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Instant Game Eye Catchers
Visually enhance any instant game with exciting options from Scientific Games Big prizes aren’t the only way to WOW!
enhance the game’s theme. The Georgia Lottery, for example, launched a game celebrating its 15th anniversary that Successful consumer product goods featured a special anniversary logo across companies understand that in order to stand out in today’s retail environment, the ticket. The California Lottery enhanced a product’s packaging must occasionally its Jumbo Bucks game by having holographic dollar bills on the game ticket’s change so that the product doesn’t background. The possibilities are endless. become “wallpaper” unseen by the busy consumer. Scientific Games knows Micromotion™ that instant scratch games are Scientific Games is the lottery industry’s consumer goods that can also benefit exclusive, worldwide provider of from exciting packaging that catches Micromotion, the patented printing the player’s eye. process that uses a series of special coatings on foil to create the illusion of We offer a number of exciting ticket motion on the game ticket. The process printing options that can make an reflects light at varying angles to create a ordinary scratch game extraordinary – dazzling effect at retail. And Micromotion including holographic stock, our isn’t just something that can be seen. It Micromotion™ product and color can also be felt, which players value. shifting inks. While these options have to be seen and touched to be truly Micromotion is ideal for seasonal and appreciated, we’ve done our best to anniversary games, or any game that describe how each one is visually calls for something extra special. enhanced.
Holographic games
Color shifting inks
Holographic ticket stock has been around for a while but continues to evolve and improve with advances in technology and printing. Today’s holographic stock goes beyond the traditional repeated patterns approach and can be customized with visuals that
Instant scratch games can be very colorful on their own, but what if there was a game where the colors actually appeared to change depending on how you viewed the ticket? With Scientific Games’ color shifting inks, this visual effect is possible. Hold the ticket one way, and it appears to
Games that make players look twice
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FACT SHEET
Instant Game Eye Catchers Micromotion
have a shiny, luminescent green background. Hold the ticket at a slightly different angle, and the green turns to a vibrant purple. These are just two of the several color combinations that are available. Players don’t even have to hold the game ticket themselves to see the effect! Simply walking past one of these tickets, the colors appear to shift, making them perfect for catching attention at retail. But to truly appreciate the impact these game options can have at retail, they must be seen and touched. To receive samples of all our exciting, eye-catching ticket options, contact your Scientific Games sales executive.
About us: Scientific Games Corporation is a leading developer of technology-based products and services and associated content for worldwide gaming and lottery markets. The Company’s portfolio includes instant and draw-based lottery games; electronic gaming machines and game content; server-based lottery and gaming systems; sports betting technology; loyalty and rewards programs; and social, mobile and interactive content and services. www.scientificgames.com 1500 Bluegrass Lakes Parkway Alpharetta, GA 30004 USA 770.664.3700
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