Transcript
! !
UMASS!Amherst! 19th!Annual!Taste!of!the!World!Chef!Culinary! Conference! June 17th, 2013
!
""""""""Flavor"Forecast"Tas.ng"""
""""""""""""""""""""""""University"of"Massachuse8s"Amherst" """""19th"Annual"Taste"of"the"World"Chef"Culinary"Conference" " " " " " " " " " " " " " " " "
Garam!Masala!and!Pepita! 2009!
Roasted!Cumin!&!Chick!Peas! 2010!
Fennel!and!Peri!Peri! 2011!
Korean!Pepper!Paste! 2012!
Harissa!Sauce!! 2012!
Cider!Sage!&!Molasses! 2013!
Dukkah!Spice!&!Nut!Blend! 2013!
Japanese!Katsu!Sauce!&!Oregano! 2013!
2"
Global"Flavor"Forecast®" • Last"year,"2012,"McCormick"released"its"first" worldwide"edi.on" – With"a"family"of"brands"in"100"countries," McCormick"has"a"unique!vantage!point!on! flavor!around"the"world" – Unified!global!idenRty!will"debut"in" January"" • Created"so"that"the"design,"culinary" content"and"messaging"support"every" region,"even"though"the"logos"and" wri8en"language"will"vary"
3"
Flavor"Forecast®"Process" • YearTlong!process!of"culinary" explora.on,"data"discovery"and" insight"development" – Begins"with"a"closer"look"at" macro/microQlevel"forces" impac.ng"consumer"behavior" – Uses"Create"It®"idea" genera.on"process"to"iden.fy" trends"and"poten.al" combina.on"
4"
Flavor"Forecast®"Contributors" • In"the"past,"this"group"has"included" cookbook"authors,"food"writers,"bloggers," chefs"and"mixologists" • The"2013"team"consisted"of"McCormick’s! own!global!team!members!who:" • Track"culinary"trends,"flavors,"products," cuisines,"recipes"and"menus"from"around" the"globe"and"collaborate"to"iden.fy" trends"and"flavor"
• The"internaRonal!group!of!McCormick! experts"included"chefs,"culinary"kitchens," sensory"scien.sts,"die..ans,"food" technologists,"trend"trackers"and" marke.ng"experts" 5"
Flavor"Forecast®"Findings" • Global"collabora.ve"process"reveals"a"common"thread" connec.ng"diverse"food"cultures:"" – In"kitchens"far"and"wide,"cooks"are"bringing"their"personal" perspec.ves"to"food"and"eleva.ng"rus.c,"natural"ingredients"with"a" modern"sensibility"
• This"year’s"report"consists"of"5!globally!relevant!trends! – Brought"to"life"through"10!regional!flavor!combinaRons!(2"per"trend)"" • Highlight"the"world’s"evolving"and"intensely"personal"approach"to"food" • Showcases"the"global"breadth"and"reach"of"McCormick"knowledge" • Unique"and"influen.al"flavor"combina.ons"bring"global"trends"to"life"with" local/regional"accents""
6"
Flavor"Forecast®"History" • 2013"is"the"13th"year"McCormick"has"produced"Flavor"Forecast®" • The"FAFH"division"has"strategically"u.lized"content"for"category" leadership:"" – Creates"customer"in.macy"by"driving"innova.on,"strategic" menu"planning"and"specific"future"menu"projects" – FAFH"division"leverages"content"through"key"industry" presenta.ons,"public"rela.ons"ac.vi.es"and"strategic" customer"ac.vity" • From"2000Q2006,"the"Forecast"focused"on"key!single!flavors! – Consumers"were"not"ready"to"embrace"complex"flavor" informa.on"(very"li8le"demand"for"it)" • By"2007,"consumers"were"looking"for"more"complex"flavors,"so" it"made"sense"to"evolve!to!pairings! • In"2012,"the"Forecast"introduced"global!flavor!combinaRons! 7"
Flavor"Acceptance"Curve" Mainstream! Menus!
Menu! Appearance!
2010!Forecast!
2009!Forecast!
2011!Forecast!
Published! Trend!
2012!Forecast! Emerging! Trend! 2013!Forecast!
We!are!reporRng!2T4!years!out!
8"
Forecast"Evolu.on:"2000Q2012" 2000:"Flavor"as"a"trend""
2008:"emo.on,"flavors" for"the"heart"
2003:"safety,"comfort,"" socializing,"familiar"w/ twist""
2009:"flavors"for"our" complex,"chao.c," exci.ng"world"
2005:"balance," experience,"safety," global"
2010:"convergence"of" influences"
2006:"trends"evolu.on"
2011:"joy"of"ea.ng"
2007:"sensory"adventure"
2012:"future"of"global" flavor"
*No"reports"in"2001,"2002,"2004"
9"
2009"Pairings" Top!10!Pairings! 1. Toasted"Sesame"&"Root"Beer" 2. Cayenne"&"Tart"Cherry" 3. Tarragon"&"Beetroot" 4. Peppercorn"Mélange"&"Sake" 5. Chinese"Five"Spice"&"Ar.sanQCured" Pork" 6. Dill"&"Avocado"Oil" 7. Rosemary"&"Fruit"Preserves" 8. Garam"Masala"&"Pepitas" 9. Mint"&"Quinoa" 10. Smoked"Paprika"&"Agave"Nectar" 10"
TOTAL"FLAVOR" 7"
Salt"
Cumin"Flavor"
6"
Metallic"Flavor"
Cinnamon"Flavor"
5" 4"
Musty"Flavor"
Clove"Flavor"
3" 2"
Earthy"Flavor"
Garlic/Onion"Flavor"
1" 0" Woody"Flavor"
Floral"Flavor"
Painty"Flavor"
Citrus"Flavor"
Toasted"Flavor"
Soapy"Flavor"
Nu8y"Flavor"
Heat" Bi8er"
Garam"Masala"
Sweet"
Pepitas"
11"
2009:"Trends" Uncomplicated"Pleasures"
• Rediscovering"basics;"proving"lowQcost"cuisine"can"be" fun,"inven.ve"and"delicious."
Handcraned"Ar.stry"
• Increased"interest"in"where"food"comes"from,"how"it’s" made"and"what’s"in"it."
Favorite"Ingredients"ReQ imagined"
• Genera.on"Y"is"driving"the"trend,"with"their" sophis.cated"palates"and"desire"for"mul.ple"flavors"in" one"bite.""
Ethnic"&"Regionally"Inspired"
• 2009"look"for"a"rise"in"S."American,"Korean,"Indian,"SE" Asian"and"further"regionaliza.on"US,"Africa,"Mexico" and"China."
All"Natural" Reconnect"with"Childhood" Comforts" 12"
• Food"safety"scares,"nutri.on,"clean"label,"green." • Emo.onal"connec.ons"and"authen.c;"making"us"feel" good—the"way"it"should"be"done." 12"
2009:"Menu"Examples" Mint"&"Quinoa"
• Book"Bindery:"Farro"Salad:"Quinoa,"Mint,"Compressed" Cucumber,"Lemon"Oil"
Chinese"Five"Spice"&"Ar.sanQ Cured"Pork"
• Eton:"BBQ"Pulled"Pork"Steamed"Slider:"5"spice"cured" pork"shoulder"served"with"house"bbq"sauce"and"pickle"
Rosemary"&"Fruit"Preserves"
• Hollywood"Brown"Derby:"Split"Roasted"Half"Chicken" with"rosemary"and"juniper,"black"and"white"barley," apple"chutney"
Smoked"Paprika"&"Agave" Nectar"
• Sushi"Teq:"Fumasa"Margarita"1800"reposado"tequila," organic"agave"nectar,"fresh"lime"juice,"smoked"paprika"
Dill"&"Avocado"Oil"
• Orfino's"Italian"Restaurant:"Avocado"over"arugula"with" queso"fresco"drizzled"with"fresh"dill"and"avocado"oil"
"Tarragon"&"Beetroot"
• Colorado"Sugar"Beet"Restaurant:"Field"Greens,"shaved" fennel,"toasted"hazelnuts,"fresh"beets"and"tarragon" vinaigre8e"
13"
2010"Pairings" Top!10!Pairings! ! 1. Roasted"Ginger"&"Rhubarb" 2. Thai"Basil"&"Watermelon" 3. Caraway"&"Bi8er"Greens" 4. Bay"Leaves"&"Preserved"Lemon" 5. Almond"&"Ale" 6. Turmeric"&"VineQRipened"Tomatoes" 7. Pumpkin"Pie"Spice"&"Coconut"Milk" 8. Roasted"Cumin"&"Chickpeas" 9. Creole"Mustard"&"Shellfish" 10. Chives"&"Fish"Sauce" 14"
TOTAL"FLAVOR" 9" Roasted"Flavor"
Starchy"Flavor"
8" 7" 6"
Terpene"Flavor""
Nu8y"Flavor"
5" 4" 3" Soapy"Flavor""
Cardboard"Flavor"
2" 1" 0"
Rye"Flavor""
Salt"
Burlap"Flavor""
Sweet"
Green"Flavor"
Earthy"Flavor" Musty"Flavor" Chickpeas"
Roasted"Cumin"
15"
2010:"Trends" In"is"the"New"Out"
• Best"of"restaurants"at"home."Casual," economical,"variety"of"tastes"at"one"gathering."
Always"in"Season"
• Preserving"the"peak"of"ripeness"for"yearQround" enjoyment.""
Meatless"on"the"Menu"
• Vegetarian"menu"op.ons"growing,"or"locally" sourced,"farm/estate"meat/seafood."
Ethnic"Sizzle"
• Tastes"of"the"Global"Grill:"South"American," Vietnamese,"Korean,"Indian,"Caribbean"inspired."
New"Comfort"Cuisine"
• A"renewed"apprecia.on"for"integrity"of" ingredients"and"techniques."Anything"but"basic."
Where"the"Cocktail"Meets" the"Kitchen"
• Cocktails"elevated"to"“star"course;”"planning" foods"to"match"cocktails."" 16"
2010:"Menu"Examples" Roasted"Ginger"&"Rhubarb" Pumpkin"Pie"Spice"&" Coconut"Milk" Roasted"Cumin"&"Chickpeas"
• Buddakan:"Ginger"Crème"Caramel:"Spicy" Rhubarb"Compote,"Honey"Soy"Milk"Castella" • Indigma:"Lamb"Xacu.:"Lamb,"Coconut;" Coriander,"Curry;""Leaves,"Chiles" • Balthazar:"Grilled"Octopus"Salad"with"Chickpeas," Roasted"Peppers"and"Cumin,"and"Lemon" Vinaigre8e."
17"
2010:"Menu"Examples" PLANET!HOLLYWOOD!!
Blackened"Shrimp:"Marinated"Jumbo"Shrimp,"Blackened"and"served"with" Creole"Mustard"Sauce"
SKYCITY!RESTAURANT!!
Grilled"Wild"King"Salmon,"Rhubarb"Ginger"Compote,"Wilted"Pea"Vines," Roasted"Fingerling"Potatoes,"Micro"Herbs"
TOWER!OAKS!LODGE!!
Blackened"Shrimp"Linguine:"Andouille"Sausage,"Okra,"Tomatoes,"" Bell"Peppers,"and"Creole"Mustard"Cream"Sauce"
ROCK!BOTTOM!RESTAURANT!&!BREWERY!! Sides:"Caraway"Onion"Straws"
RM!SEAFOOD!!
Copper"River"Sockeye"Salmon:"Tandoori"Spice,"Fava"Beans,"Ramp"Raita," Caraway"Soubise."Downstairs"Menu."StateQofQtheQart"Sustainable"Seafood" Source:"Technomic"Menumonitor"search"Jul2010"through"Sept2011;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments"
18"
2011"Pairings" Joy"of"Ea.ng!" Appe.te"for"Life!"
Top!10!Pairings" 1. Fennel"&"PeriQPeri"Sauce" 2. Pickling"Spice"&"Rice"Vinegar" 3. Roasted"Curry"Powder"&"Wild" Mushrooms" 4. Caramelized"Honey"&"Adzuki"Red"" Beans" 5. Ancho"Chile"Pepper"&"Hibiscus" 6. Thyme"&"Stone"Fruits" 7. Mustard"Seed"&"Vermouth" 8. Cilantro"&"Nut"Bu8ers" 9. Herbes"de"Provence"&"Popcorn" 10. Green"Peppercorn"&"Goat’s"Milk" 19"
Acid"Bite"
TOTAL"FLAVOR" 14.0"
Anethole"Flavor"
12.0" Heat"
Hay"Flavor" 10.0" 8.0"
Sour"
Floral/Perfume"Flavor"
6.0" 4.0" Sweet"
Musty"Flavor"
2.0" 0.0"
Salt"
Minty"Flavor"
Tobacco"Flavor"
Vinegar"Flavor"
Citrus"Flavor"
Green"Flavor"
Onion/Garlic"Flavor"
Vegeta.ve"Flavor" Earthy"Flavor" Fennel"
Peri"Peri"Sauce"
20"
2011:"Trends" Craveable"Contrasts"
• Contras.ng"tastes,"textures"and"visual"cues"give" us"fun,"variety"and"endless"customizable" op.ons."
Flavor"with"Benefits"
• Good"healthy"foods"nourish"the"body"while" balancing"the"mind’s"desire"for"delicious"flavor."
Soul"Sa.sfac.on"
• Comfor.ng"favorites"soothe"the"mind,"heart"and" taste"buds."
Invigora.ng"and"Uplining"
• Exci.ng"pops"of"spicy,"sour,"herbal"and"sweet" surprise"senses"and"bring"energy"to"dining."
Spirit"of"Discovery"
• Regional"cuisines,"mobile"food"mania"and" accessibility"of"ingredients"increase"ability"to" add"global"flavor."
21"
2011:"Menu"Applica.ons" Ancho"&"Hibiscus" Pickling"Spice"&"Rice"Vinegar" Fennel"&"Peri"Peri"
• Drink:"Hibiscus"sangria"or"margarita" • Main:"Sweet"hot"glaze"for"ribs"or"brisket" • Sandwich:"Banh"mi"(egg"or"pate"with"pickled"vegetables)" • Main:"Asian"sour"beef"short"ribs" • App:"South"African"inspired"wings" • Main:"Mediterranean"lamb"burger"with"fennel"aioli"
Cilantro"&"Nut"Bu8ers"
• Pizza:"Peanut"chicken"grilled"flatbread"with"cilantro"pesto" • Main:"Creamy"Pad"Thai,"Nut"bu8er"chicken"BBQ"
Green"Peppercorn"&"Goat’s"Milk"
• Brunch:"Eggs"with"goat’s"cheese"and"cracked"green"pepper" • Baked"veggie"lasagna"with"goat’s"milk"béchamel"
Caramelized"Honey"&"Adzuki" Red"Beans"
• Soup:"Aztecan"bean"soup"topped"with"roasted"cumin"crema" • Main:"Asian"cassoulet"with"Chinese"sausage"
Thyme"&"Stone"Fruits" Mustard"Seed"&"Vermouth" Roasted"Curry"Powder"&"Wild" Mushrooms" Herbes"de"Provence"&"Popcorn"
• Drink:"PeachQgin"cocktail" • Main:"Braised"chicken"with"plums,"olives"and"capers" • Drink:"Dirty"mar.ni"with"pepadew,"olive,"onion"garnish" • Main:"Lamb"shanks"braised"in"mustard"seed"and"vermouth" • Sandwich:"Curried"mushroom"quesadilla"with"cilantro"crema" • Main:"Meatless"wild"mushroom"ragu"over"tagliatelli" • App:"Herbes"de"Provence"&"garlic"bu8ered"popcorn" • Main:"HDP"popcorn"crusted"chicken"
22"
2011:"Menu"Examples" THE!MELTING!POT!!
Fondue"Fusion:"Garlic"Piri"Piri"(Peri"Peri)"Shrimp""
GLADSTONE'S"""
Blue"Crab"Cakes:"Arugula,"Heirloom"Cherry"Tomato"and"Fennel"With"Spicy"Remoulade"" (fennel"and"spicy)"
MELLOW!MUSHROOM!!
Thai"Dye"Pie:"Olive"Oil"and"Garlic"Base"Pizza"with"Curry"Marinated"Chicken,"Mozzarella," Tomatoes,"Onions,"Basil,"and"a"Swirl"of"Sweet"Thai"Chili"Sauce"and"Cool"Cucumbers"
DANIEL""
Celery"and"Fennel"Gazpacho"(fennel"and"spicy)""
CHINA!GRILL!!
Lobster"Pancakes:"S.r"Fried"With"Wild"Mushrooms,"Red"Chili,"Scallions"&"Coconut"Milk""
CALIFORNIA!CAFE!!
Wild"Mushroom"and"Thyme"Ravioli"" Source:"Technomic"Menumonitor"search"Jul2010"through"Sept2011;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments"
23"
2011:"Menu"Examples" NOODLES!&!COMPANY!!
Bangkok"Curry:"A"Sweet"Coconut"Curry"Wok"Tossed"With"Broccoli,"Carrots,"" Red"Pepper,"Onion,"Mushrooms"and"a"Light"Por.on"of"Rice"Noodles."Served"on" Cabbage"with"Black"Sesame,"Vegetarian"**"Try"With"Shrimp**"
FARALLON""
Black"Velvet"Cake:"Tcho"Chocolate"Mousse,"Hibiscus"Cocoa"Glaze,"Pecan"Crumble"
MESA!GRILL!!
Ancho"ChileQHoney"Glazed"Salmon"""
CALIFORNIA!CAFÉ!!
Wild"Boar"Ribs:"Blackberry"Ancho"Chili"Barbeque"Sauce"(blackberry"would"have" tartness"like"hibiscus)"""
PARK!GRILL!!
Park"Grill"Burger"Toppings:"Herkimer"Cheddar,"Swiss,"Amish"Bleu,"Bu8erkase" Cheese,"Ancho"Cured"Bacon,"Balsamic"Onions,"Mushrooms" Source:"Technomic"Menumonitor"search"Jul2010"through"Sept2011;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments"
24"
2012"Pairings" Top!12!Pairings" 1. Cumin"with"Sofrito" 2. Korean"Pepper"Paste"with"Sesame,"Asian" Pear"&"Garlic" 3. Dill"with"Mint,"Melon"&"Cucumber" 4. Meyer"Lemon"with"Lemon"Thyme," Limoncello"&"Lemon"Peel" 5. Eggplant"with"Honey"&"Harissa" 6. Squash"with"Red"Curry"&"Pance8a" 7. Ginger"with"Coconut" 8. Vanilla"with"Bu8er" 9. Red"Tea"with"Cinnamon"&"Plum" 10. Grapefruit"with"Red"Pepper" 11. Sweet"Soy"with"Tamarind"&"Black"Pepper" 12. Blueberry"with"Cardamom"&"Corn"Masa" 25"
Nu8y"
Total"Flavor" 10"
Green"
9"
Fruity"Sulfur"
Fermented"
8" 7"
Eggy"Sulfur"
Vegeta.ve"
6" 5" Rubber"Sulfur"
Tobacco"
4" 3" 2"
Toasted"
Heat"
1" 0"
Trashy"
Sweet"
Sour"
Musty"
Starchy"
Bi8er"
Floral"
Earthy" Fruity"
Woody" Astringent"
Korean"Pepper"Paste"
Sesame"
Asian"Pear"
Garlic"
26"
Heat"
Total"Flavor" 12"
Green"
10" Salt"
Musty" 8" 6"
Sour"
Floral"
4" 2" Soapy"
Sweet" 0"
Burlap"
Bi8er"
Onion"
Caramelized"
Tobacco"
Trashy" Vegeta.ve"
Fruity" Honey"
Harissa"
27"
2012:"Trends" Honoring"Roots"
Quest"for"the"Ul.mate"
• Chefs"inspired"by"founda.onal"flavors"are"finding"a"way" to"balance"modern"flair"with"cultural"authen.city." • Flavor"fana.cs"searching"for"the"ul.mate"taste" experience"through"quality"ingredients,"flavors"and" textures."
Veggies"in"Vogue"
• Fresh,"seasonal"veggies"are"dressed"to"impress"with"new" cooking"techniques"and"inven.ve"bursts"of"flavor.""
Simplicity"Shines"
• Exci.ng"pops"of"spicy,"sour,"herbal"and"sweet"surprise" senses"and"bring"energy"to"dining."
Flavorful"Swaps"
• Balancing"bold"flavor"with"hunger"for"health"is"key"to" achieving"wellness"goals,"without"sacrificing"enjoyment"
No"Boundaries"
• Blending"inspira.ons"and"shedding"the"confines"of" tradi.onal"“rules”"equals"a"renewed"permission"to"have" fun."
28"
2012:"Menu"Applica.ons" Cumin"with"Sofrito"
Korean"Pepper"Paste"with" Sesame,"Asian"Pear"&"Garlic"
• Side:"Almond"&"Date"Bulgur"Salad"with"Sofrito" • Main:"Sofrito"Stuffed"Skirt"Steak;"Spanish"Rice"with"Chorizo,"Sofrito"&"Cumin"
• App:"Korean"BBQ"Wings;"JicamaQwrapped"short"ribs"with"Asian"Pear"Slaw" • Main:"Grilled"Pork"TQBone"with"Compound"Bu8er"
Dill"with"Mint,"Melon"&"Cucumber"
• Drink:"Gin"&"Tonic" • Soup:"CucumberQHerb"Gazpacho"with"Watermelon"Croutons" • Sandwich:"Gyro"with"Cucumber"Melon"Tzatziki"
Meyer"Lemon"with"Lemon"Thyme," Limoncello"&"Lemon"Peel"
• Main:"Riso8o"with"Lamb"Chops" • Dessert:"Ul.mate"Lemon"Tarts"with"Limoncello"Blackberries;" Meyer"Lemon"Sorbet"
Eggplant"with"Honey"&"Harissa"
Squash"with"Red"Curry"&"Pance8a"
• Side:"Eggplant"&"Goat"Cheese"Torte"with"Honey"Harissa"Sauce" • Soup:"Eggplant"Soup"with"Harissa" • Sandwich:"Eggplant,"Honey"&"Harissa"Grilled"Chicken"Caponata" • Salad:"Squash"Ribbons"with"Red"Curry"Vinaigre8e" • Soup:"Squash,"Red"Curry"&"Pance8a"Soup" • Main:"Squash,"Red"Curry"&"Pance8a"Steamed"Mussels"
29"
2012:"Menu"Applica.ons" Ginger"with"Coconut"
Vanilla"with"Bu8er"
Red"Tea"with"Cinnamon"&"Plum"
• Sandwich:"Coconut"Shrimp"Po"Boy"with"Ginger"Remoulade" • Main:"Braised"Cod"with"GingeredQCarrot"Coconut"Sauce" • Dessert:"Coconut"Ginger"Macaroons" • App:"Vanilla"Bu8er"Shrimp"Rolls" • Drink:"Bu8erscotch"Vanilla.ni" • Main:"Gnocchi"with"Spinach" • Sandwich:"Red"Tea,"Cinnamon"&"Plum"Pulled"Pork" • Main:"Glazed"Pork"Loin"with"Plum"Farce;"Red"TeaQSmoked"Sea"Bass"with" Cinnamon"Caramelized"Apples"
Grapefruit"with"Red"Pepper"
• Drink:"Grapefruit"&"Red"Pepper"Gin"Fizz" • App:"Grilled"Oysters"with"Grapefruit"&"Red"Pepper"Relish" • Main:"Cuban"Grilled"Chicken"with"Salsa"Fresca"
Sweet"Soy"with"Tamarind"&" Black"Pepper"
• App:"Tofu"Kabobs" • Main:"Steak"&"Eggs"with"Potato"Ros."&"Asian"Steak"Sauce;"Sweet"Soy," Tamarind,"Black"Pepper"&"Beef"Potpie"
Blueberry"with"Cardamom"&" Corn"Masa"
• Drink:"Blueberry"Cardamom"Mexican"Atole" • App:"Spiced"Duck"Arepas"with"Blueberry"Port"Sauce" • Dessert:"Sweet"Dessert"Tamale"
30"
2012:"Menu"Examples" THE!CALIFORNIA!GRILL!!!
Sopressata"Salami"Flatbread:"Cilantro"Sofrito,"Roasted"Mushrooms," Taleggio,"Balsamic"Syrup""
RED!GINGER"""
Dragon"Wings:"Panko"Crusted"Boneless"Chicken"Breast""wings","Spicy" Korean"Red"Pepper"Sauce,"S.lton"Blue"Cheese"Cream" "
CLIFF!HOUSE!
Braised"Penn"Cove"Mussels:"With"House"Made"Harissa"Caramelized"Onions" Anchor"Steam"Beer,"Grilled"Herb"Bread"
FLOUR""
Soup"Of"The"Day"Thursday:"Roasted"Red"Curry"Squash"with"Apple"&"Herbs""
FIGO!PASTA!!
FIGO"Favorite"Soup:"Coconut,"Carrot"And"Ginger""
SALTY’S!ON!ALKI!BEACH!!
Maine"Lobster"Tail:"Vanilla"Bu8er"Roasted,"Cauliflower"Puree,"Jumbo" Asparagus"" Source:"Technomic"Menumonitor"search"April"2012"through"Sept2012;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments"
31"
2012:"Menu"Examples" LEGAL!SEAFOOD!!
Apple"Sangria:"Absolut"Orient"Apple,"Becherovka,"Plum"Wine,"Sparkling"Cider," Cinnamon"" "
BACCHANALIA"
BACCHANALIA""
Gulf"Crab"Fri8er:"Thai"Pepper,"Avocado,"Asian"Pear,""Grapefruit"
PRIVATE!SOCIAL!!
Wild"Boar"Ribs:"Tamarind"BBQ"Sauce,"Yukon"Potato"Salad,"Brussel"Slaw"""
DISH!RESTAURANT!!
Vegetable"Crepe:"Corn"Masa/Asparagus/Spinach/Squash/Corn/" Avocado/"Vegetarian"D’Affinois/Poblano"Coulis/Nopales"&"Black" Garlic"Chutney"
BOOM!NOODLE!!
Mochi"Trio:"Chocolate"with"Pink"Peppercorn"Crumble"Vanilla"with"Miso" Crumble"Strawberry"with"Blueberry"Cardamom"Sauce""
" Source:"Technomic"Menumonitor"search"April"2012"through"Sept2012;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments"
32"
Big"Picture"" Trend"Watch" 2013"Flavor"Combina.ons"
2013!FLAVOR!FORECAST!
33"
Global"Consumer"Mega"Drivers" Accessible Now & “Healthy”
Economy!
GlobalizaRon!
Health/! Incredibly"Mul.dimensional" Convenience! Wellness!
Social! responsibility!
Sensory! Experiential, “Questing” & “Healthy Life”
Fresh, Easy & “Appropriately” Fast w/Top Flavor & Quality
Source:(McCormick(2004,(DataMonitor(Beyond(Convenience(Report(December(2006,(McCormick(2009,(McCormick(2010,(McCormick(2012(
34"
Evolu.on"of"Cuisines" Japanese" Ginger! Sushi!
"
"Prepara.ons"&"Ingredients"
Miso/Tofu!
90’s" "2000""""
Tempura!!Wasabi!
"""2003"
Tappenyaki!!! Green!Tea! Yakitori!
2005"2007"
Omakase!!! Kombu! Shichimi!togarashi! Okonomiyaki!
2009""
"BEYOND"
Mexican""""""TexQMex" "" "Authen.c"&"Regionaliza.on" """""""""(familiar"w/twist"i.e."early"fusion)" "" Margaritas! Guacamole! Salsa!&!Chips! Enchiladas!
Fajitas! Burritos! Mexican!Rice! Quesadillas!
90’s" "2000""""
"""2003"
Fish!Tacos! Cilantro,!Cumin! Chipotle! Annafo! ! 2005"2007"
Mole!!!!!!!!Pueblan! Barbacoa!!!!!!Oaxacan! Prickly!Pear!!!Yucatan!! Chilies !!!!!!!!!Masa !! 2009""
"BEYOND" 35"
Evolu.on"of"Cuisines"
“Regionaliza.on"of"Ethnic"is"#1"ethnic"food/cuisine”"
Italian!!!!!!!!!!!!!!!!!!!!!!!AuthenRc!&!RegionalizaRon! !! Parmigiano" Gelato" Alfredo" Penne" Espresso"
Gourmet" Pizzas" Tiramisu"
90’s" "2000""""
Asian!
!
Nutella" Authen.c" Bolognese"
"""2003"
!!Pan!Asian
Reggiano" Fresh" "" Mozzarella"
2005"2007"
Bura8a "" Mozzarella" Limoncello" 2009""
Sicilian" Fregola" Farro" "BEYOND"
!AuthenRc!&!RegionalizaRon! (familiar!w/twist!i.e.!early!fusion)! !! Vietnamese" Indonesian" Malaysian" Korean" Japanese" Szechwan" Cambodian" " Oriental" ChineseQ" Pan"Asian" Asian" Cantonese" Soy"Sauce" Take"Out" Teriyaki" Wasabi" Thai" 90’s" "2000""""
"""2003"
!
2005"2007"
2009""
"BEYOND" 36"
Source:"NRA/ACF"2011"Survey"
The"Fruits:"Cooking"4G" Dubai’s"Red"Tomato"Pizza"
• We!are!obsessed!with!food!and!cooking!! • New!generaRon!of!apps!for!tablets! – Will!cookbooks!be!obsolete?!! – CIA’s!Professional!Chef!app!T!$49.99! • Top(Chef(and"Hell’s(Kitchen:"9th"Season"" • Food"Network"spin"offs:! • • • •
• • • •
The!Chew,"ABC’s"Cooking"Talk"Show" Delicious!TV’s!Vegan"Mashup" Bravo’s!Around"the"World"in"80"Plates" Hot"Foodie"Website"Eater!Na.onal"&"City!
Online"food"newsle8ers"proliferate"ex."Gilt" Food!Trucks!Tweet,!Four!Square,!become!bricks! Chowhound"sec.ons"on"beer!and!food!media! “Foodie”!defined!on!Wikipedia! 37"
Trend"Watch" 5!TREND!FORCES!SHAPING!THE!WORLD!OF!FLAVOR!
NO!APOLOGIES! NECESSARY:! Diving"headfirst"into" sumptuous"flavors" to"enjoy"the" gra.fica.on"of"a" momentary"escape."
PERSONALLY! HANDCRAFTED:! A"handsQon" approach"to" showcasing"the" very"best"of" ourselves."
EMPOWERED! EATING:! Crea.ng"health"and" wellness"harmony" through"a"highly" personalized," flexible"approach."
HIDDEN! POTENtIAL:! A"wasteQnot" mentality," uncovering"the" fullest"flavors"from" every"last"part"of" the"ingredient."
GLOBAL!MY!WAY:! Discovering"the" unlimited"flavor" possibili.es"of" global"ingredients," beyond"tradi.onal" roles"in"“ethnic”" cuisines."
38"
Introducing:"2013"Flavor"Combina.ons"
Trend No!Apologies!Necessary
Personally!Handcraoed
Flavor!CombinaRon 1."Decadent"Bi8er"Chocolate"with"Sweet"Basil"&"Passion"Fruit 2."Black"Rum"with"Charred"Orange"&"Allspice 3."Cider"with"Sage"&"Molasses 4."Smoked"Tomato"with"Rosemary,"Chile"Peppers"&"Sweet"Onion 5."Farro"Grain"with"Blackberry"&"Clove
Empowered!EaRng
Hidden!PotenRal
Global!My!Way
6."MarketQFresh"Broccoli"with"Dukkah"(blend"of"cumin,"coriander," sesame"and"nuts) 7."Hearty"Meat"Cuts"with"Plantain"&"S.ck"Cinnamon 8."Ar.choke"with"Paprika"&"Hazelnut 9."Japanese"Katsu"Sauce"with"Savory"Oregano 10."Anise"with"Cajeta"(Mexican"caramel"sauce) 39"
No"Apologies"Necessary" • Food"lovers"are"making"the"conscious"choice"to" stop"and"enjoy"the"moment" – Savoring"each"detail"of"the"ea.ng"experience"
• Rebelling"against"the"“alwaysQon”"mindset"of" modern"life"and"escaping"from"everyday" demands" • Patrons"are"craving"sumptuous"flavors"that" provide"sa.sfac.on" • Chefs"are"combining"indulgent"flavors"that" sa.sfy"all"of"the"senses" 40"
1."Decadent"Bi8er"Chocolate"with" Sweet"Basil"&"Passion"Fruit" An(intensely(indulgent"combo"that"delights"all" the"senses." Side"
• Cocoa"Basil"Biscuits"with"Passion"Fruit" Compote"
Main"
• CocoaQRubbed"Ribs"with"Passion"Fruit"BBQ" Sauce" • Cocoa"and"Basil"Dusted"Pulled"Pork" Sandwich"with"Passion"Fruit"BBQ"Sauce"
Dessert"
• Bi8ersweet"Chocolate"Torte"with"Passion" Fruit"Cream" • Passion"Fruit"Cake"with"Bi8er"Chocolate"and" Basil"Ganache"
NO!APOLOGIES!NECESSARY:! Diving"headfirst"into"sumptuous"flavors"to"enjoy"the"gra.fica.on"of"a"momentary"escape."
41"
2."Black"Rum"with"Charred"Orange" &"Allspice" An(instant(tropical(getaway,"this"sultry"collision" balances"richness"and"warmth.( Drink"
Appe.zer"or" Main"
Dessert"
• Charred"Orange"Colada"
• Grilled"Shrimp"with"Charred"Orange," Allspice"and"Black"Rum"Glaze"over"Coconut" Rice" • Charred"Orange"Sorbet"with"Warm"Rum" Sauce"and"Spiced"Cookie"Bars" • Black"Rum"Charred"Orange"and"Allspice" Paletas"(popsicles)"
NO!APOLOGIES!NECESSARY:! Diving"headfirst"into"sumptuous"flavors"to"enjoy"the"gra.fica.on"of"a"momentary"escape."
42"
Personally"Handcraned" • Chefs"are"taking"a"handsQon"approach"to" food" • Personally"crea.ng"and"perfec.ng"signature" ingredients"and"recipes" – Handcraned"ketchup,"sauces,"jams,"etc."
• Enjoyment"of"pu|ng"extra"work"and".me"to" showcase"their"very"best"dishes" • Communi.es"of"chefs"are"coming"together"to" share"their"ea.ng"experiences" 43"
3."Cider"with"Sage"&"Molasses" RusKc(and(comforKng,"this"combo"brings"natural" goodness"to"every"meal"of"the"day." Drink"
• MolassesQBourbon"Sour"Cocktail"
Main"
• Fried"Chicken"and"Waffles"with"MolassesQ Cider"Syrup" • Seared"Brined"Pork"Chops"with"Cremini" Mushrooms,"Bacon"and"Shallots""
Dessert"
• Apple"Sage"Tarte"Ta.n"
! PERSONALLY!HANDCRAFTED:! A"handsQon"approach"to"showcasing"the"very"best"of"ourselves."
44"
Total"Flavor" 12"
Sweet"
Bi8er"
10" Caramelized"
Fruity" 8" 6"
Musty""
Fermented"
4" 2" Pruney"
Floral/Perfumey" 0"
Metallic"
Sour"
Earthy/Dirty"
Astringent"
Woody"
Green" Pine" Cider"
Medicinal" Sage"
Molasses"
45"
4."Smoked"Tomato"with"Rosemary," Chile"Peppers"&"Sweet"Onion" Smoky,(sweet(and(spicy(flavors(energize"handcraned" ketchup,"sauces,"jams"and"more.( Appe.zer"
• Smoked"Tomato"and"Poblano"Bisque" with"Rosemary"Cornbread"Croutons"
Sandwich"
• Rosemary"Smoked"Tomato"Jam"and"""""""""""""" Poached"Egg"on"Rus.c"Bread"
Main"
• Smoked"Tomato"Chicken"Paella" • Angus"Burger"with"Smoked"Tomato" Rosemary"Chutney,"Grilled"Sweet" Onions,"Provolone"Cheese""
! PERSONALLY!HANDCRAFTED:! A"handsQon"approach"to"showcasing"the"very"best"of"ourselves."
46"
Total"Flavor" 14"
Musty" Sweet"
Bi8er" Smoky/Ashy"
12" 10"
Ro8en/Trashy"
Earthy/Dirty" 8" 6"
Boiled"
Sour"
4" 2" Sulfur"
Umami" 0"
Caramelized"
Green"
Hay"
Vegeta.ve"
Tea"
Woody" Minty"
Heat" Medicinal"
Smoked"Tomato"
Rosemary"
Pine" Chile"Pepper"
Sweet"Onion"
47"
""""Empowered"Ea.ng" • People"are"shining"their"rela.onship"with"food" – Developing"a"more"personal"connec.on"to"food"and" their"overall"health" – Choosing"from"diverse"ea.ng"plans"that"can"be" tailored"to"their"everyday"lifestyle" – Feeling"empowered"by"food"and"finding"“what’s" right"for"me”"
• Chefs"are"offering"more"healthful"menu"op.ons" – Grains,"fresh"fruits"and"vegetables"to"meet" consumer"demand" 48"
5."Farro"Grain"with"Blackberry"&" Clove" Healthy(ancient(grain(rediscovered"with" powerful"hits"of"fruit"and"spice.( Side"
• Swiss"Chard"and"Farro"Salad"with" Blackberry"Clove"Vinaigre8e"
Salad"
• Chilled"Farro"Salad"with"Arugula,"Clove" Macerated"Blackberries,"Roasted"Shallots" and"Lemon"Vinaigre8e"
Dessert"
• Farro"“Rice”"Pudding"with"Clove"and" Blackberries"
EMPOWERED!EATING:! Crea.ng"health"and"wellness"harmony"through"a"highly"personalized,"flexible"approach."
49"
6."MarketQFresh"Broccoli"with"Dukkah" (blend"of"cumin,"coriander,"sesame"and"nuts)"
SaKsfying(flavors(and(textures,"mixing"unexpected"varie.es" of"broccoli"with"Middle"Eastern"spice"blend.( Seasoning"
• Dukkah"Spice"Blend"
Side"
• DukkahQSpiced"Riso8o"with"Chinese" Broccoli"
Main"
• DukkahQCrusted"Fish"with"Chinese"Broccoli" &"Red"Len.ls" • Chilled"Chinese"Dumplings"with"Creamy" Dukkah"Sauce"
EMPOWERED!EATING:! Crea.ng"health"and"wellness"harmony"through"a"highly"personalized,"flexible"approach."
50"
Astringent" Anethole"
Total"Flavor" 12"
Green" Musty"
10" 8"
Salt"
Bi8er"
6" Heat"
Sour"
4" 2"
Starchy"
Carvone" 0"
Cedar/Woody"
Citrus"
Toasted"
Burlap"
Medicinal"
Nu8y" Soapy"
Onion"
Floral/Perfumey"
Garlic"
Dukkah"
51"
Hidden"Poten.al" • Uncovering"the"possibili.es"locked"within" ingredients"
– Finding"stunning"flavors"in"ingredients"from"produce" to"proteins" – Transforming"underQu.lized"parts"into"extraordinary" meals" • For"example:"Leaves,"stems,"less"familiar"cuts"of"meat"
– Using"crea.ve"cooking"methods"to"coax"full"flavors" out"of"every"part"of"an"ingredient"
52"
7."Hearty"Meat"Cuts"with"Plantain"&" S.ck"Cinnamon" A(new(take(on(meat(and(potatoes,"these"ingredients"inspire" crea.ve"approaches"that"unlock"their"full"flavor"poten.al.( Sandwich"
• Lamb"or"Pork"Meatball"Sub"with" Cinnamon"Tomato"Sauce,"Plantain"Chips" and"Tahini"Sauce""
Main"
• Lamb"and"Plantain"Konas"with"TomatoQ Yogurt"Sauce" • CinnamonQBraised"Lamb"Shanks"with" Mashed"Plantains"
Main"
• Grilled"Skirt"Steak"with"Plantain" Chimichurri"over"Cinnamon"Scented"Rice"
HIDDEN!POTENIAL:! A"wasteQnot"mentality,"uncovering"the"fullest"flavors"from"every"last"part"of"the"ingredient."
53"
8."Ar.choke"with"Paprika"&" Hazelnut" Ingredients(you(thought(you(knew"invite"new"explora.on"to" unleash"their"deliciously"versa.le"starring"quali.es.( Appe.zer"
Appe.zer"or" Main"
Main"
• Ar.choke"Dip"with"Smoked"Paprika" Cros.ni"and"Toasted"Hazelnuts" • Hazelnut"Stuffed"Ar.chokes"with" Smoked"Paprika"Aioli"
• "Steamed"Mussels"and"Ar.chokes"with" Hazelnut"Gremolata"
• Linguini"Pasta,"Grilled"Chicken"Ar.choke" Hearts,"Kalamata"Olives"and"Smoked" Paprika"and"Hazelnut"Bu8er"
HIDDEN!POTENIAL:! A"wasteQnot"mentality,"uncovering"the"fullest"flavors"from"every"last"part"of"the"ingredient."
54"
Global"My"Way" • Exploring"new"ways"of"cooking"and"ea.ng" through"global"ingredients" – Chefs"are"incorpora.ng"global"condiments"and" spices"into"everyday"cooking""
• Highligh.ng"regional"flavors"in"a"personalized" way" • Crea.ng"versa.le"pairings"to"develop"savory" dishes"and"desserts" " 55"
9."Japanese"Katsu"Sauce"with" Savory"Oregano" Tangy(flavors(of(BBQ(and(steak(sauce(create"the" next"goQto"condiment.( Appe.zer"
• Chicken"Tamales"with"Katsu"Picante" Sauce"
Salad"
• Greek"Style"Cold"Udon"Noodle"Salad"with" Katsu"Oregano"Vinaigre8e"
Main"
• Oregano"Breaded"Pork"Cutlet"with"Apple" Katsu"Sauce"
GLOBAL!MY!WAY:! Discovering"the"unlimited"flavor"possibili.es"of"global"ingredients,"beyond"tradi.onal"roles"in" “ethnic”"cuisines."
56"
Acid"Bite"
Total"Flavor" 10"
Medicinal"
9" Numbing"
Hay"
8" 7"
Salt"
Minty"
6" 5" 4"
Sweet""
Green"
3" 2" 1" 0"
Sour"
Musty"
Heat"
Woody"
Caramelized"
Bi8er"
Vinegar"
Fruity" Vegeta.ve"
Clove" Cinammon" Katsu"Sauce"
Savory"Oregano"
57"
10."Anise"with"Cajeta"" (Mexican"caramel"sauce)" Sweet,(rich(delight(transports"desserts"and" savory"dishes"to"new"places.( Appe.zer"
Main"
Dessert"
• Cajeta"Fruit"and"Nut"Warm"Brie"
• Sweet"and"Savory"Pork"Tenderloin"S.rQ Fry" • Fried"Bunuelos"with"Cajeta"and" Strawberry"Salsa"
• Creamy"Cajeta"Caramel"with"Anise"
GLOBAL!MY!WAY:! Discovering"the"unlimited"flavor"possibili.es"of"global"ingredients,"beyond"tradi.onal"roles"in" “ethnic”"cuisines."
58"
Ques.ons?"
h8p://www.mccormick.com/FlavorForecast" h8p://www.mccormickforchefs.com"
59"
