Transcript
LIFE ORGANISED TRAINING & BRAND INTRODUCTION AUGUST 2015
KNOMO: LIFE ORGANISED
KNOMO DESIGNS BEAUTIFUL INTELLIGENT ACCESSORIES THAT SIMPLIFY YOUR LIFE
OUR NAME
KNOMO
(n ō – m ō )
is made up of two words
KNOWLEDGE + MOBILITY
OUR STORY FOUNDED IN LONDON IN 2004 before KNOMO WE WERE CLIMBING THE CORPORATE LADDER OUR LIVES WERE PREDICTABLE & UNINSPIRED WE WOULD COMMUTE LONG HOURS🚦 TO SPEND MOST OF OUR DAYS IN A CUBICLE ☎ DOING THE SAME THINGS📊 every DAY OF every WEEK
WE QUIT 😃 AND STARTED KNOMO TO PURSUE AN INSPIRED & MORE ENJOYABLE LIFE NOT TIED TO OUR DESKS OUR MISSION IS:
TO DESIGN BEAUTIFUL INTELLIGENT SOLUTIONS THAT ORGANISE YOUR LIFE
KNOMO IS..
WHAT LIFE ORGANISED Beautiful intelligent solutions that organize your life
HOW ATTENTION TO DETAIL Quality materials, great design, tested & manufactured to last
WHY ENJOY WHAT YOU DO We want to inspire people to spend their days pursuing their passions
5
KNOMO AROUND THE WORLD KNOMO IS SOLD IN OVER1,000 RETAILERS IN 35 COUNTRIES ON ALL 5 CONTINENTS- UK, EU, USA, ASIA, MEA Lifestyle: (Travel and Fashion) includes duty free, department stores, boutiques Tech: Apple (Asia), Apple Premium Resellers, tech & gadget stores AMAC WAS KNOMO’S FIRST APR IN THE WORLD!!
DESIGN PHILOSPOPHY COLLABORATION of technical PRODUCT DESIGN and FASHION DESIGN TECH FOCUSED: New form fitted accessories are launched at the same time as new hardware is launched in the market LISTEN TO CUSTOMERS: KAIZEN (Japanese for improvement): we listen to customers feedback and constantly iterate products to improve performance
LONDON: All design takes place in our head office in Great Portland Street, London
WHY KNOMO?
HOW CAN A KNOMO ORGANISE YOUR LIFE ?
LIFE ORGANISED = STYLISHLY VERSATILE
Modern clean aesthetic - one bag 24/7
PERFECT ORGANISATION
clever internal organization I can find everything I need
ATTENTION TO DETAIL
durable materials and craftsmanship
WITH PERSONALITY
bright and colorful internals
PERSONAL
knomo – id – every bag is unique
LIFE ORGANISED = STYLISHLY VERSATILE
LIFE ORGANISED = STYLISHLY VERSATILE
LIFE ORGANISED = PERFECT ORGANISATION
NO MORE FUMBLING!
LIFE ORGANISED = ATTENTION TO DETAIL (LEATHERS)
Every leather used within the KNOMO range has been developed in house, specifically according to the needs of the range Every leather is unique. A great leather develops a fine patina* over its life. The leather must be durable to handle the demands of daily life, comfortable against your skin, keep its shape and be color-fast Every part of the leather is cherished and the artisans focus on bringing out each skin’s unique beauty in the product. Patina: the sheen on leather produced by age and use
LIFE ORGANISED = ATTENTION TO DETAIL (BUILT TO LAST) REINFORCEMENT Custom hardware and KNOMO reinforced internal straps
TESTING All new products are road tested by our team and tested in laboratory against stress, water, color fastness.
QUALITY CONTROL KNOMO full time staff perform 100% pre production and on line quality control
MANUFACTURING Dedicated KNOMO sourcing team to manage our production. We partner with premium factories used by luxury brands that complies with European & US safety and ethical sourcing standards
THE DROP TEST: each new design is dropped 2,500 times with 15kg in the bag
LIFE ORGANISED = WARRANTY AND CUSTOMER SERVICE WARRANTY We offer a 2 year Warranty on all bags and a one year guarantee on phone & tablet accessories. KNOMO has a product quality return rate of less than a 2% The Warranty covers defects due to material flaws and workmanship problems. Defects caused by misuse or mistreatment, by airline mishandling or simply by normal wear and tear are not covered under this warranty.
CUSTOMER SERVICE
We repair/replace or refund depending economic judgment and considering our customers wishes. We can work directly with the consumer or we can handle claims through our retail partners We do everything possible to resolve a problem within a couple of days only We offer repair services in the UK, in Germany and in Switzerland at the moment We provide spare parts such as replacement straps or luggage tags free of charge
LIFE ORGANISED = ITS YOURS: KNOMO ID
UNIQUE KNOMO ID IN EVERY BAG Creates true bond between customer & KNOMO
•
customer registers bag on KNOMO.COM
•
allows KNOMO to arrange to return it to its owner if misplaced
•
encourage users to leave a review which helps us understand how it performs and deliver thoughtful design
In addition it creates a 100% audit trail on production and quickly identify source of any quality issues
M AY FA I R C O L L E C T I O N
Sleek design Understated style Superior function
Semi-matt nylon Soft natural leather Matt gold-look hardware Grosgrain lining with colorful trim
Smart organization for digital valuables while on the go Protective and easy access pockets for smartphone, laptop, tablet
PRODUCT- FEATURES “HANOVER”
Fully padded compartment to hold your laptop/notebook
Sleek leather handles for carrying comfort Open back compartment with slip pocket for your tablet
Front compartment with magnetic closure and slip pocket for your smartphone
Detachable shoulder strap for hands-free carrying Zip pockets with gussets for keys, travel cards, purse
PRODUCT- FEATURES “BURLINGTON”
Space for an extra set of clothing A spare pair of shoes is neatly tucked away Leather wrapped handle for more comfort when pulling/pushing
Secure space for your valuables Safety and easy reach for your tablet Cradles your laptop/ notebook Lots of space for your files or books
BROMPTON CLASSIC COLLECTION
Sleek design Understated style Superior function
Soft semi-matt full-grain leather Brushed nickel hardware Inspiring lining colors
Smart organization for digital valuables while on the go Protective and easy access pockets for smartphones, laptops, tablets
PRODUCT- FEATURES “BUNGO” and “KOBE”
Space for files, books, tech gadgets or your personal things
Cradles your laptop or notebook safely
Internal Zip pocket to securely pack away your valuables
Integrated slip pocket for your tablet
Two adjacent slip pockets for your smartphone and a spare battery. Reload while “on the go”. Open front compartment with slip pockets for phone, pens, credit or travel cards
PRODUCT- FEATURES “HUDSON” and “NEWBURY”
Leather wrapped carry handles for more comfort
Detachable shoulder strap for hands-free carrying
Padded shoulder straps relief back and shoulders
Gusseted zip front pocket offers quick access to slip pockets for tablet, smartphone and battery Fully padded compartment securely separates your laptop from files, books and other tech gadgets
KNOMAD PORTABLE ORGANISER
PRODUCT – KNOMAD PORTABLE ORGANISER
My Knomo: unique identification number Protect Smartphone against scratching Pen or Stylus
Protect iPad or other tablet computer Slimline Battery to recharge smartphone or table – to be purchased separately
Business cards, credit card, parking ticket
Receipts, bills, etc.
Passport or travel documents
Headphone, cables, USB stick, etc.
PRODUCT- iPHONE & iPAD ACCESSORIES Knomo offers a full range of different cases for each generation iPhone or iPad § Stylish – considering fashion colors § High quality – polycarbonate snap on cases and high end leathers/materials § Functional – offering protection as well as user comfort § Affordable – good price-/quality relationship
MAG COLLECTION
MAG: MOUNT
MAG: CASE + MOUNT
MAG: FOLIO
SOCIAL RESPONSIBILTY
KNOMO’s belief to BE REMARKABLE includes the aspiration support education in underprivileged areas. Modern Technology can be used very effectively to support learning in underprivileged areas. The Founders are from South Africa and the business has partnered with Core (Knomo’s local distributor) and iSchoolAfrica and 2 under privileged schools to put Ipads into the classroom. 3 year program: KNOMO has a 3 year program with a target for the number of pupils to be impacted by our program.
29
INTERESTING FACTS Knomo is sold in 36 countries worldwide There are 250 styles in our collections This year Knomo is having its
10th
birthday!
Each of our bags are drop-tested 2500 times with 15 kg inside Pippa Middleton is frequently seen carrying her Knomo Slim laptop pouch
Mayor of London Boris Johnson has a Dundee briefcase with embossed with MAYOR
More than 189 pattern pieces are used when making a Knomo
In the last six months we have reunited 23 people & products using MyKnomo ID
The Financial Times labelled our Kinsale messenger ‘A Prince among Laptop Bags’
The all-time best selling bag is Bungo 15” messenger bag
Bungo – our ‘customer bag’ – has been tweaked and changed 27 times
Each of our collections are named after a district in London
We have offices in the UK, USA and Germany
Samuel L Jackson uses a Knomo Saxby There are 30 Knomo employees worldwide
Since the first generation iPod Nano we have created a case for every Apple device the Knomad is the first in our line of batteryrelated product
