Transcript
WD Branded Products Retail Setup Sheet ®
My Passport Essential™ SE Portable Hard Drives Headline Positioning Next generation, high-capacity storage to go.
Ad Copy 39 Character DMR copy (1 TB) – My Passport Essential SE 1 TB USB 3.0 and 2.0 drive 39 Character DMR copy (750 GB) – My Passport Essential SE 750 GB USB 3.0 and 2.0 drive 72 Character DMR copy (1 TB) – My Passport Essential SE 1 TB USB ultra-portable USB 3.0 and USB 2.0 drive 72 Character DMR copy (750 GB) – My Passport Essential SE 750 GB USB ultra-portable USB 3.0 and USB 2.0 drive
Highlights
Dual USB 3.0 and USB 2.0 compatibility Connectivity today; speed for tomorrow Up to 3x faster transfer rates with USB 3.0 Maximum capacity Automatic, continuous backup Hardware encryption, password protection
Keywords external storage, external drive, portable storage, portable drive, hard drive, USB 3.0, high capacity, maximum capacity, backup, continuous backup, Western Digital, WD, My Passport Essential, My Passport Essential SE, USB 2.0, ecofriendly, power-saving, automatic backup, password protection, encryption, hardware encryption
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Put your digital life on the stylish, maximum capacity My Passport Essential™ SE portable hard drive. With WD quality and USB 3.0 and USB 2.0 connectivity, this drive is designed for today with tomorrow in mind.
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Put your digital life on the high capacity My Passport Essential™ SE portable hard drive. With WD quality and USB 3.0 and USB 2.0 connectivity, this drive is designed for today with tomorrow in mind. Visual backup software and password protection with hardware encryption ensure your data is protected. Lightweight and easy to carry, this drive is ideal for fast storage to go.
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Put your digital life on the stylish, maximum capacity My Passport Essential™ SE portable hard drive. With WD quality and USB 3.0 and USB 2.0 connectivity, this drive is designed for today with tomorrow in mind. Dual USB 3.0 and USB 2.0 interface -- A single drive with universal compatibility today and next-generation speed for tomorrow. Use it with USB 2.0 now and step up to USB 3.0 speed when you’re ready. Up to 3x faster transfer rates -- When connected to a SuperSpeed USB 3.0 port this drive lets you access and save files up to 3 times faster than USB 2.0. Transfer a 2-hour HD movie in just 5 minutes instead of 14 minutes.* *Performance may vary based on user’s hardware and system configuration.
WD quality inside and out – For over 20 years, millions of people worldwide have trusted their data to WD hard drives. We are successful because we understand the importance of your data and our first concern is keeping that data safe. Maximum capacity – Store all your favorite photos, music, movies, and important files on this high capacity, portable drive. WD SmartWare™ software -- You’re in control of your backup. Install all the features, select just the components you need, or if you prefer, choose not to use the software at all.
Automatic, continuous backup -- Works quietly in the background to protect your data using minimal PC resources. Whenever you add or change a file, it’s instantly backed up. Password protection for privacy -- Gain peace of mind knowing that your data is protected from unauthorized access with password protection and encryption. USB-powered -- Powered directly from the USB port on your PC. No separate power supply is needed. Planet friendly – We designed a small box that uses recycled material and minimizes waste. We encourage you to recycle it.
Ideal for
Connecting with your USB 2.0 port today and using with USB 3.0 when you’re ready Transferring files up to three times faster when connected to a USB 3.0 port Protecting your data with automatic, continuous backup Adding extra storage space for photos, videos and music Securing private or sensitive data with password protection and hardware encryption
Kit Contents
Portable hard drive WD SmartWare software USB cable Quick Install Guide
Compatibility Formatted NTFS Windows® XP, Windows Vista®, Windows 7 Mac OS Leopard or Snow Leopard (Requires re-formatting and will work in USB 2.0 mode)
Product Dimensions Height Width Depth Weight
0.7 in (18 mm) ± 0.10 3.3 in (83 mm) ± 0.10 4.3 in (110 mm) ± 0.10 0.45 lb (0.2 kg)
Product Specifications Data transfer rate1
Interface RoHS compliant2
Up to 480 Mb/sec in USB 2.0 mode and up to 5 Gb/sec In USB 3.0 mode USB 3.0 and 2.0 Yes
Environmental Specifications Operating temperature Non-op. temperature
5°C to 40°C –20°C to 65°C
Packaging Specifications Hybrid box (clamshell) Retail package size Face Width Shelf Depth Face Height Retail package weight Master carton size Master carton weight Pkgs. per master carton Master cartons per pallet Pallet load dimensions Pallet weight
English
EU
Metric
6.06 in 2.0 in 7.0 in 0.73 lb 9.7 in x 7.2 in x 7.0 in 4.05 lb 5 175 48 in x 40 in x 51.8 in 761.8 lb
154 mm 51 mm 178 mm 0.33 kg 246 mm x 183 mm x 178 mm 1.84 kg 5 133 1219 mm x 800 mm x 1315 mm 267.7 kg
154 mm 51 mm 178 mm 0.33 kg 246 mm x 183 mm x 178 mm 1.84 kg 5 175 1231 mm x 1016 mm x 1315 mm 345 kg
Retail UPCs Black EMEA Capacity3 750 GB 1 TB
Order Number WDBACX7500ABK-EESN WDBACX0010BBK-EESN
UPC 7 18037 77151 9 7 18037 77063 5
APAC Capacity3 750 GB 1 TB
Order Number WDBACX7500ABK-PESN WDBACX0010BBK-PESN
UPC 7 18037 77153 3 7 18037 77065 9
EMEA Capacity3 750 GB 1 TB
Order Number WDBACX7500ASL-EESN WDBACX0010BSL-EESN
UPC 7 18037 77278 3 7 18037 77292 9
APAC Capacity3 750 GB 1 TB
Order Number WDBACX7500ASL-PESN WDBACX0010BSL-PESN
UPC 7 18037 77280 6 7 18037 77294 3
PAN-AM Order Number WDBACX7500ABK-NESN WDBACX0010BBK-NESN
UPC 7 18037 77152 6 7 18037 77064 2
PAN-AM Order Number WDBACX7500ASL-NESN WDBACX0010BSL-NESN
UPC 7 18037 77279 0 7 18037 77293 6
PAN-AM Order Number WDBACX7500ABL-NESN WDBACX0010BBL-NESN
UPC 7 18037 77271 4 7 18037 77317 9
PAN-AM Order Number WDBACX7500ARD-NESN WDBACX0010BRD-NESN
UPC 7 18037 77275 2 7 18037 77321 6
Silver
Metallic Blue EMEA Capacity3 750 GB 1 TB
Order Number WDBACX7500ABL-EESN WDBACX0010BBL-EESN
UPC 7 18037 77270 7 7 18037 77316 2
APAC Capacity3 750 GB 1 TB
Order Number WDBACX7500ABL-PESN WDBACX0010BBL-PESN
UPC 7 18037 77272 1 7 18037 77318 6
Metallic Red EMEA Capacity3 750 GB 1 TB
Order Number WDBACX7500ARD-EESN WDBACX0010BRD-EESN
UPC 7 18037 77274 5 7 18037 77320 9
APAC Capacity3 750 GB 1 TB
Order Number WDBACX7500ARD-PESN WDBACX0010BRD-PESN
UPC 7 18037 77276 9 7 18037 77322 3
Limited Warranty4 Pan Am and EMEA APAC
2 years 3 years
For service and literature: support.wdc.com www.westerndigital.com 800.ASK.4WDC 800.832.4778 +800.6008.6008 +800.ASK.4WDEU available) +31.88.0062100
1
A USB 2.0 host and USB 2.0 certified cable are required to obtain Hi-Speed USB performance.
2
WD complies with the Restriction of Hazardous Substances (RoHS) Directive 2002/95/EC of the European Parliament, which is effective in the EU beginning July 1, 2006. RoHS aims to protect human health and the environment by restricting the use of certain hazardous substances in new equipment, and consists of restrictions on lead, mercury, cadmium, and other substances.
3
As used for storage capacity, one megabyte (MB) = one million bytes, one gigabyte (GB) = one billion bytes, and one terabyte (TB) = one trillion bytes. Total accessible capacity varies depending on operating environment. As used for buffer or cache, one megabyte (MB) = 1,048,576 bytes. As used for transfer rate or interface, megabyte per second (MB/s) = one million bytes per second, megabit per second, (Mb/s) = one million bits per second, and gigabit per second, (Gb/s) = one billion bits per second. Effective maximum SATA 3 Gb/s or 1.5 Gb/s transfer rate calculated according to the Serial ATA specification published by the SATA-IO organization as of the date of this specification sheet. Visit www.sata-io.org for details. 4 The term of the limited warranty may vary by region. Visit our website at support.wdc.com/warranty for details.
North America Latin America (Spanish) Asia Pacific Europe (toll free where Europe, Middle East, Africa
Western Digital, WD, and the WD logo are registered trademarks in the U.S. and other countries; and My Passport, Essential, WD Sync, WD SmartWare, and the FIT Lab logo are trademarks of Western Digital Technologies, Inc. Google is a trademark of Google, Inc. Other marks may be mentioned herein that belong to other companies. Product specifications subject to change without notice. © 2010 Western Digital Technologies, Inc. All rights reserved. Western Digital 20511 Lake Forest Drive Lake Forest, California 92630
U.S.A. This document is the property of Western Digital Technologies, Inc. (WD) and may contain confidential, privileged, and/or non-disclosable information. Any distribution, reading, copying or use of this document without authorization by WD is strictly prohibited and may be unlawful. If you have questions regarding the distribution of this document, please contact your designated WD contact or WD account manager.
4879-705159-A02
Sep 2010
