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For Immediate Release Sony Demonstrates New Closed Captioning

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FOR IMMEDIATE RELEASE SONY DEMONSTRATES NEW CLOSED CAPTIONING VIEWING AND AUDIO PLAYBACK FOR CINEMAS AT SHOWEAST 2011 SHOWEAST 2011, Hollywood, Fla., Oct. 25, 2011 – At ShowEast 2011, Sony is highlighting the newest addition to its range of full-service digital cinema solutions for theaters: innovative access technology which enables closed caption viewing and audio playback for hearing and visually impaired patrons. This prototype technology, to be named Entertainment Access Technology, includes specially designed eyewear and a receiver with the capability to use headphones for the hearing impaired for the descriptive audio tracks. Deaf and hard of hearing consumers can use the glasses to view caption data and enhance their movie-going experience. The caption system is capable of providing a choice of up to 6 languages for playback and is driven by a wireless transmitter, and it is adaptable for 3D. Coming to theaters soon, this technology expands Sony’s arsenal of tools for exhibitors transitioning to a complete digital environment. Key features include: • • • • • • • • • 2mm waveguide thickness 90% see-through transmittance Green text color 100:1 contrast ratio 372 x 72 resolution Brightness: 1-50 nits (automatically adjustable) Field of view (H x V): 19 degrees x 3.4 degrees Weight: 2.76 ounces (86g) Size (W x H x D) - Eyewear: (7.5 x 1.7 x 7.5 inches (190 x 43 x 190 mm); Receiver: 4.3 x 0.8 x 1.8 inches (108 x 20 x 45 mm) • • Battery life approximately 6 hours Lithium ion battery and Nose pad (supplied accessories) Optional accessories include: • • • • • Data Transmitter (STWA-C101) Battery charger for 10 batteries Carrying pouch Detachable polarized 3D filter Headphones The Entertainment Access Technology is planned to be available in first half of 2012, with pricing to be announced. ### Press Contacts Tom Di Nome Sony Electronics Inc. 201-930-6357 [email protected] Sara Giles Bite Communications 212-857-9382 [email protected] About Sony Electronics Digital Cinema Solutions Sony Digital Cinema Solutions combines a full range of Sony technologies and training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s proprietary theater management system); digital signage hardware, software and content development; security systems and network operations center (NOC) services for the exhibition community. Sony also offers flexible financing including a lease program and exhibitor-managed finance program leveraging Sony’s VPF administration, that can make converting to digital easier and more affordable than ever before. For more information, visit www.sony.com/digitalcinema.