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Market sector: QSR (Quick Service Restaurants)
In partnership with
The story so far ...
The result ...
In 2004, Subway franchises nationwide introduced a new line of “fresh toasted” submarine sandwiches to help create a broader, more competitive menu and increase market share among quick service restaurants.
The Merrychef 402s has now been available to purchase within the Subway global system since September 2007. In this period, the oven has been received with open arms, producing sales exceeding 700 ovens globally.
This initiative was so successful within the Subway global estate that toasted sandwiches now account for over 60% of total sandwiches sold.
George Heil manages a Subway store in Fort Wayne, Indiana, with above average weekly sales.
The challenge ... In 2007, the Merrychef 402s was introduced to the Subway system and an agreement was made for Merrychef to be the second source oven for this highly successful toasting program.
“When the opportunity came to use a Merrychef oven, we were interested in trying it out. The cool exterior, easy to clean design and service support have increased employee morale. My staff has experienced the benefits of using this oven. We couldn’t be happier with Merrychef,” says George.
To be accepted as a second source oven, Merrychef and Subway initiated a 25 store global field test to validate instore performance, ease of use, oven reliability and service support on a global scale. The trial was a success and Merrychef gained approval for use in the Subway system.
The menu: Meatball Marinara Italian BMT® Spicy Italian
Steak & Cheese Subway® Melt Chicken & Bacon Ranch
If you would like to see how Merrychef can improve your operation and speed of service or for more information on our products, please call 1-877-404-6872 or visit www.merrychefusa.com
The Merrychef benefits for Subway: • Improved reliability • Increased productivity • Reduced energy use by 25% • Reduced heat output
• Improved safety • Easier, more convenient clean-up • Greater product quality • Easier operation
• Improved service and support • Increased employee satisfaction • Improved profitability
©2008 Merrychef USA 1111 North Hadley Road, Fort Wayne, IN 46804 • T: 1-877-404-6872 • F: 1-800-285-9511 • E:
[email protected]
