Transcript
US 20140195358A1
(19) United States (12) Patent Application Publication (10) Pub. No.: US 2014/0195358 A1 (43) Pub. Date:
Beining et al. (54)
MANAGING MEDIA PLAYBACK
Publication Classi?cation
(51)
(71) Applicant: CBS Interactive Inc., San Francisco, (72) Inventors: Jeffrey Martin Beining, Sunrise, FL
G06Q 30/02
(2006.01) (2006.01)
(US); James Kong Hsu, Redwood City, CA (US); Christopher Peter Xiques, Oakland, CA (US)
CPC .......... .. G06Q 30/02 77 (2013.01); H04L 65/60
(2013.01) USPC
..................................................... ..
705/14.73
(57) ABSTRACT Technology for managing playback of streaming media and
(73) Assignee: CBS Interactive Inc., San Francisco,
ads associated therewith, is disclosed. Receiving a list indi
CA (US)
cating the location of ad pods in the stream and, optionally, indicating a list update time. Receiving instruction to play the stream forward from a seek point. Determining unplayed
(21) App1.No.: 14/210,215 Filed:
Int. Cl.
H04L 29/06 (52) US. Cl.
CA (US)
(22)
Jul. 10, 2014
stream ads associated with locations from the list between the start and the seek point. Playing at least one determined ad.
Mar. 13, 2014
Optionally, playing at least one determined ad only upon determining that the list update time is greater than or equal to
Related US. Application Data
the seek point, otherwise, denying the seek point. Optionally
(63) Continuation-in-part of application No. 13/018,285,
after playing at least one determined ad, playing the stream from the seek point after playing the at least one determined
?led on Jan. 31, 2011.
(60)
ads. The list can be a list of cue points. Playing at least one
Provisional application No. 61/800,901, ?led on Mar.
determined ad can include playing the ad pod at the start of the
15, 2013.
stream section containing the seek point.
AD SERVER
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Patent Application Publication
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Patent Application Publication
Jul. 10, 2014 Sheet 2 0f8
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Patent Application Publication
Jul. 10, 2014 Sheet 7 0f8
US 2014/0195358 A1
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