Hitta Stilen! Ta Stilen!

Transcript

plaza kvinna nr 10 2015 plaza kvinna nr 10 2015 nr 10 2015 49 KrOnOr nOK 69 € 6.90 en! Hitta stilen! nr 10 2015 hårguiDe De bästa inpackningarna stylingknepen! 49 KrOnOr nOK 69 € 6.90 – säsongens 10 stöRsta tRendeR Musikhäng med noonie Bao, SaBina DDumBa & maja FranciS 42 plaza kvinna nr 10 2015 Redaktionen handplockaR: Plaggen Du inte vill miSSa hår- och jeansspecial hår- och jeansspecial hårguiDe De bästa inpackningarna stylingknepen! Modekoll rra! armani Hu Firar 40 år stilsäkra – säsongens stöRsta tRendeR hår- och jeansspecial Hitta stilen! 10 Musikhäng med noonie Bao, SaBina DDumBa & maja FranciS nr 10 2015 49 KrOnOr nOK 69 € 6.90 Hitta stilen! Denimplagg – säsongens 10 stöRsta tRendeR Modekoll rra! armani H u Firar 40 år hårguiDe De bästa inpackningarna stylingknepen! Modekoll ! armani Hurra Firar 40 år Redaktionen handplockaR: 42 Plaggen Du Hitta stilen! inte vill miSSa Musikhäng med noonie Bao, SaBina DDumBa & maja FranciS Redaktionen handplockaR: Plaggen Du inte vill miSSa stilsäkra Denimplagg – säsongens 10 stöRsta tRendeR 001_omslaget_10.indd 1 001_omslaget_10.indd 1 8/28/15 11:54 AM 8/28/15 11:54 AM 42 stilsäkra Denimplagg Hitta stilen! – säsongens 10 stöRsta tRendeR 001_omslaget_10.indd 1 8/28/15 11:54 AM 2016 follow us on our journey! 2015 was the year Plaza Kvinna travelled to Dar es Salaam in Tanzania as part of Specsavers’ charity project #GeSyn (Give Vision). Meeting the amazing individuals excitedly waiting in line to try on the donated glasses is one of the strongest memories I have of 2015. A series of articles documented our journey and our readers were able to witness how we helped change the lives of Marvana, Violet, Emanuel, little Juma and many more. Championing confidence and awareness, Plaza Kvinna celebrates strong women and inspires its readers to aim high. During 2015 we met Sara, Emma and Hanna who refused to let adversity get in their way, and paid homage to the many empowering women’s networks that have emerged recently. In 2016 we will take the focus on awareness to the next level. Responding to our readers’ interest in sustainability, we are putting the limelight on people and brands that go out of their way to make the world a better place. As part of this mission we are proud to announce that we will continue to serve as Specsavers Sweden’s media partner. While the print publishing industry is facing some serious challenges, Plaza Kvinna has kept identifying new routes to creative collaborations and events. And it seems it’s paying off, as the number of readers on digital platforms such as Readly and Qiozk is steadily increasing. With consumers more and more likely to turn to the web for quick updates and newsbites, we are convinced that maintaining a high quality magazine is more important than ever. This means we will continue to favour top photographers to press photos and hire Sweden’s best writers in order to support one of Sweden’s greatest exports – its fashion industry. Please join our mission to create some positive news in the magazine sector! editorial team EDITOR-IN-CHIEF (maternity leave) Malin Lundberg aguilera [[email protected]] ACTING EDITOR-IN-CHIEF JONNA DAGLIDEN HUNT [[email protected]] features editor Cecilia persson [[email protected]] art director sofia adamson lindström [[email protected]] design camilla sundåker [[email protected]] FASHION & BEAUTY director emilia klang [[email protected]] Jonna Dagliden Hunt Acting Editor-in-Chief FASHION ASSISTANT jennifer winston [[email protected]] BEAUTY EDITOR susanne barnekow [susanne.barnekow @plazakvinna.com] the plaza kvinna reader reader profile interests and hobbies are key factors when it comes to determining what target groups someone belongs to, we avoid talking about age in terms of numbers. Thanks to the well thought out topics covered in the magazine, Plaza Kvinna is equally appealing to a fashion conscious 20-year-old as a 50-year-old trendsetter. While our target audience is highly educated and in the peak of her career, the magazine provides something for everyone and we’re not frightened of challenging our readers to think outside the box. If we do have to put a figure on it, our average reader is a 34-year-old woman who lives in one of the main Swedish cities, typically earning 33 000 SEK/month. Most importantly, she outdoes our competitors’ readers in her passion for keeping track of the latest fashion news, indulging in beauty treatments, holidaying abroad, exploring new cuisine, maintaining a healthy lifestyle, decorating the home and keeping fit. To put it simply, Plaza Kvinna’s typical reader is very receptive and consumes both editorial content and advertisement with great interest. convinced that age: 20 – 24 25 – 29 30 – 34 35 – 39 40 – 44 45 – 49 50 – 54 PLACE OF RESIDENCE: Greater Stockholm 28,1 % Greater Gothenburg 16,5 % Greater Malmö 14,4 % Large municipalities (>90 000 inhabitants) 13,2 % Medium size municipalities, (50 000–90 000 inhab.) 6,9 % 12,4 % 10,1 % 9,1 % 12,7 % 8,8 % 9,8 % 6,7 % monthly income: 19 000 – 21 999 kr + 4,8 % 22 000 – 24 999 kr + 7,3 % 25 000 – 29 499 kr + 14,5 % 29 500 – 34 999 kr + 16 % 35 000 – 41 999 kr + 7,2 % 42 000 – 49 999 kr + 5,2 % 50 000 – 64 999 kr + 3,4 % education levels: College > 2 år High school College < 2 år Secondary school 35 % 31,6 % 18,8 % 14,6 % areas of interests: Fashion news 72,2 % Beauty care 60,3 % Exploring new cuisines 75,9 % Health foods 72,8 % Health and exercise 73,2 % Film 65,3 % Music 73,4 % Holidaying abroad 82,1 % Holidaying in Sweden 78,7 % Interior design 81 % Meeting new people 71,6 % [ORVESTO CONSUMER_2015:2] objectives WHAT WILL HAPPEN AT PLAZA KVINNA IN 2016? Increased focus on sustainability. As the fashion and beauty industries are becoming more environmentally savvy, Plaza Kvinna will be dedicating more space to issues concerning sustainability and longevity. Plaza Kvinna’s readers, and consumers in general, expect organisations to value long-term thinking – something we are more than happy to embrace. To remain the media partner of Specsavers Sweden. On behalf of Specsavers’ charity project in Tanzania, Plaza Kvinna began helping collecting used glasses in 2014. We are thrilled to announce that our partnership with Specsavers, as well as our contribution to the #GeSyn project, will continue in 2016. Like previous years, the lucky Spectacle Wearer of the Year winner, as voted by a jury that included Plaza Kvinna’s Fashion and Beauty Director, Emilia Klang, will join Specsavers and Plaza Kvinna to Tanzania to participate in the distribution of the donated glasses. The charitable project serves to illustrate Plaza Kvinna’s ability to raise awareness and demonstrates our passion to make a difference to the lives of Tanzania’s women and children. Plaza Kvinna Business. With an above average income, Plaza Kvinna’s typical reader is ambitious and career focused. We will continue to honour this by dedicating significant space to career related topics and earmarking business pages in selected issues. Education without coercion. While an important role of Plaza Kvinna is to spread social awareness, we believe the best way of doing so is to inspire rather than lecture. We help our readers to make informed decisions by encouraging self-learning. Healthy initiatives. As the fitness trend is showing no sign of slowing down, Plaza Kvinna will continue to highlight inspirational experts and innovative health products in 2016. In the summer of 2015, Adidas sponsored Plaza Kvinna’s participation in the Stockholm race Midnattsloppet, and we are aiming to continue in this healthy direction during 2016. New creative solutions and customized events. Following the many successful shopping events in 2015, we are re now striving towards bringing out even more solutions that meet our clients’ demands while also appealing to our selective readers. price and format spread format: 450 x 298 mm* t y p e a r e a : 420 x 270 mm p r i c e : 74 000 SEK 1st spread 89 000 SEK 2-7th spread 79 000 SEK half page horizontal 225 x 298 mm 205 x 270 mm p r i c e : 44 000:– 1-7th spread 49 000 SEK type area: half page vertical 107 x 298 mm t y p e a r e a : 100 x 270 mm p r i c e : 27 000 SEK format: 3RD cover back cover format: format: Gatefolder 1 : 214 x 298 mm f o r m a t 2 : 222 x 298 mm p r i c e : 149 000 SEK format 2 format: format: 225 x 298 mm* t y p e a r e a : 205 x 270 mm* p r i c e : 49 000 SEK 1 full page quote for special format 225 x 144 mm 205 x 130 mm p r i c e : 27 000 SEK type area: 225 x 273 mm 205 x 270 mm p r i c e : 89 000 SEK type area: *Add 3 mm cutting area for bleed format * Special placement +10% PLAZA INTERIÖR i samarbete med Partner Promotion/Advertorials we have had extensive experience of developing ideas into concepts that reach beyond conventional ad solutions. at Plaza Publishing Group advertisers we tailor-make everything from supplements, advertorials and pick & mix pages to groundbreaking fashion shoots. Our formats have proven popular both with readers and advertisers. Aiming to exceed the most innovative and exciting solutions the market has to offer, our goal is to bring out new concepts and unique ideas with the help of our clients. in partnership with De rätta detaljerna Soffa, Massproduction. Kuddar, Ceannis och Mimou. Vas, Broste. Färgmatchat Nyckeln till DS3 är såklart färgmatchad med just din bil. Brickor, Hay. Vas, Serax. Nyckelring, Palmgrens. Soffa, Massproduction. Bord, Tom Dioxon. Svart vas, Klong. an exclusive concept where you as the advertiser are provided tailor-made solutions with our editorial team, sales team or creative sales department to reach your target group on their terms. We offer Designad i Paris Att DS3 är född i Paris, ljusets stad, syns på flera detaljer både interiört och exteriört. Den senaste innovationen är en helt ny ljussignatur med xenonstrålkastare med full LED-teknik. Skräddarsytt DS3 erbjuder en unik möjlighet att välja färg på kaross och tak, fälgar och klädsel. Det vackra svävande, tvåfärgade taket är DS3:s signatur. we are Actively present right from when the idea begins to take shape until the end product, where our editorial team takes over to produce everything from content to form, ensuring the promotion reflects Plaza Kvinna’s look and tone of voice. With you as an advertiser we can create unique solutions for print, web, editorial supplements, competitions, tailor-made events and other innovative methods of collaboration on social media platforms. 7 8 PLAZA INTERIÖR plaza kvinna i samarbete med 02 01 is a creative ad solution synergising with the magazine’s individual tone of voice and graphic style. The advertorial solutions are formed by our own editorial team – always in close collaboration with the client and our editor-in-chief. Utilise our creativity to reach your future customers in a brand new, fun and innovative way! 03 Plaza Kvinna i löpspåret! Med Midnattsloppet som mål har Plaza Kvinnas redaktion löptränat tillsammans med adidas. Följ vår resa från start till mål! Fall in love Känns den ultimata höstlooken svårfunnen? Inte nu längre. Varsågod, här är de perfekta plaggen och inredningsdetaljerna för en fri, avslappnad och lyxig höststil. 04 An advertorial page with an editorial tone of voice is complete with the logotypes of both the magazine and the advertiser – Plaza Kvinna Promotion in collaboration with. Advertorial pages adhere to the Plaza Publishing Group’s guidelines and are as such marked as adverts. ör oss är god design viktig i alla aspekter av vardagen. Vi vill att allt från hur vi inreder våra hem och väljer våra kläder till vilken bil vi kör ska uttrycka vilka vi är. DS3 gör precis det. En bil som står för innovativ lyx och sann parisisk elegans. Vi gillar verkligen hur den ger oss möjlighet att skräddarsy designen så att den matchar just vår personliga stil. För precis som med allt annat hänger riktigt god stil på detaljerna. Rätt läderklädsel, designade fälgar, mönstrat tak och tydlig ljussignatur gör hela skillnaden. Du är trés chic – varför skulle inte din bil vara det? 7 9 PLAZA INTERIÖR plaza kvinna i samarbete med Partner Promotion/Advertorials Guidelines DESIGN F SOM SYNS 05 01. Svart kappa, 4 495 kr. 02. Randig tröja, 995 kr. 03. Väska, 2 495 kr. 04. Klänning, 1 995 kr. 05. Överkast, 2 195 kr. 06. Stickad kavaj, 2 495 kr. 07. Vit blus, 995 kr. 08. Bruna skinnbyxor, 5 495 kr. 09. Doftolja, 395 kr. 10. Tröja, 1 495 kr. 11. Lanterna, 995 kr. 08 Allt från LEXINGTON. 07 09 06 contact Therese Fernberg/manager and ad sales [email protected] 08 50 11 89 96 10 Det är en magisk känsla att ta sina första löpsteg tillsammans, att känna hur pulsen höjs och adrenalinet forsar. I slutet av maj hade Plaza Kvinnas redaktion sitt första löppass tillsammans med adidas och deras coach Charlotte karlsson i vår gemensamma tribe, och vi hade alla olika erfarenhet av att löpträna. – För mig är löpning ett sätt att rensa tankarna. Om jag har mycket i huvudet och är stressad i övrigt fungerar det väldigt bra att komma ut och tänka på något annat, berättar Camilla sundåker, Plaza Kvinnas formgivare och en av de som deltog i triben. Det första passet bestod av teknikövningar i adidas Ultra Boost – skon som ger mest energiåtergivning på marknaden och som dämpar isättningen, samtidigt som den speciella Boost-sulan ger energi tillbaka i varje steg. Konstruktionen är utvecklad baserat på fotens naturliga rörelse i varje fotisättning och avstamp. Charlotte Karlsson peppade oss på plats i Rålambshovsparken i Stockholm – tio journalister, bloggare och formgivare som alla var redo att starta resan tillsammans med adidas. – Om man ska börja med teknikträning tycker jag att man ska köra igång med löpskolningens tre grundövningar: ankling, high knees och butt kickers, berättade Charlotte för oss. Övningarna gick ut på att springa på den främre delen av foten, få upp höga knän och sist men inte minst att ge sig själv en spark i baken. Det var även på det första passet som vi alla fann en gemensam energi. Vi kände oss starkare tillsammans, och även om vårt stora mål, Midnattsloppet, kändes långt borta, kunde vi ändå visualisera hur vi skulle ta oss dit. De följande passen med adidas bestod av olika former av intervaller, både på löpbana, i backar och i trappor. Det var här det märktes vad hårdträning egentligen handlar om – vi pustade, svettades och hejade på varandra för att orka ännu mer. På det sista passet bjöd vi även in våra läsare för att ta del av den magiska energi som uppstår när man springer många personer tillsammans. Den 15:e augusti kom så den stora dagen med Midnattsloppet, sponsrat av adidas. Vi samlades för att peppa varandra innan start och sedan var det bara en sak som gällde: att ta oss i mål tillsammans. Bättre laganda får man leta efter – Plaza Kvinna klarade målet med bravur! Redaktionen väljer! ➝ adidas Ultra Boost, för att det känns som att man studsar fram. Skon ger en väldigt skön löpkänsla. ➝ En långärmad tunn jacka. Vi gillar Supernova stomjacka med sin reflektiva design – perfekt att springa i nu när det blir lite kallare och mörkare. ➝ Ett par klassiska adidas Supernova tights! ”Minska träningsmängden och spring färre kilometer mot vad du brukar veckan innan ett lopp.” – LÖParcoachEn charLottE KarLSSon gaV oSS många tiPS På VägEn. LäS hELa intErVjUn mEd hEnnE På Sidan 160. _149 PLAZA KVINNA 11 073 Lexington 10 ny.indd 73 8/27/15 3:51 PM 154 Adidas_hos adidas.indd 149 9/1/15 4:25 PM ad sales Plaza Publishing Group AB Visiting Address: Warfvinges väg 45 Mailing Address: Box 302 10, 104 25 Stockholm Phone: 08 50 11 88 00 For more information, please visit www.plazapg.se. technical data orders Therese Fernberg [Manager and Ad sales] Phone: 08 50 11 89 96 e-mail: [email protected] Carina Svensson [Ad Sales] Phone: 08 50 11 88 91 e-mail: [email protected] Jennifer Valverde [Ad Sales] Phone: 08 50 11 89 02 e-mail: [email protected] Rosette Hirsch [Ad Sales] Phone: 08 50 11 89 87 e-mail: [email protected] traffic Farraba Haider Phone: 08 50 11 88 31 e - mail: [email protected] tekniskA data n u m b e r o f i s s u e s : 12/year p r i n t e d c i r c u l at i o n : 50 000 ex. t s - e d i t i o n : 27 900 ex. p r i n t i n g p r o c e s s : Offset m a x i m u m s c r e e n d e n s i t y : 150 lpi b i n d i n g : Adhesive binding c o l o r s : Europe scale a d v e r t i s i n g m at e r i a l : Digital. Sent in accordance with Plaza Publishing’s material specification, which is attached with the order confirmation. i n s e r t pa p e r : 80g Nova Press. pa p e r c o v e r : 250 g Galeri Art d i s t r i b u t e d b y : Tidsam r e a d e r s tat i s t i c s b y : Orvesto debit information Insert, special placement smallest format full page add 10%. Swedish VAT added to all prices. annulment: Only in writing to the company at least three months prior to the publication date. other regulations The magazine reserves the right to refuse non-desirale adverts. complaints Complaints about inserted adverts must be made within 7 days of the publication date. Regarding any invoices a complaint should be made within 14 days of the invoice date. The magazine is not responsible for mistakes ­caused by deficient material. In case of adverts being delayed no right to compensation is given. Without an e­ nclosed printing sample no right to compensation is given. THEMES AND PUBLICATION PLAN 2016 Nr 1. festive fashion | Fitness & trends [Material deadline 2015 11 10 publication date 2015 12 15] Nr 2. sustainability [Material deadline 2015 12 14 publication date 2016 01 19] Nr 3. spring fashion | Fashion, beauty & interior trends [Material deadline 2016 01 14 publication date 2016 02 16] Nr 4. travel | Denim & weekend breaks [Material deadline 2016 02 11 publication date 2016 03 15] Nr 5. hair | Body beauty products & glasses [Material deadline 2016 03 14 publication date 2016 04 19] Nr 6. summer fashion | Beauty, SPFs & fragrances [Material deadline 2016 04 19 publication date 2016 05 17] Nr 7. holiday fashion | Culture, swimwear & Sweden guide [Material deadline 2016 05 19 publication date 2016 06 21] Nr 8. pre-fall | Business fashion, watches & Fashion Week [Material deadline 2016 06 09 publication date 2016 07 26] Nr 9. autumn fashion | A–Z of trends, beauty & interior [Material deadline 2016 07 27 publication date 2016 08 23] Nr 10. hair | Accessories & denim [Material deadline 2016 08 18 publication date 2016 09 20] Nr 11. beauty | Scincare news & winter travels [Material deadline 2016 09 15 publication date 2016 10 18] Nr 12. christmas special | Watches, jewellery, fragrances & spa [Material deadline 2016 10 19 publication date 2016 11 22] Nr 1. festive fashion | Party make-up, fitness & the trends of 2017 [Material deadline 2016 11 14 publication date 2016 12 20] PLAZAKVINNA.COM DAILY UPDATES AT PLAZAKVINNA.COM • The news feed on plazakvinna.com is updated several times a day, giving our readers the latest fashion, culture and beauty news compiled by our web editor. • plazakvinna.com collects material from the published magazines, including beauty product tests and travel guides. • plazakvinna.com is currently home to eleven bloggers sharing their daily lives and covering topics within fashion, beauty, health and lifestyle. our bloggers: Barnekow’s Lifestyle & Beauty Engbergs Mini-me Luxe by Daphne Léon Valerie Wigardt’s Health blog Susanne’s interior blog World Wild Street – Thyra Axenström C. Levy – A dreamer and achiever Brock’s Fashion blog Angelina’s On-the-go-blog Tove’s Gourmet blog Fashion by Kim B page views/month 100 000 background banner 1666 x 700 PLAZAKVINNA.COM – web advertising top banner 980 x 120 large inline 250 x 240 TOP BANNER storlek: 980x120 pris: 9 000 SEK/WEEK ARTICLE BANNER storlek: 430x268 pris: 8 000 SEK/WEEK LARGE INLINE storlek: 250x240 pris: 6 000 SEK/WEEK VIDEO INLINE storlek: 250x240 pris: 10 000 SEK/WEEK SUPER INLINE storlek: 250x600 pris: 8 000 SEK/WEEK BACKGROUND BANNER storlek: 1666x700 pris: 15 000 SEK/WEEK INLINE storlek: 250x120 pris: 4 000 SEK/WEEK super inline 250 x 600 booking of banners please contact THERESE FERNBERG [email protected] +46 (0)8 50 11 89 96 minimum booking time 1 week inline 250 x 120 video inline 250 x 240 article banner 430 x 268 ”The Spotify of magazines” interactive advertising ”An electronic magazine library” the digital version plaza kvinna nr 10 2015 nr 10 2015 49 KrOnOr nOK 69 € 6.90 nr 10 2015 nr 10 2015 49 KrOnOr nOK 69 € 6.90 – säsongens 10 stöRsta tRendeR hår- och jeansspecial Hitta stilen! hårguiDe De bästa inpackningarna stylingknepen! Modekoll armani Hurra! Firar 40 år Musikhäng med noonie Bao, SaBina DDumBa & maja FranciS 42 Redaktionen handplockaR: Plaggen Du inte vill miSSa – säsongens 10 stöRsta tRendeR Nr 10, 2015 (22 september, 2015 stilsäkra Denimplagg Hitta stilen! – säsongens 10 stöRsta tRendeR hår- och jeansspecial plaza kvinna Hitta stilen! hårguiDe De bästa inpackningarna stylingknepen! Modekoll a! armani H urr Firar 40 år Musikhäng med noonie Bao, SaBina DDumBa & maja FranciS nr 02 2015 49 KrOnOr nOK 69 € 6.90 001_omslaget_10.indd 1 8/28/15 11:54 AM nystart! – SuperfoodS & ny träning KemisK peeling – flipp eller flopp? Vårens nya accessoarer! efter fifty shades of grey (Hon skriver erotiska deckare på svenska!) 001_omslaget_qiosk.indd 1 Business 2015 – Kläderna & Karriartipsen! MiriaM Bryant eröVrar Varlden Vår- mode The new fashion sTreeT sTar 12/17/14 4:48 PM Redaktionen handplockaR: Plaggen Du inte vill miSSa plaza kvinna nr 10 2015 nr 10 2015 49 KrOnOr nOK 69 € 6.90 hår- och jeansspecial Hitta stilen! – säsongens 10 stöRsta tRendeR hårguiDe De bästa inpackningarna stylingknepen! Modekoll armani Hurra! Firar 40 år Musikhäng med noonie Bao, SaBina DDumBa & maja FranciS 42 Redaktionen handplockaR: Plaggen Du inte vill miSSa stilsäkra Denimplagg Hitta stilen! – säsongens 10 stöRsta tRendeR 001_omslaget_10.indd 1 8/28/15 11:54 AM 42 stilsäkra Denimplagg Hitta stilen! – säsongens 10 stöRsta tRendeR 001_omslaget_10.indd 1 The digital magazine version offers an interactive platform and the chance to reach out to a new group of readers with direct links to your website or e-commerce business. Plaza Publishing Group was the first publishing house to launch their entire magazine collection on the new digital platforms that were introduced in 2013. Likened to a Spotify for magazines, these so called digital newsstands have proved popular amongst consumers and offer a reliable channel to reach out to a growing digital audience. Plaza Publishing Group’s titles are currently available on 15 digital platforms with the aim of boosting that figure to 100 in 2016. The digital format gives the adverts global exposure as well as longer shelf life. All of our titles are now available digitally on computers, tablets, smartphones, Kindle, Android and via digital newsstands including Readly, Appstore, Nook, Ztory, Qiozk and Pressreader; Readers have the option of paying a fixed monthly fee to gain access to all titles or purchasing individual issues – in other words it ’s a smart and environmentally f riendly way of reading your favourite magazines. 8/28/15 11:54 AM WHO ARE THE DIGITAL READERS? A portable version ideal for the on-the-go reader ... ”Bring all your favourite magazines on the journey – wherever, whenever!” Frequent travellers Magazine consumers who don’t buy physical magazines l The environmentally conscious consumer l Consumers keen to discover new titles l l advertising rates 19 900 SEK/ issue (1 year life span) 39 900 SEK/ issue (1 year life span) b a c k c o v e r 29 900 SEK/ issue (1 year life span) p a c k a g e d e a l 10 pages in digital edition – 99 900 SEK/ package (over the course of one year) full page full spread