless $249.00 $199.00 MX150B/O-XLR 5mm Subminiature Lavalier, Black, Omnidirectional, Inline XLR Preamp $374.00 $299.00 MX150B/C-TQG 5mm Subminiature Lavalier, Black, Cardioid, TQG connector for wireless $249.00 $199.00 MX150B/C-XLR 5mm Subminiature Lavalier, Black, Cardioid, Inline XLR Preamp $374.00 $299.00 MX153B/O-TQG 5mm Subminiature Earset, Black, Omnidirectional, TQG connector for wireless $249.00 $199.00 MX153T/O-TQG 5mm Subminiature Earset, Tan, Omnidirectional, TQG connector for wireless $249.00 $199.00 MX153C/O-TQG 5mm Subminiature Earset, Cocoa, Omnidirectional, TQG connector for wireless $249.00 $199.00 For a complete list of Shure dealers, please visit www.shure.com. About Shure Incorporated Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority. Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, the Netherlands, Denmark, and the United States. ###