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Information for Distributors What are Tembo Trunks? Tembo Trunks are the first collapsible earbud speakers for iPods (and can also be used with iPhones and any other portable music player that accepts standard Apple earbuds)
PRODUCT FEATURES Amplify your tunes. An ancient method of amplification with a modern twist. Using Horn Acoustics, Tembo Trunks amplify the music from your iPod’s earbuds to 80dB of clarity-enhanced Stereo Sound (3x the sound). The volume from Tembo Trunks is sufficient for lots of situations. Don’t expect to bust an eardrum or feel the ground shake when you’re playing your music – that’s kinda the point. Tembo Trunks are ideal when you want to share music in a casual setting (traveling, camping, beside the bed, in your hotel room, in the office, by the pool etc.).
Virtually indestructible. Tembo Trunks are 100% Waterproof, Shockproof, and Dustproof. With no moving parts or electronic components to fail on you, Tembo Trunks will keep working whenever and wherever you’re sharing your tunes. Made from high-grade silicone rubber, Tembo Trunks are also light, flexible, stackable, washable and can withstand extreme temperatures (-50°C to +150°C/ -58°F to 302°F) – the perfect travel companion.
Off the grid. Tembo Trunks don’t use batteries or drain power like external speakers or docking stations. This means that you can play music for longer. By using Tembo Trunks you will get much more battery life from your device than you would from your internal speaker (with the added benefit of amplified, clearer, stereo sound). With no cables, chargers or converters, Tembo Trunks will amplify your music anywhere and anytime (indoors or outdoors). All you need is an iPod / iPhone and the earbuds that came with it.
Sustainable sound. Tembo Trunks are the speakers that aren’t speakers. Regular speakers, like most other electronic products, are comprised of numerous parts. Often this includes damaging metals, toxins, glues, and batteries. Tembo Trunks are made from one material (100% non oil-based, high-grade silicone rubber), require no assembly and are designed to last. We don’t claim to have designed the greenest product ever, but as far as sustainability goes we believe Tembo Trunks are a better alternative to regular speakers.
HOW TO USE
2. Unpop
1. Separate the set
3. Place the earbud in the earbud holder 4. Press PLAY & Turn up the volume
Great for sharing music in casual settings
SPECIFICATIONS Size (per set) Size (per set, packaged) Weight (per set) Material Amplification Compatibility
Packaging Barcode
160 x 160 x 50mm / 6.5 x 6.5 x 2in 160 x 160 x 50mm / 6.5 x 6.5 x 2in 250grams / 0.5lb 100% LFGB Grade (high grade) Silicone Rubber Amplifies sound up to 80dB Tembo Trunks are designed for use with all iPods (all generations of nanos, classics, and shuffles) although they are also compatible with iPhones, iPads, and any MP3 Player with a 3.5mm audio jack (remembering Apple earbuds are necessary) Please use the compatibility chart below as a guide. 0.6mm recyclable Polypropylene open box GTIN 13 Barcodes - barcode sticker on packaging
AMPLIFICATION Tembo Trunks will provide enough sound for consumers that purchase the product with intent to use them as described. However, some users may unreasonably expect the volume capabilities of Tembo Trunks to be higher. For these consumers, the sound output may be insufficient. In order to see that Tembo Trunks are meeting the intended consumer’s expectations (and the intended consumer for that matter), it is important to highlight the product features without overstating the amplification capabilities. Tembo Trunks WILL: 1. 2. 3. 4. 5.
Provide amplified stereo sound (up to 80dB; 3 x the sound) with increased clarity for sharing music in casual situations. Never require power, batteries, cables or replacement components. Not break if they are dropped, thrown, buried in dirt, placed in extreme heat, or submersed in water. Work with any device that accepts Apple’s standard earbuds. Provide a more sustainable method to share music.
Tembo Trunks WILL NOT: 1.
Act as a home-stereo system replacement or blast louder music over high volume ambient noise (such as a party, café, restaurant, function, festival, outdoors in wild or noisy weather, outdoors in crowded areas, markets, etc.). Tembo Trunks were never designed for these types of environments. If you need to make a lot of noise, we suggest that you use more conventional powered speakers.
CONSUMER FAQ What earbuds can I use? Tembo Trunks were designed for Apple earbuds (the ones you get with your device). Tembo Trunks are not compatible with in ear earbuds. Although Tembo Trunks can fit some other types of earbuds we recommend using your apple earbuds. Can I use in-ear Earbuds? No, just the earbuds that came with your Apple device. What iPod’s are compatible? All generations of iPods are compatible with Tembo Trunks, this includes iPod classic, iPod nano, iPod shuffle, and iPod touch. Can I use my mp3 player with Tembo Trunks? Yes, you can use any portable media device with a 3.5mm audio jack although Tembo Trunks were designed for standard apple earbuds so it is essential you have those. I already have an internal Speaker on my device - will Tembo Trunks be better? Tembo Trunks will provide clarity-enhanced stereo sound up to 80dB. This will be louder than internal speakers on some devices whilst producing similiar loudness when compared with other devices. In most cases, the sound quality from Tembo Trunks will be superior. The ‘Trunks were originally designed for the iPod – if you are only looking to use them with an iPhone you may find comparable loudness through the iPhone’s internal speaker (albeit with lower quality sound and with battery drain 3-4 times faster). How do I care for my Tembo Trunks? Your Tembo Trunks are only as good as the device used to play the music. Always follow your device’s instructions when using Tembo Trunks. Remember to turn down the volume on your device when you have finished using Tembo Trunks. If the product gets dirty, clean with water.
RETAILER FAQ How should Tembo Trunks be presented in-store? Ideally, Tembo Trunks should be presented in both the stacked and “popped” configurations. Depending on the store size (and level of ambient noise) it may be beneficial to attach a set of Apple earbuds and run music from a portable device (or plug these earbuds in to the store’s stereo system). Do Tembo Trunks come with a warranty? In short: no. Tembo Trunks are made from one high quality material, with no moving parts to fail and undergo a strict quality control process. However, if there is a manufacturing defect found by the distributor, retailer or customer or if the customer forces the return of the product we will replace the product in the next order. We require photoraphs and/or the return of any product found to be defect. N.B. It is important that the product’s capabillities are represented accurately so as not to provide false expectations surrounding Tembo Trunks. The information provided in this document (and at www.tembotrunks.com) should underpin any communication of product features to the end consumer. Is there Point of Sale promotion material? Point of sale stands may be developed based on feedback from retailers.
BACKGROUND Travelling through Africa, we had music on iPods but no way to share the music. We needed something that was small, light, could be taken with us easily, and didn’t require any power. An idea sparked when traveling soon became a fun project. Our goal was to create a product that was thoughtfully designed, sustainable, and built from superior materials. We are really happy with the quality, ease of use, and functionality of Tembo Trunks. Our 1501 backers on Kickstarter helped us raise funds to create production tooling and make Tembo Trunks a reality and available for those who want to share their music in this unique way.
COMMUNICATION AND PROMOTION We actively communicate with our international audience through our website www.tembotrunks.com as well as our social media sites (Facebook and twitter). We currently own various international domains and will promote the product and communicate through these channels. All promotion material to be supplied or approved prior to release. Tembo Trunks have been promoted in many leading blogs, magazines, and news articles.... “enough volume to drift out across the African plains as you enjoy a beer and watch the sun go down” – Wired. “portable way to play music without the fuss and electronics of a fancy speaker dock……perfect thing to throw in your backpack” – Yahoo News. “looks to be the perfect acoustic compromise” – Gizmodo. “satisfying audio whether you’re by the beach, pool, or campfire” – Uncrate. “an essential part of my travel kit” – Gizmag. “especially suited to travelers” – Mashable. “the simplest way to do something is probably the best and these loudhailer-like portable “speakers” are a great example” – CNET Asia “Trunks are also made with high grade silicone rubber that makes them waterproof, shockproof, and dustproof, with no electronic components that could fail over time. Simply pop in your earbuds and enjoy” – Stupid Dope. “a way to share music sustainably” – Concrete Playground. “isn’t it great when we find devices that do not depend on any energy to run” – Engadget en espanol (english translation).
INTELLECTUAL PROPERTY Our international Intellectual Property (I.P.) ensures that Tembo Trunks will exclusively be the world’s only non-electrical, collapsible earbud amplifiers for iPods and MP3 players. Tembo Trunks I.P. is protected worldwide. Our I.P. includes Tembo Trunks trademarks (logos and words) and patents on the innovation and design. Tembo Trunks will prosecute any individual or entity that may infringe on the above-mentioned international Intellectual Property.
BRAND VISION + PRODUCT POSITIONING Tembo Trunks are a unique designer consumer electronic accessory with many potential niche target markets. It is important to target the following consumers in order to more effectively meet the needs of the end user and maintain the brand integrity: Young iPod owners (12-35) of a particular nature. In general, these target consumers: Own an iPod Travel often Enjoy the outdoors Are socially active Have an interest in innovative designer products Prefer a unique design solution and a more durable and sustainable product over a “bigger and better” or “up-spec’d” product. This target market appreciates quality and design and is prepared to pay a small premium for a well designed unique product. The stores that the product will be introduced into should resonate with the intended target market. This is important so that the product is not misrepresented (for example, whilst Tembo Trunks are an audio product, it would potentially be misplaced in a high-end audio store or budget electronics store). The target stores below are listed in order of relevance: 1. Boutique design / travel stores 2. Larger design focused retailers with premium products 3. Stores that sell iPods as part of the core offering 4. Electronic stores / Stores that sell iPods
PRICING The pricing below is current as of June, 2011 and is stated in US Dollars, ex works Hong Kong. Please note distributor and wholesale prices exclude sales tax, RRP include sales tax. Individual unit pricing is listed for information purposes only. Distributor Minimum Order Quantity = 10 x carton (any colours).
COLLABORATION Promotional partnerships, large orders, and Gift With Purchase (GWP) programs can be tailored individually to suit companies with aligned interests - please let us know should companies express interest in these programs. Those companies that have a similar market, target audience, high quality products, retail distribution, and vision as Tembo Trunks would be ideal partners in these programs. If these customers are interested in customisation and co-branding please let us know, for large quantities there are different opportunities we can tailor to achieve customised Tembo Trunks (colours, prints, packaging etc).
