Transcript
PAYware Mobile e315 and e335 Marketing and Sales Guide
PAYware Mobile e315
PAYware Mobile e335
Prepared by: Keitha Maciel 6/20/13
Table of Contents Market Overview ……………………………………………………………………….3 Product Overview………………………………………………………………………3 Target Audience………………………………………………………………………..4 Unique Selling Proposition (USP)…………………………………………………….4 Key Benefits…………………………………………………………………………….4 Key Features……………………………………………………………………………4 Product Highlights………………………………………………………………………5 Standard Features................................................................................................6 Product Line Comparison……………………………………………………………..8 Competition……………………………………………………………………………..8 Messaging Points………………………………………………………………………9 Optional Services………………………………………………………………………9 Summary…………………………………………………………………………..…..10 Available Collateral……………………………………………………………………10
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Market Overview Mobility has transformed the way merchants and retailers view their business—enabling them to accelerate sales, elevate service and boost revenues. To keep pace with changing consumer expectations and advancements in the industry, businesses need to employ a mobile strategy to remain competitive in the marketplace. Mobile payment technology provides a new level of consumer interaction that empowers a sales person to truly engage with customers to provide convenience and better shopping experiences.
PAYware Mobile e315 Product Overview
As technology evolves, we evolve with it. The PAYware Mobile e315 pairs with the Apple® iPhone® 5 and the 5th generation iPod® touch to create a POS anywhere. This feature-rich device has a built-in PIN pad, 2D laser barcode scanner and takes advantage of the Apple Lightning™ connector for fast transaction processing.
PAYware Mobile e335 Product Overview
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Enable your sales team with the use of PAYware Mobile e335, a POS device that’s paired with the Apple iPad® mini to provide greater customer convenience. This full-featured POS tablet includes: built-in PIN pad, 2D laser barcode scanner and access to Apple’s Lightning connector. In addition, check inventory options, verify availability, confirm pricing as well as accept various types of payment on the spot. The PWM e335 provides longer battery life to support high-volume retail environments. These products were developed to lead the market with solutions that accommodate the latest mobile devices.
Target Audience Tier 1 and Tier 2 retailers and merchants
Unique Selling Proposition (USP)
Smart charger – Charges up to 5 units with full communication and estate management capabilities Extended battery life – Up to 12 hours depending on usage model with up to 120 hours of standby time with an always-on feature Customizable – Can leverage VeriFone’s mobile framework/developer’s kit to enable customized applications Highest level of risk mitigation: – PCI PTS 3.X / SRED – EMV Level 1 and 2 Type Approved Single-point cross-functional program management: – Hardware / software / operations / middleware / app developers
Key Benefits 1. Transactions are processed faster with the Apple Lightning connector 2. Superior user experience - Extended battery life along with integrated barcode imager that enables a merchant to scan various types of barcodes and QR codes 3. Customizable through the VeriFone Mobile Framework 4. Accepts all forms of payment: mag-stripe, NFC/contactless, EMV chip and PIN 5. Back-facing camera, audio jack and other key controls remain available with this innovative design
Key Features 1. 2. 3. 4. 5.
Built-in PIN pad 1D/2D laser barcode imager Up to 12-hour battery life and up to 120 hours standby time EMV Level 1 and 2 Type Approved PCI PTS 3.x Approved / SRED
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Product Highlights PAYware Mobile e315
PAYware Mobile e335
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PAYware Mobile e315 Standard Features Processor
400MHz ARM11 32-bit RISC
Memory
128MB Flash, 64MB of SDRAM
Display
128 x 32 monochrome
Keypad
3x5 numeric keypad, Function keys: Enter, Clear, Cancel
Magnetic Card Reader
Triple track (Track 1,2,3); low and high coercivity; bi-directional (ISO7810, 7811, 7813)
Smart Card Reader
Landing connector, EMV Level 1 and 2 Type Approved, 1 Security Access Module (SAM)
Barcode Scanner
1D/2D bar code imager, laser aiming, multiple scan support
Laser
Battery
Caution: Class 2 laser radiation Compliance with FDA radiation performance standards 21 CFR Subchapter J | 650 nm, 1mW max Li-ion 1530mA (rechargeable)
Connectivity
Apple Lightning connector
Integrated Contactless and NFC Support
Support ISO 14443 and ISO 18082, MiFare Supports all major card schemes: MC PayPass, Visa payWave, Discover Zip, Amex ExpressPay and more as well as major NFC wallets
Security
PCI PTS 3.X /SRED
Physical
L: 64 mm; Max W: 42.5 mm; D: 4.9 mm Weight: 167g (without iDevice)
Environmental
0oC to 40oC (32o to 104o F) operating temperature; 5% to 95% relative humidity, non-condensing Drop test: 3ft, 6 faces on concrete Charge through micro USB or gang charger Integrated rechargeable battery providing up to 12 hours of operation depending on usage model
Power
Accessories
For Internal Use Only
Smart charger – charge and manage up to 5 units Individual power adapter Holster, wrist and shoulder strap
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PAYware Mobile e335 Standard Features Processor
400MHz ARM11 32-bit RISC secure processor
Memory
128MB Flash, 64MB of SDRAM
Display
128 x 32 monochrome
Keypad
3x5 numeric keypad, Function keys: Enter, Clear, Cancel
Magnetic Card Reader
Triple track (Track 1,2,3); low and high coercivity; bi-directional (ISO7810, 7811, 7813)
Smart Card Reader
Landing connector, EMV Level 1 and 2, 1 Security Access Module (SAM)
Barcode Scanner
1D/2D bar code imager, laser aiming, multiple scan support
Laser
Battery
Caution: Class 2 laser radiation Compliance with FDA radiation performance standards 21 CFR Subchapter J | 650 nm, 1mW max Li-ion 1530mA (rechargeable)
Connectivity
Apple Lightning connector
Integrated Contactless and NFC Support
Support ISO 14443 and ISO 18082, MiFare Supports all major card schemes: MC PayPass, Visa payWave, Discover Zip, Amex ExpressPay and more as well as major NFC wallets
Security
PCI PTS 3.X /SRED
Physical
Designed to fit iPad mini 217 x 143 x 26.5 mm (with tray) 71 x 143 X 26.5 mm (without tray)
Environmental
0oC to 40oC (32o to 104o F) operating temperature; 5% to 95% relative humidity, non-condensing Drop test: 3 ft, 6 faces on concrete
Power
Charge through microUSB or gang charger Integrated rechargeable battery providing up to 12 hours of operation depending on usage model
Accessories
Smart charger – charge and manage up to 5 units Individual power adapter Shoulder strap
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PAYware Mobile Product Line Comparisons
Competition Infinite Peripheral recently introduced Linea Pro 5. They are positioning the device as the first Apple® MFi Certified POS device for the Apple iPhone® 5 and Apple iPod touch® 5. Competitor web product page - http://ipcprint.com/ios-peripherals/linea-pro-5.html
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Messaging Smart Devices. Smarter Solutions.
VeriFone’s next-generation PAYware Mobile devices maximize customer interaction Deliver responsive customer support - Merchants can establish a POS anywhere or anytime to capture the sale whenever and wherever needed, thus reducing long lines and walk outs Save time and money by emailing receipts or print to a centralized printer o No need to continue ordering reams of paper for receipts Future-proof your investment with mobile payment technology that accepts all forms of payment: mag-stripe, NFC/contactless, EMV chip and PIN Takes advantage of the high-speed Apple Lightning connector for fast transaction processing PWM e335 – Enhance the customer experience - Display style or color options, check product features or look up pricing with the optional mobile retail applications, such as GlobalBay (sold in the US) that complements PAYware Mobile
Optional Services
VeriSheild Total Protect – Advanced end-to-end encryption and tokenization so sensitive cardholder data never enters the mobile device
Mobile retail applications – Ex. GlobalBay (Sold in NA) – Enables sales associates to engage with customers anywhere in the store. GlobalBay is a suite of mobile retail applications that provide: Personalized retailing-Clienteling, mobile POS, enhanced retail interactions, such as promotions, discounts, coupons and inventory management
Estate management – Ex. VeriFone HQ (Sold in NA) - Enables exciting new sales and promotional possibilities along with significantly simplified terminal estate operations to simplify deployment, organization and remote management of a wide range of devices. Modular design: Device management, content management and diagnostics (reporting)
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Summary
Available Collateral Items that can be found in the Vault:
PAYware Mobile data sheets PAYware Mobile e315 and e335 photo images PAYware Mobile PowerPoint presentation
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