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Company: Sony Electronics Contact:Rob Willox Email: [email protected] Phone: 201-930-7349 Cell: 201-926-8350 Onsite Simon Marsh Contact: Email: Phone: 408 352 4944 Cell: 408 829 7482 [email protected] Sony will feature our latest additions to our growing CineAlta toolkit. We will demonstrate the F55 camera system’s range of internal codecs and resolutions encompassing HD, 2K, QFHD and 4K. We will describe the cameras 16-bit Linear RAW 4K/2K capture and its ability to simultaneously record HD low res files on internal SxS media. We also demonstrate a beta version the advanced de-mosaic for F65RAW and our RAW Viewer. We will show improved anamorphic capture as well as access the full 8K imaging canvas of the F65. (If different) Sony will also show a representation of the consumer UHD experience by showing 3.8K UHD content on our Bravia 84” LCD home screen fed by an inexpensive media server. Sony Electronics Professional Solutions of America group develops and manufactures technologies for a wide range of professional production applications from HD, 3D, 4K and beyond. This includes technology and services for motion picture and live production, videography, digital cinema and large venue projection, data storage and archiving, as well as remote system diagnostics and monitoring. Sony PSA also provides production training, develops workflow solutions and captures the voice of our customers at our Digital Motion Picture Center on the Sony Pictures Lot in Culver City, CA. The DMPC offers hands-on training on Sony's full range of Super 35mm cameras: especially the groundbreaking F65 and F55 CineAlta digital motion picture cameras. The DMPC is host to a wide range of 3rd party workflow solutions, lens, on set color management and dailies creation that support our technology.