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Hot and Cold: Opposites Unite with the New GE Café Refrigerator • • •
GE’s Café French Door Refrigerator, the first model in the industry to offer a hot water dispenser, simplifies hot food and drink preparation Refrigerator heats up to 10 ounces of filtered water in minutes using customized or pre-programmed settings Also includes the industry’s most advanced water filtration system, adjustable temperature-controlled drawer, odor filter and a variety of convenient storage features
Toronto, June 4, 2013 — GE Appliances is heating up the world of refrigerators with a hot water dispenser available on its new line of GE Café French Door Refrigerators. The 29-cubic-foot GE Café French Door Refrigerator, available now, is the first refrigerator in the industry that can heat 10 ounces of water in minutes—ideal for steeping delicate, white tea or preparing warm, filtered water for baby formula.† A custom setting allows consumers to select a temperature from 32 to 85 degrees Celsius, or select one of four pre-programmed settings, which include 32 degrees for warm, 65 degrees for cocoa, 77 degrees for tea, and 85 degrees for soup. With the Café's hot water dispenser, consumers can be assured they are quickly getting an accurate temperature for their filtered water. Using the microwave or stove won’t give consumers a precise temperature. “It’s a total guessing game,” said Philippe Meyersohn, GM Marketing and Training, GE Appliances. “With the GE Café’s hot water dispenser, there’s confidence in getting an accurate temperature every time.”
With the Café’s hot water dispenser, consumers can be assured they are quickly getting an accurate temperature for their filtered water.
Some like it hot After studying how consumers interact with their refrigerators and kitchens, research revealed many use hot water daily. Some of the most common usages include preparing a cup of oatmeal, making tea, or hot chocolate. With the custom and pre-programmed settings, consumers can select the perfect temperature for whatever they crave. “The custom setting is especially interesting for tea aficionados who can make the most of their tea experiences,” said Meyersohn. “Simply adjust the temperature to enhance the natural flavour of tea.” Engineering an oxymoron Adding hot water to the refrigerator was a design challenge that GE’s ice and water engineering team tackled head on. The team figured out how to keep the interior temperatures at the ideal settings while restricting the energy consumption to achieve ENERGY STAR® status. From there, GE’s engineers created a W-shaped heating element that uses a tube to feed the coldest water from the bottom while pushing the hottest water out from the top. Once the nature of the design began firming up, the team delved into consistency and reliability. They employed two thermometers to confirm accurate temperatures and verified the unit could not dispense boiling water. To use the hot water dispenser, a consumer must push in the dedicated knob and turn it counterclockwise. The high-tech design of the hot water dispenser is patent pending. “The hot water dispenser will be a feature that once consumers have it, they’ll never want to live without it,” said Meyersohn. Cleaner water, better food storage In addition to hot water, the Café French Door Refrigerator offers a variety of additional features designed to optimize the enjoyment of food and beverages: •
Pharmaceutical Filter: All of the new GE French Door Refrigerators feature the most advanced water filtration system in the industry. The system has been tested and certified by an independent third party to remove 98 per cent of five trace pharmaceuticals, such as ibuprofen (a painkiller) and progesterone (a hormone).* In addition, the filter is located in the door for easy replacement, while also freeing up valuable space in the refrigerator.
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Temperature-Controlled Drawer: A full-width, adjustable temperature-controlled drawer helps consumers store specific meat, beverage, produce, cheese and citrus foods at optimal storage temperatures, from 32 to 40 degrees Fahrenheit. Coloured LED lights in the drawer—red, green, blue, aqua and purple—are visual cues of the temperature chosen.
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Odor Filter: A new odor filter is designed to allow the consumer—at the touch of a button—to reduce unwanted odors within the fresh food section.
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TwinChill™ Evaporators: The French Door Refrigerators also feature TwinChill™ evaporators, which separate airflow and climates in the fresh food and freezer sections to help maintain temperature and humidity levels to keep foods fresh. The separation of the air limits the amount of humidity in the freezer, reducing freezer burn while keeping freezer odors from mixing with refrigerator odors.
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Convenient Storage Features: For optimal storage, the refrigerators feature a drop-down egg tray, door storage for gallon-sized products and adjustable shelves. The freezer features three freezer baskets and a space-saving icemaker in the door that frees up room in the refrigerator.
The suggested MSRP for GE’s Café French Door Refrigerator is $3,999. About GE Café GE Café celebrates the fact that the kitchen is the heart and soul of the home. By combining the look and feel of a modern stainless steel restaurant kitchen with the latest cooking advantages enjoyed by top chefs, the GE Café collection gives Canadians another reason to take food further and entertain around food. GE Café has the perfect collection of re-imagined appliances with features to take food further while delivering perfect performance and bringing added ease to every type of event. †Users should follow manufacturers’ recommended instructions for baby formula. GE always encourages you to test the temperature of the bottle of formula before giving it to a baby. *The pharmaceuticals and other substances removed or reduced by this filter are not necessarily in any given water supply. For more information, please contact: Noor Marzook NATIONAL Public Relations E-mail:
[email protected] Phone: (416) 848-1404
