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Press Release Sony Launches New Compact System Camera NEX-6 with DSLR Power Pro-style camera features made for photographers
DSLR-quality images and Full HD video, from newly-developed large 16.1 effective megapixel ExmorTM APS HD CMOS sensor plus high sensitivity up to ISO 25600 New Fast Hybrid AF for optimal fast and precise autofocus in any situation; DSLR-like AF tracking for continuous shooting at up to 10 fps High-resolution XGA OLED Tru-Finder™ Intuitive DSLR-style operation with dual dials and Quick Navi interface Easy image sharing through Wi-Fi Download new features with PlayMemories Camera Apps™, the world’s first application download service1 Built-in flash and new Multi Interface Shoe, High-resolution XGA OLED Tru-FinderTM
Hong Kong, September 12, 2012 – Sony today announces the launch of the new NEX-6 compact system camera with an imaging experience that’s in a class of its own. The compact 1 For interchangeable-lens digital cameras as of August 2012. PlayMemories Camera Apps will be available in United States, Canada, UK, Ireland, Belgium, Netherlands, France, Germany, Italy, Denmark, Finland, Norway, Sweden, Spain, Australia, New Zealand, Japan at this moment. Launch dates may vary slightly between countries. The Hong Kong release date will be announced later.
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packs the imaging power, shooting responses, handling and operability of a DSLR into a pocketsized mirrorless camera. Partnered with the growing range of E-mount interchangeable lenses, the NEX-6 appeals to committed DSLR users who need to travel light without compromising picture quality. Offering big sensor picture performance in a compact body, the new camera also makes an ideal option for step-up photographers looking to significantly expand their creative options. The NEX-6 shares many imaging innovations with the newly-announced NEX-5R – from a responsive Fast Hybrid AF system to Wi-Fi connectivity and downloadable PlayMemories Camera AppsTM 1 . Crafted with discerning photographers in mind, the new camera also features the same precision electronic viewfinder and DSLR-style ergonomics found on the flagship NEX-7. The large ExmorTM APS HD CMOS sensor inside the NEX-6 offers 16.1 effective megapixels for true DSLR-quality images and detail-packed Full HD video. It’s teamed with the powerful BIONZTM image processor that ensures flawless, low-noise images – even when users are shooting dimly-lit interiors at extended sensitivity settings up to ISO 25600. Similar to the recently-announced NEX-5R, the NEX-6 features an innovative new Fast Hybrid AF system that combines phase- and contrast-detection autofocus methods to suit virtually any shooting situation. Phase-detection AF that quickly analyses subject distance is complemented by contrast-detection AF to confirm extremely fine focus. In Speed Priority mode, the NEX-6 switches automatically to pure phase-detection tracking AF. Users will enjoy DSLR-like focusing responses when they are capturing fast-moving action with high-speed burst shooting at up to 10 frames per second. From launch, Fast Hybrid AF is supported with these lenses: E 18-55mm F3.5-5.6 OSS; E 55210mm F4.5-6.3 OSS; E 18-200mm F3.5-6.3 OSS; E 24mm F1.8 ZA Sonnar T*; E PZ 1650mm F3.5-5.6 OSS. Firmware upgrades will steadily expand the range of lenses offering Fast Hybrid AF support. As with the NEX-7, the NEX-6 features an XGA OLED Tru-Finder™ for precision framing and focusing. This acclaimed electronic viewfinder gives a bright, detail-packed, high contrast view of still images and video, with 100% frame coverage and a wide field of view to rival pro-grade optical viewfinders. On-screen grid lines and a digital level gauge can be displayed to assist with accurate framing. 2
The OLED Tru-Finder™ is complemented by a 7.5 cm (3.0") Xtra Fine LCD that can be angled up to 90° up or 45° down (approx.) for easy viewing in virtually any shooting position. The LCD screen assures superb detail and contrast with significantly reduced on-screen reflections, aiding composition when users are shooting outdoors or in direct light. Despite its compact body dimensions, the NEX-6 offers an instantly reassuring operation for DSLR enthusiasts. A strategically-positioned mode dial on top of the camera allows quick setting of shooting modes – including P/A/S/M and Sweep Panorama – just as users would expect on much larger interchangeable lens cameras. It’s joined by a control dial located under the mode dial, plus a separate control wheel on the camera back for fine adjustments of exposure, ISO, white balance and other settings. Also inherited from high-end A-mount cameras by Sony, the pro-focused Quick Navi interface allows fingertip adjustment of settings without taking the viewfinder away from the eye. Full HD movie shooting is enhanced with a new Auto Slow Shutter feature that adds extra sparkle to low-light clips. The NEX-6 detects dim interiors and night scenes, automatically switching to a slower shutter speed to brighten up footage. Shared with the NEX-5R, integrated Wi-Fi allows simple wireless photo and video transfers to various smartphones or tablets running the free PlayMemories Mobile AppTM. Images can also be transferred wirelessly to a networked PC, or viewed wirelessly on any DLNA-compatible TV. Alongside a handy pop-up flash, there’s a versatile new Multi Interface Shoe that’s capable of linkage with various accessories. New interchangeable lenses for E-mount cameras The choice of interchangeable lenses for E-mount cameras by Sony grows with three additional models. The SELP1650 is an extremely light, compact 16-50mm F3.5-5.6 powered zoom lens with Optical SteadyShot image stabilisation builtin for clearer handheld images. The lens body measures just 29.9mm when fully retracted, making the SELP1650 an ideal travel companion. There’s also a dual-function ring that controls both power zoom and manual focus, depending on operating mode. With the camera set to AF the control ring adjusts smooth, high-speed zoom with small hand movements. With the camera in MF mode, the ring controls manual focus. Smooth power zoom makes the lens 3
particularly suitable for video shooting. The SEL35F18 is a fast 35mm prime / fixed focal length lens with a bright maximum aperture of F1.8 and Optical SteadyShot built in. It offers excellent optical sharpness and clarity as well as bokeh effect– whether users are shooting portraits, street scenes or Full HD video. Featuring a new exterior design, the lens is easy to handle and light to carry.
Adopting the super ED (Extra-low Dispersion) glass which reduces colour aberration, the SEL1018 is a super-wide angle zoom with a maximum aperture of F4 right across its 10-18mm range and Optical SteadyShot image stabilisation inside. Ideal for landscapes and interiors, it’s also capable of producing dramatic perspective effects at its widest setting. New accessories for NEX-6 Crafted in genuine leather, the LCS-ELC6 Soft Carrying Case combines a stylish body case and lens jacket. Styled exclusively for the NEX-6, it’s suitable for use with the camera and attached SELP1650 or SEL16F28 lens. The camera's LCD screen can be tilted even when body case is attached; tripod attachment is also possible with the case attached. The LCS-EJA Soft Carrying Case can be used for all α E-mount cameras, and is ideal for use with the new SELP1650 or SEL16F28 lens attached. Internal pockets offer space to store the front lens cap and a spare memory card. The new NEX-6 compact system camera will be available in Hong Kong from November 2012. Pre-ordering Sony’s Compact System Camera NEX-6 will be available for pre-ordering from October 4, 2012 to November 4, 2012 at all Sony Stores, Sony Store online (www.sony.com.hk), Sony tele-sales hotline at (852) 2345-2966 and authorized dealers. The prices for the cameras are as follows:
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Model
Prices
Premiums
Pre-order Offers
Special
NEX-6 body
HK$6,990
Soft carrying case LCS-ELC6/B
NEX-6 Zoom Lens Kit (with SEL1650 lens) - NEX-6 camera body - SELP1650 16-50mm F3.5-5.6 Zoom Lens NEX-6 Double Zoom Lens Kit (with SEL1650 & SEL55210 lenses) - NEX-6 camera body - SELP1650 16-50mm F3.5-5.6 Zoom Lens - SEL55210 55-210mm F4.5-6.3 OSS Zoom Lens
HK$7,990
Lens adaptor LA-EA2 at HK$1990 (Valued at HK$2,590)
HK$9,990
Sony Premium Services: Extension of the local warranty 1year plan at HK$419
Sony Premium Services Customers who purchase the latest α and NEX cameras are eligible to purchase optional Sony Premium Services which bring a host of benefits. These include the extension of the product warranty and a 20% discount on Sony Studio services and priority counter service. Additionally customers will get a 50% discount on value-added services which include: console and lens cleaning, system and firmware updates for the camera, image retrieval service, camera loan service when the camera is under repair and delivery service. Premium Services (α and NEX series) provided: an extension of the local warranty 1-year plan at HK$599 and an extension of local warranty 2-year plan at HK$1,078. For details of Premium Services, please visit http://www.sony.com.hk/premiumservices/ For customer enquiries, please contact Sony sales and services hotline at (852) 2345-2966.
About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony’s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony’s products and services, please visit its web site on www.sony.com.hk. About make.believe
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“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. ###
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Product specifications of Sony Interchangeable-lens digital camera α NEX-6: Model General Camera type Lens compatibility Image sensor Type Number of pixels (approx.) Image sensor aspect ratio Anti-dust system Recording system (still image) Recording format Image size (pixels)
Image quality modes Picture Effect
Creative Style Dynamic range functions
Color space Recording system (movie) Recording format Video compression Audio recording format Image size (pixels)
Media Media Noise reduction Noise reduction
NEX-6 Interchangeable-lens digital camera with built-in flash Sony E-mount lenses APS-C size (23.5 x 15.6 mm) ExmorTM APS HD CMOS sensor with primary color filters 16.1 megapixels (effective),16.7 megapixels (total) 3:2 Charge protection coating on Optical filter and ultrasonic vibration mechanism
JPEG (DCF Ver. 2.0, Exif Ver. 2.3, MPF Baseline compliant), RAW (Sony ARW 2.3 format) 3:2 aspect ratio L: 4912 x 3264 (16M), M: 3568 x 2368 (8.4M), S: 2448 x 1624 (4M) 16:9 aspect ratio L: 4912 x 2760 (14M), M: 3568 x 2000 (7.1M), S: 2448 x 1376 (3.4M) Sweep Panorama Wide: horizontal 12416 x 1856 (23M), vertical 5536 x 2160 (12M), Standard: horizontal 8192 x 1856 (15M), vertical 3872 x 2160 (8.4M) RAW, RAW & JPEG, JPEG Fine, JPEG Standard 11 modes (15 effects): Posterization (Color, B/W), Pop Color, Retro Photo, Partial Color (R,G,B,Y), High Contrast Mono, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Mono, Miniature Standard, Vivid, Portrait, Landscape, Sunset, B/W (Contrast -3 to +3 steps, Saturation -3 to +3 steps, Sharpness -3 to +3 steps) Off, Dynamic Range Optimizer (Auto/Level), Auto High Dynamic Range: Off, Auto Exposure Difference, Exposure Difference Level (1-6 EV, 1 EV step) sRGB, Adobe RGB AVCHD /MP4 MPEG-4 AVC (H.264) Dolby Digital (AC-3)/MPEG-4 AAC-LC, 2ch PAL* AVCHD: 1920 x 1080 (50p/28 Mbps/PS, 50i/24 Mbps/ FX, 50i/17 Mbps/FH, 25p/24 Mbps/FX, 25p/17 Mbps/FH) MP4: 1440 x 1080 (25 fps/12 Mbps), 640 x 480 (25 fps/3 Mbps) Memory Stick PRO Duo, Memory Stick PRO-HG Duo, SD memory card, SDHC memory card, SDXC memory card Long exposure NR: On/Off, available at shutter speeds longer than 1 sec., High ISO NR: High/Normal/Low
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Modes
Focus system Type Focus point Sensitivity range Focus modes AF modes Focus area Other features AF illuminator AF illuminator range (approx.) Exposure control Metering type Metering sensor Metering sensitivity Metering modes Exposure modes
Scene Selection Exposure compensation Bracketing AE lock ISO sensitivity (Recommended Exposure Index) Viewfinder Type Number of dots (total) Brightness control Field coverage Magnification Diopter adjustment Eye point Display contents Real-time image-adjustment display LCD screen Type Number of dots (total)
Auto WB, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, C. Temp 2500 to 9900K, C. Filter (G7 to M7 15-step, A7 to B7 15step), Custom, AWB micro adjustment(G7 to M7 15 step, A7 to B7 15 step) Fast Hybrid AF(phase-detection AF/ contrast-detection AF) 99 points (phase-detection AF), 25 points (contrast-detection AF) EV 0 to EV 20 (at ISO 100 equivalent with F2.8 lens attached) Autofocus, DMF (Direct Manual Focus), Manual Focus AF-S: Single-shot AF, AF-C: Continuous AF Multi Point AF 99 points (phase-detection AF), 25 points (contrastdetection AF)/ Center-weighted/Flexible Spot Object Tracking, Predictive control, Focus lock, AF micro adjustment, Eye-start AF (only available with optional LA-EA2 attached) Built-in LED 0.5 m - 3.0 m (with E 18-55mm F3.5-5.6 OSS attached) 1200-zone evaluative metering ExmorTM APS HD CMOS sensor EV 0 to EV 20 (at ISO 100 equivalent with F2.8 lens attached) Multi-segment, Center-weighted, Spot iAUTO, Superior Auto, Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Sweep Panorama, Scene Selection Portrait, Landscape, Macro, Sports Action, Sunset, Night Portrait, Night Scene, Hand-held Twilight, Anti Motion Blur +/- 3 EV (in 0.3 EV steps) 1/3, 2/3, 1,2 and 3EV increments, 3 frames Locked when shutter button is presses halfway, Can be disabled from the Menu Still images: ISO 100-25600, AUTO (ISO 100-3200), Movies: ISO 100-6400 equivalent. AUTO (ISO 100- 3200 equivalent)
XGA OLED 1.3cm (0.5-type) electronic viewfinder 2,359,296 dots Auto/ Manual (3 steps between -1 and +1) 100% Approx. 1.09x (with 50 mm lens at infinity, -1 m-1) -4.0 m-1 ~ +1.0 m-1 Approx. 23 mm from the eyepiece lens, 21 mm from the eyepiece frame at -1 m-1 diopter (CIPA standard) Disp. Basic Info, Level, Histogram Exposure Comp, White Balance, Creative Style
7.5 cm (3.0-type) wide type, TFT (Xtra Fine LCD) 921,600 dots 8
Brightness control Field coverage Adjustable angle Display contents Real-time image-adjustment display Quick Navi Focus check Face Detection Modes Other features Other features Clear Image Zoom Still Images Digital zoom Digital Zoom (still Images) Smart Zoom (still Images) Digital Zoom (movies) Shutter Type Shutter speed
Flash sync. speed Electronic front curtain shutter SteadyShot INSIDE (image stabilization) Type Flash Type Guide No. Flash coverage Control Flash compensation Flash modes Recycling time External flash Wireless control Drive Modes
Speed (approx., max.)*
Manual (5 steps between -2 and +2), Sunny Weather mode 100% Up approx. 90 degrees, down approx. 45 degrees Graphic Display, Display All Info, Big Font Size Disp., No Disp. Info, Level Histogram, For Viewfinder Exposure Comp, White Balance, Creative Style Yes MF Assist (4.8x, 9.6x) Peaking (Level: High/Mid/Low/Off, Color: White/Red/Yellow) On, Off, Face Registration, Face Selection; max. eight faces detected Auto Portrait Framing, Smile Shutter (3 steps) Approx. 2x Approx. 4x Approx. 1.4x / 2x Approx. 4x Electronically controlled, vertical-traverse, focal-plane type Still Images: 1/4000 to 30 sec., Bulb, Movies: 1/4000 to 1/4 (1/3 step). up to 1/50 in AUTO mode. up to 1/25 in Auto Slow Shutter mode 1/160 sec. Yes, On/Off
Not supported (image stabilization supported by lens) Built-in flash 6 (in meters at ISO 100 equivalent) 16 mm (focal-length printed on the lens body) Pre-flash TTL +/- 2 EV in 0.3 EV steps Flash off, Autoflash, Fill-flash, Slow Sync., Rear Sync. Approx. 4 sec. SonyαSystem Flash (compatible with Multi Interface Shoe and Autolock Accessory Shoe with optional Shoe Adaptor ADP-MAA) Supported on external flash Single-shot, Continuous, Speed Priority Continuous, Self-timer (10/2 sec. delay), Self-timer (Cont.) (10 sec. delay; 3/5 exposures), Bracketing, Remote Cdr (with RMT-DSLR2, sold separately) Continuous mode: 3 fps Speed Priority Continuous mode: 10 fps 9
No. of recordable frames in Continuous drive mode (Hi) (approx.)* Playback Modes
Wi-Fi Playback on smartphone Upload to PC Playback on TV PlayMemories Camera AppsTM Interface PC interface HD output Multi Interface Shoe Auto-lock Accessory Shoe Compatible OS* (USB connection)
Audio Microphone Speaker Print Compatible standards Custom function Type Power Battery Still images Movies Internal battery charge External power Weight With battery and Memory Stick PRO Duo
* May vary depending on shooting conditions and media. Fine: 15 frames, Standard: 16 frames, RAW: 11 frames, RAW & JPEG: 10 frames
Single (with or without shooting information, RGB histogram, and highlight/shadow warning), 6/12-frame index view, Enlarged display mode (L: 14x, M: 11x, S: 7.3x, Panorama (standard): 24x, Panorama (wide): 34x), Auto Review (10/5/2 sec., Off), Image orientation (On/Off), Slideshow, Panorama scrolling, Folder selection (still), Forward/Rewind (movie), Delete, Protect Yes Yes Yes Yes (Launch date to be confirmed) Hi-speed USB (USB 2.0): Mass-storage, MTP, Mirco USB type B HDMI mini connector (Type-C), BRAVIA Sync (link menu), PhotoTV HD Yes Yes (requires optional Shoe Adaptor ADP-MAA) Windows XP SP3**, Windows Vista SP2, Windows 7 SP1, Mac OS X (10.3-10.8) * Must be installed with the above OS at delivery. Proper operation cannot be guaranteed with the upgraded OS environment ** 64-bit edition and Starter Editions are not supported. The Windows Image Mastering API (IMAPI) v2.0 or later is required to use the function for creating discs. Built-in stereo microphone Built-in monaural; volume setting in 8 steps Exif Print, Print Image Matching III, DPOF setting Custom key settings Rechargeable Battery Pack NP-FW50 Approx. 270 images with viewfinder and approx. 360 images with LCD screen (CIPA standard) Approx. 90 minutes with viewfinder and approx. 100 minutes with LCD screen (1920 x 1080, approx. 17 Mbps) Mirco USB type B AC Adaptor AC-PW20 (optional) Approx. 345g (12.2 oz.) 10
Body only Approx. 287 g (10.1oz.) Dimensions W x H x D (excluding Approx. 119.9 x 66.9 x 42.6 mm (4 3/4 × 2 3/4 × 1 1/16 in.) protrusions) Operating temperature Range 32-104º F/0-40º C Features and specifications are subject to change without notice.
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