Hotnewsq42012

Transcript

ISSUE 4 | 2012 The quarterly trade magazine from Mira Showers for expert plumbers and shower installers. Inside this issue... New Mira Resolve On promotion now! When it’s gone, it’s gone! WHY MIRA? Why we’re the no.1 choice for the professional installer. WE LOVE MIXERS! Say hello to Britain’s most powerful mixer showers. Plus... Check out our brand new installer webzone. www.mirashowers.co.uk/expert Contents ISSUE 4 | 2012 02 WHY MIRA? Why we’re the number one choice for professional installers 04 WE LOVE MIXERS Say hello to Britain’s most powerful mixer showers 06 TOUGH LOVE See what tests we subject all our mixers to! 08 New MIRA RESOLVE When it’s gone, it’s gone! 10 11 NEW WEBZONE Why Mira? Did you know that we’ve been around since 1921? And that we’re the original British shower manufacturer? Of course you did! And you’ll also know that over the past 91 years we’ve worked hard to become Britain’s number one choice for the installer and consumer. So, what is it that makes Mira your first choice? Well, with a Mira, you always know that you can fit it and then forget it. Check out our new installer zone at www.mirashowers.co.uk Of course, with the huge range of stockists who stock our products, they’re also easy to get your hands on. But, it’s what happens that’s the really impressive bit. MIRA SPORT WINNERS From the moment you open the packaging of a Mira shower, through to installing, testing and leaving your customer’s home – a Mira product makes the job simple. Why? Well, as a professional you’ll already know just how reliable our showers are, plus, how well they perform–keeping both our reputation and yours squeaky clean. But they’re also easy to install (what installer wouldn’t love that!), as well as stylish, innovative, clever, unique, and best of all, they’re cracking value for money. It’s no wonder they’re the installer’s favourite. See our latest Mira Sport competition winners Get in touch and win £100! Why mira is Britain’s no.1 choice for the professional installer... What really sets us apart though is that we design, make and assemble most of our products here in Britain. In fact, we’re the fifth largest investor in research and development in the consumer durables sector. We work with the finest design and engineering talent and latest technology to make sure our products are worthy of the Mira name. We’d love to hear about your reasons for choosing Mira. Why not get in touch and let us know by sending an email to [email protected]. Don’t forget, any email we publish will get £25 Argos vouchers, or £100 for the best one! Reason three Reason four We’re passionate When it comes about innovation! to testing, we And, it’s this dedication to developing, leave no stone trademarking and patenting exclusive unturned technologies that means we can keep on bringing you products that you will love! In fact–we test each and every one of our products before it leaves our doors, so you can be 100% sure that it won’t let you down. Reason seven Reason eight A huge range of products that’s second to none There are hundreds to choose from, including: mixers, electrics, power or digital showers, shower trays, enclosures and accessories, so we’re bound to have something that’s right for you, and your customer. Reason one Reason two Which means that almost all of our products are designed, made and assembled at our base in Cheltenham by the UK’s best engineers who make sure our products are worthy of the Mira name. Whether it’s creating cutting-edge designs, researching the latest technologies or, simply moulding the future of showering through ground-breaking innovation, we’re committed to continued investment in research and development. Reason five Reason six We’re British. And proud of it! Low pressure? We’re under no pressure! Simple to fit saves you time and money! Our products are designed to give the best performance even at low pressure, thanks to unique technologies like Magni-flo™ in our mixer showers that give up to 3 times more flow than any other mixers on the market. That’s why all our products are specifically designed to be easy to fit, many of them have clever little features which make installation a much faster and more straightforward process. Reason Nine Reason ten We think the We won’t leave perfect shower you feeling like demands perfect a spare part customer service Whether the shower is 10 days old So, that’s why we say ‘fit it, forget it’ and, if there is an unlikely hiccup with one of our showers, we’ll sort it! We invest in the future or 10 years old, we can supply spare parts for up to a decade even after we’ve stopped making the product! You can find a mira shower almost anywhere! You can pick up our products at most good stockists and even take away the same day! We love to hear from installers. So, whether you’ve got something to say about one of our products, a funny story to tell about your day at work, or any hints and tips you’d like to share about showers, then just drop us an email at [email protected] The best email will win £100 worth of Argos vouchers. And we’ll give £25 worth of Argos vouchers to any story that we publish in the next issue. So get in touch! Use your phone to scan this code and watch Mira’s ‘10 Reasons’ video online. As you’d expect from Mira, we have many great features that make our mixers Britain’s ultimate, most powerful mixer range. We love mixers! Say hello to Britain’s most powerful mixer showers. We’ve got a wide range of different products now, but when we first came on the scene it was as a mixer manufacturer. And mixers remain central to our business today. When it comes to mixers, no-one outperforms us. So what makes them so special we hear you say…well, here at Mira we invest in the research and development of our own technology so we can make sure it delivers a great shower every time, without compromise. Up to 3x more flow Just look at how our Mira Minilite mixer shower performs against competitor products. Thermostatic We develop our own thermostatic technology because we know the right way to do it. In fact, we’ve been doing it since 1936 when we were the first shower manufacturer to use it in showering. Now, our technology is so advanced that it reacts to and adjusts temperature in just 0.25 seconds to make sure the shower doesn’t get too hot or too cold. Magni-flo™ This innovative technology provides up to 3x more flow than other shower companies. For diverter products this means your customer can have both heads on together even on pressures as low as 0.1 bar. Easy to install Many of our mixers have clever features like adjustable pipe/ fixing centres, fast fix systems and front of tile (2nd fix) fixings to make fitting our mixers easy. All patented of course. Easy to service Do you install our mixers? If so, drop us a line at [email protected]– we’d love to hear about your experiences. Any email we publish in the next issue will get £25 Argos vouchers. And there’s a £100 Argos voucher for the best email. We design and make our cartridges here in Britain to the highest possible standards. We make them simple to maintain and easy to replace. Our customer services team can also provide spares to make life easy for you. Unparalleled safety We set all our mixers to a safe maximum temperature before they leave the factory. Not only that, many of our mixers also have an automatic temperature stop and auto shutdown to ensure the highest level of safety. Of course, we 100% test each one too. This is why Mira is the safest choice. Mira Minilite Bristan Sonique Aqualisa Siren SL Triton Thames Did you know? • We use Computational Fluid Dynamics–also used in the design of racing cars–to ensure the flow of water through our mixers is perfect. • The movement of the shuttle in our mixers is the same width as a single human hair. • Our mixers are put through an environmental chamber to check how they perform in freezing and boiling conditions. Mira Miniluxe ERD Use your phone to scan this code and see a demonstration of how Mira Magni-flo™ technology performs against competitor products. We’re passionate about testing because we want our products to be the best– to deliver the best performance, to be the safest and to last and last. 1 Here are just a few of the tests we do on our mixer showers. Tough love Here at Mira we trial every product before we launch it with the people who matter–installers and consumers. And as long as it not only meets but exceeds our, yours and your customers expectations, it gets a big thumbs up from us. However, we don’t stop there. Once launched, every single product we make is 100% tested before they leave the factory to ensure they are worthy of the Mira name. It’s why sometimes you might find a little water in our showers when you open the packaging! If you’re a techie you’d love our product development lab here in Cheltenham. It’s packed full of gadgets and gizmos to test our products to the limit, and beyond. Whether it’s a test to measure performance, durability or compliance to British and International standards, we’ve got the kit to do it. Our showers last and last–just take a look at some of the pictures our customers have sent in of their showers–some are over 40 years old! 1 Our showerheads are tested to ensure they give the best projection and coverage area. 2 In flex and durability tests our hoses exceed EAN standards of 5,000 cycles, achieving 90,000 cycles on average. So they’re 18 times stronger. During testing, the hose has a 250lb weight hung from it–the same as a small baby elephant! 3 3 4 5 Each mixer is tested to a whopping 250,000 on/off cycles–far exceeding Water Regulations which require 50,000 cycles! The valve is tested to prove that they can withstand pressures up to a massive 35 bar! The Mira 8B was launched in the 1960’s The Leonard 22B was launched in the 1950’s 4 The level of chrome used in our products is more than usual, which improves durability and the valve is high quality brass. 5 The control knob is turned to its stop point over 25,000 times at a high torque to replicate hard use 2 The Leonard G72B Mira Element SS EV Introducing the NEW Mira Resolve mixer shower Introducing the New Mira Resolve Our latest mixer combines all the things you’d expect from Mira–quality, reliability, performance and ease of installation–at a great low price. In fact, it’s so low that it won’t be around forever, so get your hands on one today! Mira Resolve is great for you, because it comes with a pipe spacer guide to help make installation a cinch during the first fix. It’s also got a front of tile installation system which allows you to connect to the pipework during the second phase fix, after you’ve finished tiling. And, it’s got standard 150mm pipe centres, so will retrofit most bar valves. Features our new all‑chrome showerhead When it’s gone it’s gone! New Mira Resolve Mixer Shower It’s great for you Easy Fix Kit–Simple front of tile installation. • Suitable for all systems • Pipe spacer guide included to aid pipework installation during 1st fix • Front of tile installation system allows connection to pipework during 2nd phase fix after tiling is complete • 150mm pipe centres for easy replacement of previous bar valves • 12 l/m optional flow regulator included 1 And it’s great for your customer After tiling, cut pipes to length 2 Drill fixing holes and fix wall brackets over pipes 3 Using olives, create water‑tight connection to pipes • Thermostatic temperature stability • Separate temperature and flow controls • East to use temperature override button • 1.25m easy to clean plastic hose • 9cm showerhead with rub clean nozzles Technical bit • For rear entry pipework only • Cold inlet–right • Hot inlet–left • Outlet–bottom • Inlets: 15mm compression joints with pipes. 22mm connection to valve • Outlets: ½” BSP male to shower hose • Minimum maintained pressure: 0.1 bar (1 metre head) • Maximum maintained pressure: 5.0 bar (50 metre head) • Maximum static pressure: 10.0 bar (100 metre head) Come and see us at PHEX! New Installer Webzone This year we’re exhibiting at the popular PHEX Exhibition in Manchester (Oct) and Chelsea (Nov). Come and see our stand and find out more about our Mira Magni‑flo™ technology, the new Mira Sport and our innovative digital mixers showers. For more details visit www.phexshow.co.uk. Our brand new installer zone has gone live. If you need information about products or access to information at the click of a mouse, then go to... PHEX Manchester Oct 10, 10am–4pm /Oct 11, 10am–4pm PHEX Chelsea Nov 14, 10am–4pm /Nov 15, 10am–4pm www.mirashowers.co.uk/expert There’s more to come too, including a training zone–so keep your eyes peeled and keep going back! Let us know what you think at [email protected] Visual representation The new zone includes: Technical datasheets for our products Product Videos Quick and easy access to all our product datasheets. You can also download the complete product guide for free. See our products in action and check out the step-by-step installation videos. Downloadable product guide Hot News Packed with technical information about our complete product range. Downloadable issues of Hot News–check out our quarterly newsletter–it’s packed full of features. Spare Parts Information Events & Promotions Our complete spare parts range in one handy book for you to download. Up to date details and information on upcoming events and promotions. Norfolk Plumbers Smokin’ Story Thanks to Ged Pitchford from Norfolk for this story about his experience servicing a Mira 88: Ged wins £100 worth of Argos vouchers for the best email. Social Media “I was called out to a hard to use shower in a village near Newmarket. When I got there I was met by an elderly gent who was smoking a cigarette. He told me the control on his reliable Mira 88 had got stiff to turn. So I went to my van and returned with some descaler and the correct service kit, and my supply of white silicone grease. As I did so, the gent lit another cigarette off the one he was smoking. Don’t forget that you can keep up to date with our latest product news, views and offers by following us on Twitter. Meanwhile, I completed the service of the shower. Once I’d finished I got him to try it to prove how easy it was to operate now, and I stressed regular servicing was all it needed. Use your phone and scan this code to find us on Twitter As the gent was easy to get along with, I said to him “you won’t make old bones if you carry on smoking like that.” He lit yet another cigarette off the one he was smoking. As he did so he replied “I’m 97 and my doctor’s told me the same thing. He also told me to cut down on the whiskey as well. “How have you cut down then, when you light one off the other?” I said. “Oh, I go to bed earlier” he replied. If you’ve got something to say about one of our products, a funny story to tell about your day at work, or any hints and tips you’d like to share about showers, then just drop us an email at [email protected]. The best email will win £100 worth of Argos vouchers. And we’ll give £25 worth of Argos vouchers to any story that we publish in the next issue. So get in touch! Ultimate Sport Winner! The fantastic Mira Sport competition just keeps on creating more and more winners. One of which was Norfolk based kitchen and bathroom fitter Julian Lawn. He won 2 tickets to the 2012 British Grand Prix at Silverstone, held on 8th July. The prestigious event played host to over 125,000 F1 fans including Julian and his daughter Rebecca and, despite the rain, the pair had a fantastic time. We spoke quickly to Julian after winning the Mira Sport F1 prize and he had this to say: “I have fitted Mira showers many times in the past and, more recently, I have fitted the new Mira Sport. But, in my opinion, Mira overall offer not only compact, easy to use and a well designed showers, but their products also have a good footprint and are easy to fit.” In a league of its own Mira Sport Multi-fit™ The new Mira Sport Multi-fit™ is the kind of star shower every installer should have on their side. It accepts water and electrical connections from the left, right, top, bottom or rear and its large footprint means it can retrofit over more products than any other shower on the market. As the only true retrofit electric, it’s changing the game for the trade. Scan this code to see how easy the Mira Sport Multi-fit™ is to install. *Mira Sport Multi-fit™ comes with 1 moveable terminal block, image for representational purposes only. To find out more visit www.mirashowers.co.uk/newsport M0210MAGJN4326