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mirada Company Overview
Audiovisual interaction made easy
The Company Led by Non-Executive Chairman Javier Casanueva and Group CEO Jose Luis Vazquez, mirada forms the largest independent interactive audio/visual supplier in Europe. mirada products and services, including multi-screen solutions, are used worldwide on navigational interfaces including Guides, PPV, VoD, PVR, synchronisation technologies and interactive marketing. We work with a wide range of customers across all our divisions and have had more than 200 projects deployed worldwide, giving mirada one of the widest EPG/PVR and VoD client expertise in the market. mirada offers a multi-screen approach to digital TV platforms, with a complete suite of end-to-end modular products, up and running on STBs, PC and companion devices such as mobiles and tablets, all with innovative state of the art UI designs, which has always played a key role in the way we develop our products. Our User Interfaces are not only attractive and intuitive but also technically sound, future-proof and performance-oriented. In addition, mirada´s 13 years of extensive experience in digital TV end-to-end architectures and having worked with virtually all of the main players in the CAS, STB and middleware industry has provided the company with unique knowledge that allows us to help our customers by means of service/solution definition, analysis and specification consultancies and be spoke development in the digital interactive TV industry.
mirada products mirada´s Iris platform: capture your audience with multiscreen simplicity Iris is mirada´s state-of-the-art TV anywhere proposition. Our multi-screen solution merges the best of traditional broadcast
and OTT services, presenting an easy-to-use, unified user experience across multiple devices: STB, PC and companion devices. Iris offers a cost effective solution with the required flexibility, at a very quick time to market. mirada’s R&D department has been developing an evolutionary UI for the Iris Client based on real user behaviour. Sometimes users want to watch TV actively- discovering new content, getting recommendations, searching, filtering, etc. Other times, they want someone else to help them find what to watch in a more passive manner. The new Iris UI contains all of the rich functionalities, extensive content discovery methods, different search methods, recommendations and more, but puts additional emphasis on simple, fast and natural navigation, and lets users choose how they want to watch TV. Users can now choose to sit back and relax, while letting the TV choose for them. Combined with the Iris Service Delivery Platform, mirada´s back-end services, operators can really get to know their clients, and therefore provide users with their desired content how, when and where they want.
Make channel hopping a thing of the past with Iris Service Delivery Platform Today’s consumers have too much choice and too little guidance. There are different ways for people to approach programme selection, but ultimately, consumers need to be able to access content they want to watch quickly and- most importantly- easily. Iris SDP perfectly complements the Iris client; mirada´s brain behind the front-end, able to search, suggest and provide
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interact with content on screen (such as adverts, votes, quizzes, etc.), while the green button enables scheduling or recordings and reminders. In addition, xPlayer provides EPG triggering to ensure accurate PVR recording.
operators with the tools needed to get to know their clients through use and consumption of both video and interactive content. Register, organize and manage how users interact with content, regardless of whether they are on their PC, companion device or STB, in the house or out. Iris SDP gives operators a chance to integrate existing and new services into a common system, reduce operational costs and investment, get a complete view of users behaviour and preferences, promote consumption and revenues, integrate 3rd party solutions, enhance user experience with user profiles, and adapt services to user preferences.
The scheduling capability together with synchronization between interactive services, EPG information and audiovisual content on several platforms is what xPlayer does best. With xPlayer, operators and broadcasters have found the ideal solution to take advantage of additional functionalities without involving a large number of resources in deployment or service management.
mirada´s Navi: next generation interactive platform over SVG Navi is a novel interactive navigational solution designed by mirada for SVG browsers, built on Ericsson multi-screen middleware. Navi is a complete set of navigational services, including VoD and PPV services, PVR, content promotion and Channel Surfer for linear TV.
xPlayer: maximise engagement with synchronized interactivity Today´s network operators and broadcasters are increasingly adding interactivity to their audiovisual content as well as delivering it through different platforms: mobile, tablets, web and digital TV. xPlayer is one of mirada’s flagship products, designed to manage and deploy synchronised interactive content to these multiple TV platforms. xPlayer manages red and green button interactivity on behalf of a channel, with accuracy to the second, across satellite, digital terrestrial and cable. Red button triggers applications, allowing viewers to From quick and easy navigation to next generation viewing, Navi creates an engaging user experience. It is seamlessly integrated with the conditional access solution and the back-end and allows viewers to search, record and play all content stored on the Set-top Box.
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About mirada plc mirada creates products and manage services that enable consumers to interact with and access audiovisual digital content on television, mobile and online.
Headquartered in London, mirada has commercial offices across Europe and Latin America and operates technical centres in the UK and Spain.
mirada, products and services are used worldwide on navigational interfaces including Guides, PPV, VoD, PVR, synchronization technologies, interactive marketing and payment solutions.
UK • Spain • Italy • Uruguay
mirada Headquarters New City Cloisters 196 Old Street London EC1V 9FR United Kingdom
mirada Spain Av. General Fanjul 2B 3a Planta. 28044 Madrid Spain
mirada Italy Via Giuseppe Mazzini 6 20123 Milano Italy
mirada Uruguay Avda. Horacio Abadie Santos 907/201 11200 Montevideo Uruguay
Tel: +44 (0)20 7549 5678 Fax: +44 (0)20 7788 3498 email:
[email protected]
Tel: +34 917616400 Fax: +34 917616444 email:
[email protected]
Tel: +39 0237647405 Fax: +39 0237647406 email:
[email protected]
Tel: +598 2410 8382 Fax: +598 2410 8382 email:
[email protected]
www.mirada.tv
