Transcript
EMMA ANNUAL CONFERENCE 2010 The Changing Ecology of the Media Friday 5 February 2010 University of Westminster (UOW) – Regent Site – 309 Regent Street Saturday 6 February 2010 University of Westminster (UOW) – Marylebone Site - 35 Marylebone Road Sponsored and arranged by University of Westminster and the Media Management & Transformation Centre, Jönköping International Business School
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Programme, Friday, February 5 11:30 – 12:30 12:00 – 13:00
Registration: Foyer at the UOW Regent Site Lunch: The Deep End (UOW)
Introduction Room: Fyvie Hall 13:00 – 13:30
Welcome and introduction Lucy Küng, President of EMMA, Jönköping International Business School, Sweden Peter Goodwin, Director of Research, School of Media Art and Design, University of Westminster.
Panel 1: Plenary session: Engaging with the Changing Media Ecosystem Chairperson: Charles Brown, University of Westminster Room: Fyvie Hall 13:30 – 13:45
The Impact of the World Wide Web on the European Media Ecology - Dan Shaver and Mary Alice Shaver, MMTC, Jönköping International Business School, Sweden
13:45 – 14:00
Re-invention and Survival: UK Television Migrates to Multiplatform - Gillian Doyle, University of Glasgow, Scotland
14:00 – 14:15
From Free to Fee: Shifting Business Models in the Digital Television Industry – Tom Evens and Lieven De Marez, Ghent University, Belgium
14:15 – 14:30
The Sustainable Business Model of Mediaset Group in the Emerging and Digital Media Eco-System - Cinzia Colapinto, Institute of Media and Journalism, University of Lugano, Italy.
14:30 – 15:00
Questions
15:00 – 15:30
Coffee break: The Deep End
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Panel 2: Parallel session: Reinventing Business Models Chairperson: Lucy Küng, President of EMMA, MMTC, Jönköping International Business School, Sweden Room: Fyvie Hall 15:30 – 15:45
Changing the Rules or Ruling the Change? Effects of Citizen Journalism on the Competitive Landscape and the Business Models of the News Media - Sabine Baumann, University of Wilhelmshaven, Germany
15:45 – 16:00
The Convergent Ecology of the Media: Mastering Mediated Relationships for the Sustainability of a Networked Business Model - Anke Trommershausen and Carsten Winter, Hannover University of Music and Drama, Germany
16:00 – 16:15
Users as Distributors. European Cinema in P2P Networks Gustavo Cardoso and Pedro Jacobetty, CIES-ISCTE (Instituto Universitário de Lisboa), Tiago Quintanilha and Vera Araújo, OberCom – Media Observatory, Rita Espanha, LINI – Lisbon Internet and Networks Institute, Portugal
16:15 – 16:30
Digitalisation and its Impact on Traditional Business Models for Book Publishing - Bozena I. Mierzejewska, University of St Gallen, Switzerland
16:30 – 17:00
Questions
Panel 3: Parallel session: Audiences and Users Chairperson: Bjørn von Rimscha, IPMZ - University of Zurich Room: 351 15:30 – 15:45
Audience Satisfaction and Pay-TV Services in the Spanish Television Market - Mercedes Medina, Cristina Etayo, Mónica Herrero and Patricia Diego, University of Navarra, Spain
15:45 – 16:00
The Impact of Time Availability on Media Use – Wolfgang Seufert & Claudia Wilhelm, Friedrich-Schiller, University Jena, Germany Readers‟ Responses to Product Strategies of Print Media Brands: Creation of New Audiences for Culture or Comodification of Culture? - Hilde Van den Bulck, Sil Tambuyzer and Stef Ackx, University of Antwerp, Belgium
16:00 – 16:15
16:15 – 16:30
Changing Radio Listening Habits: How the Internet as a Platform is Influencing the Radio Consumption and the Radio Business Models - Nóra Nyirő, Corvinus University of Budapest, Hungary
16:30 – 17:00
Questions
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Panel 4: Parallel session: Innovation and Entrepreneurship Chairperson: Jens Köster, Technische Universität Ilmenau Room: 603 15:30 – 15:45
Are Publishers Ready for Tomorrow? Publishers‟ Capabilities and Online Innovations - Hanna-Kaisa Ellonen, Miia Kosonen and Vera Valanto, Lappeenranta University of Technology, Finland
15:45 – 16:00
Creativity and Tacitness: the Importance of Knowledge. Spillovers in the Amsterdam and Hilversum Media Clusters - Erik Hitters, Erasmus University Rotterdam, the Netherlands
16:00 – 16:15
YouTube 1, IPTV 0: Explaining Innovation Success Using Complementary Assets and Offer Uniqueness - Antonio Schuh, IE Business School, Spain
16:15 – 16:30
Collaborative Production of Web-Based Fiction and Aspiring Writers - Patrik Wikström, MMTC, Jönköping International Business School, and Christina Olin-Scheller, Karlstad University, Sweden
16:30 – 17:00
Questions
17:00 – 17:15
Break
Panel 5: Parallel session: New Ways with News Chairperson: Paulo Faustino, University of Porto, Portugal Room: Fyvie Hall 17:15– 17:30
Typology of Regional Newspaper Readers and Website Users Anssi Tarkiainen and Olli Kuivalainen, Lappeenranta University of Technology, Finland
17:30 – 17:45
Managing the Implementation of an Integrated Newsroom: A Longitudinal Study of MediaCorp News in Singapore – Trisha, T.C. Lin, Nanyang Technological University Singapore.
17:45 – 18:00
Examining Online Interactivity Potentials of Legacy Newspapers for Competitive Advantage in the Electronic Marketplace: What Do Publishers Think? - Paul Murschetz, Cologne Business School, Germany, and Birgit Stark, Austrian Academy of Sciences, Austria
18:00 – 18:45
Questions
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Panel 6: Parallel session: Regulatory Challenges and the Changing Media Ecology Chairperson: Gregory Ferrell Lowe, University of Tampere, Finland Room: 351 17:15– 17:30
Conflicting Concepts and Conflicting Interests: Efforts to Regulate Media Concentration at a Common European Level - Mihály Gálik, Corvinus University of Budapest, Hungary
17:30 – 17:45
The European Theatrical Distribution Sector: Fragmentation, Concentration, and US dominance - Dr Alejandro Pardo and Dr Alfonso Sánchez-Tabernero, University of Navarra, Spain
17:45 – 18:00
Network Neutrality: Interests and Counter-interests - Agnes Urban, Corvinus University of Budapest, Hungary
18:00 – 18:45
Questions
Panel 7: Parallel session: Digital Media and Platforms Chairperson: Marianna Blinova, Moscow State University, Russia Room: 603 17:15– 17:30
The Present and Future of IPTV and Mobile TV Markets - Zvezdan Vukanovic, University of Donja Gorica, Montenegro
17:30 – 17:45
Clicking with Each Other or the Final Snap-Shot? Convergence and Photojournalism in the Evolving Digital Media Eco-System - Rui Alexandre Novais and Luisa Silva, University of Porto, Portugal
17:45 – 18:00
An Empirical Study on the Elements of On-line Game Business Model - Yong-Seok Choi (Kevin Choi) and Hyeog-In Kwon, Brain Korea21 Research Group for Culture and Art Industry Innovation and Chung-Ang University, Korea
18:00 – 18:45
Questions
19:00
Coach to dinner venue – pickup outside University of Westminster
19:30
Dinner at the First Floor Restaurant, 186 Portobello Road, London W11 1LA
22:00
Coach returns to Central London
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Programme, Saturday, February 6 University of Westminster – Marylebone Site - 35 Marylebone Road 09:00 – 09:30
Registration: Chiltern Hall at the UOW Marylebone site
Panel 8: Plenary session: Television in Transition Chairperson: Robert Picard, MMTC, Jönköping International Business School, Sweden Room: Hogg Lecture Theatre 09:30 – 09:45
Beyond Content: Investigating Innovation in the Television Industry - James Roberts, Leeds University, UK
09:45 – 10:00
Commercial Television Networks in Russia: Changes in the Business Models and the Terrestrial Medium - Elena Vartanova, Marianna Blinova, Mikhail Makeenko, Sergey Smirnov and Andrey Vyrkovskiy, Moscow State University, Russia
10:00 – 10:15
The Future of Non-Terrestrial Broadcasters in the UK Television Industry: the Shape of Things to Come? John Oliver, Bournemouth University and Adrian Wills, Channel Head, non-terrestrial Television Broadcaster, UKTV, UK
10:15 – 10:30
Broadcasters‟ Business Models: The Portuguese Case - Paulo Faustino and Luísa Ribeiro, University of Porto, Portugal
10:30 – 11:00
Questions
11:00 – 11:30
Coffee break - Chiltern Hall
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Panel 9: Parallel session: Revenue models Chairperson: Dan Shaver, MMTC, Jönköping International Business School, Sweden Room: Hogg Lecture Theatre 11:30 – 11:45
Advertisers‟ New Selection Criteria for Newspapers - George Tsourvakas, Aristotle University of Thessaloniki, Roumiana Konstantinova, International University College, Sofia and Kostas Agas, University of Thessaly, Greece
11:45 – 12:00
Market Structure and Competition in the German Advertising Market: An Empirical Analysis Based on Porter‟s “Five Forces” Ingo Knuth, University of Hamburg, Germany
12:00 – 12:15
Product Placement and Broadcasters: a New Strategic Approach Marco Cucco, Benedetta Prario and Giuseppe Richeri, University of Lugano, Switzerland
12:15 – 12:30
Ad Addressability and Personalized Content in IPTV Markets – Christoph Fritsch, University of Cologne, Germany
12:30 – 13:00
Questions
Panel 10: Parallel session: Ecologies of Public Service Media I Chairperson: Peter Goodwin, University of Westminster Room: C281 11:30 – 11:45
Beyond Altruism: Why Public Participation in Public Service Media Matters - Gregory Ferrell Lowe, University of Tampere, Finland
11:45 – 12:00
Financing Public Media in Spain: New Strategies - Dimitrina Jivkova Semova, Complutense University of Madrid, Spain
12:00 – 12:15
The „Culture Hub‟ ? Towards a 21st Century-Proof Public Service Broadcaster. Assessing PSB‟s Cultural Remit with Regards to Its Role as a Hub in a Networked Society – Caroline Pauwels & Raats Tim, Free University of Brussels, Belgium
12:15 – 12:30
Securing Entertainment Quality in Public Service Television Bjørn von Rimscha, Miriam de Acevedo and Gabriele Siegert, University of Zurich, Switzerland
12:30 – 13:00
Questions
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Panel 11: Parallel session: Marketing and Distribution Strategies for a Changing Media Environment Chairperson: Bozena I. Mierzejewska, University of St Gallen, Switzerland Room: C282 11:30 – 11:45
Localisation Strategies of US-owned Children‟s Television Networks in Five European Markets - Alessandro D’Arma and Jeanette Steemers, University of Westminster, UK
11:45 – 12:00
New Strategies of Marketing in the Media Business - From FeedBack to Participation - María José Pérez Serrano, San Jorge University, Spain
12:00 – 12:15
Success Factors of Internationalisation into Emerging Media Markets: The Case of the Chinese Magazine Market - Mania Strube, University of Hamburg, Germany The Forces Affecting Editors‟ Work in Consumer Magazines, Anda Rozukalne, Riga Strandins University, Latvia
12:15 – 12:30 12:30 – 13:00
Questions
13:00 – 14:00 Lunch - Chiltern Hall
Panel 12: Ecologies of Public Service Media II Chairperson: Juan Pablo Artero Muñoz, University of Navarra, Spain Room: Hogg Lecture Theatre 14:00 – 14:15
The Endangered Species of Public Service Television: Funding Options in the Digital Media Eco-System for France, Spain, Germany and the United Kingdom - Karen Arriaza Ibarra, Complutense University of Madrid, Spain and John Downey, Loughborough University, UK
14:15 – 14:30
The BBC Monster and the Frail Flowers of Commercial Media: Strategic Dilemmas for a Public Service Broadcaster - Peter Goodwin and Charles Brown, University of Westminster, UK
14:30 – 14:45
Critical Discourse Analysis in Media Business Studies: a Strategic Critique of the BBC and Al Jazeera English - Leon Barkho, MMTC, Jönköping International Business School, Sweden
14:45 – 15:30
Questions
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Panel 13: Parallel session : Entrepreneurship in National and Regional Media Chairperson: George Tsourvakas, Aristotle University of Thessaloniki, Greece Room: C281 14:00 – 14:15
The Footprint of Young Companies on the Media Landscape Leona Achtenhagen and Lucia Naldi, MMTC, Jönköping International Business School, Sweden
14:15 – 14:30
Changing Production Ecology of Regional Media - The Case of the County of Kent, United Kingdom - Ágnes Gulyás, Canterbury Christ Church University, UK
14:30 – 14:45
Brand Management of Small Regional Media Companies - Matthias A. Gerth, University of Zurich, Switzerland
14:45 – 15:30
Questions
Panel 14: Parallel session: Management and Organisation Chairperson: Paul Dwyer, University of Westminster Room: C282 14:00 – 14:15
Managers‟ Perceptions of how to Operationalize Abstract Academic Notions about Employee Involvement and Contributions in a Media Organization - Stavros Georgiades, Frederick University, Cyprus
14:15 – 14:30
Rules, Norms and Shared Definitions: the Management of Professional Systems around Journalistic Products - Raluca Radu, University of Bucharest, Rumania
14:30 – 14:45
Broadcasters in the Digital Age: The Need for Strategic Human Resource Management of Creative Talents - Stefan Ulrich Radtke and Nils Kummer, University of Cologne, Germany
14:45 – 1500
Editorial Autonomy as CSR in the Media Organizations: Theoretical Approach and the Latvian Case - Ainars Dimants, Turiba School of Business Administration, Latvia
15:00 – 15:30
Questions
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15:30 – 16:00
Coffee break - Chiltern Hall
16:00 – 17:00
EMMA Annual General Assembly - Hogg Lecture Theatre
19:30
Reception and EMMA Gala Dinner at the Radisson Blu Portman Hotel, 22 Portman Square, London Reception room: Montagu Restaurant room: Berkley/Gloucester EMMA 2010 award EMMA London 2010 Best Paper Prize
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