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Lands’ End for When . . . It’s Time to Gear Up! Lands’ End School Backpack Fact Sheet Whether for a child’s very first day of kindergarten or the first day of their senior year in high school, Lands’ End backpacks are an essential part of every back-‐to-‐school wardrobe. In fact, 92 percent of parents indicated a backpack as the number one item to have for the first day, according to the Lands’ End 2013 Back-‐to-‐School Kids and Parents Survey. Now, Lands’ End helps kids and parents to pick the right-‐sized pack in one minute flat. Or, simply sort by color, collection or style at landsend.com/kids. The new 2013 Lands’ End backpack collection features: x Four distinct lines including ClassMate®, FeatherLight™, Dash and My First. x More solid colors that are easy to personalize with embroidery options. x Innovative design and superior durability at an incredible value. x Small, Medium and Large size options to ensure proper fit. x Colors and prints designed with the tastes of boys and girls in mind. All Lands’ End backpacks feature innovative details including: reinforced bottoms that are built to last; water-‐repellent finish to keep things dry; ergonomic design with padded shoulder straps and back panels for comfort; finished interior seams; and reflective trim to help keep kids visible. Small, Medium or Large . . . For when growing kids need size options Textbooks, notebooks, water bottles and more – kids pack a lot into their backpacks. The collection features different sizes designed with different carrying capacities and a child’s height in mind. x First: Recommended for heights between 3’ and 3’6” x Small: Recommended for heights between 3’6” and 4’ x Medium: Recommended for heights of 4’ and up x Large: Recommended for heights of 4’3” and up ClassMate: For when quality matters most With a durable, 600-‐denier polyester body and 1200-‐denier reinforced bottom, the ClassMate collection can take what a school year can dish out. It features handy loops for clipping on a lunch box and a bottom strap to clip on a bike light. Matching lunch box is also available. It comes in four solids and four prints for her including Retro Blue Floral and Parasol Stars. It is available in four solids and two prints for him including Classic Navy Camouflage and Artichoke Camouflage. x ClassMate Small, $34, 1400 cubic inches x ClassMate Medium, $39, 1670 cubic inches x ClassMate Large, $49, 2100 cubic inches x ClassMate Messenger, $34, 950 cubic inches x ClassMate Wheeled Medium, $89, 1770 cubic inches
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Lands’ End Backpack Fact Sheet/page 2
FeatherLight™: For when books are heavy enough FeatherLight packs are designed to carry it all and lighten the load by trimming off weight without sacrificing durability. Each includes a 15” laptop sleeve, a light but very tough 210-‐denier nylon body and 420-‐denier reinforced polyester bottom.
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Die-‐cut EVA foam padding in the shoulder straps adds comfort while padded back panels feature an air-‐mesh lining for breathability. An adjustable sternum strap helps keep shoulder straps in a comfortable position. Available in three solid colors and one print for her, four solid colors for him. FeatherLight Medium, $44, 1500 cubic inches FeatherLight Large, $54, 1800 cubic inches FeatherLight Messenger, $39, 915 cubic inches FeatherLight Wheeled Large, $99, 1550 cubic inches
Dash Pack: For when study hall follows gym class The Dash Pack features a zippered bottom chamber for keeping extras separate (like muddy shoes or gym clothes). It also includes a padded laptop/tablet sleeve and is made from 600-‐denier polyester for durability. Available in colorblock and print, $44. My First Backpack: For when Pre-‐K calls for premium quality Designed specifically with the needs of preschoolers and kindergarteners in mind, My First Backpack features room for a change of clothes, nap blanket and even a stuffed animal or two. Made from 420-‐denier polyester with a 600-‐denier polyester base, it can still take whatever the little ones can dish out. Available in Bright Magenta Print and Vibrant Cobalt Awesome Alphabet, $24. # # # For more information contact Molly Hawkins,
[email protected], 608-‐935-‐6089.
