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Messaging Document Summer 2010 Product: MDR-RF4000K Digital RF Wireless Headphones Channel: Consumer/ Direct APPROVED PRODUCT NAMES • Sony Digital RF Wireless Headphones Series LINEUP POSITIONING Series SKU Price RF MDR-RF5000K $229.99 RF MDR-RF4000K $169.99 RF
MDR-RF970RK
$99.99
RF
MDR-RF925RK
$79.99
Description EOL in FY10 Replaces RF5000K: 40mm drivers, high quality diaphragms, sleek design and 2.4GHz digital RF with 100-ft transmission range. 900MHz RF with 150-ft transmission range, noise reduction technology for improved sound quality. 900MHz RF with 150-ft transmission range, FM Stereo sound reproduction.
TARGET AUDIENCE: Primary: Experience Embracers, Innovation Enthusiasts POSITIONING: Primary: For Experience Embracers and Innovation Enthusiasts who want private listening and uncompromised sound with home audio/video setups, the Sony® MDR-RF4000K Digital RF Wireless headphones offer an ideal mix of sound quality and convenience 40mm driver units, high quality diaphragms, wireless operation, and rechargeable battery. 10 AND 25 WORD COPY 10 word (10) Enjoy complete privacy and uncompromised sound with Sony® wireless headphones.
25 word (29) Enjoy complete privacy and uncompromised sound with Sony® wireless headphones. The 40mm drivers and 2.4GHz signal deliver quality sound for movies and music, with a range of 100 feet.
HEADLINES • Private listening. No wires attached. • No wires, no fuss. Just great sound. SUBHEADS: PRIORITIZED BENEFIT FEATURE STATEMENTS (Short) • 40mm driver units for deeper bass and less distortion • Ergonomic design improved comfort and sound • Wireless 2.4GHz digital RF signal transmits up to 100 feet • Storage case works as charging dock •
Up to seven hours of listening on a single charge1
PRIORITIZED BENEFIT FEATURE STATEMENTS (Long) Differences in details 40mm drivers deliver deeper bass, lower distortion and wider dynamic range. Stay comfortable as long as you listen A wide, self-adjusting headband distributes the headphone's weight over a wide area, reducing pressure and improving comfort. Listen from a distance Radio Frequency (RF) transmission sends signals from the transmitter to the headphones, allowing high fidelity sound reproduction. You can enjoy the accompanying reception range – up to 100 feet – even when you move outside the line of sight of the transmission. Battery life for extended viewing The supplied rechargeable NiMH battery lets you enjoy up to seven hours of continuous on a single charge1. The slim, folding design fits snugly into the charger (included). Substituting a single AAA battery for the rechargeable NiMH pack provides 10 hours of power.
SONY® MDR-RF4000K 2.4 GHz Digital RF Wireless Headphones
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Messaging Document Summer 2010 Footnotes: 1. Actual battery life may vary based on product settings, usage patterns and environmental conditions. Legal: © 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony is a trademark of Sony. Features and specifications are subject to change without notice. Nonmetric weights and measures are approximate and may vary.
SONY® MDR-RF4000K 2.4 GHz Digital RF Wireless Headphones
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