Transcript
MEDIA KIT
2015
257 PREMIUM BLOGS + 1 MILLION UNIQUE VISITORS PER MONTH + 18 MILLION PAGE VIEWS PER MONTH
WE ARE PASSIONATE ABOUT BLOGS
WHO ARE WE? By merging Bloggers Delight, Looklab and Blogsplash we have created the largest blog network in Denmark. With more than 1 million unique visitors a month we are also one of the biggest Danish online media for women. The network consists of 257 of the most-read blogs in Denmark categorized within areas such as fashion, food, fitness, family life, design and lifestyle. HOW CAN WE HELP YOU? We are your gate into the Danish blogosphere. We handle all commercial agreements on behalf of the bloggers in our network, so they can keep focus on what they do best – that is delivering high quality content for their readers. We’ve specialized in advising both Danish and international brands about blog marketing. Through us you get the opportunity to book banner campaigns and creative editorial campaigns on our network of quality blogs. We have knowledge of our advertisers’ commercial objectives as well as the editorial universe of our bloggers. We make sure to combine this into the optimal campaign.
DATA ABOUT THE NETWORK
THE BY FAR
LARGEST BLOG NETWORK IN DENMARK
18+ MILLION
ONE 3 NETWORKS, POINT OF CONTACT
ESTABLISHED IN
2010
TIME EMPLOYEES 16 FULL WHO ARE PASSIONATED
PAGE VIEWS A MONTH
THE BIGGEST DANISH 257 OF BLOGS ON CONTRACT
ABOUT BLOGS
EXPERTS
LEADING IN BLOG MARKETING OFFICE IN
COPENHAGEN
1+ MILLION READERS A MONTH
SEGMENTS IN THE NETWORK
SEGMENTATION POSSIBILITIES You have the option to place your campaign on selected blogs or segments. We have blogs for every taste, and that match most target groups. We gladly help find the right match.
FOOD
FASHION
ENTERTAINMENT
MALE
FITNESS
STORY & HUMOUR
BEAUTY
TEEN LIFE
INTERIOR & DESIGN
LIFESTYLE
MOMMY
TRAVEL
OUR BLOGS
FASHION Marie Jedig Twinpeaks Sille Who? Cathrine Urhammer Styleintuition Guldlog Clamour 4 Glamour The Insider Miss Jeanett Lavish Lavish Amalie Wessel Frederikke Egel Original Fake Emmo emmo Mode Med Mere Julie von Lyck Nadialine von Bach Tina Maria Blog by Sandra Selina Visbech
Isabella Thordsen Sidsel & Lasse Mi Confesion Simone Moelle Rikke Krøger Johanne Kohlmetz Twinnies The Fine Fashionary Sofie Aviaja Pagik Daily Style Diary The Tiger Caroline Vang Bitte Bitte Brigida Martinez Fashion Victim Signe Mørkeberg Simone Tajmer Carle Carle Anna Wurtz
MORE THAN 250 PREMIUM BLOGS Click on the blog you wish to explore and it will open in your browser. Click here and read more about the individual blogs. Updated July 24 th 2015.
Fashion by Caroline The Modebook Andtheblack High On Sophie Scent Of Fashion Alberte Whitta Emma Martiny Oh My Gown Infashionwebelieve Emilie Foli Nana Bech Nicolines Smille Go Lightly Michella Laura By ML Lalunaire Soul Paustian Shopkat Sofie Parelius Malene Sandgaard Cecilie Slemming
Katrine Mørk Fashion By Frium Emma Silke Another Me Fashionbones Birgit Kool Fashion My Way Amy Dyrholm Blog Liebling Inabob BEAUTY Pudderdåserne Rikkes Makeup Blog Nuria Beautyhive Nannas Beautyblog It’s Me Melanie Smuk London
MOMMY Lortemor Bastabum Far Uden Filter Frk. Vilstrup Riders On The Rainbow Mamamaruska Tvillingernes Mor Copenhagen Kiddo Plum Mum De Normale Fit Mom Østfronten Mini Love Fashion Mom Mor Til To The Vintage Hausfrau Nutidens Mor Emma Kathrine Julie Kløve Nanna Nova
Lilletut Og Mor Newka Iværksætter Mor Blonde Toner Martin Veltz Forkids Blog Lillemor Blog Anna Due Irina The Diva MALE Fag And Fab Mike Afsharian Morten Andreasen Gentle Manual Mixed CPH Silas Kieffer POLITIK Nikita Klæstrup Søren Juliussen
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OUR BLOGS
Theresa Lange Freja Fokdal FOOD Det Skal Smage Af Noget Gane & Gaffel Cute Carbs Sund Mums Beetroot Bakery The Foodie Sunde Madpakker A Millon Miless Anna Mad By Guldahl Gipsy N Ginger Julie Bruun INTERIØR Homesick Happy Mountain The Rusty Home
MORE THAN 250 PREMIUM BLOGS Click on the blog you wish to explore and it will open in your browser. Click here and read more about the individual blogs. Updated July 24 th 2015.
Kreavilla Living On A Budget Living By CKK Touch Of Luxe Pantone 4C Frk Overspringshandling
Gitte Høj Amanda Louise Mette Lyngholm Tine Grønnemark Get Fit Inspiration Caroline Schack
FITNESS Bedre Form Helse Matilde Fit N Run Maya Droem Mathilde Mac Donald Cathrine Yoga Fit Living Med Tina Storm Sofias Kamp Caroline Thorsfelt Eilime Anna Warrington Cecilie Lange Go Hot N Healthy
TEEN LIFE Fie Laursen Cecilie Stenfeldt Elvira Pitzner Isa Tankestreg Malou Eggertsen Made in DK Charmaine Lago Alma Spies Simone Wulff Asofie Asta Rasmussen Classy Soull
ENTERTAINMENT Sarah Louise Szhirley Mascha Vang Kira Eggers Anne Gadegaard Tina Lund Pernille Agerup Mai Manniche Cecilie Hother Claudia Rex Tim Schou Cloud Strike Valley Maria Kassandra And People Katja K Victoriah Bech STORIES & HUMOUR Tinderslut Jakob Olrik
Live Fra Lolland AmarOrama Girls On Film De Små Ting Maise Rygaard Voksen Livsstil Katrine May Hansen TRAVEL Rejseblokkken Verden Som Legeplads Afterglobe Vesterbro Til Verdens Ende Vild Med Charter LOOKLAB Roe Diary Laura L Style By Josephine Soulsisters CPH Lucky Star Louis
My Point Of View Prol Eller Art BLOG SPLASH Geggo Amalie Szigethy Line Sofie Beautybirds Sandy Esko Kassandra Gold Rikke Chili Nikkerbabe Amalie Kronil Christel Trubka Nanna C Sammi Idrissi Amanda Sisse Peter & Katherina
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BLOG PROFILE
Marie Stella Jedig with her characteristic blond locks and sharp individual style blogs with a distinct personal touch and huge passion for fashion. Her blog is filled with beautiful pictures taken with her Olympus camera, and she has a unique ability to capture and inspire her readers.
MARIEJEDIG.COM
Fashion blogger at Bloggers Delight
MARIE HAS PARTICIPATED IN CAMPAIGNS FOR:
31.400 +
FOLLOWERS ON INSTAGRAM
11.800 +
FOLLOWERS ON FACEBOOK
58.000 +
MONTHLY UNIQUE READERS
BLOG PROFILE
The three women behind the blog have in common that their hearts are dedicated to interior design and they are all students. Therefore the blog is a mixture of Do-It-Yourself projects and cheap alternatives spiced with a lot of inspiration and design dreams.
HOMESICK.LOOKLAB.DK Interior design bloggers at Looklab
HOMESICK HAS PARTICIPATED IN CAMPAIGNS FOR:
31.000 +
FOLLOWERS ON INSTAGRAM
3.500 +
FOLLOWERS ON FACEBOOK
45.000 +
MONTHLY BLOG READERS
BLOG PROFILE
Matilde has been blogging since 2011, and her blog includes everything from workout, diet, vegetarian dishes, glimpse from everyday life and how a healthy and balanced life is lived. She has participated in a number of TV programs about healthy lifestyle and is among the most-read fitness blogs in Denmark.
HELSEMATILDE.COM Fitness blogger at Bloggers Delight
HELSEMATILDE HAS PARTICIPATED IN CAMPAIGNS FOR:
31.000 +
FOLLOWERS ON INSTAGRAM
5.300 +
FOLLOWERS ON FACEBOOK
37.500 +
MONTHLY BLOG READERS
WE ARE WORKING WITH
BRANDS WE HAVE WORKED WITH Most experienced in Denmark within blog marketing We are working both with agencies and brands directly, and both Danish and international advertisers. We have completed more than 1.000 blog campaigns. Including for brands like:
YOUR CAMPAIGN ON ALL CHANNELS
CROSS-DEVICE ADVERTISING All our blogs have adaptive web designs so that the readers get the optimal experience whether it is from desktop, mobile or tablet. As an advertiser you can run device specific campaigns or include more banner formats and run cross-device for maximum reach.
DESKTOP BANNER FORMATS TOP BANNER 980x180px (or 930x180px)
TOP BANNER 980x180px (or 930x180px) List price: CPM 140
CONTENT MEGA BANNER 980x600px (or 930x600px)
CONTENT MEGA BANNER 980x600px (or 930x600px) List price: CPM 140 OVERLAY W. FREQUENCY 980x600px (or 930x600px) List price: CPM 250 OWNERSHIP W. FREQUENCY 980x180px + wallpaper List price: CPM 200
OVERLAY W. FREQUENCY 980x600px (or 930x600px)
OWNERSHIP W. FREQUENCY 980x180px + wallpaper
Quantity discount when more than 100.000 impressions are booked.
*CPM = Cost per mille Meaning price for 1.000 banner impressions E.g. 100.000 impressions at CPM 140 = 14.000 DKK (approx. 1.900 Euros)
TABLET BANNER FORMATS
TOP BANNER 980x180px (or 930x180px or 728x90px) List price: CPM 140 CONTENT MEGA BANNER 980x600px (or 930x600px) List price: CPM 140
TOP BANNER 980x180px (or 930x180px or 728x90px)
CONTENT MEGA BANNER 980x600px (or 930x600px)
OVERLAY W. FREQUENCY 980x600px (or 930x600px)
OVERLAY W. FREQUENCY 980x600px (or 930x600px) List price: CPM 250 Quantity discount when more than 100.000 impressions are booked.
*CPM = Cost per mille Meaning price for 1.000 banner impressions E.g. 100.000 impressions at CPM 140 = 14.000 DKK (approx. 1.900 Euros)
MOBIL BANNER FORMATS
TOP BANNER 320x50px or 320x80px or 320x160px List price: CPM 140 TOP BANNER TAKE-OVER 320x320px or 300x250px List price: CPM 200
TOP BANNER 320x50px or 320x80px or 320x160px
TOP BANNER TAKE-OVER 320x320px or 300x250px
MEGABANNER CONTENT 320x320px or 300x250px
MEGA BANNER CONTENT 320x320px or 300x250px List price: CPM 140 Der gives mængderabat ved køb af mere end 100.000 visninger.
*CPM = Cost per mille Meaning price for 1.000 banner impressions E.g. 100.000 impressions at CPM 140 = 14.000 DKK (approx. 1.900 Euros)
CREATIVE CAMPAIGNS CREATIVE CAMPAIGNS Social media marketing, content creation or advertorials – the designations are many. At Bloggers Delight we find the perfect match between blogger and brand. We involve the bloggers and their social media in creative campaigns for brands within various product categories. Based on dialogue with you about your marketing objectives we develop a custommade campaign proposal, where we propose the most relevant blogs for your campaign. Our team of account managers has collectively more than 12 years of experience with blog marketing. YOUR POSSIBILITIES INCLUDE • Blog posts • Facebook updates • Instagram updates • The adaption of the bloggers as Brand Ambassadors
BITTEBITTE FOR
CAMPAIGNS CAN INCLUDE • Competitions with reader involvement • Reviews where the blogger gives a personal description of your product • An incorporation of your brand in the editorial universe of the blog • Events where the blogger attends and e.g. invites selected readers • The application of the campaign content that the blogger has produced on your own or other channels • Lead generation, e.g. where readers are being motivated to sign up for your newsletter
CREATIVE CAMPAIGNS PRICES We price each campaign proposal individually, as prices vary according to different factors: • Which specific blogs are chosen (price based on number of readers) • How much activity does the campaign include (number of posts, updates etc.) • How many working hours the blogger uses during the campaign • Whether it is the same blogger that makes several activities or whether more bloggers should be involved. • If you wish to use the blogger and/or the blogger’s content at your own or other channels. Mostly we work with a price per acitivity per blog (ex. blog post, Facebook update or Instagram update) + a surcharge if the blogger is to attend an event or be used as an ambassador on other channels. The list
TINAMARIA FOR
price for one blog post at a blog with an average number of readers in the Premium network is 6.000 DKK ex VAT. The list price for one Facebook or Instagram update at a blog with an average number of followers in the Premium network is 2.500 DKK ex VAT. If you buy more than one blog post and/ or Facebook/Instagram update at the same blog the price per post will typicially decrease due to a quantity discount. If you book a bigger campaign (ex. 5 bloggers who write two blog posts each) or buy creative campaign elements combined with a banner campaign, you can also get a quantity discount.
CAMPAIGN REPORT
DATA AND PERFORMANCE We have developed our own tracking system. When you buy a campaign, you will receive a digital report describing the performance of the campaign. The report is included in the price. You will get a login with access to the report. Click here to see example
REPORT FOR A BANNER CAMPAIGN INCLUDES:
NUMBER OF IMPRESSIONS NUMBER OF CLICKS
This is only a dummy version and not based on factual data.
REPORT FOR A CREATIVE CAMPAIGN INCLUDES:
CLICKABLE
OVERVIEW OF:
ALL BLOGS PARTICIPATING IN THE CAMPAIGN INCLUDING:
ALL BLOG POSTS IN THE CAMPAIGN INCLUDING:
ALL POSTS ON INSTAGRAM AND FACEBOOK INCLUDING:
• Age of the blogger • N umber of monthly unique visitors, sessions and page views of the blog • N umber of followers on Instagram and Facebook
• Statistics on number of blog post views, clicks, comments, Facebook likes and shares. • A graph of daily post views.
• N umber of comments and likes per post, and summed up.
CLICK-THROUGH RATE
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DEICHMANN FASHION CASE
DEICHMANN STYLE CHALLENGE Deichmann wanted to strengthen their brand among the younger Danish fashionistas. We involved three of the biggest fashion bloggers in Denmark to be brand ambassadors and campaign models. The Deichmann Style Challenge 2014 boosted Deichmann’s presence in the Danish blogosphere. The three bloggers participated in a professional photo shoot, where each of them posed in three different styles that included Deichmann shoes. The bloggers created ”Behind the scenes” blog posts from the campaign photo shoot and also shared the unique content on their social media.
BLOGS IN THE CAMPAIGN BLOG
AGE
UNIQUE VISITORS
SESSIONS
PAGE VIEWS
INSTAGRAM
MARIE JEDIG
23
57.885
211.823
365.595
26.159
11.412
JOHANNE KOHLMETZ
19
31.857
94.810
150.838
47.708
31.392
SILLEWHO
20
41.339
161.086
314.041
8.921
MARIE JEDIG
JOHANNE KOHLMETZ
SILLEWHO
FACEBOOK
3.293
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DEICHMANN FASHION CASE
DEICHMANN STYLE CHALLENGE The campaign photos featuring the bloggers were used in the banner ads that ran on a group of influential fashion blogs during the campaign period. The ads delivered click rates of 0,72%, which is more than five times higher the industrial standard. The Deichmann posts the bloggers published on social media received more than 20.400 likes, and 1.735 commented on the campaign either in blog posts or on social media. Almost 4.000 clicked directly from the blog posts to Deichmann’s webshop.
ALL MARIE JEDIG JOHANNE KOHLMETZ SILLEWHO
BANNER CAMPAIGN
64.315
45.686
VIEWS
200.587 42.648 47.938 0,47%
214 601
0,93%
CLICKS
268
1.446
363
CLICK RATE
0,63%
0,72%
0,76%
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DEICHMANN FASHION CASE
DEICHMANN STYLE CHALLENGE When launching the campaign the bloggers featured the crispy campaign photos and styles on their blogs. The readers voted on their favorite style on each blog and got the chance to win five pairs of Deichmann shoes. On Deichmann’s webshop the bloggers were highlighted and there was a section featuring the bloggers’ favorite shoes with the possibility to buy them directly.
ALL MARIE JEDIG JOHANNE KOHLMETZ SILLEWHO
STATISTICS ON SOCIAL MEDIA POSTS
STATISTICS ON BLOG POSTS
5
463
29.920
463
1.362
20.470
POSTS
VIEWS
18
7
524
CLICKS
70.607
COMMENTS BLOG
2.391
1.595
566
6
608
20.217 3.593
3.510
SOCIAL MEDIA LIKES
34
55
20.484 13.381
61
5
FACEBOOK LIKES
COMMENTS
140
FACEBOOK SHARES
147
51
78
12
6 8
1
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CONTACT US
BLOGGERS DELIGHT ApS Trommesalen 5, 2. floor 1614 København V www.bloggersdelight.dk
LOTTE HAUGE ALBERTSEN Key Account Manager Tel. 27 28 11 02
[email protected]
ANTON PETERSEN Key Account Manager Tel. 60 68 60 80
[email protected]
CHRISTIAN KRUSE Key Account Manager Tel. 40 54 64 72
[email protected]
BARBARA SAOUMA Account Director Tel. 31 66 84 66
[email protected]
CAMILLA TONDERING Account Manager Tel. 20 77 84 48
[email protected]
CHRISTINA LARSEN Key Account Manager Tel. 60 73 67 57
[email protected]
