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JOB DESCRIPTION AND PERSON SPECIFICATION Job Title: Hours: Term: Department: Reports to: Works closely with:
Marketing and Communications Coordinator Full-time; 40 hours per week. Permanent Public Engagement Marketing Manager (line management), Press and Communications Manager Event Coordinator, Programme Managers, Head of Communications and Audience Development.
Purpose of job Work with the Marketing Manager and Press and Communications Manager to deliver and coordinate the Gallery’s marketing, digital and communications activity in-line with the Gallery’s strategic objectives Key responsibilities: Communications and marketing for exhibitions, public, learning and community programmes: • • • • • • • • •
e-campaigns: plan and implement targeted campaigns based on agreed target markets on the relevant campaign spreadsheet Advertising: implement advertising campaigns across print, digital and out-ofhome channels based on agreed sites on the relevant campaign spreadsheet. Promotions and partnerships: seek out, coordinate and disseminate promotions, special offers and competitions with third-party outlets and via the Gallery’s own channels Distribution campaigns: produce and distribute the Gallery’s promotional materials including flyers and brochures utilising external distribution agencies as well as Gallery volunteers Website content: maintain and update the What’s On webpages and other promotional areas of the website Social media: maintain and update the Gallery’s social media channels with the latest news, content and imagery throughout campaigns. SEO/PPC: apportion suitable spend to the Gallery’s exhibition PPC marketing campaigns utilising Google and other PPC services to maximise website visitation to relevant areas of the site Plasma screens: update the content for the Gallery’s plasma screens meeting programming, marketing and stakeholder priorities Image requests: answer image requests and ensure images are sent out with clear and accurate credit lines and details of use.
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Media: assist the Press and Communications Manager with the planning and implementation of exhibition media campaigns including the production of media invites and the coordination of press views Video: upload and distribute across the Gallery’s social and digital channels; occasionally produce and editing video content Website: Keep relevant webpages up-to-date with compelling copy and content to maximise ticket sales or participation Design: Work with the Gallery’s branding guidelines and templates to produce promotional materials for the Gallery’s programmes where necessary Editorial: contribute to exhibition related editorial content online Monthly listings: compile monthly listings bulletin in mailchimp e-listings: ensure comprehensive and up-to-date coverage of all e-listings using the Gallery’s website listings spreadsheet
Communications and marketing for brand engagement: • • • • • • •
What’s On: work with the Marketing Manager and Press and Communications Manager to produce and distribute the Gallery’s seasonal What’s On brochure Monthly e-news: produce the Gallery’s monthly e-bulletins with updates of Gallery events, exhibitions and learning news Assist the Press and Communications Manager with the planning and implementation of the Gallery’s evolving media strategy. Social media: keep the Gallery’s social media channels up-to-date with content to promote the Gallery’s as a destination including messages about the permanent collection, wider site assets and stories/imagery of interest Press materials: draft occasional press materials with guidance from Press and Communications Manager Ensure all Gallery materials are produced in-line with the Gallery’s branding guidelines and provide assistance to other departments where necessary. Support the Head of Communications and Audience Development in the implementation of digital initiatives including apps, multimedia commissions and social media projects that attract new audiences
Communications and marketing for commercial and enterprise activity: •
Develop bespoke campaigns for the Gallery’s retail and venue hire offer across all the Gallery’s marketing channels including targeted e-campaigns, promotions and partnerships, and social media taking advantage of the cultural events calendar including festive days and celebrations
Reporting: • • • •
Offline visitor figures: Use the PatronEdge system and other data sources to extract visitor numbers, chart visitor figures by week, month, calendar year and financial year Online visitor figures: use Google Analytics and other available software to record digital metrics by week, month, calendar and financial year. Dissemination: Create weekly visitor figures report and disseminate as requested Bespoke reports: provide additional information on visitor figures as required
Other: • Assist with press filming and other ad hoc press visits • To seek news stories and draft news items for the blog and features section of the website • Update press releases and press images on the Gallery’s press site portal • Update the marketing and press databases as needed and support CRM processes • Update content on the website on behalf of all the departments in the Gallery, where necessary. • Maximise opportunities for data capture across the Gallery’s spaces and events • Monitor the upkeep of the Gallery’s Front of House displays in collaboration with the Communications Intern and the Site Manager This job description cannot be considered to be exhaustive and other duties will be determined by circumstances as and when required. Person specification Essential attributes Educated to degree level or equivalent Excellent oral and written communications skills Highly organised, with the ability to prioritise varied workload Good working knowledge of the Adobe Creative Suite: Indesign, Photoshop and Illustrator IT literate with knowledge of MS office applications including Excel Good eye for design Good working knowledge of CRM software Knowledge and experience of marketing methods and channels Good working knowledge of e-marketing software Knowledge and experience of the Social Media environment Desirable attributes Qualification or experience in marketing Experience of marketing within a cultural organisation Working knowledge of Premiere Pro or other video editing software Terms and conditions Salary: up to £22,000, commensurate with experience Leave: 25 days’ holiday per year, statutory Bank Holidays and two discretionary, non-contractual ‘Gallery’ days. The successful candidate will be required to undertake a DBS check. The Gallery auto enrols employees into a pension scheme in accordance with Part 1 of the Pensions Act 2008.
