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CANON HONGKONG COMPANY LIMITED Domestic Sales Office: 19/F., The Metropolis Tower, 10 Metropolis Drive, Hunghom, Kowloon, Hong Kong. Telephone No. : (852) 2170 2828 Facsimile : (852) 2723 9684 website : www.canon.com.hk shop-canon : www.shop-canon.com.hk [Press Release] March 19, 2008 Canon Brand New PIXMA MX850 All-in-One Photo Printer Powerful Functions & Capability The Best Working Partner For Office & Home Users Canon proudly announces the newest All-in-One Printer PIXMA MX850, which combines with powerful printing features and versatile office functions, featuring auto duplex printing, scanning and copying, fax, Ethernet connectivity functions, that can satisfy the diversified needs of small-scale offices and SOHO users. “Enjoy Photo” – The Texture Of Memories Holding a photo print on hand which can bring real, familiar and memorable feeling to people, is far better than viewing photos on computer's screen. Armed with brilliant printing capabilities, the new PIXMA MX 850 can ensure that every print achieves lifelike color reproduction and is perfect for keeping the memorable moment forever. It can print an A4 photo in approximately 38 seconds. Users can print out the most vivid images in the privacy of his or her own space quickly and easily without the need to visit photo lab, experiencing the full ‘Enjoy Photo’ pleasure. Compatible With Ethernet Printing, Scanning & Out-going Fax With built-in Ethernet connectivity, PIXMA MX850 reduces the procurement cost of buying extra devices and allows multiple users to share print, scan and out-going fax over a local network uses with simple driver installation. Duplex Auto Document Feeder & Duplex Copying & Printing PIXMA MX850 is also equipped with a duplex 35-sheet A4 auto document feeder, which permits two-sided copying and scanning of documents automatically. MX850 also embeds auto duplex printing module, which enables users to print/copy two-sided documents automatically, thus, drastically reduce the amount of time taken to complete a job and also fit for users who support environmental protection. Speedy Professional Photo Printout PIXMA MX850 is equipped with the unique full Photo-Lithography Inkjet Nozzle Engineering (FINE) technology print head. Its 1-picolitre ink droplet technology and 5-color individual ink tank system also enable print heads to deposit a perfect printing quality of up to 9,600 x 2,400 dpi, which promise to deliver high-quality prints with grain-free images in the most perfect shades photos. Printing of a 4R borderless photo 1 only takes approximate 21 seconds and an A4 print-out only costs as low as $5.3 per sheet^. “ChromaLife100” Photo System* helps to make the printed photos staying permanence. The combination of Canon’s new ink, genuine Canon’s photo paper and FINE print head further strengthens the vividness and durability of the printed image and ensures long-lasting image quality up to 100 years. Furthermore, Auto Image Fix function integrated with Face Detection technology and the skin tone correction function ensures high-level optimization of all portrait images to obtain the best effects. Beside this, Auto Image Fix equipped with a scene categorization which can systematically recognize the type of image and adopt the optimal correction based on the five shooting modes such as portrait, scenery, night scenery, snapshot (scenery) and snapshot (night scenery). The function will automatically fix the photos by the most suitable ways such as exposure correction, color distortion and white balance correction. The fixed image can revert to the most natural and ideal result to restore the originality of the image. The bundled one-stop photo printing software ‘Easy-PhotoPrint EX’ allows users to print photos and create and print albums, calendars and stickers without a hassle. Super G3 High-speed Fax Function PIXMA MX850 comes with Super G3 High-speed fax modem, which can transmit an A4 size B&W document in approximately 3 seconds. Its memory capacity enables to store up to 250 pages fax, which minimizes the chance of avoid missing important fax document. The one-touch speed dialing function can store up to 100 locations that save time and increase efficiency. D.C.G. Dual Color Gamut Processing Technology Guarantees Unflawed Copy Images MX850 features advanced copying functions including borderless copy with a wide selection of zoom settings from 25% to 400%, fit-to-page & 2-in-1 copying function condensing up to 4 pages’ materials on a single paper, 1-99 pages preset copy and copy exposure adjustment, which makes the printer just like a powerful copier. ^ Including cost of ink and Photo Paper Plus Glassy GP-501 * Please visit www.canon.com.hk for more details 2 Furthermore, MX850 also mergers with Canon’s exclusive Dual Color Gamut Processing Technology which allows the printer to prevent and correct faded color and blackening common in traditional printers. It can also effectively delete black frame areas through the Frame Erasing function, which can drastically reduce processing time and cost, thus, step up productivity rate. High Speed Image Scanning Ability With Comprehensive Editing Software PIXMA MX850 incorporates a CIS scanner with capable of up to 4,800 x 9,600 dpi optical resolution for clearer and more vivid document scanning. It only takes about 10 seconds to scan a color A4 document at 300dpi. With the use of MP Navigator EX software, it can perform comprehensive PDF file editing functions like add/delete pages or rearrange the order of pages, PDFs encryption and image searching function. The bundled software RosettaStone and ScanSoft® OmniPage SE provides diverse setting that work as a professional scanner, such as Optical Character Recognition (OCR) function for transferring the scanned image into text file. 2-Way Paper Feed MX850 provides 2-Way paper feed for placing different paper types and sizes to handle different printing needs. User can save time without the need to manually re-feed paper so often. Users can even place the printer as near as possible to wall to save space when the front cassette is in active. DVD/CD Direct Copy and Print With one simple touch, the DVD/CD copy function can duplicate the cover of the source disc to a blank disc’s cover. User can print labels directly on DVDs and CDs through the built-in disc tray with the powerful CD-Label Print software which can arrange images, photos and title to complete the job. 2.5” Color LCD MX850 is equipped with a large 2.5-inch color LCD for easy viewing. It gives users a clear and bright screen for reviewing, selecting and editing their favorite images. Advanced Connectivity MX850 has built-in multiple memory card slots together with a built-in 2.5-inch color LCD to choose print photos without the need of connecting to PC. Furthermore, the printer supports PictBridge printing standard, thus can connect with digital camera or 3 digital camcorder to printer to perform printing. Also, users can buy an extra Bluetooth module to print photos in other from mobile devices without resorting to wire connection. Quick Start Feature Enables Instant Workflow This new model feature the Quick Start capability that allows users to start using the printer in a flash, which can greatly improve the working efficiency in the office. Versatile Creative Template On ‘Creative Park’ With Canon’s Creative Park at www.canon.com/c-park, users can find even more creative templates like scrapbook templates, 3-D paper craft projects, embellishments and novel greeting cards and Art Craft to download. The website will constantly update with all the amazing and dozens of other fun photo and paper projects’ templates for free download. You can inject your creativity into your photo and to obtain the best result through the use of PIXMA MX850. The newly Canon PIXMA MX850 AIO printer will be available for sale from March 19, 2008. The suggested retail price is HK$2,588. Accessories of Canon PIXMA MX850 printer and their suggested retail prices are as follows: PGI-5BK Ink Tank (26ml) CLI-8BK Ink Tank (13ml) CLI-8C Ink Tank (13ml) CLI-8U Ink Tank (13ml) CLI-8Y Ink Tank (13ml) HK$108 HK$98 HK$98 HK$98 HK$98 BU-30 Bluetooth unit (will be available in April) HK$380 4 Canon High Quality Photo Papers and their suggested retail prices are as follow: SRP Running Cost# - SG-201 (A4) (20 sheets) HK$80 HK$7.68 - SG-201 (8"X10") (20 sheets) HK$65 HK$6.93 - SG-201 (4"X6") (20 sheets) HK$40 HK$2.92 - PP-201 (A4) (20 sheets) HK$70 HK$7.18 - PP-201 (4"X6") (20 sheets) HK$35 HK$2.67 - PP-101D (A4) (10 sheets) HK$85 HK$12.18 - PP-101D (5"X7") (10 sheets) HK$50 HK$6.38 - PAK-101 (A4) (10 sheets) HK$170 HK$20.68 - PAK-101 (5"X7") (10 sheets) HK$125 HK$13.88 - GP-501 (A4) (100 sheets) HK$160 HK$5.28 - GP-501 (4"X6") (100 sheets) HK$65 HK$1.57 - GP-501 (4"X6") (10 sheets) HK$10 HK$1.92 - HR-101N (A4) (200 sheets) HK$135 HK$4.36 - HR-101N (A4) (50 sheets) HK$40 HK$4.48 HK$85 HK$12.18 HK$40 HK$8.92 Photo Paper Plus Semi-gloss Photo Paper Plus Glossy Photo Paper Plus Double Sided Photo Album Kit Glossy Photo Paper "Everyday Use" High Resolution Paper T-shirt Transfers - TR-301 (A4) (10 sheets) Photo Stickers - PS-101 (10 x 15cm,16 labels) (5 sheets) # Estimated printing cost of MX850 including cost of photo paper and ink 5 About Canon Hongkong Company Limited Canon Inc. (TSE:7751 / NYSE:CAJ), founded in 1937 in Japan, has successfully derived whopping global revenue of US$39.3 billion (as recorded on December 31, 2007). With over 70 years of experience in imaging products manufacturing, Canon devotes huge resources to research and development, and it is now one of the top patent-holders of technology in the imaging industry in the US, and also the only manufacturer across the globe that owns input and output device solutions to various imaging needs. Canon Hongkong Company Limited (CHK) was established in 1971, responsible for sales, marketing and service for all product lines in Hong Kong, including digital cameras, digital video camcorders, printers, copiers, scanners, projectors and other imaging products. Canon Hongkong is committed to pursuing "Kyosei", the corporate philosophy of Canon, of which the essence is to urge and motivate its staff to live and work harmoniously into the future with all citizens in Hong Kong by actively participating in a variety of social and charity activities. Furthermore, CHK is proud to have adopted international recognized management systems by receiving ISO 9001, ISO 14001 and OHSAS 18001 certificates between 2003 and 2005. In addition to the above, CHK is certified to the COPC-2000 CSP Standard in 2006. Website: http://www.canon.com.hk Canon Enquiries Hotline: 3191-2333 6 PIXMA MX850 specification Resolution 9,600(horizontal)*1 x 2,400(vertical) Print head/ink Type Permanent Ink droplet size 1pl Ink CLI-8 BK(Dye) 、PGI-5 BK(Pigment) 、CLI-8 Y/M/C(Dye) Ink Capacity Standard (approx figure) Color chart*2 5BK: 505 sheets/ 8Y: 710 sheets/ 8M: 665 sheets/ 8C: 890 sheets/ 8-BK: 5025 sheets Photo *3 8BK: 1,715 sheets/ 8Y: 340 sheets/ 8M: 301 sheets/ 8C: 465 sheets/ 8-BK: 4195 sheets Print Speed Bk text (Plain paper/New pattern) 31ppm (A4 Fast Mode) Color (Plain paper/New pattern) 24ppm (A4 Fast Mode) Photo (8"x10") Standard: approx 38 sec Photo (4"x6", borderless) Standard: approx 21 sec Printable Area Borderless sheets *4 A4/ Letter/ 5"x7"/ 4"x6"/ Credit Card Paper Size (Cut paper) A4/ Letter/ Legal/ A5/ B5/ Envelop (DL, COM10)/ 4"x6"/ 4"x8"/ 5"x7"/ Credit Card Paper Tray (Plain paper) Approx 150 sheets (13mm) ASF (Plain paper) Approx 150 sheets (13mm) Manual disc tray (DVD/CD) 1 piece Auto document feeder paper size Single-side Legal size Double-side A4 / Letter Scan Max resolution 4,800 x 9,600 dpi Scanning element CIS Scanning speed B&W Approx 7sec (A4/300dpi) Color Approx 10 sec (A4/300dpi) Compatibility TWAIN,WIA (For Windows® XP only) Copy Resolution B&W 600 x 600 dpi Color 1,200 x 1,200 dpi 7 Speed B&W 31 ppm (A4 Fast Mode) Color 24 ppm (A4 Fast Mode) Scan quantity 1 – 99 sheets Others Special copying (Duplex copying*, 4-in-1, 2-in-1, Photo sticker (x2, x4, x9, x16, ), Borderless printing, Image , ) Photo copying * plain paper only Fax Type Super G3 Fax Modem Speed 33.6kbps B&W Approx. 3 sec Color Approx. 1 min Fax Imaging Process System UHQ Fax memory 250 sheets (Send / Receive) Auto Dialing One touch dials 8 Coded speed dials 100 Group dials 10 Interface USB 2.0 hi-speed, BU-30 bluetooth dongle (optional) Dimensions 508 x 483 x 260mm (W x D x H, excluding paper tray) Weight 13.9 kg Power AC120-240V 50/60Hz Consumption Standby:approx. 5.5W Off:approx. 1.4W Copying:approx. 21W *1: Ink droplets can be placed with a pitch of 1/9,600 inch at minimum *2: Declared yield value in accordance with ISO/IEC 24711:2006. Values obtained by continuous printing. *3: Printing Canon standard photos on 10x15cm (4x6in) on Photo Paper Plus Glossy II continuously with the default settings of Photo Paper Plus Glossy II using Windows Vista printer driver in borderless printing mode and Windows Vista Home Premium Photo Gallery. Declared yield value determined based on Canon standard method referring to ISO/IEC 24711. *4: Supported paper types for borderless printing:Photo Paper Pro, Photo Paper Plus Glossy, Photo Paper Plus Semi-gloss, Glossy Photo Paper, Matte Photo Paper, Photo Paper Plus Double-sided All data is based on Canon's standard testing methods. Subject to change without notice. 8