Mdr-10r Series Headphone

Transcript

MDR-10R Series Headphone - PRODUCT INFORMATION DOCUMENT Product announce date: September 4th, 2013 Product on shelf date: 10R/10RNC-October 15th, 2013; 10RBT-November 15th MODELS (FAMILY) MDR-10R - $199.99 MDR-10RBT - $249.99 MDR-10RNC - $269.99 ALTERNATE NAME(S) CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS Premium Stereo Headphones Premium Bluetooth Wireless headphones Premium Noise Canceling Headphones SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)-FEEDS ONTO FACT TAGS FOR SELECT RETAILERS AND SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER. (MAX 10 BULLETS) HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. 1 (MDR-10R Copy) 40mm drivers for wideband audio response (5-40Hz) 2 Beat Response Control for tight bass/transient response 3 Comfortable ear pads for powerful bass response 4 Enfolding structure for wraparound, long-term comfort 5 2 supplied cords: normal and in-line mic/remote 6 Compatible with Apple® or Android™ smartphones1 7 Free SmartKey™ App for custom in-line remote function2 8 Handy carrying pouch supplied 1 (MDR-10RBT Copy) Bluetooth® audio streaming with AAC and apt-X® support.3 2 Convenient One-touch listening with NFC. 3 40mm drivers for wideband audio response (20-20Hz). 4 Enfolding structure for wraparound, long-term comfort. 5 Comfortable ear pads for powerful bass response. 6 Rechargeable battery for up to 17 hours of music playback.4 7 Passive mode for normal operation without battery. 8 Can be used normally, with supplied (1.2m) cable. 9 Handy carrying pouch supplied. 1 (MDR-10RNC Copy) Dual noise sensors for up to 99.4% noise cancellation. 2 Precision-engineered for wide frequency response (6-24Hz). 3 Comfortable ear pads with swivel design. 4 20-hour music playback from one AAA battery. 5 Can be used as standard headphones without battery. 6 2 supplied cords: normal and in-line mic/remote 7 Free SmartKey™ App for custom in-line remote function2 8 Handy travel case and in-flight adaptor supplied 4 4 REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION. FOR INTERNAL USE ONLY! Product Positioning (NOTE: this field must be filled out for D8 TARGET deadline submission. Feeds Dealer Source: INFORMATION: (TARGET AUDIENCE) Target Channel: Premium Regional Accounts Target Market/Compass Segment/Momiji Segment: Innovation Enthusiasts Status Seekers Experience Embracers Target Consumer Application: Audiophiles/Music Lovers Travelers MAJOR COMPETITORS: (WHAT IS CURRENTLY IN MARKET?) COMPETITIVE FEATURES: (WHAT ARE THE SONY SPECIFIC FEATURES) BOSE Sennheiser (MDR-10R-Core for all models) Newly developed 40mm driver units deliver broad and precise frequency response. Beat Response Control – In tune with today’s music, Sony engineers discovered that increased port efficiency via an enlarged air vent at the back of the driver unit nets improved bass sound with better transient characteristics. Enfolding Structure – Pressure-relieving cushions, tailored for the ears, provide an improved acoustic seal for powerful sound. Detachable, Tangle-free and Serrated Cords – Tiny surface grooves reduce tangle causing friction. 2 cables provided, one conventional is ideal for use with digital music players, tablets, and computers. The second, featuring an in-line remote and microphone is ideal for Smartphone use. For Android™ users, using the free SmartKey™ App2, music and call functionality can be personalized. (MDR-10RNC-added specifics) Dual Noise Sensor – Dual noise sensors, microphones both inside/outside of each earcup housing, in combination with the AINC digital noise canceling engine deliver significant ambient noise canceling performance up to 99.4%. Enjoy long-term comfort with the enfolding structure and connectivity options using either of 2 supplied cables, one conventional cord-ideal for use with digital music players, tablets, and computers. The second, featuring an in-line remote and microphone-ideal for smartphone use. For Android™ users, using the free SmartKey™ App2, music and call functionality can be personalized. Passive mode allows for conventional listening sources when the battery has run low. (MDR-10RBT-added specifics) NFC Easy Connect – Bluetooth® evolved, easily connect compatible Bluetooth® devices using NFC technology for a One-Touch Listening experience.3 With built-in AAC and aptX® Codec support, you won’t miss a beat with maximized signal integrity when streaming music. Enjoy long-term comfort with the enfolding structure and via the supplied audio connecting cable, listen passively to your audio sources when the battery has run low. LINE-UP FEATURES: (HOW THIS FITS IN OUR PRODUCT LINEUP) The MDR-10R Series of headphones melds: Sound Quality, Design, and Wearing Comfort to create headphones that you will be proud to Listen to and proud to wear. Three models will be available: Original – MDR-10R @ $199.00 Free – MDR-10RBT Bluetooth® @ $249.99 Silence – MDR-10RNC Digital Noise Canceling @ $269.99 KEY FEATURE COPY CONSUMER FACING KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFIT DRIVEN. IMAGE JPG CAN BE HERO IMAGE OF ASSOCIATED TECH FEATURE OR TECH ICON OR RICH MEDIA THUMBNAILS; DO NOT PUT LIFESTYLE IMAGES IN FEATURE AREA. FEATURE (35 CHARACTER MAX) Feature File name (nonConsum er facing; Internal usage only) MDR-10R Content MARKETING DESCRIPTION / LONG NAME BULLETS (350 CHARACTERS MAX) Feature Headline/Na me Feature Description Enjoy broad frequency response Newlydeveloped 40mm driver units deliver broad, balanced, and accurate sound reproduction for an exceptional listening experience. The Beat Response Control design delivers tight and deep bass response, just perfect for today’s music. Pressurerelieving cushions wrap around your ears for a comfortable acoustic seal and powerful bass response. And for when the music is over, swivel earcups fold flat and compact for enhanced Tight bass response Enjoy extended comfort Swivel function for improved portability IMAGE IMAGE SAMPLE ASSET FILE NAME IMAGE SAMPLE ASSET FILE NAME IMAGE SAMPLE ASSET FILE NAME IMAGE SAMPLE ASSET FILE NAME FILE MDR-Z1000_DriverUnit-1200.jpg MDRZ1000_Driver_Unit_Diagram1200.jpg MDR-10RNC_Earcup.jpg Model Specific: MDR-10R_Swivel.jpg MDR-10RBT_Swivel.jpg MDR-10RNC_Swivel.jpg portability. Plays well with Apple® and Android™1 (ONLY for 10R and 10RNC) Carrying Pouch MDR10RNC Specific Content (In addition to above) More music, less noise… (First feature) Incredible ambient noise canceling The perfect companion for your Android™ smartphone, a configurable, (via SmartKey™ App2), in-line remote with microphone delivers personalized music and call functionality. Also compatible with Apple® devices.1 A carrying pouch is included to keep your headphones and accessories secure. Digital technology provides for optimal ambient noise cancelation with outstanding audio performance. Dual noise sensors residing both inside and outside the earcup work with the Digital IMAGE SAMPLE ASSET FILE NAME RemoteWHITEbackground2.e ps -or- -or- MDR-10APcord_B-1200.jpg IMAGE SAMPLE ASSET FILE NAME IMAGE SAMPLE ASSET FILE NAME IMAGE SAMPLE ASSET FILE NAME MDR-10R_Pouch-1200.jpg NoiseCancelingGraphicREDU X.jpg MDR-10RNC_DualSensor.eps Automatic ambient noise canceling Enjoy long battery life Plays well with Apple® and Android™1 (ONLY for 10R and 10RNC) Noise Canceling Engine to deliver optimal performance. With the simple push of a button, the MDR-10RNC headphones automatically select the optimal noise canceling mode (for aircraft, train or office) based on intelligent analysis of environmental ambient noise. A single AAA battery provides up to 20 hours of noise canceling functionality.4 When your battery is out of charge, passive mode lets you continue listening to your headphones in a conventional fashion. The perfect companion for your Android™ smartphone, a configurable, (via SmartKey™ App2), in-line IMAGE SAMPLE ASSET FILE NAME IMAGE SAMPLE ASSET FILE NAME IMAGE SAMPLE ASSET FILE NAME NoiseCancelingModes.jpg 20 hours. eps RemoteWHITEbackground2.e ps Compact Carrying Case MDR10RBT Specific Content (In addition to above) Stream your music wirelessly2 (First feature) One-touch listening with NFC remote with microphone delivers personalized music and call functionality. Also compatible with Apple® devices.1 A compact carrying case is included to keep your headphones and accessories secure. Listen wirelessly to your favorite tunes on compatible Bluetooth® 3.0 audio devices with integrated Bluetooth® A2DP, advanced audio distribution profile support.2 Enjoy simplified Bluetooth® connectivity with Near Field Communicati ons (NFC) technology. Align and touch NFC logos to: activate Bluetooth®, pair devices, and IMAGE SAMPLE ASSET FILE NAME IMAGE SAMPLE ASSET FILE NAME IMAGE SAMPLE ASSET FILE NAME MDR-10RNC_Case-1200.jpg MDR-10RBT_Insituation1200.jpg MDR-10RBT_NFC.jpg Maximize your music Enjoy long battery life stream music. When done, align and touch the NFC logos to disconnect.3 Enjoy a quality Bluetooth® audio streaming experience3 with your compatible music devices: digital music players, smartphones, tablet, or computer. With built-in AAC and aptX® Codec support, you will benefit from maximized signal quality when streaming music wirelessly. A built-in rechargeable battery provides up to 17 hours of wireless functionality.4 When your battery is out of charge, passive mode lets you continue listening to your headphones in a conventional fashion. IMAGE SAMPLE ASSET FILE NAME AAC.eps CSR_aptX.jpg IMAGE SAMPLE ASSET FILE NAME 17 hours. eps Detachable cord supplied Carrying Pouch A conventional audio cable is perfect for plugging into your digital music player or computer. A carrying pouch is included to keep your headphones and accessories secure. IMAGE SAMPLE ASSET FILE NAME IMAGE SAMPLE ASSET FILE NAME MDR-10RBT_cord-1200.jpg MDR-10R_Pouch-1200.jpg ADDITIONAL RESOURCES: Product App prioritization SONY RELATED TECHNOLOGY LOGOS: PARTNER LOGOS: ADVERTISING COPY HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. PRODUCT HEADLINE (SUGGGEST 20-35 CHARACTERS FOR SONY STORE ONLINE/OFFLINE, CRM ACTIVITY.) FEEDS SONY STORE GERS SYSTEM. MDR-10R Copy 10 words Unmistakable Sony sound. Superior comfort. Premium design. They’re everything great headphones should be. 25 words 50 words Unmistakable Sony sound. Superior comfort. Premium design. They’re everything great headphones should be. Bring out the most in your music with wide-frequency, 40mm drivers and Beat Response Control for strong bass. Unmistakable Sony sound. Superior comfort. Premium design. They’re everything great headphones should be. Bring out the most in your music with wide-frequency, 40mm drivers and Beat Response Control for strong bass. With ultra-comfortable ear pads, plus a remote mic cord with smartphone control for changing tracks and making calls, these headphones don’t miss a beat— and neither will you. MDR-10RBT Copy 10 words Unmistakable Sony sound. Superior comfort. Wireless freedom. They’re everything great headphones should be. 25 words 50 words Unmistakable Sony sound. Superior comfort. Wireless freedom. They’re everything great headphones should be. Cut the cord with Bluetooth® audio streaming and easy, one-touch listening with NFC. Unmistakable Sony sound. Superior comfort. Wireless freedom. They’re everything great headphones should be. Cut the cord with Bluetooth® audio streaming and easy, one-touch listening with NFC. Bring out the most in your music with wide-frequency, 40mm drivers and Beat Response Control for strong bass. With super comfortable ear pads, plus 18 hours of battery life, these headphones don’t miss a beat—and neither will you. MDR-10RNC Copy 10 words Unmistakable Sony sound. Superior comfort. Precision noise canceling. They’re everything great headphones should be. 25 words 50 words Unmistakable Sony sound. Superior comfort. Precision noise canceling. They’re everything great headphones should be. Bring out the most in your music, while canceling up to 99.4% of ambient noise. Unmistakable Sony sound. Superior comfort. Precision noise canceling. They’re everything great headphones should be. Bring out the most in your music while canceling up to 99.4% of ambient noise with our exclusive Dual Noise Sensor technology. With a passive listening mode that works even if the batteries die, plus super comfortable ear pads, these head phones don’t miss a beat—and neither will you. RETAIL EXPERIENCE BULLETS (20-35 CHARACTERS MAX)-UTILIZED ON TILES FOR SONY STORES, WEBSITE, RETAIL DISPLAYS AND CRM ACTIVITIES; SHOULD BE ALIGNED WITH FACT TAG BULLETS IN ORDER OF PRIORITY WHEN POSSIBLE. HERO MODELS ONLY AND NO ACCESSORIES NEED EXPERIENCE BULLETS. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER AND AS SHORT AS POSSIBLE FOR USE IN SMALL SPACES AT RETAIL AND ONLINE. (MAX 3 BULLETS) 1 2 3 POSITIONING:. CONSUMER FACING COPY TO BE FILLED OUT WHEN TEAMS IDENTIFY NEEDS. DI AND HD TEAMS UTILIZE THESE FIELDS BUT OTHER GROUPS DO NOT NEED TO FILL OUT IF NOT UTILIZED. CATEGORY HEADLINE MDR-10R Made for the music. Alt: Spoil your ears. MDR-10RBT Unbelievable sound. Unplugged. Alt: Completely wireless, simply impressive. MDR-10RNC All music, no distractions. Alt: The headphones that are making noise, by eliminating it. CATEGORY MESSAGE SONY® CAMPAIGN MANTRA CONSUMER FACING COPY. make.believe make.believe (make-dot-believe): Anything you can imagine, you can make real. CAMPAIGN MESSAGE In 2013, Sony will make people believe. Believe in the future of MDR-10R Series headphones. Believe in the highest possible product quality. Believe in the power of innovation. Believe in better experiences. Believe that anything you can imagine, you can make real. Sony make. believe. LEGAL AND FOOTNOTES MUST BE SELECTED FROM GLOSSARY OF LEGALLY APPROVED FOOTNOTES FOOTNOTES 1. Compatible with Android™ 4.0 Devices supporting CTIA 3.5 mm standard and ICS or later. Availability of the “VoiceOver” feature depends on the iPhone and its software version. Button functionality may vary depending on the smartphone. 2. Subject to app terms and conditions 3. Interoperability and compatibility among Bluetooth® devices may vary. 4. Actual performance varies based on settings, environmental conditions, and usage. TRADEMARKS © 2013 Sony Electronics, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony and the Sony make.believe logo are trademarks of Sony. Apple is a registered trademark of Apple Inc. Android and the Android logo are trademarks of Google Inc. Bluetooth and the Bluetooth logo are trademarks of Bluetooth SIG, Inc. The N Mark is a registered trademark of NFC Forum, Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice.