Transcript
Press Release ®
Sony Introduces New Water-proof and Wire-free Walkman W Series New water-proof sports MP3 player with a compact, lightweight design for wearing comfort
Hong Kong, February 25, 2013 – Fitness enthusiasts will never miss a beat under water again ® with Sony’s new Walkman Sports MP3 Player NWZ-W273, a water-proof, all-in-one digital music player which allows users to conveniently and comfortably wear it to the gym, on the track or even into the pool. The new MP3 player features a compact, lightweight design in a choice of blue, pink, white and black. With its water-proof design, the new NWZ-W273 player withstands not just water but the sweat from intense workouts, making it perfect for everyone from the health conscious to performance sports athletes. Everyone from casual fitness enthusiasts to hard-core triathletes can enjoy their favorite music while they train or compete. Whether on land or in the water, the NWZ-W273 player is an ideal workout accessory. Ease of Use and Impressive Sound The new NWZ-W273 is designed with intuitive controls to easily adjust volume to play, pause, or change songs on-the-go. With its 4GB on-board memory (approximately 1000 songs), users ® can easily drag and drop DRM-free music files and playlists from iTunes for Mac or PC, Windows® Media Player, or Windows Explorer. The player delivers up to eight hours of audio playback on a full charge. It also offers a convenient quick-charge function. Even if the battery is
fully depleted, with just three minutes of charge time, the device can provide music for up to 60 minutes. Sony has always been committed to extraordinary audio performance, and the NWZ-W273 player lives up to that tradition with its crystal clear highs and deep bass. In addition to the powerful sound typically found in Sony’s high-end headphones, the player features a new tension band for a supportive fit and comes with small, medium, and large earpieces – ideal for secure, long-term wearing comfort during running, cycling or swimming. ®
Sony’s new Walkman NWZ-W273 will be available from mid April at the price of HK$680. Pre-ordering ® Walkman NWZ-W273 from Sony will be available for pre-ordering from March 28 to April 8, 2013 at the Sony Store, Sony Store online (www.sony.com.hk), and Sony tele-sales hotline at (852) 2345-2966. Customers ordering the NWZ-W273 will receive a soft carrying case CKSNWW270 (worth $120) for free. For customer enquiries, please contact Sony sales and services hotline at (852) 2345-2966. About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony’s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony’s products and services, please visit its web site on www.sony.com.hk. About make.believe “make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. ###
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Specifications for Walkman NWZ-W273 from Sony： Specifications Supported file format Music Audio Formats (Codec)
NWZ-W273 MP3
WMA
AAC*3
Linear PCM Maximum recordable number of songs and time (Approx.) Capacity (User available capacity)*4 Interface Waterproof resistance Operating temperature Power Source Charging Time
Battery life MP3 128kbps (continuous Linear PCM playback) 1411kbps Mass System Requirements
Media File format: MP3(MPEG-1 Layer3) file format File extension: .mp3 Bit rate: 32 to 320kbps (Supports variable bit rate (VBR)) Sampling frequency *2: 32, 44.1, 48kHz Media File format: ASF file format File extension: .wma Bit rate: 32 to 192kbps (Supports variable bit rate (VBR)) Sampling frequency *2 : 44.1kHz * Compatible with WM-DRM 10 Media File format: MP4 file format File extension: .mp4, .m4a, .3gp Bit rate: 16 to 320kbps (Supports variable bit rate (VBR)) *4 Sampling frequency *2: 8,11.025, 12, 16, 22.05, 24, 32, 44.1, 48kHz Media File format: Wave-Riff file format File extension: .wav Bit rate: 1411kbps Sampling frequency *2: 44.1kHz recordable time Bitrates number of songs (Approx.) 128kbps 990 66 hours 4GB approx.3.54GB=3,803,414,528 bytes Hi-Speed USB(USB 2.0 compliant) IPX5/IPX8 (IEC60529) or equivalent 5 ℃to 35 ℃ Built-in Rechargeable lithium-ion Battery USB power (from a computer via a USB Cradle of the player) USB-based charging Approx. 1.5 hours Quick charge Approx. 3 minutes charge enables up to approx. 60 minutes playback. approx. 8Hrs approx. 7Hrs Approx. 29g ・Computer: ®
-Windows XP Home Edition (*1) (Service Pack 3 or later) ®
-Windows XP Professional (*1) (Service Pack 3 or later) ®
-Windows Vista Home Basic (Service Pack 2 or later) ®
-Windows Vista Home Premium (Service Pack 2 or later) ®
-Windows Vista Business (Service Pack 2 or later) ®
-Windows Vista Ultimate (Service Pack 2 or later) ®
-Windows 7 Starter (Service Pack 1 or later) ®
-Windows 7 Home Basic (Service Pack 1 or later) ®
-Windows 7 Home Premium (Service Pack 1 or later) ®
-Windows 7 Professional (Service Pack 1 or later) ®
-Windows 7 Ultimate (Service Pack 1 or later) ®
-Windows 8 ®
-Windows 8 Pro -Mac OS X v10.6 or later
Not supported by OSs other than above. [Compatibility mode] for Windows XP (included with Windows Vista and Windows 7) is not supported. (*1) Excluding 64-bit OS versions. ・CPU: 1 GHz processor (2.6 GHz recommended for video playback) ・RAM: 1 GB or more (2 GB RAM required for Windows 8 64-bit) ・Hard Disk Drive / Solid State Drive: 600 MB or more of available space ・Internet Explorer 7 or later ®
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・Internet connection (for Gracenote MusicID service, podcast features, Store access, or online help) We do not guarantee operation for all computers even if they meet the above System Requirements. Not supported by the following environments: -Personally constructed computers or operating systems -An environment that is an upgrade of the original manufacturer-installed operating system -Multi-boot environment Colors Target folder in Drag and Drop Music MUSIC Features PC Connection Music Play Mode Clear Audio Sound Guidance Firmware Quick Charge Supplied Accessories
BLACK, WHITE, PINK, BLUE Playbackable files: within 8th level in "MUSIC" folder Hi-Speed USB (USB 2.0 compliant) via USB Cradle Repeat / Shuffle&Repeat EX Headphone English Upgradable 3minutes charge/ up to 60minutes play back (MP3 128kbps) Ear buds (Size S, L) (1) USB Cradle (1) Adjustment band (1) Quick Start Guide, Notes on Water Resistant Specifications (1)
