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Mediakraft and Spotify Announce Partnership – Strategic cooperation increases online video content distribution London/Cologne, April 21, 2015. Spotify, an award-winning digital music streaming service that gives on-demand access to over 30 million tracks, and Mediakraft Networks, one of the largest online TV stations in Europe, today announced that they will cooperate in bringing the best online video entertainment to an even broader audience. Mediakraft is an initial partner of the worldwide roll-out of Spotify’s new entertainment strategy. For the first time, Spotify is adding video clips and audio shows to the music mix. Spotify will suggest video and audio shows to watch together with music recommendations on the new Now start page and learn what users love. Mediakraft will support by delivering premium online video content produced by the artists of its network as well as by its owned and operated channels. Initial content will include comedy channels like BullshitTV, gaming nerd channel Techscalibur, the beauty format MissUnimpeachable03 and the successful information show WasGehtAb!? and Top10. “We know there are times in the day users want to switch between music to catch up on the latest news, listen to their favourite audio show or simply watch something fun,” said Stefan Zilch, Managing Director Spotify Germany. “Introducing our expanded world of entertainment, we are therefore very happy to partnership with Mediakraft with its outstanding variety of professionally created online video content that is informative, entertaining and highly relevant especially to target audience of 14 to 34 year olds.” “Cooperating with the biggest and most successful global music streaming service furthermore enhances the coverage of our exceptional successful portfolio of online video artists,” said Mediakraft CPO Martin Liss. “It is yet another example that online video is on the rise especially with the young generation. The partnership between Spotify and Mediakraft proves the innovative potential of a multi-platform approach.” Spotify is now available in 58 markets globally with more than 60 million active users, and over 15 million paying subscribers. Since its launch in Sweden in 2008, Spotify has driven more than US$2bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally. Mediakraft Networks combines the knowledge of experienced staff from the TV production, marketing, social media and media management with the limitless creativity of a new generation of media professionals – to create the TV program of the future.
