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Global Digital Marketing Spending Market Share and Trends, Forecasts 2016-2020 by Radiant Insights About Digital Marketing Digital marketing is the most active and the fastest growing marketing technique. The growth can be attributed to global digitalization trend. Every minute, an estimated 650,000 search queries are raised on Google, more than 700 videos are hosted on YouTube, over 700,000 status updates and 500,000 comments are posted on Facebook, over 65,000 tweets are made worldwide, and approximately 180 million e-mails are sent. These figures emphasize the significance of digital media as a marketing tool. Technavio's analysts forecast the global digital marketing spending market to grow at a CAGR of 8.79% during the period 2016-2020. To Get Full Report Click Here @ http://www.radiantinsights.com/research/global-digital-marketing-spendingmarket-2016-2020 Covered in this report The report covers the present scenario and the growth prospects of the global digital marketing spending market for 2016-2020. To calculate the market size, Technavio analysts have considered expenditure on marketing in digital media. The market is divided into the following segments based on geography: - Americas - APAC - EMEA Technavio's report, Global Digital Marketing Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Key vendors - AT&T - Comcast - General Motors - P&G - Verizon Other prominent vendors - American Express
- Fiat Chrysler - Ford - Johnson & Johnson - JPMorgan Chase - L'Oreal - Nissan - Pfizer - Toyota - Unilever - Volkswagen - Walt Disney Table of Contents PART 01: Executive summary - Highlights PART 02: Scope of the report - Market overview - Base year - Vendor segmentation - Numerical figures PART 03: Market research methodology - Research methodology - Economic indicators PART 04: Introduction - Key market highlights PART 05: Market landscape - Market overview - Market size and forecast - Five forces analysis PART 06: Market segmentation by type - Global digital marketing spending market by type - Global digital marketing spending market by search ads - Global digital marketing spending market by display ads - Global digital marketing spending by social media - Global digital marketing spending by e-mail marketing - Market attractiveness of digital marketing spending by type PART 07: Market segmentation by device - Global digital marketing spending market by device - Global digital marketing spending market by desktop computers - Global digital marketing spending market by mobile devices PART 08: Geographical segmentation - Segmentation of global digital marketing spending market by geography - Digital marketing spending market in Americas - Digital marketing spending market in EMEA - Digital marketing spending market in APAC - Market attractiveness of digital marketing spending by geography PART 09: Key leading countries - Key leading countries of global digital marketing spending market PART 10: Market drivers - Global digital transformation - Increased credibility - Higher accessibility - Growing proliferation of digital marketing software
- Growth in online video viewership - Growth in real-time bidding - Increased popularity of social media inventory - Increasing demand for real-time analytics PART 11: Impact of drivers PART 12: Market challenges - No short-term ROI - Prone to cyber crimes - Requirement of skilled workforce - Lack of efficient data management - Barriers to adopting digital marketing solutions among SMEs - Lack of proper coordinated marketing strategy PART 13: Impact of drivers and challenges PART 14: Market trends - Dominance of mobile devices - Advanced targeting options - Marketing automation - New payment methods - Growing demand for digital marketing solutions in developing countries PART 15: Vendor landscape - Competitive scenario - Summary of key figures PART 16: Appendix - List of abbreviations PART 17: Explore Technavio ? To Get Full Report Click Here @ http://www.radiantinsights.com/research/global-digital-marketing-spendingmarket-2016-2020 About Us: Radiant Insights Inc. is a platform for companies looking to meet their market research and business intelligence requirements. We assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. We have a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, our experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions. Contact Details: Michelle Thoras Corporate Sales Specialist, USA Radiant Insights, Inc 28 2nd Street, Suite 3036 San Francisco, CA 94105 United States Phone: 1-415-349-0054 Toll Free: 1-888-202-9519 Website: http://www.radiantinsights.com/ Email:
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