Transcript
PRESS RELEASE
New King of Shaves Prostyle® eGrooming™ Electrical Range Eighteen months in development, King of Shaves are proud to announce Prostyle, their new design led, electrical grooming (eGrooming) range for men who want to “Style like a King”. Conceived and produced in collaboration with cutting edge industrial designers, Prostyle combines effortless form and effective function, yet the range starts from just £15. King of Shaves is recognised as being in the vanguard of men’s grooming and is the only male-centric brand to provide a total grooming solution, from shaving preparations and skincare, through high performance system razors to electrical grooming and styling products. The Prostyle range comprises: Bodystyler: the total grooming and styling solution for all over your body. Precision Trimmer: helping keep your eyebrows under control and unwanted nose and ear hair at bay. Beard Styler: Ensure your facial stubble is trimmed to your required length and groomed to perfection. Multi Styler: the complete facial grooming kit with everything you need to maintain your style. Each features a striking, minimalist design aesthetic in soft touch rubber and comes complete with all necessary accessories so you can style ‘straight out of the box’. Will King, Founder & CEO commented: “For years, we have been asked by third party companies to license our King of Shaves brand onto their ranges of electrical products. Following extensive customer research and market analysis, we decided to collaborate with a leading industrial design team and bring ‘The King of Style’ to a growing audience of men who prefer to style their body and facial hair. I’m delighted with the range and the response to it, and we have plenty more ideas in the pipeline!” The Prostyle range will be available from mid-October at the following retailers and on-line stores:
About King of Shaves: King of Shaves is a range of innovative and performance shaving, skincare and styling products for men and women. Since Will King created the Original Shaving Oil in 1993, King of Shaves now sells a product every three seconds worldwide and is regarded as one of the world’s most innovative and successful challenger brands. For stockist information call 01494 671411 or visit the King of Shaves website www.kingofshaves.com which also has full details of the entire range, plus shaving tips and FAQs. For King of Shaves brand press enquiries contact Nadine Attar, Scoop Publicity: 0207 235 6293 /
[email protected] / @scoopnadine For King of Shaves company press enquiries contact Will King, Founder and CEO: @kingofshaves To download high resolution images: www.thekingofshavescompany.com © King of Shaves Company Ltd 1993-2013. ® and TM denote trademarks KOS Ref: K3047 v1.1. September 2013. E&OE
@
#JoinOurKingdom
PROSTYLE DATA SHEET
Bodystyler Total Body Grooming
Prostyle Precision Trimmer
Style and groom all over your body with the Prostyle Bodystyler. Non-slip rubberised precision grip for shaving chest, legs, back, shoulders, groin and underarms (not for use on face). Battery powered shower proof design for wet or dry use whilst three snap-on trimming guides give ultimate control. Hypoallergenic stainless steel blades for sensitive skin. Ideal for home, gym and travel. SRP: £15.00
Exact personal grooming with non-slip rubberised grip for ultimate control with the Prostyle Precision Trimmer. Efficient snap-on bi-directional trimmer and guides for nose, ear and eyebrows whilst rotary trimmer removes unwanted nose and ear hair. Hypoallergenic stainless steel blades for sensitive skin. Battery powered, ideal for home, gym and travel. SRP: £20.00
Includes: Bi-Directional Bodystyler. Shaving Foil and Trimmer. 3 Trimming Guides. 2 AAA Batteries. Cleaning Brush. Instructions.
Includes: Precision Trimmer with Angled Bi-Directional Eyebrow and Rotary Nose & Ear Attachments. 1.5 and 2.5mm Trimming Guides; 1 AA Battery. Instructions.
Prostyle Beard Styler Facial Stubble Groomer
Prostyle Multi Styler Complete Facial Grooming
Style and groom your facial hair and stubble with the Prostyle Beard Styler. Non-slip rubberised grip for ultimate precision control. The trimming guide adjusts from 0.5mm to 15mm allowing you to accurately and consistently groom your beard. With up to 30 minutes from each charge you’ll have plenty of time to define your style wherever you are in the world. Hypoallergenic stainless steel blades for sensitive skin. Suitable for home, gym and travel. SRP: £45.00
Trim, style and groom all your facial hair and stubble with the Prostyle Multi Styler. Four interchangeable trimmer and shaver heads plus three different guides combined with the non-slip rubberised grip give you precise control over your style. With up to 45 minutes from each charge you’ll have all the time you need to define your look. Hypoallergenic stainless steel blades for sensitive skin. Suitable for home, gym and travel. SRP: £40.00
Includes: Beard Styler with Adjustable Trimmer (0.5mm15mm) and LCD Power Display. Charging Adapter. Blade Lubricating Oil. Cleaning Brush. Instructions.
Includes: Multi Styler with Interchangeable Blade Heads and mono LCD Power Display. Large Beard and Stubble Trimmer. Compact Styling Detail Trimmer. Smooth Mini Foil Shaver. Precision Nose Trimmer. 2mm to 8mm Adjustable Trimming Guide plus 12mm and 15mm guides. Charging Adapter. Cleaning Brush. Instructions.
© King of Shaves Company Ltd 1993-2013. ® and TM denote trademarks. KOS Ref: K3047 v1.1. September 2013. E&OE
